The document discusses how marketing can be done using social media. It provides tips for creating social media marketing plans on platforms like LinkedIn, Twitter, Instagram and Facebook. Some key recommendations include using LinkedIn to target senior executives, showcasing goals and creative ideas on company pages, organizing user-generated content contests on Instagram, regularly posting products, and focusing on engagement over follower counts. Finally, it states that social media marketing plans can help companies grow by promoting products, creating the right company image, and expanding outreach.

1. TOPIC: HOW MARKETING CAN BE
DONE USING SOCIAL MEDIA
NAME: KUSHMITA SHARMA
DIGITAL MARKETING INTERN

2. Using social
media
L I N K E D I N , T W I T T E R , I N S T A G R A M ,
F A C E B O O K E T C .
MARKETING PLANS

3. INTRODUCTION
Social media have become a key tool for many businesses. Creating a profile
and posting content once in a while is not enough. Handling social media
might not seem like an important task but a company can grow if it has well
established social media marketing plans.Now below are some ways by
which we can make marketing successful on social media platforms.

4. Linked In is one of the best platform as it catches the eye of many
senior level influencers, decision-makers and leaders.
It provides a large platform to grab attention of top level executives.
It is really important to showcase your goals to attract more and
more audience.
The first thing that attracts the audience is the page that you have
created.
It shows creativity and innovative ideas. It is one of the biggest assets
of marketing strategies.
Provide company logo, website URL, industry, company size, and other
details.
There are many social media influencers whose primary social platform
is Instagram.

5. Organize contests that encourage user-
generated content are the most effective.
Post the same product a few times so that
the audience will not forget about it.
Focus mostly on the things like engagement,
click-through and conversion rates rather
than number of followers and likes as it's
hard to prove their real value.
Know what your audience wants to see on
social media.
This will help to turn your followers into
customers.

6. HOW ARE THESE MARKETING PLAN
HOW ARE THESE MARKETING PLAN
HOW ARE THESE MARKETING PLAN
HELPFUL
HELPFUL
HELPFUL
Marketing plan helps in organizational growth.
It helps to make the best chances of profit of the
products of the company.
It helps to create an image of the company that
you want to establish.
Advertising your product on social media can help
in promoting the benefits of the products and also
in outreach of the