Main points and highlights of the article: Lead Generation for Startups: How to Attract New Customers. You can quickly understand the lead generation process, targeting, channels, and scoring. Consume only essential information without any fluff.

1. Lead Generation for Startups:
How to Attract New Customers

2. Know your target audience
…through the prism of the sales funnel according to their intent
1. Awareness:
They observe information, not even considering spending.
2. Interest:
They recognize a problem and search for a solution but are not yet ready to buy..
3. Decision:
They compile a list of providers and have a budget.
4. Action:
They contact the chosen providers with the intention to buy.
5. Retention and Advocacy:
They use your product, increase consumption, like it, and suggest it to others.
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3. Lead generation through inbound marketing
PPC campaigns
Swift and efficient but comes at a higher
cost.
SEO
A gradual approach with lower
conversion rates than PPC, but cost-
effective in the long run.
Content marketing
Effective for top-of-the-funnel
engagement, though lead generation is
infrequent.
Email marketing
Opt-in subscribers may convert to leads
when they require your service.
SMM
Particularly beneficial for B2C startups,
fostering trust and reputation for B2B
however, leads are generated less frequently.
Video marketing
Works for SaaS startups; similar to social
media, it requires consistent content
creation.
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4. Lead generation through outbound marketing
Bulk email campaigns
A type of email marketing that sends the
same message to a large list of recipients
who don't aware of your brand
LinkedIn outreach
Connecting and engaging with
individuals relevant to your professional
goals
Networking
Brand promotion and collaboration,
expanding connections in your industry
Trade shows and events
Participating in industry-specific events
to showcase products or services and
connect with potential customers
Retargeting/remarketing
Reminding users of your brand,
showcasing relevant products or services,
and offering incentives to purchase
Cold calling
Contacting a potential customer who has
had no prior interaction with your
company
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5. Types of leads
MQLs
Marketing-Qualified Leads - individuals who have
demonstrated interest in your product or service
and for whom you have contact information.
SQLs
Sales-Qualified Leads - typically converted from
MQLs after the first call with the prospect, and the
sales team ensures that they possess both the
budget and the intention to buy.
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6. Leads qualification
1. Define your Ideal
Customer Profile (ICP)
Detailed portrait of your dream customer
which goes beyond basic demographics
2. Establish lead
qualification criteria
Company/industry, company size, budget,
pain points and timelines, job title and
level of decision-making authority
3. Conduct a research
Company website, social media profiles,
venture capital profile, corporate news Lead grade: A+
4. Utilize lead scoring
or grading
Assign points based on a lead's likelihood
to convert into paying customer
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7. Reference to the article:
Lead Generation for Startups
Glorium Marketing Agency
Learn more about marketing basics
and growth-hacking tactics for B2B startups:
Startup Marketing Blog
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