The document discusses the significance of social media as an accessible platform for branding and marketing, highlighting its role in enhancing communication and customer service for organizations. It emphasizes that successful networking is based on building relationships rather than immediate sales. Additionally, it outlines various social media platforms and their unique marketing strategies for businesses to enhance reach and engagement with customers.

1. Social media is a platform that is
easily accessible to anyone with
internet access. Increased
communication for organizations
fosters brand awareness and often,
improved customer service.
Additionally, social media serves as
a relatively inexpensive platform for
organizations to implement
marketing campaigns.
Social Media Marketing

2. So What Is Networking Exactly?
Imagine yourself at a party , meeting and any other occasion.
You are moving around the room, meeting different people,
making small talk, learning more about them, and connecting
with them. The most important part of networking is to
always remember that at the root of it all is Relationships.
Not sales, not thinking about what you can get out of the
interaction, just relationships. If you go into networking with
a closed mind or with only sales in mind, then you will miss
out on the greater benefits that it can offer.

3. What is social media exactly?
Instead of giving you some technical definition I’ll will explain
it to you plain and simple. Social media is nothing more than
an online cocktail party. It is a social gathering. It is how we
connect online through different platforms. Facebook has it’s
own table, with the most diverse group of people, LinkedIn
has a different table, it’s all business at that table, Pinterest is
in the corner waving the DIY banner where all the moms and
art lovers are, Twitter has a table of tech-savvy, smart,
interesting 20-somethings, and Google+ and YouTube are
lumped together with a sign saying, “if you do not have a
place at this table, you desperately need to”.

4. Useful Social Networking Tools

5. What is Social Media Marketing?
Social media marketing, or
SMM, is a form of internet
marketing that implements
various social media networks in
order to achieve marketing
communication and branding
goals. Social media marketing
primarily covers activities
involving social sharing of
content, videos, and images for
marketing purposes.

6. Using Social Media for Marketing

7. Using social media for marketing can enable small business looking to further their
reach to more customers. Your customers are interacting with brands through social
media, therefore, having a strong social media presence on the web is the key to tap
into their interest. If implemented correctly, marketing with social media can bring
remarkable success to your business.
Social Media Marketing for Small Businesses:
Use blog/weblogs to your advantage.
Create a network for your business online.
Syndicate your content from your business to your online site.
Social Media for Marketing: Developing Your Goals

8. Social media marketing can help with a number of goals, such as:
○ Website traffic
○ Conversions
○ Brand awareness
○ Creating a brand identity and positive brand association
○ Communication and interaction with key audiences
○ Planning , Consistent Brand Image
○ Blog , Links
○ Track Competitors ,Measure Success with Analytics

9. How to Use Social Media for Marketing: Know Your Platform
We've put together a brief overview on how to use social media for
marketing according to each platform’s unique environment. Various social
media marketing sites will require different techniques, so develop a unique
strategy tailored for each platform.
■ Facebook
■ Google+
■ Pinterest
■ Twitter
■ LinkedIn
■ YouTube

10. Facebook :Facebook’s casual, friendly environment requires an active social media marketing
strategy that begins with creating a Facebook Business Fan Page.Social media marketing for
business pages revolves around furthering your conversation with audiences by posting industry-
related articles, images, videos, etc.
Google+ : Google+ is the new Facebook competitor, and it promotes the same fun, casual
atmosphere. On Google+ you can upload and share photos, videos, links, and view all your +1s. Also
take advantage of Google+ circles, which allow you to segment your followers into smaller groups,
enabling you to share information with some followers while barring others.
Twitter : Twitter is the social media marketing tool that lets you broadcast your updates across the
web. Follow tweeters in your industry or related fields, and you should gain a steady stream of
followers in return.
Pinterest
Pinterest : Pinterest is the latest in social media marketing trends. Pinterest’s image-centered
platform is ideal for retail, but anyone can benefit from using Pinterest for social media purposes.
LinkedIn
LinkedIn : LinkedIn is one of the more professional social media marketing sites. LinkedIn Groups is a
great venue for entering into a professional dialog with people in similar industries and provides a
place to share content with like-minded individuals.
YouTube : YouTube is the number one place for creating video content, with can be an incredibly
powerful social media marketing tool. Many businesses try to create video content with the aim of
having their video “go viral,” but in reality those chances are pretty slim. Instead, focus on creating
useful, instructive “how-to” videos.