Various marketing charts (such as marketing triangles, the marketing face according to Kühn, simple marketing models, situation analyses) and other illustrations, charts and diagrams on the areas of marketing strategies, marketing concepts, competition analyses and market field strategies.
Use this Marketing Communications Framework to define the activities required to successfully create, plan and execute a marketing communications plan.
Conducting Marketing Research
What is Marketing Research?
Types of Marketing Research Firms
The Marketing Research Process
Marketing Research Process
Characteristics of Good Marketing Research
What is Marketing-Mix Modeling?
Marketing Dashboards
Use this Marketing Communications Framework to define the activities required to successfully create, plan and execute a marketing communications plan.
Conducting Marketing Research
What is Marketing Research?
Types of Marketing Research Firms
The Marketing Research Process
Marketing Research Process
Characteristics of Good Marketing Research
What is Marketing-Mix Modeling?
Marketing Dashboards
Как создать персональную стратегию? Роман Дусенко цикл Как найти работу в кри...Roman Dusenko
Приглашаем Вас на первый «Бизнес завтрак» на тему «Работа, как часть стратегии жизни», цикла 2015 года объединенного одной обшей темой: «Как найти работу в кризис?», которая будет раскрыта в 14 отдельных мероприятиях.
Работа, как часть стратегии жизни! Личная стратегия - не оставляйте себя без неё! Зачем Вам нужно стратегическое планирование?
У ваших конкурентов будет преимущество, если они будут планировать, а вы нет!
Спикер - Дмитрий Атерлей
Эксперт - Галима Ахмадуллина
Теперь на Бизнес-завтраке перед собравшимися гостями будет выступать не только спикер, который является признанным экспертом в своей «узкой» области, мы пригласим профессионального эксперта, который станет либо оппонентом, либо союзником.
Спикер, раскрывая тему, будет стараться показать ее значимость для всех, кто хочет изменить или найти новую работу.
Роль эксперта — высказывать свое профессиональное мнение на озвученную спикером тему. В зависимости от того совпали их взгляды и мнения или не совпали, эксперт выберет роль либо оппонента, либо союзника.
После того, как будет полностью раскрыта освещаемая тема, и гости услышат взгляд профессионального эксперта, для всех гостей я, Роман Дусенко, проведу мастер-класс на предложенную тему и дам практические рекомендации ее использования.
Как создать персональную стратегию? Роман Дусенко цикл Как найти работу в кри...Roman Dusenko
Приглашаем Вас на первый «Бизнес завтрак» на тему «Работа, как часть стратегии жизни», цикла 2015 года объединенного одной обшей темой: «Как найти работу в кризис?», которая будет раскрыта в 14 отдельных мероприятиях.
Работа, как часть стратегии жизни! Личная стратегия - не оставляйте себя без неё! Зачем Вам нужно стратегическое планирование?
У ваших конкурентов будет преимущество, если они будут планировать, а вы нет!
Спикер - Дмитрий Атерлей
Эксперт - Галима Ахмадуллина
Теперь на Бизнес-завтраке перед собравшимися гостями будет выступать не только спикер, который является признанным экспертом в своей «узкой» области, мы пригласим профессионального эксперта, который станет либо оппонентом, либо союзником.
Спикер, раскрывая тему, будет стараться показать ее значимость для всех, кто хочет изменить или найти новую работу.
Роль эксперта — высказывать свое профессиональное мнение на озвученную спикером тему. В зависимости от того совпали их взгляды и мнения или не совпали, эксперт выберет роль либо оппонента, либо союзника.
После того, как будет полностью раскрыта освещаемая тема, и гости услышат взгляд профессионального эксперта, для всех гостей я, Роман Дусенко, проведу мастер-класс на предложенную тему и дам практические рекомендации ее использования.
**My contact information has changed from what is displayed in this presentation.**
Presented at the Missouri Park and Recreation Association Southeast Region Conference in November 2010.
In this slide presentation, I talk about the different marketing philosophies that companies,firms,organizations or any business could use to reach their goals of customer satisfaction and strengthening of their respective reputation.
There are five marketing philosophies under which organizations may conduct their marketing activities and these include; production, product, selling, marketing and societal marketing concepts in their respective orders.
I trust this is a very educative presentation, ENJOY
The Strategy Map visualizes management business plans by focusing on the four aspects of finances, customers, processes and development. The Strategy Map complements the concept of the Balanced Scorecard (BSC) and suits every business which concentrates on strategic management and plans future developments.
With the help of Strategy Map charts you can illustrate entrepreneurial goals which allow you to distribute projects and tasks in the best possible way so that plans can be efficiently implemented. Due to this strategic extension of BSC, you can create additional value and put business areas in a well-structured perspective with each other.
1. Introduction to the Startup Ecosystem
2. Startups in Hong Kong
3. Community builders
4. Government support & Universities
5. Incubator and Accelerator Programs
6. Competitions, events
7. Talent's corner
8. Co-working spaces
9. Venture Capital
10. Resources
11. References
Marketing management - Marketing mix - Role of Marketing Arunagiri N
Fundamentals of marketing - Role of Marketing - Relationship of Marketing with other functional areas - the concept of marketing mix-Marketing approaches - Various Environmental factors affecting the marketing functions
Dr. V. Ramadevi, Department of Management.ramakarthik
This PPT contains the basic marketing concepts, marketing mix elements, customer value and satisfaction, value chain, strategic marketing planning process, marketing research, marketing environment, CRM.
This ppt would be useful for the management students.
Contains about basics of sales management, Background, Selling as a career, B2C and B2B Markets, Different marketing concepts, Product Life Cycle, Relation between sales and marketing, Implementing the market concept, segmentation in B2C &B2B market.Adoption & Diffusion theory, Image of selling. Types of selling.
Weltkarte PowerPoint-Vorlage zum Download
Mit einer Weltkarte und Weltkarten-Designs in Ihrer Präsentation zeigen Sie den globalen Einfluss und die Reichweite Ihrer Marke und erleichtern Ihrem Publikum die Orientierung, indem Sie Standorte, Informationen, Zahlen, Diagramme oder wichtige Regionen direkt auf einer Karte zeigen.
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Wir haben unsere beliebtesten Weltkarten-Produkte in einem Set zusammengefasst und sogar noch erweitert. Sie erhalten also unsere Weltkarten, 3D-Weltkarten, Netzwerk-Weltkarten, Kreativ-Weltkarten und Welt-Infografiken jetzt in einer großen Weltkarten-Vorlage für PowerPoint. Und das Beste, der Preis für das Weltkarten-Set bleibt der gleiche!
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- Carlyle & Galton Trait Theory
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- Ralph Stogdill Trait Theory
- Douglas McGregors X-Y-Theorie
- Kurt Lewins’s Three Style Model
- Bolman & Deals Vier-Rahmen-Modell
- Blake/Moutons Verhaltensgitter
- Fiedlers Kontingenztheorie
- Situatives Führen nach Hersey & Blanchard
- Weg-Ziel-Theorie nach House und Evans
- Führungskontinuum nach Tannenbaum & Schmidt
- Kouzes und Posners fünf Methoden der Führung
- John Adair's Action-Centered Leadership Model
- Scoullers 3 Ebenen der Führung
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PowerPoint-Vorlage mit vielen Bildern und Designs und wertvollen Informationen und wichtigen Verhaltensregeln zum Corona Virus (SARS-CoV-2 / COVID19)
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Mit einfachen Maßnahmen können auch Sie dazu beitragen, sich selbst und andere vor COVID-19 und Grippeinfektionen zu schützen. Wir haben daher eine kostenlose Vorlage mit Hygiene- und Verhaltenstipps nach Empfehlungen der WHO vorbereitet, die Sie ausdrucken und auch gerne digital weiter verteilen dürfen.
💬 Free Powerpoint Template Coronavirus (Covid-19) for DownloadPresentationLoad
PowerPoint presentation and free PPT template with valuable information and important rules of conduct on the coronavirus (SARS-CoV-2).
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With simple measures, you too can help protect yourself and others from COVID-19 and influenza infections. We have therefore prepared a free template with hygiene and behavior tips according to WHO recommendations, which you can print out and also distribute digitally.
Unsere Arbeitswelt unterliegt aktuell einem rasanten, digitalen Wandel. Berufliche Reisetätigkeiten, Messen und Konferenzen sind eingestellt oder verschoben.
Ein großer Teil der Mitarbeiter und Kunden arbeiten im Home Office und kommunizieren über Online-Messenger, Video-Chats, Telefon und E-Mail. Alle Kundentermine, Meetings und Präsentationen werden auf digitale Kanäle verlagert.
Unsere Welt hat sich verändert. Es gibt kaum ein Unternehmen, das nicht direkt oder indirekt davon betroffen ist. Einige der aktuellen Veränderungen bieten langfristige Herausforderungen aber auch Chancen für die Zukunft Ihres Unternehmens.
Welche Anforderungen setzt Remote Work jetzt an Ihre Kommunikation mit Ihren Kunden?
Welche Trends gibt es und welche Branchen profitieren aktuell von der Entwicklung?
Wie können Sie sich besser aufstellen, Kunden binden und einen Wettbewerbsvorteil erzielen?
Welche Maßnahmen und Veränderungen können Sie jetzt direkt in Marketing und Vertrieb umsetzen?
Ihre Lösung finden Sie jetzt in unserem kostenlosen COVID-19 Report "Remote Work. Rethink Presentations. Chancen und Strategien für Marketing und Vertrieb".
Einfach jetzt das PDF (32 Seiten) herunterladen. Ideen für Sofortmaßnahmen auch für Ihr Unternehmen erhalten!
💬 Remote work home office powerpoint presentation templatePresentationLoad
PowerPoint Presentation and Template aboute Remote Work / Home Office. Download here: https://www.presentationload.com/remote-work-home-office-ppt-presentation/
PREVENT WORK-RELATED INJURIES
Behavior-based safety is based on the theory that most accidents at workplaces can be prevented with the right behavioral analysis and training. Minor errors and oversights are often left unreported and thus can lead to major accidents if the causes for the incidents are not addressed.
Improve employee safety with our presentation on Behavior-Based Safety:
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The BBS approach examines which behaviors and organizational circumstances led to accidents. By knowing this, you can inform employees about safe behavior at the workplace and implement Behavior-Based Safety in your company.
This template not only contains images with background information on occupational safety, but also a series of graphs with statistics and figures on the subject as well as a useful icons toolbox.
Quality Function Deployment (QFD) is a customer-focused apporach to product development. Market and customer requirements determine the planning process for new products and services.
User our Quality Function Deployment template (QFD) to analyze market and customer expectations. Then your business can optimize its development process and improve its products carefully targeted to satisfy client needs.
Download this Quality Function Deployment PowerPoint template now: http://www.presentationload.com/en/business/Quality-Management/Quality-Function-Deployment.html
In these slides you can also find explanatory diagrams for the Kano Model and House of Quality.
Jeder weiß, dass der erste Eindruck, der erste Satz eines Vortrages unglaublich wichtig ist. Das Publikum beurteilt den Redner schon in der Sekunde, in der er das Podium betritt.
Was aber nicht jedem bewusst ist: Was womöglich noch wichtiger ist als der Anfang, ist das Ende einer Präsentation. Wie ein Sprecher seinen Vortrag beendet, bestimmt tatsächlich zu einem großen Teil die Qualität seines Auftritts.
Die Frage ist also: Wie beende ich eine Präsentation am besten?
Hier kommt Abhilfe: In dieser kostenlosen Slideshow haben wir die fünf wichtigsten Tipps zusammengefasst, wie ein Präsentationsende gelingt.
Wenn Sie auf der Suche sind nach mehr nützlichen Tipps und Tricks, um ein Publikum für sich zu gewinnen, schauen Sie doch mal auf unserem PresentationLoad-Blog vorbei:
http://blog.presentationload.de/
Wir sammeln, bearbeiten und teilen wertvolle Infos über Präsentations-Know-how.
5 Tips For A Successful Ending To Your Presentation - SlideshowPresentationLoad
Everyone knows that the first impression, the first sentence is incredibly important. The audience judges you the second you step into the spotlight.
But what not everyone is aware of is the fact that not only the beginning defines most of your performance. The ending is at least as - if not even more - important.
So the question is: How do you finish your presentation ideally?
Here's some help: In this slideshow we offer you some free advice on how to successfully end your presentation.
If you are looking for more useful tips and tricks in order to win over an audience, have a look at our PresenationLoad-blog. We are collecting, editing and sharing valuable information on presentation techniques and skills.
The aim of marketing controlling is to measure and increase the effectiveness and efficiency of implemented marketing actions. With the help of our templates on this topic, you can align your company with future developments in an intelligent and flexible way.
Marketing controlling is essential for results-based management and control of your marketing. Use the marketing controlling tools to ensure long-term profitability from your investment decisions.
Download our new templates for Marketing Controlling here: http://www.presentationload.com/marketing-controlling-powerpoint-template.html
and make an impact with your next presentation.
Define your target customer group and improve the marketing activities of your company.
Highlight behaviors of your target audience with our customer and buyer persona templates. Create fictional profiles of your ideal customer and plan and initiate targeted marketing activities.
The Theory of Inventive Problem Solving (TRIZ) is a concept that was developed by the Russian patent officer, Genrich Altshuller Saulowich, in the former USSR in the 50s. The aim of this method was to systematically analyze technical issues, find innovative solutions as well as resolve technical and physical inconsistencies.
For this purpose, experience and knowledge levels are determined through successful innovations, from which forty innovation principles were derived, which form the core of the concept in addition to other methodological tools. These and other tools are used to analyze the problem and to abstract it, to develop ideas, implement them and evaluate in the final step.
The Data Warehouse is a database which merges, summarizes and analyzes all data sources of a company/organization. Users can request particular data from the system (such the number of sales within a certain period) and will be provided with the respective information.
With the help of the Data Warehouse, you can quickly access different systems and look at historic data. Due to the vast amount of data it provides, the Data Warehouse is an essential tool when making management decisions.
Big Data is a term to describe technologies which help to collect and analyze big data amounts that cannot be easily processed. Focus of Big Data is on real-time analyses and the recognition of unknown correlations within acquired information.
By using Big Data tools, you will gather competitive advantages through, for instance, customer analyses and simulations of business scenarios, encourage innovations and grow added values of your company. With the help of Big Data, loose data collections will be restructured and supportive tools for decision-making management processes are provided.
Customer experience management is based on customer-oriented principles: it focuses on the customer’s experience with the end product and CEM seeks to comprehend his expectations and to create as many positive touching points as possible. The final goal of customer experience management is to turn happy customers into advocates of the respective brand/ product.
User Experience Maps (or Customer Journey Maps) enable you to track customer experiences and to draw outlines from their first contact with the respective brand until the ultimate disposal of the end product. All individual touching points will be evaluated and rated with an either positive or negative user experience (by using differently colored icons, for example). Thus, a map of the product experience evolves which exemplifies potential obstacles in regard to customer interaction.
With Flat Design Diagram templates for PowerPoint, you can illustrate figures, data and facts with various charts (bar chart, pie chart, timeline diagram, etc.) in modern flat design.
The design of diagrams in flat design results in a vividly colored, but otherwise minimalist nature of imagery. Shadows, realistic textures or other 3D effects are completely omitted.
These diagrams help to comprehensibly convey developments in business-related fields to third parties. They are, for example, perfect for visualizing market comparisons or price statistics. The simplicity of the flat design helps to draw attention to the essential statements effectively.
By using Puzzle graphics, you can stress various content and ideas. On the one side, you may demonstrate an overall context that consists of many individual pieces or, on the other side, indicate missing pieces of an ongoing procedure. In addition, you may also emphasize the significance of a well-coordinated teamwork within a working network.
Developed by students at Stanford University, the Design Thinking approach was created to establish a new way to grow innovative products, processes and services. The Design Thinking process consists of six iterative stages which enable participants to seek flexible solutions and innovations concerning the issue they treat.
One important aspect of Design Thinking is the creation and cultivation of ideas within a well-coordinated team. Thus, the team spirit is a decisive element during Design Thinking operations and encourages to produce the best possible results. In addition to the team side of Design Thinking, a flexible and productive environment is crucial to develop inventive ideas and products. The more workable an environment, is the easier it is for employees to visualize and transmit thoughts and new concepts.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
4. MARKETING – SIMPLE MODEL
Model of a simplified marketing system and connection between provider
and market
Provider of the
product or service
Provider
Overall market
of customers and
interested parties
MarketDelivery of Product / service
TRANSACTION
Payments
Feedback to provider / information
Communication to Market / Information
5. DEFINITION MARKETING
A market consists of all actual and potential
customers with a specific need, which the
company tries to satisfy with their product.
Scharf / Schubert (1995)
6. MARKET SEGMENTATION
Objectives, methods, strategies of market segmentation
APPROACHES OF
MARKET SEGMENTATION
BEHAVIOR-ORIENTED
METHOD-ORIENTED
MANAGEMENT-ORIENTED
QUANTITATIVE QUALITATIVE
LEAD STRUCTURE
OBJECTIVES
REASONS/
MEANING STRATEGIES
7. MARKET – DESCRIPTION / TERM DEFINITION
Terms to describe markets
MARKET POTENTIAL
Marketvolume
SALES / REVENUE
VOLUME OF THE COMPANY
Market volume:
realized / scheduled sales or revenue for a similar product
for example for one year. Clearly more specific than the
market potential.
Market potential:
equates to the absorption capacity of the
market (market capacity) or the volume
of the possible deductible amounts of one
product at a certain market.
Absolute market share:
market share, that the company has
realized on a certain market
(sales or revenue)
Relative market share:
indicator of market position by relating
their own sales to the sales of its largest
competitor in the industry.
Market exhaustion:
percentage value that indicates
to what degree the possible
customer of a product would
consume it. (Market limit used
as a gauge for future market
growth)
Market-
exhaustion
Absolute
market share
Relative
market share
8. GAP-ANALYSIS
Revenue targets and their development in the course of time
TARGETVALUEI.E.REVENUE
TIMEPRESENT PLANNING HORIZON
Development limit
New
business
Potential
core business
Core business
STRATEGIC GAP
OPERATIVE GAP
9. SEGMENTING-TARGETING-POSITIONING (STP-MODEL)
Three steps in the process of market segmentation
Segmentation TARGETING Positioning
Determination of segment variables
Definition and segmentation of
the market
Development and description of
resulting segment profiles
Analysis and
estimation of
attractiveness of each
segment
Selection of target
segments
Designing of a possible
positioning concept
Selection and
communication of
positioning concept
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10. FIVE FORCES
Five (+1) competitive forces according to Porter (supplement through
stakeholder)
Potentially new competitors
threat through new competitors
Potential further stakeholder
Potential bargaining power and the ability to
intervene in the industry events
Customer
bargaining power of customers
Substitute products
threat through substitute products or services
Suppliers
bargaining strength of
suppliers
COMPETITORS/
RIVALRY BETWEEN
INDUSTRY SUPPLIERS
11. MARKETING-PLANNING – PROCESS
Marketing as a process divided into the five steps of market analysis, marketing
objective, strategy, marketing instruments and success control
MARKET ANALYSIS
(ACTUAL-CONDITION)
Where are you?
What is the initial situation?
MARKETING TARGETS
(ESTABLISH OBJECTIVES)
Where do you want to be?
Marketing strategy How will you reach your objectives
Marketing instruments Which instruments will be used?
Success control Analysis of the difference between target and result
12. MARKETING OBJECTIVES – TARGET PYRAMID
Placeholder for own subheadline
Corporate
objectives
Financial
target
Communication
target
Exhibition
objectives
Marketing
objectives
Price
policytarget
Distribution
target
PR-objectives Advertisement
objectives
Retention of economic and legal independency,
increasing development of flexibility
Increase in sales, improvement of company image
Preparation of contract conclusions
Managing customer data, raise purchase
interest, increasing popularity of brand
13. MARKETING ORIENTED MANAGEMENT
Design of the organization and its interactions (functional chain)
Market orientation of
company structure
Market orientation of managerial
subsystem within the company:
personal management
organization system
QM system
information system
control system
Customer
related effects
Company
success
Service offer
Employee
behavior
Customer
satisfaction
loyalty
willingness
to pay a
certain price
Market success,
economic success
14. Tasks
of marketing
management
Market-
related tasks
to control the demand,
fulfillment of demand,
demand development and
activation and reduction of
demand.
Company-related
tasks
for the coordination and
avoidance of possible
interest conflicts
through integration of
marketing in existing
company organization.
Society-related tasks
in respect to social responsibilities of marketing management
(Economics, humanistic and ethical standards)
MARKETING MANAGEMENT – TASKS
Differentiation between three important task areas in marketing management
15. MARKETING IN THE COMPANY
Representation of marketing as a sub-process (function) in a company
Planning
Organization
Management
Control
Business core processes
Management
processes
Procurement Production Marketing
Finance, F&E, HR,
controlling, administration
Supporting processes
Procurement market Market
NOTE: If marketing is the central
bottleneck, all processes have to act
accordingly (subject heading "Market-
Oriented Management"). NB:
Each process can be a central bottleneck.
NOTE: Commercial companies have mainly just the two core processes Procurement and Marketing (Sales). In service companies no one
speaks of production but of service performance; in technology-intensive companies is research and development usually the core
process (in terms of contribution to value creation ).
Management
16. COMPANY COMMUNICATION
The sum of all communications measures of a company
(corporate communications)
CORPORATE
COMMUNICATIONS
Performance
potential, abilities,
benefit, intention,
values
Customer, employees,
partners, suppliers,
public
SELF IMAGE
PUBLIC IMAGE
17. PRICE STRATEGIES
Matrix with high price, low price and value-oriented price strategies
Low pricestrategies:
Traditional approach with the
lowest possible price for the
product.
Highpricestrategies:
Target specific customer through
high price level.
Value-orientedpricestrategies:
Prices of the service correspond
exactly to the customer value.
highlowPricelevel
highlow Service / Performance
(Customer value)
Highprice
strategies
Value-oriented
price strategies
Low price
strategies
18. DIFFUSION MODEL BY ROGERS
Distinction of customers according to their willingness to adopt a new product
t + σt - 2 σ t - σ t
Adoption time
Adopter
2,5% 13,5% 34% 34% 16%
INNOVATORS
(PIONEERS)
EARLY
ADOPTER
EARLY
MAJORITY
LATE
MAJORITY
STRAGGLER
19. COMPETITIVE ADVANTAGE – 5 PRINCIPLES
A competitive advantage over the competition is a superior performance
or property
Principleof
survival
Opportunity
principle
Perceptual
principle
Concentration
principle
Consistency
principle
At least one
strategic
competition
advantage must
be present.
(long term).
Creating
competitive
advantages
through
important
competitive
parameters.
(the more the
greater
the chance)
Only competitive
advantages that
the customer
subjectively
perceives count.
(not technical
advantages).
At least one
strategic
competitive
advantage must
be present.
(long term).
Focus on strategic
competitive
benefits which
are most
important for
the customer.
A DISTINCTION IS MADE BETWEEN FIVE PRINCIPLES:
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20. THE VALUE CHAIN
Value that the customer is prepared to pay for the services of a company
SUPPORTACTIVITIES
Infrastructure management
Personal management
Technology development
Procurement
INPUT
LOGISTICS OPERATION MARKETING
& SALES
OUTPUT
LOGISTICS SERVICE
MAIN ACTIVITIES
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