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How to write project
work in marketing?
For grade 12 marketing
Title
1.cover page
2. Letter of recommendation
3.viva
4.Declaration
5.content
5.Acknowledgement
6.list of table
contd...
7 Chapter I
A..Introduction
1.1 Background
1.2 focus of study
1.3 Statement of problem
1.4 Importance of the study
1.5 limitation of study
1.6 organization of study
Organization of study
-introduction
-review of literature
-research methodology
-data presentation and analysis
-summary,conclusion and recommendation
Chapter II
Review of literature
A literature review is essentially a survey of scholarly articles, books, dissertations,
conference proceedings, and/or other published material. The review provides a
summary, description, and critical evaluation of a topic, issue, or area of research. It
should not be confused with a book review, which summarizes a book and has a less
structured format. The author of a literature review is usually giving feedback on
published works.
How to write
review of
literature ?
○ Overview of the subject and the objective(s) of the review.
○ Analysis of works in favor, works against, and works with
neutral views on the subject. These should be clearly
divided.
○ Explanations of the similarities and differences between
the works.
○ Comparison of different views held by other authors.
○ Critique of the methodology.
○ Examination of gaps in the research.
○ Evaluation of how each study contributes to the argument
in question.
○ Conclusion that summarizes the literature review
Chapter III Research methodology
3.1 Introduction
3.2 Research Design
3.3 Population and Sample
3.4 Nature And Sources Of Data
3.5 Data Collection Procedure
3.6 Data Processing and Analysis
Chapter IV
DATA PRESENTATION AND ANALYSIS
4.1 Consumer Survey
-Draw table for data by
sex,education,religion,cast,age and other
factors of studies….
-Plot the data on graph/pie chart or other
- Brief explanation about the plotted data in
words.
Chapter V
SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1Summary
5.2Conclusions
5.3Recommendations
Appendix
Questionnaire for data
collection
BIBLIOGRAPHY
.Books
.Newspaper
.website
.Past researches
.Magazine
.other research factors
The end
Megha Nath poudel
BSC,BED,MBA

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Marketing research writing track for grade 12 students

  • 1. How to write project work in marketing? For grade 12 marketing
  • 2. Title 1.cover page 2. Letter of recommendation 3.viva 4.Declaration 5.content 5.Acknowledgement 6.list of table
  • 3. contd... 7 Chapter I A..Introduction 1.1 Background 1.2 focus of study 1.3 Statement of problem 1.4 Importance of the study 1.5 limitation of study 1.6 organization of study
  • 4. Organization of study -introduction -review of literature -research methodology -data presentation and analysis -summary,conclusion and recommendation
  • 5. Chapter II Review of literature A literature review is essentially a survey of scholarly articles, books, dissertations, conference proceedings, and/or other published material. The review provides a summary, description, and critical evaluation of a topic, issue, or area of research. It should not be confused with a book review, which summarizes a book and has a less structured format. The author of a literature review is usually giving feedback on published works.
  • 6. How to write review of literature ? ○ Overview of the subject and the objective(s) of the review. ○ Analysis of works in favor, works against, and works with neutral views on the subject. These should be clearly divided. ○ Explanations of the similarities and differences between the works. ○ Comparison of different views held by other authors. ○ Critique of the methodology. ○ Examination of gaps in the research. ○ Evaluation of how each study contributes to the argument in question. ○ Conclusion that summarizes the literature review
  • 7. Chapter III Research methodology 3.1 Introduction 3.2 Research Design 3.3 Population and Sample 3.4 Nature And Sources Of Data 3.5 Data Collection Procedure 3.6 Data Processing and Analysis
  • 8. Chapter IV DATA PRESENTATION AND ANALYSIS 4.1 Consumer Survey -Draw table for data by sex,education,religion,cast,age and other factors of studies…. -Plot the data on graph/pie chart or other - Brief explanation about the plotted data in words.
  • 9. Chapter V SUMMARY, CONCLUSION AND RECOMMENDATIONS 5.1Summary 5.2Conclusions 5.3Recommendations
  • 12. The end Megha Nath poudel BSC,BED,MBA