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The Indian PR market the relevance of public relations Sharif D. Rangnekar Integral PR, INDIA November 30, 2009 KPRCA International  Seminar
Impediments of doing business in India Source: World Bank, UN, Transparency International ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
yet...
Economy is on the move…. 6.5% Expected GDP (Gross Domestic Product) growth in 2009 100% Bombay Stock Exchange (BSE) index –gains from the lows of 8047 of March 2009 50 The number of new models of passenger cars launched in 2009 10 mn The number of new cellular connections added per month $165 mn 2009 Revenues of the IPL (Indian Premier League), a major cricketing event 14% The average CAR (capital adequacy ratio); Banks are highly capitalized 9.1% Industrial output  in September 2009 against 6 per cent (y-o-y); the number is headed northwards 85000 Approx. number of high net worth individuals (HNI) A nation of numbers…
because...
A mass market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: IMF, Economic Survey ,[object Object],[object Object],[object Object],[object Object]
but, the real challenge is...
India is a diverse country… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Interplay of distinctions
[object Object],What’s common???
The  360°  approach COMPANY / ORGANISATION POLICY MAKERS / INFLUENCERS / OPINION LEADERS ,[object Object],[object Object],[object Object],REGULATORY AUTHORITIES COMPETITION MEDIA ,[object Object],[object Object],[object Object],JUDICIARY ,[object Object],[object Object],[object Object],EMPLOYEES ,[object Object],[object Object],[object Object],[object Object]
A beefed up problem
Not Gere’d for a kiss!
The cornered store
At Integral PR  we have realised this        New Delhi Kolkata Ahmedabad Hyderabad Mumbai Bangalore Chennai Strategic presence at key nerve centres of  the Indian market enables us to overcome the challenges that the market poses and hence helps to serve our clients effectively Stringer support across 20 cities in India
Our capabilities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Adding value and creating opportunities
Our strengths Deeply rooted into India’s socio-economic environment Experience in successful handling of multiple constituencies Understanding of the system and how it works, not just individuals Appreciate the ethos and working style of global and Indian organizations and their requirements  Ability to understand boardroom issues Networked into the Indian media  INTEGRAL PR Sensitive, supportive and pro-active
Thank you

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The Indian PR Market

  • 1. The Indian PR market the relevance of public relations Sharif D. Rangnekar Integral PR, INDIA November 30, 2009 KPRCA International Seminar
  • 2.
  • 4. Economy is on the move…. 6.5% Expected GDP (Gross Domestic Product) growth in 2009 100% Bombay Stock Exchange (BSE) index –gains from the lows of 8047 of March 2009 50 The number of new models of passenger cars launched in 2009 10 mn The number of new cellular connections added per month $165 mn 2009 Revenues of the IPL (Indian Premier League), a major cricketing event 14% The average CAR (capital adequacy ratio); Banks are highly capitalized 9.1% Industrial output in September 2009 against 6 per cent (y-o-y); the number is headed northwards 85000 Approx. number of high net worth individuals (HNI) A nation of numbers…
  • 6.
  • 7. but, the real challenge is...
  • 8.
  • 9.
  • 10.
  • 11. A beefed up problem
  • 12. Not Gere’d for a kiss!
  • 14. At Integral PR we have realised this        New Delhi Kolkata Ahmedabad Hyderabad Mumbai Bangalore Chennai Strategic presence at key nerve centres of the Indian market enables us to overcome the challenges that the market poses and hence helps to serve our clients effectively Stringer support across 20 cities in India
  • 15.
  • 16. Our strengths Deeply rooted into India’s socio-economic environment Experience in successful handling of multiple constituencies Understanding of the system and how it works, not just individuals Appreciate the ethos and working style of global and Indian organizations and their requirements Ability to understand boardroom issues Networked into the Indian media INTEGRAL PR Sensitive, supportive and pro-active