Marketing stategy analysis & choice
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This document outlines a marketing strategy analysis framework that considers the macro environment, micro environment, internal environment evaluation, strategic fit, and strategic choices at the corporate, strategic business unit, and marketing levels. It examines factors like politics, economics, technology, competition, and resources to determine cost-based or differentiation advantages and make decisions around mission, growth strategies, product offerings, market segments, and competitive positioning tactics.
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![Marketing Strategy Analysis
[Based on Environment]
Macro Environment Micro Enviroment
Politics
Economics
Social
Technology
Legal
Environment
Rivalry Competitiveness
Supplier
Buyers
Entrance Threat
Substitutional Threat
Internal Enviroment evaluation strategy
1. Resource Audit
2. Porter’s Value Chain Model
- Cost based advantage
-Differentiate based advantage
Strategic Fit
-Strenght
-Opportunity
-Weakness
-Threat
Marketing Stategic Choice
Corporate level
-->Mission statement
-->Directional strategy (Growth, Stability & Retrenchment)
--> Resource allocation
Strategic Decission
Strategic Business Unit(SUB) level
--> Generic Strategy (Cost leadership, Differentiation, Foucs)
(Porter’s Generic Strategies & Bowman’s Strategy Clock)
Marketing Related/Functional Level
--> Product Offering
--> Market Segment to target
--> Position Strategy
-->Competitive Position Tactics](https://image.slidesharecdn.com/marketingstategyanalysischoice-161025020409/85/Marketing-stategy-analysis-amp-choice-1-320.jpg)
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Strategic marketing is a long-term approach that requires large investments and top management involvement. It focuses on meeting customer needs profitably through strategic planning, organizing, leading, and controlling. Strategic marketing results in an actionable marketing plan that differentiates the organization from its competitors by focusing on strengths to provide better service and customer value. It involves research, analyzing the external environment and customer behavior, developing strategies for targeting, positioning, and the marketing mix, and implementing and controlling the strategies.
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Powerpoint, presentations, business, slides, diagrams, charts, Strategic Pyramid, Strategic Vision, Strategy Alternatives, Five Forces Model, Competitive Advantage, Generic Strategies, Growth Strategies, Diversification Strategy, BCG Matrix, GE Business Screen, Cost Strategies, Exit/Entry Barriers, Resource Analysis, Core Competencies, Product-Life-Cycle, Top-Down-Management, Industry Analysis, International Strategies, SWOT Analysis, Portfolio Analysis, McKinsey’s 7-S Framework, Five-Phase Growth Model, Strategy Development, Merger&Acquisitions, Technology Strategies, Value Propositions, Ansoff Matrix, Experience Curve, Strategic Options, Window of Opportunity
Downlaod these diagrams on
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Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
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#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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Marketing stategy analysis & choice
- 1. Marketing Strategy Analysis [Based on Environment] Macro Environment Micro Enviroment Politics Economics Social Technology Legal Environment Rivalry Competitiveness Supplier Buyers Entrance Threat Substitutional Threat Internal Enviroment evaluation strategy 1. Resource Audit 2. Porter’s Value Chain Model - Cost based advantage -Differentiate based advantage Strategic Fit -Strenght -Opportunity -Weakness -Threat Marketing Stategic Choice Corporate level -->Mission statement -->Directional strategy (Growth, Stability & Retrenchment) --> Resource allocation Strategic Decission Strategic Business Unit(SUB) level --> Generic Strategy (Cost leadership, Differentiation, Foucs) (Porter’s Generic Strategies & Bowman’s Strategy Clock) Marketing Related/Functional Level --> Product Offering --> Market Segment to target --> Position Strategy -->Competitive Position Tactics