2. 1. Definition
2. 4 ways to create a marketing strategy
for small business
3. 5 small business marketing strategies
3. The management process through which goods
and services move from concept to the
customer. It is based on thinking about the
business in terms of customer needs and their
satisfaction.
A business which operates on a small scale and
required less capital, less labour and less
machine.
4. 1 Determine your objective
Keep projects on track, ensures
the expectations, and mitigates
politics.
2 Create and document
your strategy
Save you time and money.
5. 3 Get personal
Equates to more emotionally
connected customers who will
help drive word-of-mouth
referrals and online reviews.
4 Content is king
Good content makes good
decisions.
6. SMALL BUSINESS
MARKETING STRATEGIES
1 Social Media Marketing Strategies
Building relationships and networking.
2 Traditional Marketing Strategies
Deliver content to current and prospective
customers.
3 Content Marketing Strategies
Attract people in the “ready-to-buy” stage.
7. SMALL BUSINESS
MARKETING STRATEGIES
4 Web Branding Marketing Strategies
Increase their visibility, strengthen the
reputation, market to the other firms’ clients
and to build a relationship with other partners in
order to gain future referrals.
5 PR Marketing Strategies
Deliver content to current and prospective
customers.