Brand quity
•Download as PPTX, PDF•
0 likes•208 views
Cif Surface Cleaner is a brand of household cleaner owned by Hindustan Unilever Limited (HUL) with a global presence for over 50 years. Brand equity refers to the added financial and psychological value that a brand name gives to products and services. Cif provides added brand equity through strong brand awareness and loyalty as the world's largest selling cream-based surface cleaner, preference for its ability to tackle tough stains while leaving surfaces shiny, and associations with performance and relevance in modern kitchens.
Report
Share
Report
Share
Recommended
Advertising management
The document summarizes the marketing plan for Nirma detergent powder. It discusses the detergent market overview, Nirma's brand history and past achievements as India's largest selling detergent brand. The objective of the new campaign is to reposition Nirma as a powerful stain remover. The target audience are housewives and working women aged 25-50 in tier 1 and 2 cities. The campaign will include teaser ads, print ads showing stain removal, a TV commercial, radio spots, and ambient ads using a magic pen and flash mobs. Media planning addresses rates for television, print, radio and mall activities.
Launching AXE for Women in India
The presentation on launching 'AXE for Women' in India was done by students of Advertising and Public Relations at Indian Institute of Mass Communication, New Delhi for their module on Brand Management
Oriflame becomes 1,00,000 strong on Facebook
Oriflame India used social media to promote its brand and increase its number of consultants. Its strategy included posting engaging content to excite fans, positioning a beauty expert to provide tips, promoting products and campaigns, and giving existing consultants a platform. This approach helped grow Oriflame's Facebook fan base to over 100,000 and engaged fans through contests, questions and answers, and city promotion events. Analytics of Facebook, Twitter, Google Plus and YouTube showed strong engagement metrics.
Detergent Market in India as of 2015 (Surf Excel, Ariel, Nirma, Wheel, Tide, ...
Porter's Five Forces, Porter's Generic Strategies, STP, Perceptual Map for all of the following.
1) Surf Excel vs. Ariel,
2) Nirma vs. Wheel,
3) Tide vs. Ghari
This .ppt originally contained video but I had to remove them due to size issues.
This presentation links all the above mentioned brands with Porter's 5 forces model and Porter's Generic Strategies.
Marketing Activities: Surf Excel Pakistan
Marketing activities carried out by Surf Excel Pakistan through Creating, Communicating, and Delivering value.
Detergent industry in india ( heema)
Tide is a detergent brand owned by Procter & Gamble. The document discusses Tide's market analysis and branding strategies in India. It was initially launched as a premium product but later repositioned itself by introducing more affordable options like Tide Naturals to target lower income segments. Tide analyzes competitors and differentiates its products based on price, stain removal, fragrance, and availability. Through innovations and an expanded product line, Tide aims to increase its market share in India's competitive detergent industry.
4 P's of Surf excel company
Surf Excel is a detergent powder launched in 1959 that is one of the oldest brands in India. It was initially positioned based on its cleaning power but later changed its communication strategy in line with Unilever's global "Dirt is Good" platform. Today, Surf Excel leads the premium fabric wash category in India.
To understand HUL's strategy for regaining market share for Surf Excel, this case study examines the 4Ps of marketing mix - Product, Price, Place, and Promotion. For product, Surf Excel offers a wide range with its tagline being "Dirt is good". For price, HUL has adjusted pricing based on competitors and recently lowered prices. For place, HUL
Rachit s04
The document provides an overview of the detergent industry in India. It discusses that the total detergent market in India is Rs 6000 crore with detergent powder being Rs 3300 crore. It also discusses industry segmentation, major players like HUL, Nirma and their market shares. Popular brands in different price segments like Surf Excel, Ariel, Wheel, Nirma are also mentioned along with their marketing strategies.
Recommended
Advertising management
The document summarizes the marketing plan for Nirma detergent powder. It discusses the detergent market overview, Nirma's brand history and past achievements as India's largest selling detergent brand. The objective of the new campaign is to reposition Nirma as a powerful stain remover. The target audience are housewives and working women aged 25-50 in tier 1 and 2 cities. The campaign will include teaser ads, print ads showing stain removal, a TV commercial, radio spots, and ambient ads using a magic pen and flash mobs. Media planning addresses rates for television, print, radio and mall activities.
Launching AXE for Women in India
The presentation on launching 'AXE for Women' in India was done by students of Advertising and Public Relations at Indian Institute of Mass Communication, New Delhi for their module on Brand Management
Oriflame becomes 1,00,000 strong on Facebook
Oriflame India used social media to promote its brand and increase its number of consultants. Its strategy included posting engaging content to excite fans, positioning a beauty expert to provide tips, promoting products and campaigns, and giving existing consultants a platform. This approach helped grow Oriflame's Facebook fan base to over 100,000 and engaged fans through contests, questions and answers, and city promotion events. Analytics of Facebook, Twitter, Google Plus and YouTube showed strong engagement metrics.
Detergent Market in India as of 2015 (Surf Excel, Ariel, Nirma, Wheel, Tide, ...
Porter's Five Forces, Porter's Generic Strategies, STP, Perceptual Map for all of the following.
1) Surf Excel vs. Ariel,
2) Nirma vs. Wheel,
3) Tide vs. Ghari
This .ppt originally contained video but I had to remove them due to size issues.
This presentation links all the above mentioned brands with Porter's 5 forces model and Porter's Generic Strategies.
Marketing Activities: Surf Excel Pakistan
Marketing activities carried out by Surf Excel Pakistan through Creating, Communicating, and Delivering value.
Detergent industry in india ( heema)
Tide is a detergent brand owned by Procter & Gamble. The document discusses Tide's market analysis and branding strategies in India. It was initially launched as a premium product but later repositioned itself by introducing more affordable options like Tide Naturals to target lower income segments. Tide analyzes competitors and differentiates its products based on price, stain removal, fragrance, and availability. Through innovations and an expanded product line, Tide aims to increase its market share in India's competitive detergent industry.
4 P's of Surf excel company
Surf Excel is a detergent powder launched in 1959 that is one of the oldest brands in India. It was initially positioned based on its cleaning power but later changed its communication strategy in line with Unilever's global "Dirt is Good" platform. Today, Surf Excel leads the premium fabric wash category in India.
To understand HUL's strategy for regaining market share for Surf Excel, this case study examines the 4Ps of marketing mix - Product, Price, Place, and Promotion. For product, Surf Excel offers a wide range with its tagline being "Dirt is good". For price, HUL has adjusted pricing based on competitors and recently lowered prices. For place, HUL
Rachit s04
The document provides an overview of the detergent industry in India. It discusses that the total detergent market in India is Rs 6000 crore with detergent powder being Rs 3300 crore. It also discusses industry segmentation, major players like HUL, Nirma and their market shares. Popular brands in different price segments like Surf Excel, Ariel, Wheel, Nirma are also mentioned along with their marketing strategies.
Marketing project business
Hindustan Unilever Limited (HUL) is an Indian consumer goods company founded in 1933 headquartered in Mumbai. Surf Excel, HUL's detergent brand launched in 1959, is the market leader in India with over 35% market share. Surf Excel targets middle to upper income households, homemakers, and families with children through its emotional advertising campaigns positioning the brand as high quality and reliable for removing any stains. HUL utilizes an omnichannel marketing strategy including above and below the line promotions to maintain Surf Excel's brand dominance.
Toilet soaps
The document provides an overview of the Indian toilet soap category, which is highly fragmented with over 250 brands. It notes that the popular soap segment contributes the highest volume at 37.2% and value at 42.2% of the total personal wash market. The discount soap segment is the only segment growing, while the carbolic soap segment is declining the most at 17% annually as consumers shift to other segments that provide additional benefits.
16254826 surf-excel-short-report
The document provides information about the marketing strategies of Surf Excel detergent in Pakistan. It discusses Unilever's message of adding vitality to life which is followed by Surf Excel. Originally Surf Excel faced competition from Ariel but regained market leadership with the tagline "Dirt is Good".
The report covers Surf Excel's product, packaging, pricing, promotions, placement, target market segmentation, competition, product lifecycle, and recommendations. It emphasizes that the product and marketing messages are tailored based on insights about the local region, attitudes, and needs. Promotions like "Paint Masti" helped revive the brand's success in Pakistan.
surf excel liquid (new product development)
Surf Excel launched a new liquid detergent called "Surf Excel Blue" and "Surf Excel Green" in Pakistan. The product was developed after market research identified an opportunity for a liquid detergent. Surf Excel developed a marketing strategy including TV commercials, print ads, and promotions to introduce the new product line and target households in major cities. While the new liquid detergents face competition from established brands, Surf Excel believes their product innovation and marketing campaign can gain market share.
Project RepoRt on Mkt SegmeNtation Of Lux SoaP
The Slide is one the market segmentation of the Lux Soap, the brand of the Hindustan Unilever along with the 4 P'S Strategies of the soap
Ariel
Ariel is a flagship brand of laundry detergents made by Procter & Gamble launched in India in 1991. It uses enzyme technology and offers compact detergents with superior cleaning in various fragrances. Ariel targets families in urban and semi-urban areas through distribution in stores and small town dealers as well as advertising through media like television, radio, and print. It positions itself as a premium brand against competitors through its superior technology and fragrant focused detergents.
Marketing plan-surf-excel
Surf Excel has been the dominant washing powder brand in Pakistan for 40 years. It aims to build loyalty through high quality and adapting to consumer needs over time. Unilever focuses on conveying the message that dirt is good for children through their advertising campaigns, which target mothers as the primary decision makers. Their marketing strategies include maintaining the "dirt is good" positioning through new TV commercials, expanding their target market beyond the middle class, and introducing new package sizes while providing discounts on bulk purchases to distributors. The objective is to continue growing sales and market share against competitors like Ariel.
Top soap brands in India By ASHITA KISPOTTA
The document discusses top soap brands in India. It provides background on the introduction of soap to India during British rule. The top three soap brands in India today are Hindustan Unilever Limited, Godrej, and Nirma, which together account for 88% of the market share. HUL is a dominant player with brands like Lux and Lifebuoy. The document also shares results from a survey on consumer soap preferences and brand perceptions in India. The top five preferred brands according to the survey are Lux, Dove, Pears, Dettol, and Lifebuoy.
Prom strat assignment b shivakotesh pgp30305_lifebouy vs dettol
The document discusses the promotional strategies of Lifebuoy and Dettol soap brands. Both brands use celebrity endorsements, rural marketing through wall paintings, and public contact campaigns. They offer single-unit and multi-pack discounts. Lifebuoy leverages combo offers through its parent company HUL. Dettol promotes family hygiene. Print ads are used for comparative claims and coupon printing.
Hindustan Unilever Report 2012 (Strategic Management)
I like to socialize
Google+ https://plus.google.com/107852314981997386029
Twitter https://twitter.com/thesnehalwagh
http://snehaldormroom.blogspot.com
Rin detergent – to position or reposition
RIN was a solid laundry detergent bar introduced by LBPL in 1984. By 1988, RIN's market share increased significantly compared to 1987, with a 12% increase in the NSD detergent category and 29% increase in the NSD bar category. However, LBPL suspected that RIN was primarily being used for dish washing rather than fabric washing. Various consumer and trade promotion schemes helped increase sales of RIN temporarily but were not successful long-term. LBPL must now decide whether to position RIN as a fabric cleaner, reposition it as a dishwasher, or try a combination approach to target both usages.
Surf excel
- Surf Excel is a detergent brand produced by Hindustan Unilever Limited (HUL) that has been present in India since 1959.
- It is one of the leading brands in the Indian laundry detergent market and was the first detergent brand to be advertised on television in India.
- Surf Excel competes in an oligopolistic market structure against other major detergent brands like Tide, Ariel, Nirma and Rin. It positions itself as a brand that can remove all types of stains without fading colors.
Coca Cola Integrated Marketing Concept
Integrated Marketing Concepts for the Coca Cola Ad. The ad (Uploaded at the link: https://youtu.be/9ixBdSPAI4s) was created as an improvisation of Coca Cola ad (Uploaded at the link: https://youtu.be/zlA9tXYxD8g). Analysis of new improvised ads using the parameters such as product, objectives, target audience, advertising strategy, ads description, mood board, etc.
Ariel n tide
This presentation shows how this both brand comes under same company (P&G) but communicate differently with people
Sample Work - Lush "Hope Soap" advertising proposal (student project)
This document outlines an integrated marketing communication plan for LUSH cosmetics to promote their new "Hope" soap in Hong Kong. It begins with an overview of LUSH and the cosmetics market in Hong Kong. It then analyzes LUSH's main competitor, communication objectives, and target audience. The plan includes advertisements in print and TV, an interactive website, and timeline. It aims to raise awareness of LUSH's brand and values, and increase trial of the new soap, to ultimately develop regular users. Evaluation methods such as sales, online traffic and brand monitoring are also discussed.
Untitled presentation
This document provides a marketing plan for Lux soap in Bangladesh. It discusses Lux's company profile, market position as the top brand with the highest market share. It segments the market for Lux based on geography, demographics like gender and age, and psychographics. The existing 4Ps of product, price, place, and promotion are outlined. A SWOT analysis identifies strengths like strong brand image and distribution, weaknesses in lack of unisex appeal, and opportunities and threats from competition.
Kcb101 ass2 Elizabeth Riley Elisa
New Age Advertising Group is promoting their client Literally Green toilet paper. Their mission statement focuses on providing environmentally friendly and cost effective products and manufacturing. They aim to encourage green purchasing decisions and giving back to the environment. New Age understands the importance of branding and how to engage audiences on an emotional level to promote their clients' products through distinctive advertising techniques.
Fmcg patanjali
Patanjali is an Indian FMCG company founded in 1990 that manufactures Ayurvedic medicines and products. It is 92% owned by Acharya Bal Krishna and Baba Ramdev. Patanjali aims to introduce Indian Ayurveda to the modern world and become a top Ayurvedic company globally. It has experienced rapid growth, with revenues increasing over 2000% in the last 5 years, and plans to continue its expansion in India and internationally.
Hindusthan unilever limted
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with over 35 brands spanning 20 categories. HUL has over 16,000 employees and annual turnover of around Rs. 21,736 crores. It is a subsidiary of Unilever, one of the world's largest FMCG suppliers with presence in over 100 countries. HUL's portfolio includes brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond’s, Vaseline, Lakmé, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond, Bru, Knorr,
#LookUpMoments Campaign
Housing rebranded itself in 2015 with a new logo and tagline, "Look Up", to maximize brand recall. It launched the #LookUpMoments social media campaign, asking people to submit photos taken at 90 degrees that showed optimistic moments of looking up in architecture, nature, or their homes. Within 7 days the campaign received around 5,000 submissions, helping make the new logo and tagline iconic. It was a successful campaign that received celebrity participation and appreciation from Facebook and Instagram.
4th brand dynamics
This document describes a system called Brand Dynamics for measuring and understanding brand value and equity. It outlines different levels in a pyramid that brands must progress through, starting with developing brand presence, then relevance, performance, advantage, and ultimately bonding with consumers. Consumer equity, defined as consumers' thoughts, feelings and associations with a brand, actively determines a brand's meaning and worth. Consumer equity and brand associations directly impact a brand's financial value and equity in the marketplace.
A STUDY ON VIEWER’S PREFERENCE IN SELECTING A PARTICULAR CHANNEL
The document discusses a project report submitted for a Bachelor's degree on knowledge based product development at Kairali TV channel. It includes an introduction to the topic, organizational profile of the television industry and Kairali channel, research objectives and methodology. The report aims to understand viewer preferences for TV channels and how Kairali can develop programs based on viewer feedback.
More Related Content
What's hot
Marketing project business
Hindustan Unilever Limited (HUL) is an Indian consumer goods company founded in 1933 headquartered in Mumbai. Surf Excel, HUL's detergent brand launched in 1959, is the market leader in India with over 35% market share. Surf Excel targets middle to upper income households, homemakers, and families with children through its emotional advertising campaigns positioning the brand as high quality and reliable for removing any stains. HUL utilizes an omnichannel marketing strategy including above and below the line promotions to maintain Surf Excel's brand dominance.
Toilet soaps
The document provides an overview of the Indian toilet soap category, which is highly fragmented with over 250 brands. It notes that the popular soap segment contributes the highest volume at 37.2% and value at 42.2% of the total personal wash market. The discount soap segment is the only segment growing, while the carbolic soap segment is declining the most at 17% annually as consumers shift to other segments that provide additional benefits.
16254826 surf-excel-short-report
The document provides information about the marketing strategies of Surf Excel detergent in Pakistan. It discusses Unilever's message of adding vitality to life which is followed by Surf Excel. Originally Surf Excel faced competition from Ariel but regained market leadership with the tagline "Dirt is Good".
The report covers Surf Excel's product, packaging, pricing, promotions, placement, target market segmentation, competition, product lifecycle, and recommendations. It emphasizes that the product and marketing messages are tailored based on insights about the local region, attitudes, and needs. Promotions like "Paint Masti" helped revive the brand's success in Pakistan.
surf excel liquid (new product development)
Surf Excel launched a new liquid detergent called "Surf Excel Blue" and "Surf Excel Green" in Pakistan. The product was developed after market research identified an opportunity for a liquid detergent. Surf Excel developed a marketing strategy including TV commercials, print ads, and promotions to introduce the new product line and target households in major cities. While the new liquid detergents face competition from established brands, Surf Excel believes their product innovation and marketing campaign can gain market share.
Project RepoRt on Mkt SegmeNtation Of Lux SoaP
The Slide is one the market segmentation of the Lux Soap, the brand of the Hindustan Unilever along with the 4 P'S Strategies of the soap
Ariel
Ariel is a flagship brand of laundry detergents made by Procter & Gamble launched in India in 1991. It uses enzyme technology and offers compact detergents with superior cleaning in various fragrances. Ariel targets families in urban and semi-urban areas through distribution in stores and small town dealers as well as advertising through media like television, radio, and print. It positions itself as a premium brand against competitors through its superior technology and fragrant focused detergents.
Marketing plan-surf-excel
Surf Excel has been the dominant washing powder brand in Pakistan for 40 years. It aims to build loyalty through high quality and adapting to consumer needs over time. Unilever focuses on conveying the message that dirt is good for children through their advertising campaigns, which target mothers as the primary decision makers. Their marketing strategies include maintaining the "dirt is good" positioning through new TV commercials, expanding their target market beyond the middle class, and introducing new package sizes while providing discounts on bulk purchases to distributors. The objective is to continue growing sales and market share against competitors like Ariel.
Top soap brands in India By ASHITA KISPOTTA
The document discusses top soap brands in India. It provides background on the introduction of soap to India during British rule. The top three soap brands in India today are Hindustan Unilever Limited, Godrej, and Nirma, which together account for 88% of the market share. HUL is a dominant player with brands like Lux and Lifebuoy. The document also shares results from a survey on consumer soap preferences and brand perceptions in India. The top five preferred brands according to the survey are Lux, Dove, Pears, Dettol, and Lifebuoy.
Prom strat assignment b shivakotesh pgp30305_lifebouy vs dettol
The document discusses the promotional strategies of Lifebuoy and Dettol soap brands. Both brands use celebrity endorsements, rural marketing through wall paintings, and public contact campaigns. They offer single-unit and multi-pack discounts. Lifebuoy leverages combo offers through its parent company HUL. Dettol promotes family hygiene. Print ads are used for comparative claims and coupon printing.
Hindustan Unilever Report 2012 (Strategic Management)
I like to socialize
Google+ https://plus.google.com/107852314981997386029
Twitter https://twitter.com/thesnehalwagh
http://snehaldormroom.blogspot.com
Rin detergent – to position or reposition
RIN was a solid laundry detergent bar introduced by LBPL in 1984. By 1988, RIN's market share increased significantly compared to 1987, with a 12% increase in the NSD detergent category and 29% increase in the NSD bar category. However, LBPL suspected that RIN was primarily being used for dish washing rather than fabric washing. Various consumer and trade promotion schemes helped increase sales of RIN temporarily but were not successful long-term. LBPL must now decide whether to position RIN as a fabric cleaner, reposition it as a dishwasher, or try a combination approach to target both usages.
Surf excel
- Surf Excel is a detergent brand produced by Hindustan Unilever Limited (HUL) that has been present in India since 1959.
- It is one of the leading brands in the Indian laundry detergent market and was the first detergent brand to be advertised on television in India.
- Surf Excel competes in an oligopolistic market structure against other major detergent brands like Tide, Ariel, Nirma and Rin. It positions itself as a brand that can remove all types of stains without fading colors.
Coca Cola Integrated Marketing Concept
Integrated Marketing Concepts for the Coca Cola Ad. The ad (Uploaded at the link: https://youtu.be/9ixBdSPAI4s) was created as an improvisation of Coca Cola ad (Uploaded at the link: https://youtu.be/zlA9tXYxD8g). Analysis of new improvised ads using the parameters such as product, objectives, target audience, advertising strategy, ads description, mood board, etc.
Ariel n tide
This presentation shows how this both brand comes under same company (P&G) but communicate differently with people
Sample Work - Lush "Hope Soap" advertising proposal (student project)
This document outlines an integrated marketing communication plan for LUSH cosmetics to promote their new "Hope" soap in Hong Kong. It begins with an overview of LUSH and the cosmetics market in Hong Kong. It then analyzes LUSH's main competitor, communication objectives, and target audience. The plan includes advertisements in print and TV, an interactive website, and timeline. It aims to raise awareness of LUSH's brand and values, and increase trial of the new soap, to ultimately develop regular users. Evaluation methods such as sales, online traffic and brand monitoring are also discussed.
Untitled presentation
This document provides a marketing plan for Lux soap in Bangladesh. It discusses Lux's company profile, market position as the top brand with the highest market share. It segments the market for Lux based on geography, demographics like gender and age, and psychographics. The existing 4Ps of product, price, place, and promotion are outlined. A SWOT analysis identifies strengths like strong brand image and distribution, weaknesses in lack of unisex appeal, and opportunities and threats from competition.
Kcb101 ass2 Elizabeth Riley Elisa
New Age Advertising Group is promoting their client Literally Green toilet paper. Their mission statement focuses on providing environmentally friendly and cost effective products and manufacturing. They aim to encourage green purchasing decisions and giving back to the environment. New Age understands the importance of branding and how to engage audiences on an emotional level to promote their clients' products through distinctive advertising techniques.
Fmcg patanjali
Patanjali is an Indian FMCG company founded in 1990 that manufactures Ayurvedic medicines and products. It is 92% owned by Acharya Bal Krishna and Baba Ramdev. Patanjali aims to introduce Indian Ayurveda to the modern world and become a top Ayurvedic company globally. It has experienced rapid growth, with revenues increasing over 2000% in the last 5 years, and plans to continue its expansion in India and internationally.
Hindusthan unilever limted
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with over 35 brands spanning 20 categories. HUL has over 16,000 employees and annual turnover of around Rs. 21,736 crores. It is a subsidiary of Unilever, one of the world's largest FMCG suppliers with presence in over 100 countries. HUL's portfolio includes brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond’s, Vaseline, Lakmé, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond, Bru, Knorr,
#LookUpMoments Campaign
Housing rebranded itself in 2015 with a new logo and tagline, "Look Up", to maximize brand recall. It launched the #LookUpMoments social media campaign, asking people to submit photos taken at 90 degrees that showed optimistic moments of looking up in architecture, nature, or their homes. Within 7 days the campaign received around 5,000 submissions, helping make the new logo and tagline iconic. It was a successful campaign that received celebrity participation and appreciation from Facebook and Instagram.
What's hot (20)
Prom strat assignment b shivakotesh pgp30305_lifebouy vs dettol
Prom strat assignment b shivakotesh pgp30305_lifebouy vs dettol
Hindustan Unilever Report 2012 (Strategic Management)
Hindustan Unilever Report 2012 (Strategic Management)
Sample Work - Lush "Hope Soap" advertising proposal (student project)
Sample Work - Lush "Hope Soap" advertising proposal (student project)
Viewers also liked
4th brand dynamics
This document describes a system called Brand Dynamics for measuring and understanding brand value and equity. It outlines different levels in a pyramid that brands must progress through, starting with developing brand presence, then relevance, performance, advantage, and ultimately bonding with consumers. Consumer equity, defined as consumers' thoughts, feelings and associations with a brand, actively determines a brand's meaning and worth. Consumer equity and brand associations directly impact a brand's financial value and equity in the marketplace.
A STUDY ON VIEWER’S PREFERENCE IN SELECTING A PARTICULAR CHANNEL
The document discusses a project report submitted for a Bachelor's degree on knowledge based product development at Kairali TV channel. It includes an introduction to the topic, organizational profile of the television industry and Kairali channel, research objectives and methodology. The report aims to understand viewer preferences for TV channels and how Kairali can develop programs based on viewer feedback.
Marketing research
Marketing research conducted for 'Excel Entertainment Channel' to help in making decision for launching 2 news channels both in English and Hindi
Andac Word Cv
This candidate has over 20 years of experience in textile sourcing and management. She has held roles such as Office Manager, General Manager, Senior Merchandiser, and Fabric Purchasing Manager. She is proficient in areas like business development, budgeting, team leadership, supplier relationship management, and ensuring quality and delivery standards are met. She has a Bachelor's degree in Textile Engineering and is seeking a role where she can enjoy her work and feel respected.
Современные системы пожаротушения для объектов ТЭК
Несмотря на значительные достижения в такой сфере как пожарная безопасность, масштабы ущерба, причиняемого пожа-рами, все еще остаются весьма внушительными.
Избежать трагических последствий может помочь надежная противопожарная защита, над совершенствованием которой работают исследовательские лаборатории и производственные объединения во многих странах мира.
RKE Resume 2015
Rona Karton Elias is a licensed graduate social worker and electronic healthcare specialist with extensive experience in program development, management, marketing, and patient advocacy. She has volunteered in palliative care, geriatrics, and with veterans, and has worked as a psychosocial oncology counselor and family consultant. Her background includes national account management, data analysis, and social work. She holds certifications in emergency preparedness, leadership, and social work continuing education.
Complete Entertainment - cluburb
Complete Entertainment guide in Hyderabad. Here you can find theaters, Interviews, culture, dance, gaming, outdoors, resorts. Visti our website for more details cluburb.com
Round 3- Catons quiz
This document discusses several trivia questions and their answers:
1. It discusses Johan Cruyff performing the first penalty kick assist in a 1982 soccer match.
2. A pigeon found in India in 2010 with a phone number and address on it that identified it as coming from Pakistan.
3. The symbols on the margins of stamp sheets are called traffic lights.
4. The Rice Bucket Challenge, a social media fad in India inspired by the ALS Ice Bucket Challenge.
5. In Stephen King's novel 11/22/63, the main character renames a play of "12 Angry Men" to "The Jury" so he can cast female students.
Проприетарный цифровой контент или Проприетарное ПО?
Анализ двух терминов и их правовой регламентации по международному праву
Самое современное оборудование на защите тоннелей
Тоннели и другие подземные сооружения являются жизненно важной частью современной инфраструктуры. Защита людей от огня и других рисков является одной из главных задач операторов и разработчиков тоннелей и метро. Статистика чрезвычайных ситуаций в авто и железнодорожных тоннелях показывает, что они являются объектами повышенного риска. Пожары и аварии сопровождаются выделением тепла, быстрой потерей видимости на путях эвакуации вследствие их задымления.
Автоматическая система пожарной сигнализации TELEFIRE
С 1979 года компания Telefire Fire & Gas Detectors Ltd (Израиль) специализируется в области раннего обнаружения, сигна-лизации и эффективного контроля пожаров любого типа и их автоматического тушения.
Сотрудники компании постоянно проводят исследования в области физики горения и обнаружения пожара на ранних его стадиях. Telefire – одна из немногих компаний в мире, имеющих базу для разработки, производства и внедрения совре-менных технологий для выпуска высоконадёжных извещателей и панелей управления, обеспечивающих пожаробезопасность объекта. Telefire производит широкий спектр систем обнаружения пожара и утечки газа – от простых безадресных до современных адресно-аналоговых систем (firecom® технология) c надёжной защитой от ложных тревог и простым, доступным для оператора и обслуживающего персонала интерфейсом.
Система комплексного управления молочными фермами
Мы обеспечиваем молочную промышленность уникальными инновационными технологическими решениями в области управления фермерским хозяйством и организации прибыльного производства высококачественного молока. Наши решения позволяют получать точные данные и проводить подробный анализ молока. У нас есть решения как для модернизации уже работающих молочных ферм, так и для запускаемых в работу новых доильных залов.
Системы Afimilk установлены и используются на тысячах ферм в 50 странах на пяти континентах. Ведущая линейка продуктов Afimilk — это автоматизированная модульная система управления интенсивным молочным хозяйством.
Передовые технологии и решения в области комплексного обеспечения информацион...
Наиболее востребованным предложением в настоящее время для информационных и многофункциональных дата-центров, а также для индустриальных и информационно-коммуникационных технологических парков является создание территориально-распределенных систем автоматизации и мониторинга любой сложности и любой конфигурации, которые управляются с Диспетчерского Пункта. Компания T&TT совместно со своим партнёром ТЕCО создаёт такие решения и технологии, которые не только конкурентны по отношению к аналогичной продукции многих других брендов, но и во многом (особенно в инновационных технологиях) значительно превосходят их.
Fashion Freaks - clubrub
This document discusses footwear options for women during the rainy monsoon season in Hyderabad, India. It provides 5 slip-on shoe recommendations from various brands that are suitable for rain, including jelly slippers from Aldo and bejeweled jelly slippers from Steve Madden. It also mentions more durable foam clog options from Crocs and affordable and comfortable jelly slip-ons from Mochi and Ipanema. The recommendations suggest pairings for different occasions like brunches, dates, and everyday wear to keep feet protected yet stylish during the wet weather.
Round 4
Robert Clark Graham spent much of his fortune developing a sperm bank that would preserve the genetics of Nobel Prize winners. In 2004, APJ Abdul Kalam broke the tradition of Indian presidents living in the presidential palace. Ferrite beads are commonly found in electronic devices to prevent electromagnetic interference. The experiment at MIT showed that the specific gravity of substance X was lower than substance Y. The book that broke all sales records in India in 2014 was the autobiography of Sachin Tendulkar titled "Playing It My Way".
Передовые технологии в области альтернативных источников энергии
Возобновляемая или регенеративная энергия («Зеленая энергия») — энергия из источников, которые, по человеческим масштабам, являются неисчерпаемыми. Основной принцип использования заключается в её извлечении из постоянно
происходящих в окружающей среде процессов – сияния солнца, течения рек, движения ветра, приливов и геотермальных источников. В 2014 году около 30% мирового энергопотребления было удовлетворено из возобновляемых источников энергии.
Технологии очистки воды становятся доступнее, дешевле, экологичнее
Обеспечение мира пресной водой является одним из глобальных вызовов нашего времени. Для сохранения этих ресурсов предпринимается особенно активные усилия. Поэтому очищение воды находится в центре внимания всех исследований и разработок по всем распространённым технологиям.
Нашими партнерами по проектам (TREITEL) впервые была предложена и практически реализована технология структурированной воды. Технологии опреснения TREITEL используют многие компании. Поставки 80% питьевой воды Израиля осуществляется через 3000 установок системы Treitel по всей стране. Крупнейший завод по опреснению воды создан в бухте в Хайфе. Основа – местная морская вода. Мощность завода составляет 80 тысяч л/час опресненной воды. Завод также выполняет функцию очистки сточных вод до уровня 80% чистоты.
MY UP TO DATE CV
This document contains the resume of Ayafa Boloueb Shadrach, who has over 10 years of experience as a scaffold inspector, supervisor, and trainer. He aims to ensure all scaffolding and working at height activities comply with international health and safety standards to achieve zero accidents. He lists his professional qualifications and achievements in inspecting and supervising scaffolding projects for oil and gas companies in Nigeria.
Viewers also liked (20)
A STUDY ON VIEWER’S PREFERENCE IN SELECTING A PARTICULAR CHANNEL
A STUDY ON VIEWER’S PREFERENCE IN SELECTING A PARTICULAR CHANNEL
Современные системы пожаротушения для объектов ТЭК
Современные системы пожаротушения для объектов ТЭК
nơi nào dịch vụ giúp việc theo tháng cao cấp hcm
nơi nào dịch vụ giúp việc theo tháng cao cấp hcm
Проприетарный цифровой контент или Проприетарное ПО?
Проприетарный цифровой контент или Проприетарное ПО?
Автоматическая система пожарной сигнализации TELEFIRE
Автоматическая система пожарной сигнализации TELEFIRE
ở đâu dịch vụ giúp việc nhà chuyên nghiệp ở tphcm
ở đâu dịch vụ giúp việc nhà chuyên nghiệp ở tphcm
Передовые технологии и решения в области комплексного обеспечения информацион...
Передовые технологии и решения в области комплексного обеспечения информацион...
Передовые технологии в области альтернативных источников энергии
Передовые технологии в области альтернативных источников энергии
Технологии очистки воды становятся доступнее, дешевле, экологичнее
Технологии очистки воды становятся доступнее, дешевле, экологичнее
Similar to Brand quity
Abheri das
This document discusses marketing and products. It provides examples of successful and unsuccessful products. Some key points:
- Marketing is about providing benefits to customers, not just products/services. Goals include increasing sales, building brand awareness, and growing market share.
- Factors like product design, quality, features, pricing, branding, understanding customers, and promotion influence product success.
- Successful products mentioned include Colgate, Lux, Amul, Lifebuoy, Horlicks, Dettol, Britania. Unsuccessful ones include Vanilla Coke, Apple Lisa, and Pepsi Crystal.
- Thums Up soft drink is analyzed as a historically successful Indian product that was later acquired by C
Hul
Hindustan Unilever Limited is India's largest Fast Moving Consumer Goods company with over 35 brands spanning 20 categories. It has a vision to inspire small everyday actions that can make a big difference and a mission to add vitality to life by meeting everyday needs for nutrition, hygiene, and personal care. While achieving profit growth, HUL also focuses on reducing its environmental impact. Key competitors include P&G, Godrej Consumer Products, and Dabur. Through initiatives like Project Shakti, HUL supports women entrepreneurs in rural areas.
A Monk with million dreams- Patanjali
- Patanjali Ayurveda Limited (PAL) is one of the fastest growing FMCG brands in India, valued at over $1.9 billion with revenue exceeding $740 million in 2015-16. It manufactures over 400 products across categories like food, personal care, home care, and medicines.
- Patanjali has significant market share for certain products like honey (35%), ayurvedic medicines (35%), and ghee (33%). Its goal is to increase its market share in personal care products to 30% and expand into new categories like dairy and yoga clothing.
- To achieve its objectives, Patanjali plans to use digital marketing strategies like mobile apps,
Hul
Hindustan Unilever Limited (HUL) is the largest FMCG company in India, owned by Unilever. It has over 35 brands spanning 20 categories like foods, beverages, cleaning agents and personal care products. The presentation provides an overview of HUL's history, vision, brands, competitors using Porter's five forces model, their social responsibility initiatives, and awards. HUL has established itself as the market leader in India's FMCG sector through innovative products and strong brand loyalty.
rm.pptx
Lux soap was launched in India in 1929 and was one of the first mass-market beauty soaps. It has since gone through different stages of the product life cycle. In the introduction stage, Lux focused on creating awareness in major cities and used early adopters and a film star ambassador. In the growth stage, it expanded distribution and advertising to attract more customers. In maturity, Lux diversified products and defended market share through promotions. Recently, it has faced decline due to competition, economic slowdown, and currency fluctuations, leading Lux to reduce costs and selectively distribute to retain loyal customers.
IMC - Happydent Gum Campaigns PPT
This document provides information about Happydent gum, including its history, brand positioning, advertising campaigns, and market analysis. It notes that Happydent was launched in 1970 and focuses on the health benefit of whitening teeth. It has various advertising campaigns that use humor to promote the brand's message. The document also analyzes Happydent's brand attributes and positioning compared to its competitor Orbit gum. It proposes adapting the brand's messaging to target female consumers and reinforce its teeth whitening benefit to a new audience.
Brand management
Introduction to Brand Management. What are Brands? Why are they important to customers and firms? How do you create a brand? What are the important brand metrics?
OBEROI IBC PROFILE
This document summarizes an advertising agency called Oberoi IBC (OIBC) that focuses on branding Indian family-owned businesses. It was founded in 1994 and is based in Mumbai. They use research-based strategies to develop brands through creative campaigns across television, print, outdoor media and more. Some of their successful brands include Priyagold biscuits, Flair pens, and Lalqilla. They have a team of creative and production experts to develop and execute campaigns. Their process involves understanding the market scenario, target audience, identifying insights and developing rational and emotional benefits for brands. They offer identity management and full-service campaign development and execution.
Pond's re positioning
Pond's aims to gain 35% market share in facial care products in India by 2020. Currently it has a 10.13% market share. Face washes constitute the largest segment within personal care with Pond's having an 85% share of the 400 crore rupees face wash market. Market research shows consumers prefer products with good price, freshness, fragrance, cleansing action and lather. Pond's is positioned below competitors on cleansing action. The document outlines strategies to improve Pond's positioning and increase sales.
Pond's re positioning
The document provides a marketing plan for Pond's face wash. It includes a market and competitor analysis, objectives to gain 35% market share by 2020, and a strategy to position Pond's as a gentle yet effective face wash. Key tactics include line extensions, penetration pricing, promotions through colleges/malls, and a budget that aims to convert 40% of the target segment to purchasers.
Advertising Management of Clinic All Clear
This document analyzes the advertising strategies of Clinic All Clear (CAC) anti-dandruff shampoo over the years. It discusses CAC's positioning as a dandruff solution and its targeting of appearance-conscious youth. Various TV advertisements featuring celebrities promoting benefits like removal of dandruff and prevention of hair fall are described. Issues with some advertising claims and lack of consumer awareness about CAC are highlighted. Recommendations include increasing brand awareness, more creative advertising, providing a total brand experience, and changing packaging.
Amway’s direct selling in india
Amway entered the Indian market in 1995 and has since grown to become the country's number one direct selling FMCG company. It uses a multi-level marketing model to sell its products through a network of over 550,000 independent distributors across India. Amway offers a wide range of home care, personal care, nutrition and cosmetic products. In recent times, its nutrition and wellness products have been particularly successful, now making up over half of Amway's total business in India. To appeal to customers, Amway manufactures products locally, offers affordable lower-priced options, and has brand experience centers to showcase its items.
Goodbye washing- product launch
This document provides an overview of a company called "Goodbye" that produces a biodegradable chemical to dissolve non-recyclable waste. It outlines the company profile, vision, product introduction, marketing plan, and financial plan. The company aims to satisfy customer needs, provide jobs, and help the environment through its unique product that requires no recycling. It establishes production, sales, promotion, and funding strategies to achieve growth objectives over the next few years.
Marketingch 8assignmentfanms-140630072353-phpapp01
The document discusses Shaukat Khanum Memorial Cancer Hospital and Research Centre (Shaukat Khanum), which was established in 1994 in Lahore, Pakistan with a mission to provide cancer care regardless of patients' ability to pay. Over the next decade, Shaukat Khanum successfully treated thousands of poor cancer patients. By 2008, it had spent $100 million on treatment and established itself as a regional leader in cancer care. Shaukat Khanum was founded by Imran Khan and was named after his mother. It sustained high quality care and its mission over 14 years despite challenges. In 2008, only 10% of patients had negative feedback, showing it was trusted despite being unable to accept all patients.
Summer Internship Project.pptx
This document summarizes a summer internship project at Dabur India Limited evaluating the company's sales and distribution in West Delhi. Key points:
- The intern assessed Dabur's marketing mix through surveys of 150 retailers in West Delhi. Hair oil, toothpaste, and bleach were most popular.
- Over 50% of retailers said Dabur provides better margins than competitors like HUL. Distributor services from Dabur, Bajaj, Patanjali and Emami were preferred.
- Recommendations include introducing an online retailer ordering app, improving expiry tracking, removing less popular SKUs, and providing salesmen with better support.
- The intern helped open 11
Corporate identity
The document discusses corporate identity and provides examples from CavinKare, an Indian FMCG company. It defines corporate identity as the overall image a company projects to customers, investors, and employees. It then discusses the importance of corporate identity in building a corporate persona, consumer loyalty, and business enhancement. The document summarizes CavinKare's mission to remain rooted in traditional values while innovating, and its vision to offer unique products and services to satisfy customers. It also lists some of CavinKare's brands and proposed PR activities to create and promote its corporate identity.
Integrated marketing communications & distribution strategy of patanjali
Team members ranged in age from 14 to 43. Patanjali uses a personality-led brand strategy with Baba Ramdev as the face of the brand. It focuses on Indian beliefs in ayurveda and natural remedies. Patanjali promotes through YouTube, social media, Baba Ramdev's yoga sessions, and informative rather than commercial advertisements. It aims to educate consumers rather than bombard them with ads. Patanjali's low-cost distribution strategy includes products in ayurvedic pharmacies, franchisees, online shopping portals and their website.
Products, Services, and Brands and Real Marketing (Chapter – 08).docx
1) Shaukat Khanum Memorial Cancer Hospital was established in 1994 in Lahore, Pakistan with a mission to provide cancer care regardless of patients' ability to pay.
2) By 2008, the hospital had spent $100 million treating thousands of low-income cancer patients, who made up about 75% of patients.
3) A survey found that only 10% of patients had negative feedback about the hospital's services, and most understood the need to reject some patients due to constraints.
Deodorants - Axe, Dove, Yardley, Rexona, Nivea - SWOT Analysis, Positioning.
Deodorants - Axe, Dove, Yardley, Rexona, Nivea - SWOT Analysis, Positioning. Success and Failure, Brand Personality
Creative that cracks the code (2)
The document discusses 6 creative advertising campaigns that were successful in cracking the code of digital advertising by utilizing new technologies and strategies such as video games, crowdsourcing, humor, social movements, native advertising, and meme variations. Specific examples included Oreo's use of crowdsourcing for cookie designs, Kia's humorous hamster wheel ads, and Marks & Spencer's "Shwopping" social campaign. The document also provides Indian examples for some of the campaigns.
Similar to Brand quity (20)
Marketingch 8assignmentfanms-140630072353-phpapp01
Marketingch 8assignmentfanms-140630072353-phpapp01
Integrated marketing communications & distribution strategy of patanjali
Integrated marketing communications & distribution strategy of patanjali
Products, Services, and Brands and Real Marketing (Chapter – 08).docx
Products, Services, and Brands and Real Marketing (Chapter – 08).docx
Deodorants - Axe, Dove, Yardley, Rexona, Nivea - SWOT Analysis, Positioning.
Deodorants - Axe, Dove, Yardley, Rexona, Nivea - SWOT Analysis, Positioning.
Recently uploaded
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.How to Maximize Sales Using Social Commerce
Discover the best practices and strategies on using social commerce to grow your business and drive sales.
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameEvaluating the Effectiveness of Women-Focused Marketing
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
AI Best Practices for Marketing HUG June 2024
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
Get admission in various courses and boost your employment opportunities.
Learn various courses and get employment opportunities.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsBoost Your Instagram Views Instantly Proven Free Strategies.pptx
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Recently uploaded (20)
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Brand quity
- 1. Brand Equity By Harsh Luthria Brand Name: Cif Surface Cleaner Company Name: HUL
- 2. Brand Equity • It is the added value endowed to products and services. • This value may be reflected in as how consumer think, feel and act with respect to the brand, as well as its price, market share that the brand commands for the firm. • It adds psychological and financial value to the firm.
- 4. BRANDZ Brand Strength Falls At the Heart of the Pyramid
- 5. • Bonding- Nothing else beats it? India’s first cream based surface cleaner with global presence since that last 50 years.
- 6. • Advantage- Does it offer something better than others? • Surface cleaner to tackle tough stains and leaves back a good shine.
- 7. • Performance- Can it deliver? • The best cleaner to let you shine. • The ads shows a busy chef using Cif for removing tough stains. • And also a new campaign launched for India with the famous chef (Sanjeev Kapoor) using the product.
- 8. • Relevance- Does it offer me something? • Now a days kitchen is not only a place to cook but has become a place to make an impression.
- 9. • Presence- Do I know about it? • Worlds largest selling domestic cream based surface cleaner. • This 50 year old global brand estimated to be worth 50 Million Euros.