SlideShare a Scribd company logo
OUR COUNTRY’S POPULATION IS DIVERSE. COMPLEX. AND POSSIBLY NOT AT ALL
WHAT YOU THINK. WELCOME TO THE
A SURPRISING LOOK AT THE HEALTH AND WELLNESS REALITIES OF THE MULTICULTURAL MARKET
The growing multicultural population now accounts for nearly 40% of the U.S. population. Hispanics,
African-Americans, Asian-Americans, and the LGBTQ community alike are increasingly engaging with
the healthcare industry at all levels of care and leveraging digital channels to find health information.
While we may think marketers have a solid grasp on how they engage, the reality of it all may surprise you.
The nation’s multicultural population is creating new health and wellness opportunities at the intersection
of culture, health, and technology. Let Fabric help you navigate this dynamic and evolving landscape.
Find out more at Fabricmc.com.
40% OF THE
U.S. POPULATION IS
HISPANIC
AFRICAN-AMERICAN
ASIAN-AMERICAN
LGBTQ
MINORITIES ARE QUICKLY BECOMING ANYTHING BUT THAT
Fabricmc.com
Source: Health Insurance Coverage in the US, 2015, US Census Bureau, Sept 2016.
HISPANICS AFRICAN-
AMERICANS
ASIAN-
AMERICANS
NON-HISPANIC
WHITE
MINORITIES
DON’T HAVE HEALTH
INSURANCE
OVER 80% OF MINORITIES
ARE INSURED
WITH MORE THAN HALF COMING
FROM PRIVATE INSURANCE
MYTH: FACT:
84%
89%
90%
93%
74%
76%
56%
52%
TOTAL INSURED
PRIVATE INSURANCE
Fabricmc.com
A SURPRISING LOOK AT THE HEALTH AND WELLNESS
REALITIES OF THE MULTICULTURAL MARKET.
Sources: “Racial & Ethnic Disparities in Response to DTC Advertising,” American Journal
of Health Systems Pharmacy, July 2010.
Univision/Nielsen Hispanic Healthcare Journey, 2016.
DTC ADVERTISING
IS NOT EFFECTIVE FOR
AFRICAN-AMERICANS
AND HISPANICS
DTC IS A KEY PIECE OF INFORMATION
FOR BOTH GROUPS AND A TRIGGER TO
TALK TO THEIR DOCTORS
MYTH: FACT:
64%
OF HISPANICS
FIND DTC
ADVERTISING
INFORMATIVE
DESPITE LESS EXPOSURE TO
DTC ADS, HISPANICS AND
AFRICAN-AMERICANS VIEW
DTC ADVERTISING MORE
FAVORABLY THAN NON-
HISPANIC WHITES
Fabricmc.com
A SURPRISING LOOK AT THE HEALTH AND WELLNESS
REALITIES OF THE MULTICULTURAL MARKET.
Sources: Chandra A, Copen CE, Stephen EH, Infertility and Impaired Fecundity in the United States, 1982-2010: Data from the National Survey
of Family Growth. National health statistics reports; no 67. Hyattsville, MD: National Center for Health Statistics 2013.
R. Ceballa, E. Graham, J. Hart, “Silent & Infertile: An Intersectional Analysis of the Experience of Socioeconomically Diverse African-American
Women with Infertility,” Psychology of Women Quarterly, 2015.
Baptiste, Kaara, “Well-born: Black Women and the Infertility Crisis No One is Talking About” (2014). CUNY Academic Works.
INFERTILITY IS A
PROBLEM THAT MOSTLY
AFFECTS WHITE WOMEN
BLACK WOMEN ARE 2X MORE
LIKELY TO EXPERIENCE INFERTILITY,
OFTEN DUE TO REPRODUCTIVE
HEALTH COMPLICATIONS SUCH AS
UTERINE FIBROIDS
MYTH: FACT:
Fabricmc.com
A SURPRISING LOOK AT THE HEALTH AND WELLNESS
REALITIES OF THE MULTICULTURAL MARKET.
BLACK WOMEN SHOW A
GREATER NEEDFOR INFORMATION REGARDING
TREATMENT OPTIONS THAT ADDRESS
THEIR REPRODUCTIVE HEALTH AND
CULTURAL EXPERIENCES
Sources: Mortality: National Center for Health Statistics, Centers for Disease Control
and Prevention, 2015.
Cancer Facts & Figures, American Society of Cancer, 2016.
ASIAN-AMERICANS ARE
A HEALTHY MINORITY
THE LEADING CAUSE OF DEATH
AMONG ASIAN-AMERICANS IS
CANCER
MYTH: FACT:
ASIAN-AMERICANS ARE
2.5x AS LIKELY TO DIE
FROM STOMACH AND
LIVER CANCER
COMPARED TO NON-HISPANIC WHITES
EDUCATION AND INCREASED CANCER SCREENINGS AMONG
ASIAN-AMERICANS IS CRITICAL TO SUCCESSFUL TREATMENT INTERVENTION
Fabricmc.com
A SURPRISING LOOK AT THE HEALTH AND WELLNESS
REALITIES OF THE MULTICULTURAL MARKET.
Source: “U.S. Smartphone Use in 2015,” Pew Research Center, April 2015.
MINORITIES DON’T SEEK
HEALTH INFORMATION
ONLINE
MINORITIES ARE DIGITAL-FIRST
CONSUMERS AND LEAD IN
SMARTPHONE USE FOR
HEALTH INFORMATION SEARCHES
MYTH: FACT:
WHITE
58%
BLACK
67%
HISPANIC
73%
THOSE WHO ARE
SEEKING HEALTH INFO
Fabricmc.com
A SURPRISING LOOK AT THE HEALTH AND WELLNESS
REALITIES OF THE MULTICULTURAL MARKET.
Source: CDC 2015/National Vital Statistics Report, June 2016/Alzheimer’s Facts: Figures Report/Alzheimer’s Public Health.
Spotlight: Race, Ethnicity & Alzheimer’s Disease - Alzheimer’s Assoc (2003).
ALZHEIMER’S DISEASE
PRIMARILY AFFECTS
NON-HISPANIC WHITES
AFRICAN AMERICANS
AND HISPANICS ARE MORE
LIKELY TO DEVELOP ALZHEIMER’S
MYTH: FACT:
ALZHEIMER’SCASES ARE EXPECTED TO
TRIPLE BY 2050.
HISPANICS
AFRICAN
AMERICANS
2x 1.5xMORE LIKELY THAN
NON-HISPANIC WHITES TO
HAVE ALZHEIMER’S OR OTHER
TYPES OF DEMENTIA
MORE LIKELY
Fabricmc.com
A SURPRISING LOOK AT THE HEALTH AND WELLNESS
REALITIES OF THE MULTICULTURAL MARKET.
Source: “When Health Isn’t Caring,” Lambda Legal, 2010.
LGBTQs ARE TREATED
EQUALLY BY HEALTH
CARE PROFESSIONALS
LGBTQs ARE SUBJECT TO HARSH
LANGUAGE, ABUSE, AND EVEN
REFUSAL OF CARE
MYTH: FACT:
“I WAS
REFUSED
NECESSARY
MEDICAL
CARE”
8%
LGBTQ
27%
TRANSGENDER
19%
LIVING WITH
HIV
Fabricmc.com
A SURPRISING LOOK AT THE HEALTH AND WELLNESS
REALITIES OF THE MULTICULTURAL MARKET.
Fabricmc.com
FABRIC HELPS CLIENTS NAVIGATE TODAY’S
SHIFTING CULTURAL LANDSCAPE. WE IDENTIFY
ACTIONABLE INSIGHTS THAT CREATE MORE
CULTURALLY INSPIRED—MORE HUMAN—BRANDS.
OUR PURPOSE
Fabricmc.com
ROGER SALAZAR
MANAGING DIRECTOR
ROGER.SALAZAR@FABRICMC.COM
NEW BUSINESS
NIGEL.DOWNER@EVOKEGROUP.COM
MEDIA & PRESS
DAN.DJUPLIN@FABRICMC.COM
GET IN
TOUCH:

More Related Content

Similar to Welcome to the Revelation Nation Series: A surprising look at today’s multicultural health and wellness landscape.

Healthcare Marketing Report: Engaging Hispanic Communities
Healthcare Marketing Report: Engaging Hispanic CommunitiesHealthcare Marketing Report: Engaging Hispanic Communities
Healthcare Marketing Report: Engaging Hispanic Communities
ThinkNow
 
Health and Health Care for Hispanics in the United States - Updated January 2018
Health and Health Care for Hispanics in the United States - Updated January 2018Health and Health Care for Hispanics in the United States - Updated January 2018
Health and Health Care for Hispanics in the United States - Updated January 2018
KFF
 
Sexual and Reproductive Health Issues for Underserved Women
Sexual and Reproductive Health Issues for Underserved WomenSexual and Reproductive Health Issues for Underserved Women
Sexual and Reproductive Health Issues for Underserved Women
The Bixby Center on Population and Reproductive Health
 
Discussion Week II Heath Promotion across Prevention LevelsPrim
Discussion Week II Heath Promotion across Prevention LevelsPrimDiscussion Week II Heath Promotion across Prevention LevelsPrim
Discussion Week II Heath Promotion across Prevention LevelsPrim
DustiBuckner14
 
Final - IDS Group 14 - Health Care.pptx
Final - IDS Group 14 - Health Care.pptxFinal - IDS Group 14 - Health Care.pptx
Final - IDS Group 14 - Health Care.pptx
MeganHeller4
 
Looking Up the River: The Impact of Race & Ethnicity on Health
Looking Up the River:  The Impact of Race & Ethnicity on Health Looking Up the River:  The Impact of Race & Ethnicity on Health
Looking Up the River: The Impact of Race & Ethnicity on Health
Mana Tahaie
 
CALPACT Webinar: Putting Culture Into Context: Communicating with Diverse Lat...
CALPACT Webinar: Putting Culture Into Context: Communicating with Diverse Lat...CALPACT Webinar: Putting Culture Into Context: Communicating with Diverse Lat...
CALPACT Webinar: Putting Culture Into Context: Communicating with Diverse Lat...
Center for Public Health Practice & Leadership at UC Berkeley
 
The Underpopulation ProblemApril 25, 2011Steven W. Mosher on t.docx
The Underpopulation ProblemApril 25, 2011Steven W. Mosher on t.docxThe Underpopulation ProblemApril 25, 2011Steven W. Mosher on t.docx
The Underpopulation ProblemApril 25, 2011Steven W. Mosher on t.docx
ssusera34210
 
reply1In the African American society, they have more struggles .docx
reply1In the African American society, they have more struggles .docxreply1In the African American society, they have more struggles .docx
reply1In the African American society, they have more struggles .docx
chris293
 
JUNE 9, 2008 PRESS RELEASE
JUNE 9, 2008 PRESS RELEASEJUNE 9, 2008 PRESS RELEASE
JUNE 9, 2008 PRESS RELEASE
Prayer Warriors Institute
 
The Great American Search for Healthcare Information
The Great American Search for Healthcare InformationThe Great American Search for Healthcare Information
The Great American Search for Healthcare Information
Weber Shandwick
 
Final project presentation
Final project presentationFinal project presentation
Final project presentation
anhill
 
15 Billion Secret
15 Billion Secret15 Billion Secret
15 Billion Secret
smithcjs
 
African-American Sexuality And HIV AIDS Recommendations For Future Research
African-American Sexuality And HIV AIDS  Recommendations For Future ResearchAfrican-American Sexuality And HIV AIDS  Recommendations For Future Research
African-American Sexuality And HIV AIDS Recommendations For Future Research
Christine Maffla
 
Newsletter Sept 2014
Newsletter Sept 2014Newsletter Sept 2014
Newsletter Sept 2014
Jodi Szabo
 
Delgado-2006
Delgado-2006Delgado-2006
Delgado-2006
Larry Macke, ELS
 
How To Write A Descriptive Paper. Online assignment writing service.
How To Write A Descriptive Paper. Online assignment writing service.How To Write A Descriptive Paper. Online assignment writing service.
How To Write A Descriptive Paper. Online assignment writing service.
Amanda Burkett
 
DEFRAUD INOCULATIONS, INDUCED DISASTERS PRESS RELEASE
DEFRAUD INOCULATIONS, INDUCED DISASTERS PRESS RELEASEDEFRAUD INOCULATIONS, INDUCED DISASTERS PRESS RELEASE
DEFRAUD INOCULATIONS, INDUCED DISASTERS PRESS RELEASE
Prayer Warriors Institute
 
Covid 19 and Structural Racism
Covid 19 and Structural RacismCovid 19 and Structural Racism
Covid 19 and Structural Racism
Purdue Global
 
How to approach Patient Diversity in the Medical Environment
How to approach Patient Diversity in the Medical EnvironmentHow to approach Patient Diversity in the Medical Environment
How to approach Patient Diversity in the Medical Environment
flasco_org
 

Similar to Welcome to the Revelation Nation Series: A surprising look at today’s multicultural health and wellness landscape. (20)

Healthcare Marketing Report: Engaging Hispanic Communities
Healthcare Marketing Report: Engaging Hispanic CommunitiesHealthcare Marketing Report: Engaging Hispanic Communities
Healthcare Marketing Report: Engaging Hispanic Communities
 
Health and Health Care for Hispanics in the United States - Updated January 2018
Health and Health Care for Hispanics in the United States - Updated January 2018Health and Health Care for Hispanics in the United States - Updated January 2018
Health and Health Care for Hispanics in the United States - Updated January 2018
 
Sexual and Reproductive Health Issues for Underserved Women
Sexual and Reproductive Health Issues for Underserved WomenSexual and Reproductive Health Issues for Underserved Women
Sexual and Reproductive Health Issues for Underserved Women
 
Discussion Week II Heath Promotion across Prevention LevelsPrim
Discussion Week II Heath Promotion across Prevention LevelsPrimDiscussion Week II Heath Promotion across Prevention LevelsPrim
Discussion Week II Heath Promotion across Prevention LevelsPrim
 
Final - IDS Group 14 - Health Care.pptx
Final - IDS Group 14 - Health Care.pptxFinal - IDS Group 14 - Health Care.pptx
Final - IDS Group 14 - Health Care.pptx
 
Looking Up the River: The Impact of Race & Ethnicity on Health
Looking Up the River:  The Impact of Race & Ethnicity on Health Looking Up the River:  The Impact of Race & Ethnicity on Health
Looking Up the River: The Impact of Race & Ethnicity on Health
 
CALPACT Webinar: Putting Culture Into Context: Communicating with Diverse Lat...
CALPACT Webinar: Putting Culture Into Context: Communicating with Diverse Lat...CALPACT Webinar: Putting Culture Into Context: Communicating with Diverse Lat...
CALPACT Webinar: Putting Culture Into Context: Communicating with Diverse Lat...
 
The Underpopulation ProblemApril 25, 2011Steven W. Mosher on t.docx
The Underpopulation ProblemApril 25, 2011Steven W. Mosher on t.docxThe Underpopulation ProblemApril 25, 2011Steven W. Mosher on t.docx
The Underpopulation ProblemApril 25, 2011Steven W. Mosher on t.docx
 
reply1In the African American society, they have more struggles .docx
reply1In the African American society, they have more struggles .docxreply1In the African American society, they have more struggles .docx
reply1In the African American society, they have more struggles .docx
 
JUNE 9, 2008 PRESS RELEASE
JUNE 9, 2008 PRESS RELEASEJUNE 9, 2008 PRESS RELEASE
JUNE 9, 2008 PRESS RELEASE
 
The Great American Search for Healthcare Information
The Great American Search for Healthcare InformationThe Great American Search for Healthcare Information
The Great American Search for Healthcare Information
 
Final project presentation
Final project presentationFinal project presentation
Final project presentation
 
15 Billion Secret
15 Billion Secret15 Billion Secret
15 Billion Secret
 
African-American Sexuality And HIV AIDS Recommendations For Future Research
African-American Sexuality And HIV AIDS  Recommendations For Future ResearchAfrican-American Sexuality And HIV AIDS  Recommendations For Future Research
African-American Sexuality And HIV AIDS Recommendations For Future Research
 
Newsletter Sept 2014
Newsletter Sept 2014Newsletter Sept 2014
Newsletter Sept 2014
 
Delgado-2006
Delgado-2006Delgado-2006
Delgado-2006
 
How To Write A Descriptive Paper. Online assignment writing service.
How To Write A Descriptive Paper. Online assignment writing service.How To Write A Descriptive Paper. Online assignment writing service.
How To Write A Descriptive Paper. Online assignment writing service.
 
DEFRAUD INOCULATIONS, INDUCED DISASTERS PRESS RELEASE
DEFRAUD INOCULATIONS, INDUCED DISASTERS PRESS RELEASEDEFRAUD INOCULATIONS, INDUCED DISASTERS PRESS RELEASE
DEFRAUD INOCULATIONS, INDUCED DISASTERS PRESS RELEASE
 
Covid 19 and Structural Racism
Covid 19 and Structural RacismCovid 19 and Structural Racism
Covid 19 and Structural Racism
 
How to approach Patient Diversity in the Medical Environment
How to approach Patient Diversity in the Medical EnvironmentHow to approach Patient Diversity in the Medical Environment
How to approach Patient Diversity in the Medical Environment
 

Recently uploaded

Lyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin AguirreLyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin Aguirre
rawlensproductionsco
 
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 20242025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
JimWilliams206540
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
1Solutions Pvt. Ltd.
 
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused MarketingEvaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
HighViz PR
 
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
omywaf
 
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxMeta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
providenceadworks416
 
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
elizabethella096
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
Shuntaro Kogame
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024
Amanda Farrell
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
vishc81
 
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
Jorge Calmett
 
Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...
Bertie Birchfield
 
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
elizabethella096
 
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
5ys5mvlp
 
Top 10 AI Trends to Watch in 2024 with Intelisync
Top 10 AI Trends to Watch in 2024 with IntelisyncTop 10 AI Trends to Watch in 2024 with Intelisync
Top 10 AI Trends to Watch in 2024 with Intelisync
nehapardhi711
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Top 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptxTop 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptx
zaireendigitech
 

Recently uploaded (20)

Lyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin AguirreLyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin Aguirre
 
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
 
2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 20242025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
 
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused MarketingEvaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
 
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
 
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxMeta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
 
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
 
AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
 
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
 
Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...
 
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
 
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
 
Top 10 AI Trends to Watch in 2024 with Intelisync
Top 10 AI Trends to Watch in 2024 with IntelisyncTop 10 AI Trends to Watch in 2024 with Intelisync
Top 10 AI Trends to Watch in 2024 with Intelisync
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
 
Top 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptxTop 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptx
 

Welcome to the Revelation Nation Series: A surprising look at today’s multicultural health and wellness landscape.

  • 1. OUR COUNTRY’S POPULATION IS DIVERSE. COMPLEX. AND POSSIBLY NOT AT ALL WHAT YOU THINK. WELCOME TO THE A SURPRISING LOOK AT THE HEALTH AND WELLNESS REALITIES OF THE MULTICULTURAL MARKET
  • 2. The growing multicultural population now accounts for nearly 40% of the U.S. population. Hispanics, African-Americans, Asian-Americans, and the LGBTQ community alike are increasingly engaging with the healthcare industry at all levels of care and leveraging digital channels to find health information. While we may think marketers have a solid grasp on how they engage, the reality of it all may surprise you. The nation’s multicultural population is creating new health and wellness opportunities at the intersection of culture, health, and technology. Let Fabric help you navigate this dynamic and evolving landscape. Find out more at Fabricmc.com. 40% OF THE U.S. POPULATION IS HISPANIC AFRICAN-AMERICAN ASIAN-AMERICAN LGBTQ MINORITIES ARE QUICKLY BECOMING ANYTHING BUT THAT Fabricmc.com
  • 3. Source: Health Insurance Coverage in the US, 2015, US Census Bureau, Sept 2016. HISPANICS AFRICAN- AMERICANS ASIAN- AMERICANS NON-HISPANIC WHITE MINORITIES DON’T HAVE HEALTH INSURANCE OVER 80% OF MINORITIES ARE INSURED WITH MORE THAN HALF COMING FROM PRIVATE INSURANCE MYTH: FACT: 84% 89% 90% 93% 74% 76% 56% 52% TOTAL INSURED PRIVATE INSURANCE Fabricmc.com A SURPRISING LOOK AT THE HEALTH AND WELLNESS REALITIES OF THE MULTICULTURAL MARKET.
  • 4. Sources: “Racial & Ethnic Disparities in Response to DTC Advertising,” American Journal of Health Systems Pharmacy, July 2010. Univision/Nielsen Hispanic Healthcare Journey, 2016. DTC ADVERTISING IS NOT EFFECTIVE FOR AFRICAN-AMERICANS AND HISPANICS DTC IS A KEY PIECE OF INFORMATION FOR BOTH GROUPS AND A TRIGGER TO TALK TO THEIR DOCTORS MYTH: FACT: 64% OF HISPANICS FIND DTC ADVERTISING INFORMATIVE DESPITE LESS EXPOSURE TO DTC ADS, HISPANICS AND AFRICAN-AMERICANS VIEW DTC ADVERTISING MORE FAVORABLY THAN NON- HISPANIC WHITES Fabricmc.com A SURPRISING LOOK AT THE HEALTH AND WELLNESS REALITIES OF THE MULTICULTURAL MARKET.
  • 5. Sources: Chandra A, Copen CE, Stephen EH, Infertility and Impaired Fecundity in the United States, 1982-2010: Data from the National Survey of Family Growth. National health statistics reports; no 67. Hyattsville, MD: National Center for Health Statistics 2013. R. Ceballa, E. Graham, J. Hart, “Silent & Infertile: An Intersectional Analysis of the Experience of Socioeconomically Diverse African-American Women with Infertility,” Psychology of Women Quarterly, 2015. Baptiste, Kaara, “Well-born: Black Women and the Infertility Crisis No One is Talking About” (2014). CUNY Academic Works. INFERTILITY IS A PROBLEM THAT MOSTLY AFFECTS WHITE WOMEN BLACK WOMEN ARE 2X MORE LIKELY TO EXPERIENCE INFERTILITY, OFTEN DUE TO REPRODUCTIVE HEALTH COMPLICATIONS SUCH AS UTERINE FIBROIDS MYTH: FACT: Fabricmc.com A SURPRISING LOOK AT THE HEALTH AND WELLNESS REALITIES OF THE MULTICULTURAL MARKET. BLACK WOMEN SHOW A GREATER NEEDFOR INFORMATION REGARDING TREATMENT OPTIONS THAT ADDRESS THEIR REPRODUCTIVE HEALTH AND CULTURAL EXPERIENCES
  • 6. Sources: Mortality: National Center for Health Statistics, Centers for Disease Control and Prevention, 2015. Cancer Facts & Figures, American Society of Cancer, 2016. ASIAN-AMERICANS ARE A HEALTHY MINORITY THE LEADING CAUSE OF DEATH AMONG ASIAN-AMERICANS IS CANCER MYTH: FACT: ASIAN-AMERICANS ARE 2.5x AS LIKELY TO DIE FROM STOMACH AND LIVER CANCER COMPARED TO NON-HISPANIC WHITES EDUCATION AND INCREASED CANCER SCREENINGS AMONG ASIAN-AMERICANS IS CRITICAL TO SUCCESSFUL TREATMENT INTERVENTION Fabricmc.com A SURPRISING LOOK AT THE HEALTH AND WELLNESS REALITIES OF THE MULTICULTURAL MARKET.
  • 7. Source: “U.S. Smartphone Use in 2015,” Pew Research Center, April 2015. MINORITIES DON’T SEEK HEALTH INFORMATION ONLINE MINORITIES ARE DIGITAL-FIRST CONSUMERS AND LEAD IN SMARTPHONE USE FOR HEALTH INFORMATION SEARCHES MYTH: FACT: WHITE 58% BLACK 67% HISPANIC 73% THOSE WHO ARE SEEKING HEALTH INFO Fabricmc.com A SURPRISING LOOK AT THE HEALTH AND WELLNESS REALITIES OF THE MULTICULTURAL MARKET.
  • 8. Source: CDC 2015/National Vital Statistics Report, June 2016/Alzheimer’s Facts: Figures Report/Alzheimer’s Public Health. Spotlight: Race, Ethnicity & Alzheimer’s Disease - Alzheimer’s Assoc (2003). ALZHEIMER’S DISEASE PRIMARILY AFFECTS NON-HISPANIC WHITES AFRICAN AMERICANS AND HISPANICS ARE MORE LIKELY TO DEVELOP ALZHEIMER’S MYTH: FACT: ALZHEIMER’SCASES ARE EXPECTED TO TRIPLE BY 2050. HISPANICS AFRICAN AMERICANS 2x 1.5xMORE LIKELY THAN NON-HISPANIC WHITES TO HAVE ALZHEIMER’S OR OTHER TYPES OF DEMENTIA MORE LIKELY Fabricmc.com A SURPRISING LOOK AT THE HEALTH AND WELLNESS REALITIES OF THE MULTICULTURAL MARKET.
  • 9. Source: “When Health Isn’t Caring,” Lambda Legal, 2010. LGBTQs ARE TREATED EQUALLY BY HEALTH CARE PROFESSIONALS LGBTQs ARE SUBJECT TO HARSH LANGUAGE, ABUSE, AND EVEN REFUSAL OF CARE MYTH: FACT: “I WAS REFUSED NECESSARY MEDICAL CARE” 8% LGBTQ 27% TRANSGENDER 19% LIVING WITH HIV Fabricmc.com A SURPRISING LOOK AT THE HEALTH AND WELLNESS REALITIES OF THE MULTICULTURAL MARKET.
  • 10. Fabricmc.com FABRIC HELPS CLIENTS NAVIGATE TODAY’S SHIFTING CULTURAL LANDSCAPE. WE IDENTIFY ACTIONABLE INSIGHTS THAT CREATE MORE CULTURALLY INSPIRED—MORE HUMAN—BRANDS. OUR PURPOSE
  • 11. Fabricmc.com ROGER SALAZAR MANAGING DIRECTOR ROGER.SALAZAR@FABRICMC.COM NEW BUSINESS NIGEL.DOWNER@EVOKEGROUP.COM MEDIA & PRESS DAN.DJUPLIN@FABRICMC.COM GET IN TOUCH: