This document provides guidance on how to write a project work in marketing for grade 12. It outlines the typical structure and contents, including an introduction, literature review, research methodology, data presentation and analysis, and conclusion sections. The literature review section explains that a literature review summarizes and critically evaluates previous scholarly works on a topic. It should analyze works with different perspectives and compare views between authors. The document also provides details on how to write each chapter, including focusing the literature review on an overview, analysis of different perspectives, explanations of similarities and differences, and identifying gaps in research.