The statistics show that women have huge buying power. Michael Gray, Online Biz Smarts, compiles the data. This information will help you direct your marketing efforts!
Women in marketing awards 2011 ceremony presentationCIM London
The Women in Marketing Awards from The Chartered Institute of Marketing celebrate excellence in marketing by women and for women in the Greater London region. This is a fantastic opportunity to showcase your work and be recognised for your achievements. The 2012 Awards deadline for entries is 6 September 2012 and the winners will be announced at the ceremony on 7 November 2012 at Altitude 360 London.
Marketing to Women: What Every Brand Needs to Know, By LeapFrog InteractiveLEAP
LeapFrog Interactive, a digital advertising agency, partnered with the American Marketing Association and Pontiflex to present a webinar on Social Media Marketing to Women: What Every Brand Needs to Know. Women are an influential demographic, which cannot be overlooked. The webinar delves into how women act online, what their purchasing behaviors are, real-world examples, and how to market to women using email, social media, and more. Presenters include Emily Carroll, Manager of Strategic Planning + Consumer Insights; and Emily Van Winkle, Manager of PR + Communications.
Rethinking Marketing to Women: Presented by Crowdtap & Beeby Clark+MeylerCrowdtapforBusiness
With the rise of female-empowerment campaigns, marketing to women has shifted from painting an idyllic portrait of how life should be, to a refreshing and realistic reflection of how life is for millions of women. The challenge for brands in this new environment becomes how to surface the powerful stories of real women – and do so effectively and at-scale.
Learn how forward-thinking brands are putting people at the heart of their marketing to drive product ideation, inform marketing strategy and create authentic content that fuels earned media.
Speakers:
Mindy Davis, SVP, Professional Services, Crowdtap
Mariana Rodriguez, Senior Account Director, Beeby Clark + Meyler
Storming The Business Gates With LinkedIn
LinkedIn profile setup and optimization.
LinkedIn leads from saved advance search.
LinkedIn Strategy
http://onlinebizsmarts.com
Women in marketing awards 2011 ceremony presentationCIM London
The Women in Marketing Awards from The Chartered Institute of Marketing celebrate excellence in marketing by women and for women in the Greater London region. This is a fantastic opportunity to showcase your work and be recognised for your achievements. The 2012 Awards deadline for entries is 6 September 2012 and the winners will be announced at the ceremony on 7 November 2012 at Altitude 360 London.
Marketing to Women: What Every Brand Needs to Know, By LeapFrog InteractiveLEAP
LeapFrog Interactive, a digital advertising agency, partnered with the American Marketing Association and Pontiflex to present a webinar on Social Media Marketing to Women: What Every Brand Needs to Know. Women are an influential demographic, which cannot be overlooked. The webinar delves into how women act online, what their purchasing behaviors are, real-world examples, and how to market to women using email, social media, and more. Presenters include Emily Carroll, Manager of Strategic Planning + Consumer Insights; and Emily Van Winkle, Manager of PR + Communications.
Rethinking Marketing to Women: Presented by Crowdtap & Beeby Clark+MeylerCrowdtapforBusiness
With the rise of female-empowerment campaigns, marketing to women has shifted from painting an idyllic portrait of how life should be, to a refreshing and realistic reflection of how life is for millions of women. The challenge for brands in this new environment becomes how to surface the powerful stories of real women – and do so effectively and at-scale.
Learn how forward-thinking brands are putting people at the heart of their marketing to drive product ideation, inform marketing strategy and create authentic content that fuels earned media.
Speakers:
Mindy Davis, SVP, Professional Services, Crowdtap
Mariana Rodriguez, Senior Account Director, Beeby Clark + Meyler
Storming The Business Gates With LinkedIn
LinkedIn profile setup and optimization.
LinkedIn leads from saved advance search.
LinkedIn Strategy
http://onlinebizsmarts.com
Create – Create content your audience craves and will share.
Curate – Publish your content where your target audience spends time online.
Evaluate – Measure your content effectiveness and adjust your content accordingly.
Communicate – Listen and respond - Surprise people with your quick responses.Create – Create content your audience craves and will share.
Curate – Publish your content where your target audience spends time online.
Evaluate – Measure your content effectiveness and adjust your content accordingly.
Communicate – Listen and respond - Surprise people with your quick responses.
Http://OnlineBizSmarts.com Michael Gray presented to the https://www.facebook.com/LocalFirstArizona
Local First Arizona - Business for Technology 101 Class
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Create – Create content your audience craves and will share.
Curate – Publish your content where your target audience spends time online.
Evaluate – Measure your content effectiveness and adjust your content accordingly.
Communicate – Listen and respond - Surprise people with your quick responses.Create – Create content your audience craves and will share.
Curate – Publish your content where your target audience spends time online.
Evaluate – Measure your content effectiveness and adjust your content accordingly.
Communicate – Listen and respond - Surprise people with your quick responses.
Http://OnlineBizSmarts.com Michael Gray presented to the https://www.facebook.com/LocalFirstArizona
Local First Arizona - Business for Technology 101 Class
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
3. Online Coupons 68%
Store Coupons 66%
Online Consumer Reviews 61%
Friend and Family recommendations 59%
Emails from brands 45%
Content on brand and company sites 36%
Blog recommendations 33%
4.
5. Fifty-one percent of U.S. private wealth is controlled by women
Women account for over 50% of all stock ownership in the U.S.
Women control more than 60% of all personal wealth in the
U.S.
Women make 80% of healthcare decisions and 68 percent of
new car purchase decisions
Seventy-five percent of women identified themselves as the
primary shoppers for their households
Women influenced $90 billion of consumer electronic
purchases in 2007
Nearly 50% of women say they want more green choices, with
37% are more likely to pay attention to brands that are
committed to environmental causes
6. 55% of women are more likely to purchase from brands
they interact with on social media.
Four out of 10 women feel that the primary benefit of
social media is to connect with family and friends
37% of women think the primary benefit of social
media is being alerted to coupons, promotions and
deals.
Overall, 30% of women report they have become more
social offline since participating in social media
89% of us women have a social media account
Women spend 40% more time social networking than
men
7. Women spend 8% more time online than men
Women have an average of 268 friends on social
networks
60% of moms subscribe to 1 or more group buying
services.
40% of working wives make more than their husbands
47% of women read and trust product reviews
56% of women are brand evangelists because of a
great personal experience
Quality is the #1 for brand loyalty in women
Low price is not even in the top 3 for brand loyalty
8. •In general, 46% of women first turn to their smartphones first thing in the morning
•During the same time only 31% access their computers
•Women under 40 are more likely to check their smartphones first thing
•Women over 40 are more likely to check their computers and/or watch TV
9.
10. •75% of women have at least one gaming app compared to 67% of men
11. Build Relationships
Create Online experiences
Educate & Inform
Give unexpectedly great customer service
12. 20% Entertain – Make them laugh, cry, or
argue.
20% Inform – Give them facts and figures.
40% Interact – Have a conversation.
20% Convert – Ask for what you want.
http://www.thenextwomen.com/2012/04/10
/social-media-starts-good-strategy
13. 20% of your content is informative: linking to articles and websites, posting
relevant statistics, and reporting on news and industry trends. Example: Acme
reports 17% increase in revenue since implementing new wireless communication
devices for use on site.
20% should be entertaining. You want to make people laugh, cry, or to stir up
controversy. Example: Bored construction worker at Acme industries disciplined
for stringing his underpants up a flagpole on site.
40% of your overall activity needs to be interactive including asking questions and
commenting. It is equally as important to respond to those who mention you,
reply to your content, or ask you questions. This is what sets social media apart
from all other media and what makes it so effective. Join the conversation.
Example: How does your business stay up to date with current trends in the
industry?
20% of your tweets are for converting to business. Now that you have established
a relationship and credibility with your followers, you get to ask for what you
want or need. Example: @BuildIt We offer project management strategies for
construction companies. I’d love to share the inside scoop. DM for details.
14. Quality Engagement
Be Authentic
Connect to Emotions
Recurring “Terrific Tuesday” posts
Listen and allow your audience to respond
Address her concerns and objections
The power of testimonial
Sell with stories not facts