Social media has shifted marketing from a one-way mass communication model to enabling conversations and building communities. Brands must listen to what communities are saying, participate authentically in conversations, and add value without overt marketing messages. Effective social media strategies identify influencers, create engaging content to build online circles of influence, and integrate social efforts with other campaigns. As relationships and conversations take precedence over traditional advertising, the role of brands and marketing will continue to evolve.
Social media offers the greatest opportunity for marketers in our generation. However, it also requires the greatest paradigm shift. The Social Media 201 presentation goes beyond setting up accounts on social networks and it lays a framework for first, becoming a company worth talking about and second, developing a successful social media effort.
Social Media Strategy for the Fashion IndustryRhonda Hurwitz
A guest lecture for an integrated marketing class at FIT, showing best practice from the fashion industry: examples of how brands use communication strategies, creative strategies, and creative executions on social networks, mobile, social commerce .. and how students can use these same tools for personal branding.
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With web 2.0 businesses are stepping into an era with better appreciation of the business (1), more effective marketing (2), stronger networking (3) and value creation (4), i.e new kind of business thinking. Here some thoughts gathered related to how the small and medium sized fashion businesses could start / improve their social media presence. The presentation has been created during a Baltic Sea Region -funded Baltic Fashion project, at the campus of Novia University of Applied Sciences.
Social media offers the greatest opportunity for marketers in our generation. However, it also requires the greatest paradigm shift. The Social Media 201 presentation goes beyond setting up accounts on social networks and it lays a framework for first, becoming a company worth talking about and second, developing a successful social media effort.
Social Media Strategy for the Fashion IndustryRhonda Hurwitz
A guest lecture for an integrated marketing class at FIT, showing best practice from the fashion industry: examples of how brands use communication strategies, creative strategies, and creative executions on social networks, mobile, social commerce .. and how students can use these same tools for personal branding.
Fashion 2.0. exploring current social media trends from fashion business pers...Sanna Ketonen-Oksi
With web 2.0 businesses are stepping into an era with better appreciation of the business (1), more effective marketing (2), stronger networking (3) and value creation (4), i.e new kind of business thinking. Here some thoughts gathered related to how the small and medium sized fashion businesses could start / improve their social media presence. The presentation has been created during a Baltic Sea Region -funded Baltic Fashion project, at the campus of Novia University of Applied Sciences.
Marketing for Artists: Best Practices for Fine Artists on Social Media Luke Joerger
A deck we presented for a group of fine artists to help them market themselves on digital platforms including Instagram, Pinterest, Facebook, Linkedin and YouTube. Includes best practices on increasing audience development, ROI, SEO, Likes, Followers, Engagement, Video best practices, AdWords and more!
Fashion Brands Go Social, Sportswear International PresentationFashion's Collective
A presentation given by Fashion's Collective at the eFashion Summit in Frankfurt, Germany providing an overview of the opportunities in social media for fashion brands, along with examples.
Social Wavelength has put together a monitoring report on the 12th annual Auto-Expo 2014 held in New Delhi from 6th to 9th February. Here's a quick glimpse at what brands and models among the new launches got spoken about the most at the Auto-Expo 2014.
The Supreme Court’s verdict on Section #377 has sparked off a lot of conversations, most of these on Social Media. We used Radian6, a leading social media monitoring tool to put together all discussions that went on around Section #377 across various Social Media platforms.
This presentation is one of the 9 part series "digital marketing in a nutshell" covering the essential business owners needs to understand about social media marketing.
Social Media: The Old Game Has New RulesHeather Lytle
Presentation to understand the basics of how social media has changed the landscape of marketing. It is the same game, just with new rules. Identifies "Presence" as the most important "P" in the new media marketing mix.
This presentation version includes more detailed text for those unable to attend presentation in person.
Marketing for Artists: Best Practices for Fine Artists on Social Media Luke Joerger
A deck we presented for a group of fine artists to help them market themselves on digital platforms including Instagram, Pinterest, Facebook, Linkedin and YouTube. Includes best practices on increasing audience development, ROI, SEO, Likes, Followers, Engagement, Video best practices, AdWords and more!
Fashion Brands Go Social, Sportswear International PresentationFashion's Collective
A presentation given by Fashion's Collective at the eFashion Summit in Frankfurt, Germany providing an overview of the opportunities in social media for fashion brands, along with examples.
Social Wavelength has put together a monitoring report on the 12th annual Auto-Expo 2014 held in New Delhi from 6th to 9th February. Here's a quick glimpse at what brands and models among the new launches got spoken about the most at the Auto-Expo 2014.
The Supreme Court’s verdict on Section #377 has sparked off a lot of conversations, most of these on Social Media. We used Radian6, a leading social media monitoring tool to put together all discussions that went on around Section #377 across various Social Media platforms.
This presentation is one of the 9 part series "digital marketing in a nutshell" covering the essential business owners needs to understand about social media marketing.
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Presentation to understand the basics of how social media has changed the landscape of marketing. It is the same game, just with new rules. Identifies "Presence" as the most important "P" in the new media marketing mix.
This presentation version includes more detailed text for those unable to attend presentation in person.
Leveraging Social Media to Tell Your Sustainable Fashion StoryEarthsite
With the movement towards sustainable design in the fashion industry, social media is playing a key role for brands to tell their sustainability story; where and how products are made, what materials they are made of, and the life cycle of the product. Whether you are a boutique eco-fashion brand or a large retailer, sustainability is about being transparent, open and authentic. Social media provides a platform for brands to authentically tell their sustainability story. In this presentation, we will look at fashion brands that have successfully integrated social media into their sustainability initiatives, learn what engages and builds trust with eco-conscious consumers, and discuss best practices for using social media in sustainability campaigns.
An overview of social media for the Eugene Chamber's Women Business Leaders group - including how to maximize your reach on the social Web by partnering with Citizen Marketers.
ULTIMATE EXPERIENCE COMMERCE: EXPLORING THE CRITICAL
RELATIONSHIP BETWEEN VIDEO-RICH CONTENT AND SOCIAL MEDIA
ACTIVATION IN THE BEAUTY INDUSTRY
Just over a decade ago, online commerce was simply a digital version
of print. Mainly due to bandwidth constraints, the online experience
wasn’t much more than a slightly cleaner catalogue. Now much of that
has changed, with the emergence of digital video as a way of providing
a much richer, deeper online shopping experience for beauty and
cosmetics customers.
Today “experience commerce,” a fusion of brand marketing and product
merchandising that enables visitors to access an entertaining online
social shopping experience, serves as a portal to products they might
like to buy, and is fundamentally changing the way people shop and
experience cosmetics brands online.
But that’s only half the picture. To ensure the potency of an experience
commerce initiative, social media activation must be employed. In a
workshop seminar designed to actively engage attendees on the issues
and possibilities related to building beauty brands through video-rich
experience commerce via social media activation, Glick will helm a
session that includes dynamic audience involvement and covers:
• Developing and delivering timely and engaging video content to
your cosmetics customers
• Activating existing online beauty campaigns in a cost and time
efficient manner
• Reaching even broader media for your business and creating brand
awareness through video content
• Effectively using video to demonstrate beauty products through
the three main highways of social media activation – what we like
to call the ‘triad of digital distribution’ - .com, Social and Mobile
According to research, 30% emails sent per day don’t ever reach the inbox of the intended audiences. That means, the spends on these 30% emails are a complete wastage and impact the performance plus ROI of a campaign.
Email deliverability is one of the key challenges that brands are facing in the recent times. If you are:
• Experiencing low open rates for your marketing or transactional emails
• Facing low inbox placement & emails getting delivered in SPAM
• Suffering from poor sender reputation & blacklisting issues
• Looking for expert consulting & handholding to genuinely improve your email channel performance
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DAAS is Deliverability-As-A-Service offered by dedicated email deliverability experts at Mirum. With Mirum DAAS –
You can improve your domain/IP reputation health
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Make sure faster and measurable returns on your campaign spends
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The I&B Ministry in India chose to ban television advertising for condoms, between 6 am and 10 pm. Does this impact the industry? Where is the prospective user anyway? Digital advertising as a far more credible media to advertise, is what this presentation brings out!
GM took a decision to withdraw its advertising budgets from Facebook. Coming as it did, just a couple of days prior to Facebook's IPO, this caused a big stir and also posed questions on whether Facebook revenues are sustainable.
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Sanjay Mehta was on a panel discussion about "Social Media and the Entertainment Business", at the India Social Summit 2012, in Delhi, on April 3, 2012.
As a part of that, he presented this deck, before getting into the interactive session.
The fonts are slightly changed, while uploading on to Slideshare :(
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Attending a job Interview for B1 and B2 Englsih learnersErika906060
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HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
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Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
VAT Registration Outlined In UAE: Benefits and Requirements
Art of Unmarketing
1. Social Media :: The Art of
Social Media The Art of
Un-Marketing
Un-Marketing
Hareesh Tibrewala
Hareesh Tibrewala
hareesh@socialwavelength.com
hareesh@socialwavelength.com
2. Agenda
• So what is social media all about ?
• How to build a social media strategy
• How brands are using social media
• Social Media Megatrends
3. Once upon a time
• How business happened
– Markets came home
– Relationships counted
– Conversations happened
– Prices were negotiated
– Products were custom made
4. 1st Revolution : Era of Mass
Production
• Industrialisation
– New technology
– Lots of production, lots to sell
– Goods became commodity
– Standardised products
– Standardised pricing
– “Delivery” of goods
5. 2nd Revolution : Era of Mass
Communication
• Communication “commoditisation”
– Standard messages
– Delivered across multiple mediums
• Consumers hate marketing messages
• Consumers hate the buying process
• Modern day marketing is the “Art of
Intimidation”
8. Advent of the Internet
• Networked society
– Internet is enabling conversations that were simply
not possible in the mass communication era
– People in a networked market know they can get
better info from each other compared to the vendor
– There are no secrets. A networked market knows
more than companies know about their products
– Who cares about brand messages
– So how does marketing happening ?
9. When you think of the Internet,
don’t think of it as a truck full of billboards.
Think of it, as a table for two
Doc Searle
The Cluetrain Manifesto
10. The Future
• How will business happen
– Markets will come home
– Relationships will count
– Conversations will happen
– Prices will be negotiated
– Products will be custom made
• It is all about conversations
• And the art of creating conversations is the
“Art of Un-Marketing”
11. The Art of Un-Marketing
• There are conversations happening
– Within the organisation
– Outside the organisation
• Are you listening to these conversations ?
• Are you participating in these conversations ?
• Are you enabling these conversations ?
12. The Art of Un-Marketing
• Speak with a human voice, share concerns of
the community
• Brands need to come down from their ivory
tower and talk to people with whom they want
to create relationships
• Brands that don’t belong to a community, will
die
• “You are invited, but this is our world. Take
your shoes (attitude) off at the door “
13. The Art of Un-Marketing
• Networked markets are immune to advertising
• Networked markets can change suppliers
overnight
• Loyalty :
– Not how loyal your customer is to you
– But how loyal are you to your customer
– If you don’t deliver on your brand promise, then….
• The art of social media is the art of unmarketing
15. 1. The Challenge
• Once upon a time
– Brands and consumers are “disconnected”
– Door to door marketing
• Then
– Emergence of medium that can “connect” brand
to many consumers at one go
– Mass communication
– Print, TV, digital
16. 1. The Challenge
• Now
– Social media connects consumers to each other
– Consumers trust other consumers for referencing
– Is brand communication relevant at all
– How can the brand be part of the conversation
– How can the brand still be relevant in customer
decision-making process ?
17. 2. Be Social
• It is not about “marketing”
– Intimidation
– Carpet bombing
– Perception building
• It is about being social
– Be helpful
– Be a guide
– Be engaging
18. 2. Build A Community
• Your role is that of a community manager
(not a brand manager)
• Communities are build around issues, not
around brands
• Identify what are the pain points of your
community (or how you can add value to
that community)
19. 2. Build A Community
• Community definition statement
“ I am going to build a community of <target
group > and I will help the community by
<raison d’etre for the communities existence>
This community is sponsored by <brand>
• If your TG is multiple, you may need to think of
building multiple communities
20. 3. Listen
• Create a listening program
• Use “listening” tools
• Find out what the community is talking
about
• Find out where is the community
• Find out who are the key influencers
21. 4. Where to Build
• Identify platform that you will use to build
a community
– Key platforms
– Instigator (supporting) platform
• Large number of choices
– Facebook, Orkut, Myspace
– LinkedIn, Slideshare, Blogs
– Twitter, Youtube, Ning
– Microsite, portal etc
.
22. 5. How To Build
• Three circles of success
– Circle A : People already connected with you
– Circle B : Friends of people in Circle A
– Circle C : Everyone else
• Challenge : Getting Circle A to advocate your
community to Circle B
– Viral Content, Application development
• Opportunity : As Circle A grows, Circle B
grows
23. 6. Content Mix
• Identify correct content mix
– 80:20 principle
• 80% : of interest to the TG
– May need to curated, created
• 20 % : about the brand
• Plan proper content matrix
24. 7.Reaching out the community
• Identify top blogs, portals, forums and other
digital communication platforms where your TG
is likely to be there
• Join the conversation
– If brand has expertise, add value
– If brand does not have expertise, intermediate
information
– Intercept competitor conversations
25. 8. Connecting with Influencers
• Identify who are the influencers in your
category
– Look at the real world (known influencers)
– Use tools to identify them (unknown influencers)
– Large twitter following
– Large LI connections
– Blogs with traffic
– Bloggers
• Map their social graph
26. 8. Connecting with Influencers
• Engage with them on subject of their
interest
– Relay their content
– Share something of interest
– Be persistent (but relevant) in your effort
• Hopefully influencer will relay your content
as well
– Have content worthy of being relayed
27. 9. Content Factory
• Content is your means to an end
• Content requires sharpness
• Content needs to be engagement
• It is all about story telling
• It is all about weaving your brand message in
the fabric of social communication
35. The fact that the public suggested
over 1.2m flavors (that equates to 2%
of the UK population submitting a
flavor)
and over 1m votes on the final
shortlist , proves what a storm the
campaign created.
http://www.creamglobal.com/search/17798/16190/do-us-a-flavour/
37. Outcome
• Campaign Budget : $1.2 mn
• Got 35,000 applicants from 200 countries who
created 600 hours of video content promoting
Queensland
• Website got 68 lac visitors with 475 lac page views
(in 46 days time), avg. time spent on site about 9
minutes
• Media coverage in CNN, BBC, TIME
• Overall estimated benefit : $100 mn
42. Mega Trends
• Web 2.0 is bigger than Web 1.0
• All of us are identifiable at all times
• Carry your friends recommendation where ever
you go
• Social Media will force us to be more honest
• Role of Brand Manager will change : more like
a ATC
• Corporate silos will vanish
43. Questions?
If you need a copy of this
presentation, please leave
your business card. We
will email it to you.
Hareesh Tibrewala
Jt. CEO, Social Wavelength.
hareesh@socialwavelength.com
Company blog: blog.socialwavelength.com
LinkedIn: linkedin.com/in/hareeshtibrewala