Set your course for an enlightening voyage with Captain Nancy of Supernova Media, as we uncover the hidden cosmos of data center energy consumption. This illuminating presentation dives into the astronomical energy demands of data centers that power our digital universe. Discover the environmental toll of these galactic hubs, often hidden behind the glamour of technological advancement. This is vital intel for digital marketers, entrepreneurs, and anyone committed to sustainable business practices. Navigate the energy constellations more responsibly with knowledge that could become the fuel for a greener digital future.

1. Nancy Bain, CE0 & Founder
Supernova Media
#sustainbleAI
supernovamedia.ca
the impact of
data center
energy
consumption
revealing the hidden energy costs of
data centers

2. global impact
data centers
account for approximately 1% of global
power consumption
Source: Data Centre Knowledge™
Nancy Bain, CE0 & Founder
Supernova Media
#sustainbleAI
supernovamedia.ca

3. just one percent?
so, what’s the big deal?
data center energy consumption
Nancy Bain, CE0 & Founder
Supernova Media
#sustainbleAI
supernovamedia.ca

4. 1 Watt = 1 joule per second
1 kW = 1000 watts
1 MW = 1,000,000 watts
data center energy consumption
Nancy Bain, CE0 & Founder
Supernova Media
#sustainbleAI
supernovamedia.ca
let’s put things into
perspective

5. Nancy Bain, CE0 & Founder
Supernova Media
#sustainbleAI
supernovamedia.ca
in January 2023, Canada
consumed 58.0 million
MWh of electricity
data center energy consumption
Source: stats canada

6. Nancy Bain, CE0 & Founder
Supernova Media
#sustainbleAI
supernovamedia.ca
assuming 1% for data center
consumption
data center energy consumption
that's 580,000 MWh in January
2023, or 6,960,000 MWh
annually

7. a typical LED light bulb
consumes around
10 watts per ho
ur
the average electric car
can travel about
4 miles per kWh
the average Canadian
home consumes about
11,000 kWh per year
getting the bigger
picture
data center energy consumption
Nancy Bain, CE0 & Founder
Supernova Media
#sustainbleAI
supernovamedia.ca

8. the energy consumed
by data centers in one
year could
light up 696 trillion LED bulbs
for an hour
power electric cars for
27.8 trillion mil
es
power approximately
633 million homes for a year
Nancy Bain, CE0 & Founder
Supernova Media
#sustainbleAI
supernovamedia.ca
conclusion

9. Nancy Bain, CE0 & Founder
Supernova Media
#sustainbleAI
supernovamedia.ca
fossil fuels maintained an 82%
share of total primary world
energy consumption
why should you care?
the fossil fuel dilemma
Source: Statistical Review of World Energy to the
Energy Institute
this is down from
87% in 2010

10. Nancy Bain, CE0 & Founder
Supernova Media
#sustainbleAI
supernovamedia.ca
at that rate of decline, it
would be nearly 200 years
before fossil fuel consumption
reached zero
what’s at stake?
the fossil fuel dilemma
Source: Statistical Review of World Energy

11. Nancy Bain, CE0 & Founder
Supernova Media
#sustainbleAI
supernovamedia.ca
the rapid growth of
AI - along with other
modern technologies,
is expected to drive
continued demand
data: the backbone
AI's growing appetite
Source: Data Centre Knowledge™

12. Nancy Bain, CE0 & Founder
Supernova Media
#sustainbleAI
supernovamedia.ca
United States = 2701
Germany = 487
United Kingdom = 456
China = 443
Canada = 328
number of data
centers worldwide in
2023, by country
did you know?

13. Nancy Bain, CE0 & Founder
Supernova Media
#sustainbleAI
supernovamedia.ca
there are few universally-
recognized standards in
reporting on data center
sustainability
why does this
matter?
sustainability concerns
Source: Data Centre Knowledge™

14. Nancy Bain, CE0 & Founder
Supernova Media
#sustainbleAI
supernovamedia.ca
our digital world has an
environmental price
more than just dollars
the cost of data
it’s time to talk about
sustainable AI

15. Nancy Bain, CE0 & Founder
Supernova Media
#sustainbleAI
supernovamedia.ca
understanding energy
consumption helps us make
informed choices
what can you do?
your role in this story

16. Nancy Bain, CE0 & Founder
Supernova Media
#sustainbleAI
supernovamedia.ca
learn, adapt, and advocate
for greener tech choices
join the conversation
the cost of data