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This document contains a summary of demographic data and trends related to online consumer behavior in the United States. It discusses topics such as the demographics of internet users, social media users, mobile users and adopters of new technologies. Generational differences in media consumption and influence are also examined. The document provides insights into tracking online metrics and integrating social media and mobile marketing strategies.

Richard
Meyer

New
Media
&
Marke0ng.com

Online
Strategic
Solu0ons

Online
by
Race
and
annual

income
by
genera0on

Where
are
they
spending
more

0me
online
?

Share
of
0me
with
media
and

aKtude
towards
media

Media
Content
Discussed

Sources
of
News
by
Genera0ons

Top
3
Factors
of
inﬂuence

during
purchase
cycle

Marke0ng
Priori0es
and
aKtudes

of
Senior
Management

Categories
of
Apps

Used
in
Past
30
Days

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Connect

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To better understand what drives and influences CIOs, Zeno examined the social media approach and consumption behaviors of those named to the prestigious CIO 100 List, an annual collection of the most innovative CIOs. As one of the top professional honors to which IT leaders can aspire, the 2014 and 2015 CIO 100 List provided Zeno an opportunity to create a barometric analysis of how a wide collection of the most influential and forward-thinking IT leaders is influenced by individuals and organizations on social.

Insurance Industry: Social Media Impact and Benchmarks Report

TrackMaven

Believe it or not, the insurance industry is in the social media sweet spot. Insurance brands lead the pack on social with both booming audience growth and content engagement. How do we know? We analyzed a year's worth of social media content from leading insurance brands. Learn which social networks drive the greatest impact for your peers, and see how your brand measures up against industry-specific benchmarks.

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Digital marketers are leaders and innovators when it comes to adopting and deploying social media and other forms of emerging media – they are the trendsetters. With that in mind, we developed this report: “How Digital Marketers Engage on Twitter”, by using Leadtail’s Social Media Insights technology to analyze data from Twitter. We also leveraged NetBase’s Social Intelligence Platform to gain insights into some of the consumer brands that digital marketers engage with often. The goal of this special report is to help you answer questions such as: * How do digital marketers describe themselves on the Social Web? * Which social networks are digital marketers active on? * What topics are they talking about? * Which media sources are these marketing professionals consuming and sharing? * Who are the most influential people, brands, and publications with digital marketers?

How Are Senior Marketers Using Twitter? | Social Insights Report Q1 2013

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Despite all the technology available, your ability to reach, engage, and influence marketing executives at leading brands and agencies is still limited. While buyer personas, surveys, and search marketing data can get you in the ballpark, we believe social media insights are now a “must-have” for understanding senior marketers in a way that becomes truly actionable. Imagine if you could listen to the daily conversations of brand marketers and agency executives? How would you use what you heard to better reach, engage, and influence these marketing decision makers to take the actions you care most about? For example, would it provide you insights into where to advertise, what content to create, who to build relationships with, and how best to develop and implement your social media strategy? Sure it would. We created the B2B Social Marketing Report: Marketing Executives on Twitter to provide you with social media insights to help you make more informed decisions for reaching, engaging, and influencing marketing decision makers. Answers to the questions B2B marketers ask all the time, such as: Which social networks should I invest time and effort in? Is mobile something that I need to prioritize? Which media publications should I advertise with? What topics should I create content around? Who should I get to speak at our events? Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing marketing decision makers to take the actions you care most about.

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Digital marketers come in many flavors – from digital media to social media to loyalty marketing. The one thing they have in common? They are leaders and innovators in embracing social media to engage in conversations, share what interests them, and to do their jobs. These influential marketers also shape the daily perceptions of millions of consumers and businesses regarding what an online experience really means. With that in mind, we developed this report: “How Digital Marketers Engage on Twitter”, using Leadtail’s Social Media Insights technology to analyze data from Twitter. This report is a follow up to our 2013 benchmark report about digital marketers. The goal of this special report is to help you answer questions such as: How do digital marketers describe themselves on the Social Web? What topics are they talking about? Which content sources are these media savvy marketers consuming and sharing? Who are the most influential publications and people with digital marketers? Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing digital marketing professionals, and getting them to take the actions you care about most.

Social Insights Report: How Marketers at Mid-Size Companies Engage on Social ...

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Despite all the technology available, your ability to reach, engage, and influence marketing decision makers is still limited. While buyer personas, surveys, and search marketing data can get you in the ballpark, social media insights are now a “must-have” for understanding these decision makers in a way that becomes truly actionable. With that in mind, we developed this report: “How Top Marketers at Mid-Size Companies Engage on Twitter” to provide insights into the patterns and behaviors of marketing decision makers with a special focus on those that work at companies ranging from 50 – 5,000 employees. This report reveals insights about these senior marketers to help you answer questions such as: How do marketers at mid-size companies describe themselves on the Social Web? Which social networks are these marketers active on? What topics and people are they talking about? Which media sources do these marketing professionals consume and share? Which brands and people most influence marketing leaders at mid-size companies? Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing marketing professionals at mid- size companies, and getting them to take the actions you care about most.

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Search engine marketing is a key pillar of almost every online marketing budget. This means search marketers are now responsible for managing tens of billions of annual spending on the placement and optimization of keyword-based advertising programs. To compete effectively, these paid search strategists must keep up with the ever changing intricacies and best practices of search marketing, while also taking into account the increasing convergence of search marketing and social media. With that in mind, we developed this report: “How Search Marketers Engage on Twitter”, using Leadtail’s Social Insights Technology to analyze data from Twitter. The goal of this special report is to help you answer questions such as: How do search marketers describe themselves on the Social Web? What topics are they talking about? Which content sources are these search practitioners consuming and sharing? Who are the most influential publications and people with search marketers? Armed with these social media insights, you can now take a more informed look at your strategy for reaching and engaging search marketing professionals, and influencing them to take the actions you care about most.

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