Marketing the future is becoming more important than the future itself. There have been four eras of marketing: 1) product-based marketing where companies sold commodities and customers bought products, 2) mass media-based marketing where companies sold goods and customers bought benefits, 3) customer-based marketing where companies sold brands and customers bought emotions, and 4) market-based marketing where companies sold ideas and customers bought experiences. Now in the digital age, marketers must inspire customers to think differently about the future, allow customers to be part of shaping the future, and create new lifestyles rather than just marketing new technologies.
Rich content with cases and relevant examples on introduction to marketing, excellent resource for BBA, BCom,MBA, and EMBA
Location: for the students professionals, analysts, in India, Gulf, and worldwide
Class 12 CBSE Marketing ( 783 )
Screening of Advertisements
SCREENING ADVERTISEMENTS IN NEWSPAPERS/ MAGAZINES, AND THROUGH RADIO AND TV PROGRAMMES AND REPORTING ON THE DIFFERENCES IN APPEAL OF DIFFERENT MEDIA OF ADVERTISING
Rich content with cases and relevant examples on introduction to marketing, excellent resource for BBA, BCom,MBA, and EMBA
Location: for the students professionals, analysts, in India, Gulf, and worldwide
Class 12 CBSE Marketing ( 783 )
Screening of Advertisements
SCREENING ADVERTISEMENTS IN NEWSPAPERS/ MAGAZINES, AND THROUGH RADIO AND TV PROGRAMMES AND REPORTING ON THE DIFFERENCES IN APPEAL OF DIFFERENT MEDIA OF ADVERTISING
A complete guide to promotional products industry. Learn about all the aspect promotional products and it's usage. Make your brand popular among people with the help of promotional giveaways.
Source:- http://blog.promodirect.com/Documents/Decoding_Promotional_Products_Industry.pdf
This is a powerpoint presentation prepared by me... explaining about IMC plans of Coca cola Inc. This is very useful for presentations in colleges, MBA institutes etc. Send your suggestions and likes on my email id- a380onkar@yahoo.co.in
The Globalization Of Markets Critical ReviewNancy Sachdeva
Theodore Levitt’s 1983 article called about the globalization of markets is one of the most read article till date on the subject. Although, there is much debate about the relevancy of article in today\'s times but even today it is one of the must read articles at the Harvard Business Classes.
This slide gives a brief description of the feild of marketing and shows the current scenario of marketing in the business. It specially focuses on the wide scope of marketing.
A complete guide to promotional products industry. Learn about all the aspect promotional products and it's usage. Make your brand popular among people with the help of promotional giveaways.
Source:- http://blog.promodirect.com/Documents/Decoding_Promotional_Products_Industry.pdf
This is a powerpoint presentation prepared by me... explaining about IMC plans of Coca cola Inc. This is very useful for presentations in colleges, MBA institutes etc. Send your suggestions and likes on my email id- a380onkar@yahoo.co.in
The Globalization Of Markets Critical ReviewNancy Sachdeva
Theodore Levitt’s 1983 article called about the globalization of markets is one of the most read article till date on the subject. Although, there is much debate about the relevancy of article in today\'s times but even today it is one of the must read articles at the Harvard Business Classes.
This slide gives a brief description of the feild of marketing and shows the current scenario of marketing in the business. It specially focuses on the wide scope of marketing.
Marketing Social Definition, Marketing AMA Definition & Kotler Definition of Marketing Management. Plus Marketing demand states, Marketing Concepts, Company Orientation & Marketing Task.
This is a slideshare of 20 different products who advetise. Their communication strategy, value proposition and the reason or importance of their advertisement are mentioned.
Advertising on internet webinar by_kiran_mandrawadkar_9886733833Kiran Mandrawadkar
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content.
Mr. Ali AlMuwaijei, Board Member of the UAE IAA, delivered the opening remarks with presentation titled "Why auditors DO NOT discover Fraud" where he discussed the fraud triangle and the role of internal auditors in looking for the red flags and provided many statistical data about the fraud globally,
More from Iyad Mourtada, CMA, CIA, CFE, CCSA, CRMA, CPLP (20)
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
2. - Attracting customers: (Stand for something)
- Connecting with customers (Engage customers)
- Motivating customers (Stimulate action)
3. Marketing the Future
• Do we need to market the future?
• The way marketing used to be
Future-based Marketing:
1) Understand online customers’ profiles,
behaviors, and perceptions.
2) Inspire customers to think (different) about the
future
3) Allow customer to be part of the future
4) Create a new lifestyle not a technology
4. $
% of Marketing Cost
% of Production Cost
Time
Marketing the future is more important the future itself
6. Brand value accounts for
approximately %30
of the market capitalization
of the S&P 500
(Millward Brown Optimor,
2007).
7.
8. Mass Production era
• More immigrants coming to the United States
• The steam engine and electric power opened the
door for factories to replace workers with machines
and that increased the production and improved
the products' quality.
• The rail roads in 1870 connected isolated states
and opened new markets for local factories.
• Products were the same and as the demand was
higher that the production, customers were willing
to buy the products as long as they satisfy their
needs.
9. Mass Production era
• "Build it and they will come".
• Customers had limited choices and limited
commutation channels to learn about
products.
• Advertising in Newspapers and in billboards
were the main tools that factories used to
make customers aware about their products
and expand beyond their local market.
• Marketers were focusing products not their
customers
10. "Nearly overnight, we went
from a world of face to face
commercial transactions to a
world that was simultaneously
more connected and further
apart."
Dev Patnaik, author of "Wired to Care"
Product-based marketing
•Companies sold commodities / Customers bought products
11. Mass Marketing
• Companies introduced new products and
differentiated their packaging.
• Marketers used "branding" to demonstrate the
values of their products.
• Companies produced more than what customers
could consume
• Communication channels were trying to provide
media contents that are acceptable by the masses.
12. Mass Marketing
• Mass media lead to a homogenization of culture which
includes arts, values, and overall lifestyle of population.
• Marketers reached their customers as long as they had a
large marketing budget to spend on advertising and
promotion.
• Marketers focused on advertising, promotion and
distribution.
13. Mass Marketing
Mass media-based marketing
•Companies sold goods / Customers bought benefits
Product-based marketing
•Companies sold commodities / Customers bought products
14. • Companies entered into the new markets with
new products and more TV stations emerged.
• Marketers customized products to make them
more relevant to customers' lives.
• Customers had more choices and options.
• Marketers increased their advertising spending to
be able to reach larger segments.
15. • Marketers understood that customers care
about relationship, love, happiness, success
and power and they do not really understand
many of the benefits and features of most of
the products that they buy.
• Marketers started convincing their customers
that their products could bring them certain
emotions by linking these emotions with their
products.
16.
17. Customer-based marketing
•Companies sold brands / Customers bought Emotions
Mass media-based marketing
•Companies sold goods / Customers bought benefits
Product-based marketing
•Companies sold commodities / Customers bought products
18. Marketing-Customization
• Companies started ".com" businesses. Marketers saw a big
opportunity for them to switch from TV advertising to online
advertising.
• Marketers tried to use the same passive advertising that
they used in print and TV
• TV stations offered more customized programs that target
certain audience. (Segmented TV channels)
• Niche marketing was one of the advantages that customers
took from the internet.
19. “Marketing is all about spreading ideas.” Seth Godin
Market-based marketing (Inspiring)
•Companies sold Ideas / Customers bought Experiences
Customer-based marketing (Persuading)
•Companies sold brands / Customers bought Emotions
Mass media-based marketing (Informing)
•Companies sold goods / Customers bought benefits
Product-based marketing
•Companies sold commodities / Customers bought products
22. Welcome to the Digital Age
• Websites are available 24 hours and sell unlimited
products.
• The internet transform from a primarily
transactional medium to relationship building.
• The internet transformed the power from
companies to consumers and made them as much
producers as consumers.
• The internet allowed customers to be connected
at anytime and approximately for free.
23.
24.
25. Customers had always had the same needs and wants but their ways
of satisfying these needs and reaching their markets evolved and
changed their social lives and consumption habits.
45. Allow customer to be part of the future
25,000 AFOLs
each buy around
$1,000 of lego
products a year
Adults Fan of Lego (AFOL)
Return of Engagement (ROE)