The document discusses a study by Excel Entertainment on audience preferences for news channels as they aim to enter this market. It outlines current trends in the Indian news sector, major competitors, and key findings from market research indicating viewer preferences for reliable and well-presented news across various topics. Recommendations include focusing on political coverage, quality presentation, and a balance of content to attract a diverse audience.

1. STUDY OF AUDIENCE PREFERENCE TO NEWS CHANNEL

2. INTRODUCTIONThe project is entitled to study the audience preference to news channelThe excel entertainment is a leading player in entertainment industry It want to enter in lucrative business of news channel. The Company wants to carry out a market research to find :-audience preference for different news channel

3. analyze their viewership pattern

4. marketing proposition of different news channel.Current Trends in TV News ChannelThe Hindi and English news channels are main players. Hindi news channels : AajTak, IBN-7, NDTV IndiaEnglish News Channels : BBC world, CNBC, CNN IBNIndian Television Industry is worth Rs 19,100 croreExpected Growth Rate is about 13% in 2011 and 22% over next fiver years.

5. MethodologyPrimary Research:In-depth InterviewFocus Group DiscussionQuestionnaireSecondary Research:Analyzed the information available on internetAnalyzed current trends in Indian media and entertainment

6. Contd….LOCALE OF STUDY:For this project we have taken DELHI/NCR as the locale of this research. TECHNIQUES USED:MS-EXCEL for the analysis of the data.

7. Overview of Media and Entertainment Industry

8. SWOT Analysis

9. Competition and positioningThe major competitors and their positioning strategies are:AAJ TAK:No. 1 news channel its strength

10. Variety of program

11. Best in live reporting people perceive as sabsetez.STAR NEWS:Better focus on politics and business news.

12. News relating upper middle class interest.Contd….NDTVBetter graphic animation

13. Varity in program and powerful anchorsIBN7:Good coverage of international news.

14. No discrepancy between statements and figures. ZEE NEWS:The zee mother brand

15. Detailed reporting

16. No biasness to political partiesSurvey Results