- JWT is a global advertising agency owned by WPP that was founded in 1864 and has over 200 offices worldwide.
- JWT creates advertisements for many products across different media and has major clients like HSBC, Kellogg's, and Vodafone.
- One of JWT's campaigns was for KitKat and Nestle to promote the KitKat Pillowbook, a novelty product designed to target university students by helping them catch up on sleep. The campaign used social media and an informational style to raise brand awareness of KitKat among students.
JWT is a global advertising agency owned by WPP. It has over 200 offices worldwide and creates advertisements across various platforms for many clients. The document discusses a KitKat advertising campaign involving an inflatable pillow product aimed at university students to promote the KitKat brand. The campaign faced some criticism for only featuring young white males in its imagery.
The document analyzes an advertisement for KitKat Mini chocolate bars using a crossword puzzle. It critiques flaws in the original ad such as lack of color, small logo, and irrelevance of puzzle words. Three improved advertisements are proposed using word searches instead and addressing the flaws. The best new ad features a bright, colorful word search that is almost complete with the KitKat package imprinted prominently to convey the "mini break" message more clearly and appeal to wider audiences including children.
1) JWT is a global advertising agency with over 200 offices worldwide and nearly 10,000 employees. They created various advertisements for their client Nestle, including print ads for Kit Kat bars.
2) One print ad depicts a boardroom table splitting in half, implying having a Kit Kat bar can provide an energizing break from work. However, audience research found the ad does not clearly show the product and makes some viewers uncomfortable.
3) JWT uses various distribution channels for Nestle ads, including digital media like social media posts. They must consider legal and ethical standards set by organizations like the ASA to ensure ads are fair, not misleading or offensive. Nestle previously faced issues for discouraging breastfeeding in developing
This document discusses how content marketing is refining the digital landscape and allowing brands to stay ahead of competition. It provides several examples of brands that have successfully implemented content marketing strategies focused on storytelling, addressing customer needs, and inspiring consumers with their philosophy and social causes. Whole Foods, GE, Dove, and Coca-Cola are highlighted for how they leverage content marketing to build their brands in a way that goes beyond simply promoting products. The conclusion emphasizes that effective content marketing now requires rethinking a company's entire communication strategy and involving all branches to bring out creative ideas that can be embedded in people's everyday lives and culture.
This CD advert uses large red capital letters for the band's name to attract attention. The color red is emotionally intense and associated with qualities reflected in the band's music, like danger and power. While effective for a non-interactive printed product, digital formats allow for more advanced advertising methods.
- JWT is an advertising agency owned by WPP Group. JWT created one of the first commercial explanations of branding in 1900.
- JWT created an "Pillowbook" product for KitKat, an inflatable pillow with the KitKat branding. The purpose was to promote the "Take a Break, Have a KitKat" slogan to university students on social media. However, the product did not achieve widespread distribution.
- The Pillowbook ad featured pictures of young white males using the product. This narrow focus could be seen as excluding other groups. Nestle and JWT have also faced criticism over environmental issues related to palm oil production.
This webinar gives a 30,000 foot view of the social media space as it relates to the telecom industry. Given by Dave Gilbert, CEO of SimpleSignal, a hosted PBX service provider and integrator of next-gen voice apps, together with Paul McQuade of Fireworx Digital, a web 2.0 marketing agency located in San Diego and Orange County, CA
Procter & Gamble Co. is an American multinational consumer goods company founded in Cincinnati, Ohio in 1837. It enters new markets with a mission to connect with consumers through scientific product development and a new design unit's marketing strategies. P&G pursues a consumer-centric approach using multibranding, digital marketing, sponsorship, celebrity endorsements, and interactive promotions. Its goal is to reach 5 billion new consumers and grow its core brands through innovation.
JWT is a global advertising agency owned by WPP. It has over 200 offices worldwide and creates advertisements across various platforms for many clients. The document discusses a KitKat advertising campaign involving an inflatable pillow product aimed at university students to promote the KitKat brand. The campaign faced some criticism for only featuring young white males in its imagery.
The document analyzes an advertisement for KitKat Mini chocolate bars using a crossword puzzle. It critiques flaws in the original ad such as lack of color, small logo, and irrelevance of puzzle words. Three improved advertisements are proposed using word searches instead and addressing the flaws. The best new ad features a bright, colorful word search that is almost complete with the KitKat package imprinted prominently to convey the "mini break" message more clearly and appeal to wider audiences including children.
1) JWT is a global advertising agency with over 200 offices worldwide and nearly 10,000 employees. They created various advertisements for their client Nestle, including print ads for Kit Kat bars.
2) One print ad depicts a boardroom table splitting in half, implying having a Kit Kat bar can provide an energizing break from work. However, audience research found the ad does not clearly show the product and makes some viewers uncomfortable.
3) JWT uses various distribution channels for Nestle ads, including digital media like social media posts. They must consider legal and ethical standards set by organizations like the ASA to ensure ads are fair, not misleading or offensive. Nestle previously faced issues for discouraging breastfeeding in developing
This document discusses how content marketing is refining the digital landscape and allowing brands to stay ahead of competition. It provides several examples of brands that have successfully implemented content marketing strategies focused on storytelling, addressing customer needs, and inspiring consumers with their philosophy and social causes. Whole Foods, GE, Dove, and Coca-Cola are highlighted for how they leverage content marketing to build their brands in a way that goes beyond simply promoting products. The conclusion emphasizes that effective content marketing now requires rethinking a company's entire communication strategy and involving all branches to bring out creative ideas that can be embedded in people's everyday lives and culture.
This CD advert uses large red capital letters for the band's name to attract attention. The color red is emotionally intense and associated with qualities reflected in the band's music, like danger and power. While effective for a non-interactive printed product, digital formats allow for more advanced advertising methods.
- JWT is an advertising agency owned by WPP Group. JWT created one of the first commercial explanations of branding in 1900.
- JWT created an "Pillowbook" product for KitKat, an inflatable pillow with the KitKat branding. The purpose was to promote the "Take a Break, Have a KitKat" slogan to university students on social media. However, the product did not achieve widespread distribution.
- The Pillowbook ad featured pictures of young white males using the product. This narrow focus could be seen as excluding other groups. Nestle and JWT have also faced criticism over environmental issues related to palm oil production.
This webinar gives a 30,000 foot view of the social media space as it relates to the telecom industry. Given by Dave Gilbert, CEO of SimpleSignal, a hosted PBX service provider and integrator of next-gen voice apps, together with Paul McQuade of Fireworx Digital, a web 2.0 marketing agency located in San Diego and Orange County, CA
Procter & Gamble Co. is an American multinational consumer goods company founded in Cincinnati, Ohio in 1837. It enters new markets with a mission to connect with consumers through scientific product development and a new design unit's marketing strategies. P&G pursues a consumer-centric approach using multibranding, digital marketing, sponsorship, celebrity endorsements, and interactive promotions. Its goal is to reach 5 billion new consumers and grow its core brands through innovation.
YMA Fashion Scholarship Fund - Birchbox FinalCaitlin Bailot
This document provides a business plan summary for Birchbox, a beauty subscription service. It begins with a SWOT analysis comparing Birchbox to its main competitors, Ipsy and Glossybox. It then analyzes Birchbox's current customer base. The plan proposes a new "Unlock the Box" program to encourage existing customers to spend more on additional themed boxes. It also introduces a new brand positioning statement. For expansion, the plan suggests partnerships between Birchbox and Nordstrom department stores and the mobile app Pocket Points. The Nordstrom partnership would feature Birchbox boxes and samples in select stores in exchange for highlighting Nordstrom products in Birchbox boxes. The Pocket Points partnership would reward users
The document provides an overview of creative advertising from an advertising professor. It discusses why brands advertise, how advertising plays a role throughout the customer journey, and the importance of creativity in advertising. Specifically, it notes that brands advertise for awareness, consideration, sales and more. It also emphasizes that creativity is key to getting consumers' attention due to information overload, and outlines characteristics of creative ads like being conceptual, original, and entertaining first before selling.
PepsiCo held a "Crash the Super Bowl" contest inviting customers to create ads for their Doritos brand. Winning entries received cash prizes up to $1 million. The contest used "shared media" and "testimonial evidence" messaging by showcasing ordinary customers endorsing Doritos. This reminder advertising helped maintain brand awareness for Doritos in the mature market while strengthening customer relationships.
Advertising has become an essential part of business to promote products and services. There are many types of advertising including print, outdoor, broadcast, covert, surrogate, public service, and celebrity advertising. Modern advertising methods are increasingly using innovative digital techniques like web banners, bandwagon appeals, promotions, endorsements, contextual ads, keywords ads, blog ads, mobile ads, and public relations. The advertising field is constantly evolving to find new effective ways to reach audiences.
The document discusses the nature and evolution of advertising. It covers how advertising brings products and services to public notice and aims to persuade the public. Advertising supports media as their main source of income. Traditionally, television, radio and newspapers were used but due to the shift to internet, advertisers have had to change to new media like mobile phones and social networking. Advertising stimulates the economy by promoting sales, ensuring growth and preventing economic crashes. The document compares old and new advertisements, noting how new ads are often more minimalist and allow consumers to think for themselves rather than being directly told what to do.
1. The document discusses the marketing mix and product development process. It explains the 4 Ps of the marketing mix - product, price, place, promotion.
2. It then covers various aspects of product development such as invention, innovation, research, prototyping, testing, and launch. A case study of James Dyson's product development is provided.
3. Finally, it discusses extending a product's lifecycle and having a product portfolio or mix to diversify a company's offerings. Strategies like new versions, new markets, and new uses can prolong a product's lifecycle.
This document discusses different types of advertising appeals and media used for advertising. It describes various internal media like television, radio, newspaper, magazine and internet advertising. It also discusses external media such as billboard, mobile, poster and window display advertising. Finally, it outlines different types of advertising appeals including romance appeal, fear appeal, humour appeal, statistics appeal, celebrity appeal, music appeal, bandwagon appeal and rational appeal.
Advertisements are nonpersonal communications, often paid and persuasive, that promote products, services, or ideas through various media sources. Their purpose is to attract customers, persuade them to buy items or take action, and promote new products. There are several kinds of advertisements including product advertisements to attract buyers, political advertisements to campaign for parties, job advertisements for open positions, and service advertisements promoting companies.
The fundamentals of marketing & advertising will remain the same even in today's digital world. An overview of the fundamentals in a presentation made to MBA students in Bangalore.
The document discusses the history and development of advertising. It notes that advertising began as wall paintings and messages on papyrus in ancient Egypt, Greece and Rome to promote commercial goods. In the 18th century, advertisements began appearing in weekly newspapers in England. Thomas J. Barratt is described as the "father of modern advertising" for creating effective campaigns for Pears Soap in the late 19th century. The document also outlines different types of advertising such as product, public service, and industrial advertising. It traces the development of advertising through domestic, export, international, multinational, and global stages.
History of energy in few slides and what needs to happen NOW.
Some considerations around energy and what we can do about it!
More is available upon request.
The document discusses how the author addressed their target audience of 16-18 year old, mostly white and middle class teenage girls in the UK for their magazine. Some key ways included using pink as a house color since it is stereotypically girly, only featuring teenage girl models that fit the target demographic, including topics in the strapline that the audience likes such as hobbies and interests, including technology like a phone and social media references that the younger generation is obsessed with, and using fonts and styles associated with trends the audience may be aware of like pastel goth subculture.
This document discusses key environmental issues and conservation efforts. It provides facts on issues like access to clean water and the impacts of deforestation and climate change. It then summarizes challenges in South Africa, including high biodiversity threatened by habitat loss, water scarcity exacerbated by population growth, and an energy system reliant on coal. Conservation efforts in the country aim to protect natural resources and transition to renewable energy, but implementation of laws and policies remains a challenge. Supporting environmental sustainability through projects that enlist leadership and develop local expertise can help address issues in a sustainable way.
Este documento presenta la idea de que si la escritura se fonologizara, se reduciría grandemente el problema de la ortografía. Luego describe el diasistema fonológico como la unión de varios sistemas fonológicos en lugar de uno determinado, y enumera siete dialectos del español que difieren en su fonología, particularmente en la pronunciación de letras como z, s, y, ll, rr, ch, j. Finalmente, explica que los fonemas del diasistema pueden considerarse elementos abstractos de los cuales se derivan
El documento discute cómo el inglés ha influido en el español a través de los medios masivos de comunicación sin necesidad de pasaportes. Examina cómo ciudades mexicanas como México y Zamora han sido más afectadas que Tijuana y Reynosa debido a su mayor exposición a medios en inglés. También menciona la importancia de preservar las culturas y lenguas prehispánicas de México.
This document summarizes the governance and economic benefits of local currencies. It discusses how local currencies return monetary decision-making power to local communities, keep more money circulating locally, and encourage local spending. Specific examples of local currencies discussed include those used in Washington DC like Anacostia Hours and Potomacs. The document also analyzes how local currencies can fulfill different monetary functions like being a medium of exchange or store of value, and how this relates to governance and economic impacts. It describes how local currencies increase participation and transparency compared to national currencies.
The document discusses enterprise development as a key way to address poverty and inequality. It notes that the International Labour Organization established an enterprise development department focused on cooperatives, corporate citizenship, and small business development. Enterprise development can help achieve the UN's Millennium Development Goals by creating jobs and economic growth. Examples provided include microcredit programs like Bangladesh's Grameen Bank that have helped millions escape poverty. The document then focuses on enterprise development strategies and policies in South Africa, including the government's Black Economic Empowerment program which aims to address racial inequalities through initiatives like enterprise development investments. It provides categories and definitions of small, medium and micro enterprises in South Africa and discusses support programs and challenges to enterprise growth.
O eremita Haakon pede a Cristo para ocupar seu lugar na cruz. Cristo aceita sob a condição de Haakon manter silêncio sobre o que vir. Quando Haakon testemunha uma injustiça, quebra seu silêncio. Cristo revela que sabia que os eventos eram para o melhor.
El documento describe diferentes variedades del español desde la perspectiva fonológica. Explica que siete dialectos del español tienen pronunciaciones diferentes para letras como z, s, y, ll, rr, ch y j. Luego detalla las particularidades fonológicas de cada dialecto, incluyendo ejemplos de cómo se pronuncian palabras que contienen esas letras en Burgos, Madrid, Quito, San Luis de Argentina, Caguas (Puerto Rico), la Ciudad de México y Buenos Aires.
The document discusses global and South African issues related to food security and agriculture. Globally, food prices have risen significantly in recent years, pushing more people into hunger. Key challenges to ensuring global food security include poverty, conflicts, climate change, and the increasing use of food crops for biofuels. In South Africa, while the country produces enough food overall, many people still lack reliable access to adequate nutrition. High unemployment, HIV/AIDS, and historical inequalities continue to undermine food security. Government policies aim to address these challenges and transform the agricultural sector, but more support is needed, particularly for small-scale and women farmers through improved access to resources and markets.
YMA Fashion Scholarship Fund - Birchbox FinalCaitlin Bailot
This document provides a business plan summary for Birchbox, a beauty subscription service. It begins with a SWOT analysis comparing Birchbox to its main competitors, Ipsy and Glossybox. It then analyzes Birchbox's current customer base. The plan proposes a new "Unlock the Box" program to encourage existing customers to spend more on additional themed boxes. It also introduces a new brand positioning statement. For expansion, the plan suggests partnerships between Birchbox and Nordstrom department stores and the mobile app Pocket Points. The Nordstrom partnership would feature Birchbox boxes and samples in select stores in exchange for highlighting Nordstrom products in Birchbox boxes. The Pocket Points partnership would reward users
The document provides an overview of creative advertising from an advertising professor. It discusses why brands advertise, how advertising plays a role throughout the customer journey, and the importance of creativity in advertising. Specifically, it notes that brands advertise for awareness, consideration, sales and more. It also emphasizes that creativity is key to getting consumers' attention due to information overload, and outlines characteristics of creative ads like being conceptual, original, and entertaining first before selling.
PepsiCo held a "Crash the Super Bowl" contest inviting customers to create ads for their Doritos brand. Winning entries received cash prizes up to $1 million. The contest used "shared media" and "testimonial evidence" messaging by showcasing ordinary customers endorsing Doritos. This reminder advertising helped maintain brand awareness for Doritos in the mature market while strengthening customer relationships.
Advertising has become an essential part of business to promote products and services. There are many types of advertising including print, outdoor, broadcast, covert, surrogate, public service, and celebrity advertising. Modern advertising methods are increasingly using innovative digital techniques like web banners, bandwagon appeals, promotions, endorsements, contextual ads, keywords ads, blog ads, mobile ads, and public relations. The advertising field is constantly evolving to find new effective ways to reach audiences.
The document discusses the nature and evolution of advertising. It covers how advertising brings products and services to public notice and aims to persuade the public. Advertising supports media as their main source of income. Traditionally, television, radio and newspapers were used but due to the shift to internet, advertisers have had to change to new media like mobile phones and social networking. Advertising stimulates the economy by promoting sales, ensuring growth and preventing economic crashes. The document compares old and new advertisements, noting how new ads are often more minimalist and allow consumers to think for themselves rather than being directly told what to do.
1. The document discusses the marketing mix and product development process. It explains the 4 Ps of the marketing mix - product, price, place, promotion.
2. It then covers various aspects of product development such as invention, innovation, research, prototyping, testing, and launch. A case study of James Dyson's product development is provided.
3. Finally, it discusses extending a product's lifecycle and having a product portfolio or mix to diversify a company's offerings. Strategies like new versions, new markets, and new uses can prolong a product's lifecycle.
This document discusses different types of advertising appeals and media used for advertising. It describes various internal media like television, radio, newspaper, magazine and internet advertising. It also discusses external media such as billboard, mobile, poster and window display advertising. Finally, it outlines different types of advertising appeals including romance appeal, fear appeal, humour appeal, statistics appeal, celebrity appeal, music appeal, bandwagon appeal and rational appeal.
Advertisements are nonpersonal communications, often paid and persuasive, that promote products, services, or ideas through various media sources. Their purpose is to attract customers, persuade them to buy items or take action, and promote new products. There are several kinds of advertisements including product advertisements to attract buyers, political advertisements to campaign for parties, job advertisements for open positions, and service advertisements promoting companies.
The fundamentals of marketing & advertising will remain the same even in today's digital world. An overview of the fundamentals in a presentation made to MBA students in Bangalore.
The document discusses the history and development of advertising. It notes that advertising began as wall paintings and messages on papyrus in ancient Egypt, Greece and Rome to promote commercial goods. In the 18th century, advertisements began appearing in weekly newspapers in England. Thomas J. Barratt is described as the "father of modern advertising" for creating effective campaigns for Pears Soap in the late 19th century. The document also outlines different types of advertising such as product, public service, and industrial advertising. It traces the development of advertising through domestic, export, international, multinational, and global stages.
History of energy in few slides and what needs to happen NOW.
Some considerations around energy and what we can do about it!
More is available upon request.
The document discusses how the author addressed their target audience of 16-18 year old, mostly white and middle class teenage girls in the UK for their magazine. Some key ways included using pink as a house color since it is stereotypically girly, only featuring teenage girl models that fit the target demographic, including topics in the strapline that the audience likes such as hobbies and interests, including technology like a phone and social media references that the younger generation is obsessed with, and using fonts and styles associated with trends the audience may be aware of like pastel goth subculture.
This document discusses key environmental issues and conservation efforts. It provides facts on issues like access to clean water and the impacts of deforestation and climate change. It then summarizes challenges in South Africa, including high biodiversity threatened by habitat loss, water scarcity exacerbated by population growth, and an energy system reliant on coal. Conservation efforts in the country aim to protect natural resources and transition to renewable energy, but implementation of laws and policies remains a challenge. Supporting environmental sustainability through projects that enlist leadership and develop local expertise can help address issues in a sustainable way.
Este documento presenta la idea de que si la escritura se fonologizara, se reduciría grandemente el problema de la ortografía. Luego describe el diasistema fonológico como la unión de varios sistemas fonológicos en lugar de uno determinado, y enumera siete dialectos del español que difieren en su fonología, particularmente en la pronunciación de letras como z, s, y, ll, rr, ch, j. Finalmente, explica que los fonemas del diasistema pueden considerarse elementos abstractos de los cuales se derivan
El documento discute cómo el inglés ha influido en el español a través de los medios masivos de comunicación sin necesidad de pasaportes. Examina cómo ciudades mexicanas como México y Zamora han sido más afectadas que Tijuana y Reynosa debido a su mayor exposición a medios en inglés. También menciona la importancia de preservar las culturas y lenguas prehispánicas de México.
This document summarizes the governance and economic benefits of local currencies. It discusses how local currencies return monetary decision-making power to local communities, keep more money circulating locally, and encourage local spending. Specific examples of local currencies discussed include those used in Washington DC like Anacostia Hours and Potomacs. The document also analyzes how local currencies can fulfill different monetary functions like being a medium of exchange or store of value, and how this relates to governance and economic impacts. It describes how local currencies increase participation and transparency compared to national currencies.
The document discusses enterprise development as a key way to address poverty and inequality. It notes that the International Labour Organization established an enterprise development department focused on cooperatives, corporate citizenship, and small business development. Enterprise development can help achieve the UN's Millennium Development Goals by creating jobs and economic growth. Examples provided include microcredit programs like Bangladesh's Grameen Bank that have helped millions escape poverty. The document then focuses on enterprise development strategies and policies in South Africa, including the government's Black Economic Empowerment program which aims to address racial inequalities through initiatives like enterprise development investments. It provides categories and definitions of small, medium and micro enterprises in South Africa and discusses support programs and challenges to enterprise growth.
O eremita Haakon pede a Cristo para ocupar seu lugar na cruz. Cristo aceita sob a condição de Haakon manter silêncio sobre o que vir. Quando Haakon testemunha uma injustiça, quebra seu silêncio. Cristo revela que sabia que os eventos eram para o melhor.
El documento describe diferentes variedades del español desde la perspectiva fonológica. Explica que siete dialectos del español tienen pronunciaciones diferentes para letras como z, s, y, ll, rr, ch y j. Luego detalla las particularidades fonológicas de cada dialecto, incluyendo ejemplos de cómo se pronuncian palabras que contienen esas letras en Burgos, Madrid, Quito, San Luis de Argentina, Caguas (Puerto Rico), la Ciudad de México y Buenos Aires.
The document discusses global and South African issues related to food security and agriculture. Globally, food prices have risen significantly in recent years, pushing more people into hunger. Key challenges to ensuring global food security include poverty, conflicts, climate change, and the increasing use of food crops for biofuels. In South Africa, while the country produces enough food overall, many people still lack reliable access to adequate nutrition. High unemployment, HIV/AIDS, and historical inequalities continue to undermine food security. Government policies aim to address these challenges and transform the agricultural sector, but more support is needed, particularly for small-scale and women farmers through improved access to resources and markets.
[Featured Workshop at New England Fathering Conference March 2016]
The Assets of Superheroes:
Superheroes in our culture spark our wonder. (Search Institute) identified 40 developmental assets that youth use to protect against risk taking behaviors. Superheroes represent each of these as "The Power 40". Let's learn how!
Este documento lista los atletas inscritos en la Corrida das Fogueiras, incluyendo su número de camiseta, nombre, sexo, fecha de nacimiento, edad, grupo de edad, equipo y tiempo estimado de carrera. Se inscribieron 110 atletas de diferentes edades, sexos y equipos para participar en esta carrera.
Polar Philately: Postal Service in the World's Coldest PlacesSteve Stewart
An introduction to Polar Philately presented at the Houston Philatelic Society meeting on March, 7, 2016. This presentation gives an overview of collecting the stamps of the North and South Poles (Antarctic and Arctic)
JWT is a large global advertising agency with over 200 offices worldwide. They created a campaign for Canon to showcase their new DSLR cameras' long exposure capabilities. The print ad features deer in a housing estate at night, appealing to those interested in achieving such nighttime photography. While initially aimed at existing photographers, the goal was to inspire non-photographers by showing images not possible with phones. The campaign used online videos and articles to generate interest while allowing audience interaction on social media.
JWT is a global advertising agency with over 200 offices worldwide. It created various advertisements for its client Nestle to promote the Kit Kat chocolate bar. One print ad depicts a boardroom table breaking in half, implying that eating a Kit Kat can provide an enjoyable break from work stresses. The ad aims to target a wide demographic but may not clearly communicate that the table represents a Kit Kat bar. Audience research found it did not arouse hunger and the depicted commotion made some uncomfortable. As the regulatory body, the ASA establishes codes to ensure ads are legal, ethical and avoid offense. Nestle also faced some controversies over aggressive marketing of infant formula in developing nations.
Marketing the future is becoming more important than the future itself. There have been four eras of marketing: 1) Product-based, where companies sold commodities and customers bought products. 2) Mass media-based, where companies sold goods and customers bought benefits. 3) Customer-based, where companies sold brands and customers bought emotions. 4) Market-based, where companies sell ideas and customers buy experiences. The digital age welcomes a new form of marketing where marketers must understand online customer profiles and behaviors, inspire customers to think differently about the future, and allow customers to be part of creating the future by focusing on lifestyles rather than just technologies.
Marketing the future is becoming more important than the future itself. There have been four eras of marketing: 1) Product-based, where companies sold commodities and customers bought products. 2) Mass media-based, where companies sold goods and customers bought benefits. 3) Customer-based, where companies sold brands and customers bought emotions. 4) Market-based, where companies sell ideas and customers buy experiences. The digital age welcomes a new form of marketing where marketers must understand online customer profiles and behaviors, inspire customers to think differently about the future, and allow customers to be part of creating the future by focusing on lifestyles rather than just technologies.
Marketing the future is becoming more important than the future itself. There have been four eras of marketing: 1) product-based marketing where companies sold commodities and customers bought products, 2) mass media-based marketing where companies sold goods and customers bought benefits, 3) customer-based marketing where companies sold brands and customers bought emotions, and 4) market-based marketing where companies sold ideas and customers bought experiences. Now in the digital age, marketers must inspire customers to think differently about the future, allow customers to be part of shaping the future, and create new lifestyles rather than just marketing new technologies.
The document discusses Nestle's revitalization of their Kit Kat brand through the launch of Kit Kat ChunKy. It describes how:
1) Kit Kat sales were declining as the brand lacked excitement for younger consumers. Market research found 12-20 year olds saw the traditional Kit Kat as irrelevant.
2) Project Tyson created a new "super size" Kit Kat ChunKy finger to attract novelty-seeking youth. Research showed young people preferred a single chunky finger over multiple thinner ones.
3) The Kit Kat ChunKy launch was a great success, meeting sales and distribution goals. It revitalized interest in Kit Kat among 12-20 year olds and had limited negative
P&G is an American multinational consumer goods company headquartered in Cincinnati, Ohio. It has pursued international expansion since the 1930s and developed its first global brands like Always and Pantene in the 1980s. Under CEOs like A.G. Lafley, P&G shifted from a trial and error approach to innovation to a more scientific one connected to research and development. It also adopted a more consumer-centric focus on product design and marketing. Looking ahead, P&G aims to grow its core brands through innovation, build business among unserved consumers through digital marketing, and develop higher-margin global brands.
Kit Kat was introduced in the UK in 1935 and is now owned by Nestle. It consists of chocolate-covered wafer fingers. Kit Kat has expanded globally and offers various products like balls and minis. The document proposes a new Kit Kat bottle product that contains chocolate balls that can be dispensed one by one by turning the bottle. It discusses marketing this product through family packs and promotions around holidays. Placement would be in supermarkets, gas stations, airports and online. The target audience is families and friend groups looking for a sharing snack. Competitors offer similar chocolate-wafer products but not in a portable bottle format. The product, pricing, partners and value proposition are outlined in a business model canvas.
JWT is a global advertising agency with over 200 offices worldwide. They created print advertisements for their client Nestle to promote Kit Kat bars. One advertisement depicts a boardroom table splitting in two, implying the product provides an energizing "break". Through audience research, JWT found the ad did not make clear the table was also a Kit Kat bar and made some viewers uncomfortable. JWT distributes ads through both traditional and digital channels like social media. All advertisements are regulated by the ASA to ensure they are legal, ethical and do not mislead or offend audiences.
Procter & Gamble is an American multinational consumer goods company known for its portfolio of trusted brands. It takes a scientific approach to product development and marketing through research and innovation. P&G shifted from product-based marketing to a consumer-centric approach using digital marketing, emotional advertising, design-driven innovation, and social media to build direct relationships with consumers.
JWT is an advertising agency that created print ads for Nestle's Kit Kat chocolate bar. One ad shows a boardroom table breaking in two, implying the table is also a Kit Kat bar. JWT conducted audience research on the ad, finding it did not make the product look appealing or arouse hunger. The ad also did not clearly convey that it was about Kit Kat. JWT distributes ads through both digital media like social media as well as outdoor advertising. All ads must comply with codes from the ASA to ensure they are legal, ethical and do not mislead audiences.
P&G is an American consumer goods company founded in 1837. It holds one of the most powerful brand portfolios. The document discusses P&G's marketing capabilities including its focus on research and innovation through its analytical lab established in 1887. It takes a scientific and consumer-centric approach to marketing and connects with consumers through various strategies like digital marketing, social media, sponsorship, and celebrity endorsements. P&G aims to reach more consumers globally through continued innovation.
Integrated Marketing Communication (IMC) involves coordinating all aspects of marketing to deliver a unified message and maximize impact. This includes advertising, promotions, public relations, social media, and more. The goal is to create seamless experiences for consumers across all touchpoints and communicate a consistent brand message. Modern IMC must account for an evolving media landscape where consumers are more active and obtain information from many sources.
The document outlines an advertising plan for Quality Dairy, a small brand of convenience stores in Mid-Michigan. The plan's goals are to increase each store's annual revenue to $3 million by 2013 and spread awareness of Quality Dairy's focus on selling Michigan-made products. Key elements of the plan include a TV commercial campaign centered around Quality Dairy's long history and local products, maintaining current social media presence and deals programs, hosting a family festival event, and allocating $750,000 to the total budget. Store improvements like new floors and signs are also recommended. Success will be measured by achieving the $3 million revenue goal per store and gauging customer feedback.
Walmart is launching an IMC campaign targeting baby boomers and generations X and Z to foster brand loyalty. The campaign goals are to increase online and in-store sales 50% by 2023 through social media marketing, flyers, and TV commercials promoting Walmart's low prices and product offerings. The target customer, Jennifer, is a 47-year-old web designer who shops at Walmart for deals on technology and household items to support her family and budding business.
The document discusses different types of advertising. It begins with an introduction that defines advertising and its key purposes. The document then covers the importance of advertising in driving sales and building brands. Several types of advertising are outlined, including print, outdoor, broadcast, covert, social, surrogate, and celebrity advertising. The document provides examples and details for each type. It concludes with a high-level summary of what advertising is and its goal of encouraging audiences and driving consumer behavior.
The document discusses different types of advertising. It begins with an introduction that defines advertising and its key purposes. The document then covers the importance of advertising, noting that billions are spent annually on advertising to boost sales, build brands, and create competition. Several types of advertising are also outlined, including print, outdoor, broadcast, covert, social, surrogate, and celebrity advertising. The document concludes with a summary of advertising as a form of communication used to encourage action and drive consumer behavior.
The document discusses different types of advertising. It begins with an introduction that defines advertising and its key purposes. The document then covers the importance of advertising, noting that billions are spent annually on advertising to boost sales, build brands, and create competition. Several types of advertising are also outlined, including print, outdoor, broadcast, covert, social, surrogate, and celebrity advertising. The document concludes with a summary of advertising as a form of communication used to encourage action and drive consumer behavior.
The document summarizes the evolution of marketing from different eras:
- The Product Era focused on advertising product attributes to consumers.
- The Consumer Era shifted to understanding consumers' desires and seducing target audiences.
- The Relationship Era prioritizes human connection, storytelling, and two-way conversations on social media to build relationships over push marketing.
- Today's marketers must use various "pillars" like content, social media, email and SEO together as part of a complete marketing strategy to attract and convert customers.
The document outlines a proposed documentary about the White Chapel Murders in London in the late 1800s and an interview with Peter Eddowes, a descendant of Catherine Eddowes, one of the victims. The documentary would introduce the White Chapel Murders and their gruesome nature. It then describes shooting B-roll footage in Ely and interviewing Peter Eddowes about when he first learned of his relation to Catherine Eddowes and what he has uncovered about her through research. The interview discusses the events on the night Catherine was murdered and how she was discovered. It concludes by asking Peter Eddowes if he thinks the murderer will ever be identified.
This document outlines the budget and timescale for creating posters, flyers, and stickers to advertise an event. It estimates that designing each item will take 20 hours, with an additional 5 hours for printing, for a total of 25 hours. Using an hourly rate of £7.81, designing each item is estimated to cost £195.42. The document recommends a website for printing posters, flyers, and stickers affordably, with prices provided.
This document summarizes the design process for advertising materials for a client named DJ PUSH. It describes initial designs for posters, flyers, and stickers that were presented to the client. The client provided feedback requesting changes such as brighter colors, clearer messaging, and a picture of DJ PUSH. The document then shows final revised designs for posters, flyers, and stickers incorporating the client's feedback, which the client approved.
- JWT is a global advertising agency owned by WPP that was founded in 1864 and has over 200 offices worldwide.
- JWT creates advertisements for many products across different media and has major clients like HSBC, Kellogg's, and Vodafone.
- One of JWT's campaigns was for KitKat and Nestle to promote the KitKat Pillowbook, a novelty product designed to target university students by helping them catch up on sleep. The campaign used social media and an informational style.
The document discusses different advertising options for promoting a DJ, including posters, flyers, and stickers. Posters can be printed through a website offering deals on 50 copies for under £2 each. Flyers promoting an event can be made through the same website, offering 250 A5 flyers for £20.25. Stickers advertising the DJ can be printed on sticky paper through the website, with a minimum order of 3 rolls of 300 labels for £17.97.
Luke Bennett is a student studying Level 3 Media Diploma and A2 Film Studies at Long Road Sixth Form College in Cambridge. He has experience working on student films and participating in the British Film Institute regional and residential film academies. Luke aims to achieve his best and has worked part-time as a customer service assistant, usher, and pizza delivery driver to gain work experience. He has advanced skills in Adobe Premiere Pro, After Effects, and Photoshop from his film studies and has received a Silver Art Award from the BFI Film Academy.
The document provides details for a promotional campaign for DJ PUSH to increase social media exposure and build a fan base. The objective is to get students and social media users to follow DJ PUSH on Facebook, Twitter, and Instagram. The campaign will include posters, flyers, and stickers printed through affordable online printing services and distributed at DJ PUSH events and venues in Cambridge over the coming weeks.
The document provides details for a promotional campaign for DJ PUSH to increase social media exposure and build a fan base. It notes that interacting with audiences through social media is important for DJs today. The objective is to get more students and social media users to follow DJ PUSH's accounts on Facebook, Twitter, and Instagram. The campaign aims to capitalize on opportunities in the Cambridge region by promoting DJ PUSH's events and pursuing a wider fan base where no other DJ is actively doing so.
The document provides an outline for a documentary about the White Chapel Murders that occurred in London in the late 1800s. It introduces an interview with Peter Eddowes, who is revealed to be a descendant of Catherine Eddowes, one of the victims. The summary interviews Peter about when he first learned of his relation to Catherine, what happened to her on the night she was murdered, and whether he thinks her murderer will ever be identified.
The creative brief is for a social media marketing campaign to promote DJ PUSH to students in Cambridge, England. The objective is to grow DJ PUSH's fan base on social media platforms like Facebook, Twitter, and Instagram. The target audience are college and university students who enjoy urban music. The most important message is to "FOLLOW DJ PUSH on instagram/ fb/ twitter." The brief provides DJ PUSH's upcoming performance schedule and notes an opportunity to build a wider fan base among students in the Cambridge region.
The document describes Sophia, an 18-year-old girl surviving alone in the wilderness. She hunts a rat for food and builds a fire. In the night, she sees a man, Jason, approaching and threatens him with a weapon. Jason offers a radio that can find other survivors, so Sophia agrees to let him live. They travel together and bond over time. However, they find an abandoned car containing a decaying body, implying Jason has been infected. He asks Sophia to kill him before he turns, which leaves her distraught but determined to survive on her own.
The document summarizes an interview with Peter Eddowes, an ancestor of Catherine Eddowes, one of the victims of the White Chapel Murders that occurred in London in the late 1800s. Peter discusses first hearing of Catherine when he saw her name on TV, looking into her story, and learning she was brutally murdered in White Chapel. He shares details of what happened to Catherine on the night she was killed and his feelings about discovering she was a relative who was a victim of the gruesome, unsolved murders.
The document summarizes an interview with Peter Eddowes, an ancestor of Catherine Eddowes, one of the victims of the White Chapel Murders that occurred in London in the late 1800s. Peter discusses first hearing of Catherine when he saw her name on TV, looking into her story, and learning she was brutally murdered in White Chapel. He shares details of what happened to Catherine on the night she was killed and his feelings about discovering she was a relative who was a victim of the gruesome, unsolved murders.
2. Ownership
WPP Group is the parent ownership of JWT.
• The J. Walter Thompson Company was incorporated in 1896, and
opened his first office in London in 1899.
• 'In 1900, JWT published a house ad explaining trademark advertising.
This was the first known commercial explanation of what we now
know as branding. Thompson soon became known for his philosophy
of drawing a straight line between the manufacturer and the
consumer."
• WPP plc is a British multinational advertising and public relations
company with its main management office in London, England, and
its executive office in Dublin, Ireland.
• The world's largest advertising company by revenues, and employs
around 162,000 people in 3,000 offices across 110 countries.
• It owns a number of advertising, public relations and market
research networks, including Millward Brown, Grey, Burson-
Marsteller, Hill & Knowlton, JWT, Ogilvy Group, TNS, Young &
Rubicam and Cohn & Wolfe
3. Operating model
• JWT operate through all the platforms
from market research to audience
research they use many means of models,
like social media platforms, print based
advertisements, television and and any
way to get an audience to see their
advertisement.
4. Products
• JWT creates advertisement for many
different products, from kinetic powered
football pitches in Rio to web based KitKat
and the bending iPhone 6 creative ad.
5. Market position
JWT is one of the leading and has the most influential presence in the
global sector as it has over 200 offices on over 90 countries world
wide and has its headquarters based in new york. In 2005 the business
was rebranded by shortening J. Walter Thomas to JWT.
JWT has nearly over 10, 000 employees who serve over 1,200
different client companies. Some key clients:
• HSBC
• Kelloges
• Rolex
• Nokia
• Vodafone
• Cadburys
7. The KitKat Pillowbook
• Nestle: Kitkat created the product
Pillowbook along side JWT to create the
promotional advert.
8. Purpose
• The purpose of this product is to increase brand recognition,
putting the advert on the internet means that people can share
and like the KitKat post hoping that more and more people will
see it,
• Ideally it will go viral for then creating a more recognition to
the branding and for the slogan “Take a break, have a Kit Kat”
• The purpose of the products according to the advert is so that
college students can “catch up on their precious sleep in
between lessons” assuming that they lead packed lifestyles
with going out at night, getting sleep at early hours in the
morning and studying through the day.
• They designed this product to “help” Uni and college students.
9. Genre
• The genre of this advert is a chocolate bar using a newly different associated
product to promote the general branding products, this means this advert looks
like an informercial, which is creating a smaller, side product to advertise the
bigger product within.
• We normally expect a chocolate bar advert to be bright, colourful and reflecting
on the brand colour. They normally include a joke, a funny slogan or have the
advert be sudductive to help is stand out from all the others chocolate adverts.
• For example the Twix advert, Twix comes as a due so
they have put one on it’s own and with it being illustrated
as a game of hang man being single is horrible so why
don’t you buy a Twix as it comes as a pair.
• The KitKat advert of the pillow book is different as they are advertising a product
made by them to promote the chocolate bar brand and aiming at a particular
audience which is 18-25 year old who go to college and university, unlike the
twin advert that are aiming at whole general public but you could argue and say
that they are aiming at single people due the the nature of the advert.
10. Form
• This advert is web based and was only
advertised on the web,
• Although it could be print based their
product did not do well enough for them
to make it as a print based advert.
• The advert was not been designed to be
print based, this advert would belong on a
small information/advertising space in a
newspaper or a magazine.
11. Style
• This advert still fits the style of a typical chocolate
advert or Kit Kats adverts with the colour scheme mainly
• But also has the all the conventions of a Kit Kat advert,
except it has a picture of people using the product and
not using different genres and age groups which could
narrow the target audience down.
• The advert is ver visually presentable in the way of how
it is bright and interesting to look at at, with all the
different elements, picture of product, picture of the
target audience, KitKat slogan, and short paragraph
explaining why the product has been brought out and has
the red colour scheme of the company.
12. Frequency
This advert is based on social networking sites such as
Twitter and Facebook. This means when someone goes
on to that social networking site, more than likely they
are going to see it, especially on the dates that the
experiment happened on, as it created a world wide
disscusions. So as well as Kit Kat being widely spoke
about on the internet there are many, many advert
around the average person on an average day with the
bill boards, radio adverts, TV advert, Kit kat wrappers on
the floor means that the average person gets exposed to
Kitkat many times a day regularly even if they didn't
consciously know it, they did. Then they log on to social
networking and get exposed to more of Kit Kit, this just
shows how much of the confectionary and advertisement
market Kit Kat owns and how well know they are.
12
13. Content
• The content again has all the conventions of a Kitkat advert, such as the colour
scheme,KitKat logo, title of the product, but they have a pitch like paragraph
on the advert to brief the audience on what the product is and what it’s for as
this product is not a typical KitKat product.
• The advert includes, a picture of the product, logo, branding audience using
the product, and a short brief of information so the audience know what the
product is for and whom it is aimed at.
•
A picture of
the product,
from two
different angles
Branding colour scheme
Image of target audience
using the products.
Titles of the product The Branding name and logo
A brief of the product
14. Meaning
• The meaning of this advert is to get the a new and desired target audience to buy
their product and to create more brand recognition. The audience read the advert
like it’s caring about college and university students working hard as it assumes that
they lead packed lifestyles with education and their social life so when Kitkat
created this adverts they create the illusion that they care about how much sleep
they are getting by creating this product to catch up on their sleep, when actually
they only care about the money that they will be making and promoting their
company.
• The picture is used to get the audience more interested in the overall brand, which
is chocolate bar, the product that they are advertising gets the whole brand more
recognition with the target audience which is aiming at young teen preferable that
are still at college and university.
• The meaning has been created by the brief
on the advert, by explaining why they brought
the product out and how it help people who
by the product.
15. Production process
The production process of this product is:
1. Concept idea.
2. Brief of the product and how well it will do in
the marketing.
3. Prototype
4.Final product.
5. After the final product has been made
advertisement will begin and the product
product will go ahead.
16. Production process
• The process to make the advertising poster or
infoposter.
• You’ll need a picture of the product to have on the
poster, so an organised scheduled photoshoot which can
also use it to take shots of the models in the poster.
• Graphic design for the poster including colour scheme,
font choice.
• The poster is an info graphic so the information that
they have placed on their would of to be copyright
checked.
• Once all these steps have been done, all the extras like
the title, logo, etc would of added and made sure that
the poster is symmetrical and attractive. 16
17. Target audience
• The target audience for this advert is for people who eat chocolate, getting more people to
eat KitKat bars, this product aims the brand at college / university students preferably ages
between 16-25. This advert is web based so it is aimed at people who use the web more than
likely ages between 16-25 which are people at college and university so putting it on the web
it quite ideal to the audience it is aimed at.
• The advert has images of the people using the product in which are male, so you could argue
and say that this product is aimed at males.
• Kitkat have a wide variety of different target audiences, they target many different people by
bringing out different products that aim towards a variety of different audiences such as
different ages, specific genders and in different developed countries etc. This is how they
have created a large audience for them selves, here are some examples:
• Kitkat sale figures show that they are on an increase by each year by 0.1% so they are either
gaining a bigger audience or the same audience are buy more of their products. They also do
not have a specific target audience, their target are males and females of all ages.
16-25/College and Uni Chocolate and Kit lovers House holders (Dinner tray)
18. Target audience
• Everyones put into categories from A1-E2 depending of their location/household income/occupation/
ownerships etc. This is called the SEC System, Social-economic classification system.
Here is a typical grid that would be made to help create target consumers for a business, this one has been
made to aim at college students.
This is similar to what KitKat or any
other company would do to try and help
target an audience for their product.
For an example if KitKat brought out a highly
expensive, top quality chocolate bar that was
really small or didn't get much in a packet and is
still only for a snack. They wouldn't expect a
college student or someone with not a lot of money to
by this product regularly or enjoy spending that much
money on such a small product because it wouldn't be
fully satisfying for a college student consumer with a low
budget so they would expect a person that have a high house hold income and that wouldn't mind spending
habit more on a chocolate bar to by that product. An example of a piece of chocolate that are like this are
Ferrero rocher or Lindor Chocolate. You can tell that these products are aimed at people that like quality
over quantity as you don't get much in a packet which are people who have high household income because
they are expensive unlike Kitkat chocolate bars. If Katkat changed their chocolate bars to better quality and
more expensive they would be expected to also change their font and packaging layout to be more
attractive to a higher income target audience.
18
19. Repackaging
• During the 1990’s Kitkat change the
packaging of their KitKat chocolate with
different packaging because some people
thought it looked like it was not wrapped
properly and wasn’t hygienic enough.
19
20. Repackaging and rebranding
• When Kitkat change their packing on their chocolate bar they also
invested into rebranding the image to make them look more world
friendly. Which after the forrest destruction campaign against their
creator, Nestle they wanted to present their product to be a high
quality and moral ridden. They way they got this across to
consumers is by making their product fair trade tot he coca farmers,
adding a ‘clean up your litter’ picture on the packed and by giving
the consumer a nutrients guideline to eating their products.
20
21. Spending power
• The reason that Kitkat has aimed this product at this
age group is because they have the most disposable
income when compared to most or any other age
groups so it would make sense to have this product
aimed at college and university students because
the product probably wouldn’t last to long as the
inflatable would deflate and become warn.
• Statistics show the the most disposable earned
income are from the retired but that is not included
teens this is due to them not required to pay bills,
are often given an allowance, and are provided for.
22. Distribution
• Not many of these products were distributed overall as it was just sold on the social
media, like Facebook, Twitter, etc but only a few were sold within the media industry to
different media sectors to people that found that product useful and interesting.
Although there was a 16% increase in like on Kitts Facebook page, only 50 of the
products were distributed on the first day and not many more follow the release day.
• http://www.advertolog.com/kit-kat/directmarketing/pillow-book-17345555/
• You would typical find this style of advert in a magazine on a small information section.
• If you would like to advertise on Twitter you have to pay a daily fee of between £0.01 to
around £1.50-£2, I can image that Facebook will be similar.
• Twitter have 6 rules that you have to obeyed by when advertising.
1. Keep users safe.
2. Promote honest content and target it responsibly.
3. Don't distribute spam, harmful code, or other disruptive content.
4. Set high editorial standards for the Twitter Ads content you create.
5. Set high standards for the off-Twitter connections you create.
6. Be informed about the Twitter Ads processes that support these policies
7. https://support.twitter.com/articles/20169693-twitter-ads-policies
23. Products impact
• The product did not make much of an
impact on the general public and its
audience and it was not widely advertise
through different sectors and was never
sent through to be print based. The
product was only advertised on social
media.
24. ASA - Legal issues
• ASA, Advertising Standards Authority work alongside CAP, The Committees
of Advertising Practice, they write and maintain the UK Advertising Codes,
which are administered by the Advertising Standards Authority.
• ASA is the UK’s independent regulator of advertising across all media.
They apply the Advertising codes, which are written by the committees of
Advertising practice. Our work includes acting on complaints and
proactively checking the media to take action against misleading, harmful
or offensive advertisements.
• ASA 2have set the rules/laws that you must have to be responsible, must
not mislead, or offend any specific rules that cover advertising to children
and ads for specific sectors like alcohol, gambling, motoring, health and
financial products.
• There was no complaints made by ASA toward KitKat’s Pillowbook.
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25. Legal and ethical issue
• The ethical issues with this is that there
are 3 pictures on the advert and all of
them are white males, aged between
18-25. The problem with this is that
people could see this as Kitkat only
advertising at white people or males, so
them using these pictures narrows down
their target audience to that group and
could even find offence to some viewers.
26. Legal and ethical
• Nestle have had to fight off a campaign against Kit Kat by
Greenpeace about the destruction of the rain forest. Nestle cut
down more than x about of tree to make their oil that is used for
many product from making paper to making chocolate KitKat. The
problem with this that is it left a carbon footprint on the planet to
make their products by cutting and burning down the forest in Africa
which were many of the orang-utans live. So by cutting down the
trees to create their oil they were increasing the carbon in the air
and killing innocent endangered animals by taking away their
habitats.
http://www.greenpeace.org/international/en/campaigns/climate-
change/kitkat/
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27. Kit Kat advert - Moving Image
https://www.youtube.com/watch?v=jIhPDuvr3No
Here is a moving image advert made by JWT
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28. Kit Kat - Space Advert
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Here is another advert made by Kit Kat, Kit Kat have a a huge campaign
with their slogan “Have a Break have a KitKat” they have many different
adverts to to fit in with their slogan. Most of their advert are of people
taking a break from work or their general activities to stop and enjoy a
KitKat. Kit Kat have been very successful in keeping their slogan through
out the company history.
The KitKat advert were a KitKat gets sent off to space is the first advert to
feature this, a confectionary chocolate bar being in space and out of our
stratosphere. JWT planned this over a 6month period of time so that it
will all run smoothly, preparing for the hot air balloon to be able to carry
the weigh of the Kitkat and a go pro camera all the way up! 116,490ft
(35.5km/22 miles) to be persisted, they even planned down to the perfect
day where the weather would be it’s calmest so the experiment did not
become a disaster and reached it’s goal and by all the social networking
hype about it, hash tagging #Breakfromgravity sure made sure that the
world saw what JWT and KitKat was getting up to. The advert was a huge
success it gained world wide excitement and astonishment
29. #BreakfromGravity
The KitKat advert was
posted up on social media
straight away creating and
huge discussion about to
technology and goals that
KitKat are achieving with
their new innovative way
to get a world wide
discussion about their
products. The Kit Kat left
earth at 1120PM from
Cambridge, UK. It was
strapped to a weather
balloon and attached to a
GO Pro camera. 29
30. Nestlé
• Nestlé is the world’s leading nutrition, health and wellness company. Even thought they are
responsible for some leading chocolate brands like KitKat. They major player within the UK and
Irish food industry employing 8,000 employees across the 23 sites. They are proud to produce some
of Britain’s best loved brands such as Kit Kat, Nescafé, Smarties, Buxton, Go Cat and Shreddies.
They are one of the UK and Ireland's food industry’s major exporters, exporting over £346m worth
of products every year to over 70 countries around the world.
• Although Nestlé has the reputation of bringing the world their beloved chocolate and best known
products, in the 1970s they gained a reputation damaging boycott against their campaign of
powdered milk. This is due to all the unnecessary health problems and deaths in babies in less
economically developed countries. These health and death problems have occurred due to their
baby milk because of the added ‘Bispherl A’ which is a carbon-based synthetic compound used to
make certain plastics. This is a quote by Nestlé “There is no question about breast milk being the
best start a baby can have in life. Nestlé firmly believes that breastfeeding is the best way to feed
a baby and is strongly committed to its protection and promotion.” So with this quote Nestle is
just backing up the research into the health warning of their products. They exported x amount of
their powdered baby milk in the the east which created a huge protest towards Nestlé.
• http://www.businessinsider.com/nestles-infant-formula-scandal-2012-6?op=1&IR=T
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