This document provides an overview of various research designs and data collection methods in marketing research. It discusses exploratory and descriptive research designs, and explains the differences between exploratory and conclusive research. It also distinguishes between primary and secondary data, describing how to evaluate secondary data sources. Finally, it outlines several survey methods like telephone, personal, mail, and electronic surveys, and discusses observation methods.
Slides from my lecture in a Marketing Management course at Linköping University (2nd year students). The course-book was Kotler's Principles of Marketing so I covered the concepts defined in the chapter. Basic facts on qualitative and quantitative research methods were presented: interviews, surveys, ethnography and netnography, case studies, focus groups, and experiments. I also discussed how the Internet and social media have improved the quantity and quality of data available on customer behavior.
Brian O’Connor is Mintel Ireland’s Senior Consumer Analyst and Research Production Manager. Holding a BSc Hons degree in Marketing with a Diploma in Industrial Studies, Brian has worked for Mintel Ireland since 2007 and has strong experience in all major consumer markets.
Mintel is the world’s leading market intelligence agency, with offices in London, Chicago, Shanghai, Belfast, Kuala Lumpur, Mumbai, Munich, New York, São Paulo, Singapore, Sydney, Tokyo and Toronto.
Brian is tasked with overseeing the publication of Mintel Ireland’s report range, while also an active report writer. During his time at Mintel
Ireland, Brian has worked on a wide variety of reports across Leisure & Tourism, FMCG, Retail, Finance and Industrial sectors. However, Brian’s primary areas of expertise are in the Irish hospitality industry and tourism markets.
Brian’s presentation during Enterprise Week will be of enormous benefit to any business in Donegal interested in the area of market research.
Slides from my lecture in a Marketing Management course at Linköping University (2nd year students). The course-book was Kotler's Principles of Marketing so I covered the concepts defined in the chapter. Basic facts on qualitative and quantitative research methods were presented: interviews, surveys, ethnography and netnography, case studies, focus groups, and experiments. I also discussed how the Internet and social media have improved the quantity and quality of data available on customer behavior.
Brian O’Connor is Mintel Ireland’s Senior Consumer Analyst and Research Production Manager. Holding a BSc Hons degree in Marketing with a Diploma in Industrial Studies, Brian has worked for Mintel Ireland since 2007 and has strong experience in all major consumer markets.
Mintel is the world’s leading market intelligence agency, with offices in London, Chicago, Shanghai, Belfast, Kuala Lumpur, Mumbai, Munich, New York, São Paulo, Singapore, Sydney, Tokyo and Toronto.
Brian is tasked with overseeing the publication of Mintel Ireland’s report range, while also an active report writer. During his time at Mintel
Ireland, Brian has worked on a wide variety of reports across Leisure & Tourism, FMCG, Retail, Finance and Industrial sectors. However, Brian’s primary areas of expertise are in the Irish hospitality industry and tourism markets.
Brian’s presentation during Enterprise Week will be of enormous benefit to any business in Donegal interested in the area of market research.
Market research known as the process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service. But what about marketing research, and what is the difference between them and which one do I need in my business.
That's all would be in our presentation, we hope you all like it and find it interesting.
Presentation made for students of Garware Institute, Kalina - PG Dip in Advertising and Media.
An overview of what is Market Research with different types of research. How they are useful,
Market research! your action plan vancouver start upMark Eversfield
High level description of practical hands on tools to conduct market research for your business idea. Primary and secondary, qualitative and quantitative, and mobile market research. Auto tools for your competition and industry trends.
Introduction to and overview of marketing research from which you will learn to: 1.) Identify the reason for doing marketing research and describe the five-step marketing research approach leading to marketing actions; 2.) Describe how secondary and primary data are used in marketing, including the uses of questionnaires, observations, experiments, and panels; 3.) Explain how information technology and data mining link massive amounts of marketing information to meaningful marketing actions.
This presentation is step by step guide to market feasibility report. How to write market feasibility report. The factors and forces affecting the market. How the market can move. How are target market and their buying behaviour.
A clear differentiation between Qualitative and Quantitative Market Research explaining their pros and cons and their methodology to achieve desired results in marketing research. It is the modern technique used by most marketing firms in the business world.
Market research known as the process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service. But what about marketing research, and what is the difference between them and which one do I need in my business.
That's all would be in our presentation, we hope you all like it and find it interesting.
Presentation made for students of Garware Institute, Kalina - PG Dip in Advertising and Media.
An overview of what is Market Research with different types of research. How they are useful,
Market research! your action plan vancouver start upMark Eversfield
High level description of practical hands on tools to conduct market research for your business idea. Primary and secondary, qualitative and quantitative, and mobile market research. Auto tools for your competition and industry trends.
Introduction to and overview of marketing research from which you will learn to: 1.) Identify the reason for doing marketing research and describe the five-step marketing research approach leading to marketing actions; 2.) Describe how secondary and primary data are used in marketing, including the uses of questionnaires, observations, experiments, and panels; 3.) Explain how information technology and data mining link massive amounts of marketing information to meaningful marketing actions.
This presentation is step by step guide to market feasibility report. How to write market feasibility report. The factors and forces affecting the market. How the market can move. How are target market and their buying behaviour.
A clear differentiation between Qualitative and Quantitative Market Research explaining their pros and cons and their methodology to achieve desired results in marketing research. It is the modern technique used by most marketing firms in the business world.
Understanding market research and the benefits it provides to marketing decisions. When to use quantitative, qualitative, primary and secondary techniques is vital to marketing strategy.
Rethinking The Conventions Of Market Research_Orc Consumer Deck presented to ...jonesbs1357
As the methods to access consumer trends and behavioral data continue to expand at a blinding pace, marketers are faced with new challenges to innovate product offerings, find whitespaces, and capitalize on opportunities with ever increasing speed. "Rethinking The Conventions Of Market Research" Brian Jones presented to the American Marketing Association on 6-9-2010.
Digital economics- Project Presentation from Enginerring studentsBinod Sinha
This is one of the best presentation given by B Tech engineering economics students under the Guidance of Dr. Binod Sinha,Associate Professor and Expert Economics Faculty,RIT in March,2017 at Video Conference Hall
Basic Economics helps entrepreneurs in understanding micro and macro economic variables very well.Presentation is useful for start up/budding enterpreneurs.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
8. Difference between
exploratory and
Conclusive
1 . T O P R O V I D E I N S I G H T AN D U N D E R S T AN D I N G
2 . I N F O R M AT I O N N E E D E D D E F I N E D L O O S E L Y
3 . R E S E AR C H P R O C E S S I S U N S T R U C T U R E D AN D F L E X I B L E
4 . D AT A AN A L Y S I S I S Q U AL I T A T I V E
5 . F I N D I N G AR E U S E D F O R C O N C L U S I V E R E S E AR C H
13. Primary and Secondary Data ,Secondary data Classification
,evaluation and types; Syndicated Data and its role; Syndicated
Data for customer and Institutional
SESSION NO.05
13
18. Primary Data
First hand data
Data originated by researchers for specific purpose of addressing the
marketing research problem.
High collection COST
High collection time
For the problem at hand
Very involved
18
26. Secondary data
Purpose -----for other problem
Lay foundation for conducting formal research
Valuable insight for conducting research
Limited applicability for current problem.
26
27. Evaluate Secondary data
Specification ----Methods used for collecting data
Error---Accuracy of data
Currency ----When the data was collected
Objective ----Purpose of study
Nature –The content of data
Dependability – How dependable are the data
27
30. The nature of Syndicated data
Special form of secondary data that are meant for use by multiple
clients and it is available in form of subscriptions.
It is research that is independently conducted, published and sold by a
market research firm.
The market research firm leverages its industry expertise and
experience to determine the subject and scope of the study, including
the questions asked and the populations targeted, and offers its results
and analysis to multiple clients.
30
31. Custom research and
syndicated research
Generally, market research firms offer their services in two forms:
custom research and syndicated research. The basic difference between
the two is who funds it and who has ownership of the data.
Custom research is specifically conducted for and funded by a single
client company, and the results are proprietary to the client; whereas
the data from syndicated studies is owned by the research firm.
One of the key benefits of syndicated research is cost efficiency.
Because the same research results are purchased by several companies,
the cost of performing the research is spread out among those
companies. Investing in syndicated research is an often a cost-effective
solution for firms seeking to gain valuable market insight.
31
32. Benefits of syndicated
research
Providing a Representative Overview of the Market: While custom
research often focuses on a smaller subject/issue or population, good
syndicated research ensures a representative sample of the overall
market. It provides a clear representation of the players in the market,
whether they are customers, clients, or businesses. The sample should
be large enough and weighted appropriately to accurately provide
relevant and actionable intelligence.
Identifying Industry Trends: Because syndicated research is undertaken
on a large scale, it often provides a macro-level overview of the
issues facing a particular industry. Syndicated research is useful for
organizations looking to understand the market landscape and their
position in it, as well as those looking to gain a jump-start on issues
likely to affect the industry in the future.
32
33. Benefits of syndicated
research
Measuring Brand Awareness, Strength, and Perceptions: Similarly, this
market overview perspective allows multiple companies who invest in
syndicated research to see how their brands and product offerings are
viewed among customers and potential customers compared to those
of their competitors.
Offering Competitive Intelligence. By offering insights on macro-level
industry trends as well as a detailed understanding of specific issues
within an industry or market, syndicated research can be a valuable
source for competitive intelligence professionals seeking to gain
information on how best to position their companies in a competitive
market.
33
34. Syndicated Services for
consumer data
Periodic survey
Panel Survey
Psychographics and Life style survey
Advertising evaluation survey
General survey
34
36. Panel Survey
In a panel survey, repeated observations are derived by following a
sample of persons (a panel) over time and by collecting data from a
sequence of interviews (or waves). These interviews are conducted at
usually fixed occasions that in most cases are regularly spaced.
36
37. Psychographics and Lifestyle
surveyPsychographics focus on the more intangible aspects of a population —
lifestyle, personality, opinions, values and cultural touchstones.
Categorizing the population on these parameters can be useful in
making sense of a study and gleaning insights for social and economic
decision making.
37
38. Copy Testing: Copy testing is the study of
advertising (print, T.V., radio, billboards, Internet,
etc.) prior to launching it. No one knows how the
target audience will respond to a given ad. Copy
test helps take the guesswork out of advertising. It
predicts how effectively an ad will perform, based
on the analysis of feedback gathered from the
target audience. Each test will either qualify the ad
as strong enough to meet company action
standards for airing or identity opportunities to
improve the performance of the ad.
38
39. Concept Pre-Testing: Concept pre-testing provides information at the
earliest possible stage in the development of an advertising campaign
before investing huge amount. Concept pre-testing could be of any
element like body copy, headlines, themes, colors; graphics.
39
40. Consumer Jury: Advertisers use a test audience called a consumer jury
of potential buyer to test the advertised product known as jurors.
Consumer juries may be asked to rate a selection of layouts or copy
versions presented in paste-ups on separate sheets. Viewers are asked
to evaluate ads and give their reactions when two or more ads are
tested, viewers are asked to rate or rank them according to their
preferences.
40
41. EECTRONIC SCANNER DATA
SERVICES
Electronic scanner services are data-collection systems that capture
brand sales information from scanner systems at retail store checkouts
and sell that information to brand manufacturers and retailers. The
retail scanner systems read the universal product codes (barcodes) on
each item purchased and tabulate information on brand sales. The
electronic scanner services industry is dominated by AC Nielsen and
Information Resources Inc.
Both companies collect data from carefully selected samples of retail
store locations and conduct statistical analysis to estimate brand sales
at the account (retail chain) and market levels.
41
42. How they do
We’ve developed standards for measurement in every area in which we
work. Some methods are driven by electronic meters that measure
audience engagement, while our more than 250,000 household
panelists across 25 countries use in-home scanners to record their
purchases from each shopping trip.
And the scanner-based sales and causal information we gather each
week from thousands of retail outlets helps identify the “why” as well
as the “what” behind consumer product purchases.
42
43. How they do
Across continents and industries, Nielsen measures activity and
engagement at every consumer touch point—from TV screens to
smartphones, from viral videos to shopping carts.
Nielsen’s distinguishing attribute—the ability to illuminate deep
consumer insights for faster, smarter, better decisions to help your
business grow.
43
44. Nielson
Nielsen is uniquely positioned to deliver local and global insights into
consumer behavior and product sales across categories in nearly 100
countries. Nielsen’s powerful combination of deep data and insights
arms clients with actionable intelligence for their business planning. Our
tools provide clients with timely, flexible analytics, presenting a holistic
view of the marketplace.
44
47. Model Questions
Q1.Explain Basic research design and its importance. How these research
design are different from one other? Write suitable examples of
exploratory and conclusive research design.
OR Explain Exploratory, Descriptive and Causal Research design in detail.
48. Q2. Differentiate Primary and Secondary data. How secondary data will
be evaluated? Discuss classification of secondary data.
Or, Explain internal and external source of secondary data. Give some
insights on syndicated data.
49. Short Essay Questions
a) Marketing Research and Social Media
b)Syndicated services for customer and institutional data
51. Survey Methods
Telephone Personal Electronic
Traditional
Telephone
Computer-Assisted
Telephone Interviewing
Mall Intercept
In-Home
E-Mail
Internet
Computer-Assisted
Personal Interviewing
Mail
Mail Panel
Mail/Fax
Interview
Classification of Survey Methods
52. Quantitative Research
SURVEY
Information obtained by
Questioning Respondents.
Respondents are asked variety of
questions regarding their behavior,
Attitude, awareness,
motivation, Demography and Life
style characteristics.
Questioning is structured.
Most popular methods of data
collection.
OBSERVATION
Information obtained by Observing
Behavior.
Observation includes recording of
behavioral pattern of people as
well as data on object and events
in a systematic manner to obtain
information about phenomenon of
interest. The observer does not
questions or communicate with
people being observed.
55. Telephonic
TRADITIONAL
Phoning a sample of respondents
and asking them a series of
questions. The interviewer uses a
proper questionnaire and record
the responses with pencil.
It can be conducted from centrally
located research Facility.
CATI
CATI uses a computerized
questionnaire administrated to
respondents over phone.
57. Personal
IN HOME
Respondents are interviewed face to
face in their home.
Today generally it is not used.
It enables the interviewer to show
stimuli and provide clarification to the
respondent,thus allowing for complex
question in the questionnaire.
Large Quantity of data can be collected
because the respondents because the
respondents are interviewed in their
own homes.
MALL INTERCEPT
Respondents are approached and
interviewed in shopping malls. The
process involves stopping the
shoppers ,screening them for
appropriateness and either
administrating the survey on the
spot or inviting them to research
facility located in the mall to
complete the interview.
It is especially recommended when
responded need to see, handle or
consume the product before they
can provide meaningful information.
59. COMPUTER ASSISTED PERSONAL
INTERVIEW
Respondent sheet in front of
computer terminal and answer a
questionnaire on the screen.
DISADVANTAGES
High cost,moderate quantity of
data and High social desirability
60. Mail
MAIL INTERVIEW
COLD SURVEY INTERVIEW
No verbal interaction between
respondents and researchers
Cover letter, Courier,
Questionnaire
Fax Survey
MAIL PANEL
Mail panel consists of large and
nationally representative sample of
individual who have agreed to
participate in periodic survey
research. Incentives in forms of gift
and award . Detailed demographic
and lifestyle data are collected on
each house hold. Researcher uses
this information to select targeted
within panel based on client needs.
This form longitudinal design of
study.