Cif Surface Cleaner is a brand of household cleaner owned by Hindustan Unilever Limited (HUL) with a global presence for over 50 years. Brand equity refers to the added financial and psychological value that a brand name gives to products and services. Cif provides added brand equity through strong brand awareness and loyalty as the world's largest selling cream-based surface cleaner, preference for its ability to tackle tough stains while leaving surfaces shiny, and associations with performance and relevance in modern kitchens.

1. Brand Equity
By Harsh Luthria
Brand Name: Cif Surface Cleaner
Company Name: HUL

2. Brand Equity
• It is the added value endowed to products and
services.
• This value may be reflected in as how
consumer think, feel and act with respect to
the brand, as well as its price, market share
that the brand commands for the firm.
• It adds psychological and financial value to the
firm.

3. Brand
Equity
Preference
Loyalty
Awareness
Availability
Image and
Personality
Associations

4. BRANDZ
Brand Strength Falls At the Heart of the Pyramid

5. • Bonding- Nothing else beats it?
India’s first cream based surface cleaner with
global presence since that last 50 years.

6. • Advantage- Does it offer something better
than others?
• Surface cleaner to tackle tough stains and
leaves back a good shine.

7. • Performance- Can it deliver?
• The best cleaner to let you shine.
• The ads shows a busy chef using Cif for
removing tough stains.
• And also a new campaign launched for India
with the famous chef (Sanjeev Kapoor) using
the product.

8. • Relevance- Does it offer me something?
• Now a days kitchen is not only a place to cook
but has become a place to make an
impression.

9. • Presence- Do I know about it?
• Worlds largest selling domestic cream based
surface cleaner.
• This 50 year old global brand estimated to be
worth 50 Million Euros.