Asianet News, the No. 1 Malayalam News Channel - The numbers say it all. Asianet News is the most trusted source of news for all Malayalees.

1. MALAYALAM NEWS’s FAST MOVER

2. On upward momentum while others vying for presence.
50% Growth in Jun over Jan/ Feb.
122 GRPs in Jun. Asianet News is the only news channel to achieve the
formidable figure !!!
140
122
120 108 108
96 97
100
81 JAN/FEB
80 72 74
61
55 60 54 49 MAR/APR
60 47
40 MAY
40 34
22 25 20 20 JUN
20
0
Asianet News Indiavision Manorama People Reporter
140 122
120 108 108
96 97
Asianet News
100 81
72 74 Indiavision
80 60 61
55 54
60 47 49 Manorama
40
34
40 25 People
22 20 20
20 Reporter
0
JAN/FEB MAR/APR MAY JUN
Source: TAM Cs Male ABC 15+, Kerala Total – Year 2012 [ till Wk 22]

3. Bench Mark leadership…
19% ahead of the nearest second at an
all day all wk level 31% lead at prime hours
Reporter Reporter
15% 15%
Asianet
Asianet
News
People People News
32%
8% 8% 34%
Manorama
Manorama News
News 26%
27% Indiavision
Indiavision
17%
18%
All Days- 24 hrs All Days- 18.00-23.00 hrs
Source: TAM Cs Male ABC 15+, Kerala Total – Year 2012 [ till Wk 22]

4. All round winner. Absolute majority across parameters!!!
GRP Share % TSV(min)
Asianet News 90.72 32 52
Indiavision 50.4 18 33
Manorama News 77.28 27 43
People 23.52 8 20
Reporter 43.68 15 35
Source: TAM Cs Male ABC 15+, Kerala Total – Year 2012 [ till Wk 22]

5. Look Where We Are !!!
Year 2012- Digital Viewership Year 2012- Analog Viewership
Reporter
7%
People Reporter
8% 14% Asianet
Asianet People News
News 11%
30%
38%
Manorama
Manorama News Indiavision
News 26% 19%
32%
Indiavision
15%
Source: TAM Cs 15+, Kerala Total – Year 2012 [ till Wk 22]

6. #1 in which ever way you look at it!!!
• Popular across demographics
– Favourite channel for the 15-45 age groups
• Preferred choice of both Male & Fe viewers
• More skewed to ABC category

7. Other Highlights
At the top for years
Setting industry benchmarks
Ahead of Tier 2 GECs in most of the time bands
#2 among all channels in Kerala for slots like 10.30pm
Wide lead in both News bulletin & programme segment
First to break news and the first choice of the state on news heavy days

8. Its with the SMART CONTENT STRATEGY that
Asianet News soars above the rest…

9. KERALA’s LEADING NEWS BULLETINS…

10. KEY SHOWS -STAYING AHEAD OF COMPETITION
CONSTANTLY AND CONSISTENTLY….

11. Asianet News reigns supreme in the world
of Malayalam News completely dominating
the viewership. When it comes to news,
there is only one true leader in Kerala. !!!

12. Thank You