Eric Ittah is a successful businessman in Canada.To know more about Eric Ittah, visit www.ericittah.ca!

1. Applying Marketing
Strategies
By Eric Ittah

2. Definition
A marketing strategy explains how a business is
going to achieve its objectives, reach its target
audience and experience an increase in sales.

3. Information required for
effective marketing strategy
There are a number of information required
before creating an effective marketing strategy.
They help in creating ideal marketing strategies.

4. Business Overview
Understanding the business overview is very
important for implementing an effective marketing
strategy. You must know your products and services
better, your core values and your primary business
goals.

5. Opportunity available in the
Market
Understand your current market situation, market
potential, factors that may affect your future
growth, and trading conditions.

6. Target Customers
Know more about your current target
customers, their likes and dislikes, buying motive
of the customers and perception of your product
and service in the market.

7. Competition
Identify your key competitors and plan strategies
to compete them. Find out what level of threat do
your competitors pose and what is their current
perceived marketing strategy.

8. Promotional Activity
Try to find out what promotional activities you will
indulge in so that you get maximum visibility.
Find a good primary marketing message and
analyze what your audience say about your
business.

9. Summary
Looking at the key factors that help in making a
good marketing plan will ensure that you will
know in advance what all plans you need to have
in place to take your business in the right
direction.

10. Thank You
Email Address: eric@ericittah.ca