Dowell Taggart Team Listing Presentation

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View this slideshare presentation of the Dowell Taggart Team's basic marketing plan. Contact the Dowell Taggart Team for a personalized plan.

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Dowell Taggart Team Listing Presentation

  1. 1. By The Dowell Taggart Team www.DowellTaggart.com 250+ Million Dollar Sold Ranked in the Top 10 out of over 150,000 Professional REALTORS
  2. 2. Overview <ul><li>About RE/MAX </li></ul><ul><li>About The Dowell Taggart Team </li></ul><ul><li>The Dowell Taggart Team’s Marketing </li></ul><ul><li>How To Price Your Home For Success </li></ul><ul><li>What the Dowell Taggart Team Charges </li></ul>
  3. 3. About RE/MAX 1973, Dave Liniger was fairly fresh out of the U.S. Air Force and not too far removed from his rural Indiana boyhood. He had found his niche selling real estate, energized by the gratitude he received from the families he helped. But as he learned more about his profession, he realized, &quot;There's a better way to do this.&quot; Unable to find an office ready for his ideas, he started RE/MAX as a one-agent office in Denver. His dream was pretty big: Create a real estate organization that any buyer or seller could approach anywhere in the world knowing that only experienced, career-minded professionals worked there. No part-timers. No dabblers. No wheeler-dealers. The concept, strikingly simple in hindsight, caught on; and the competition never caught up. RE/MAX grew from 21 agents in 1973 to more than 100,000 by 2004. Today, the RE/MAX Balloon stands for trustworthy, results-oriented real estate sales help in more than 70 countries. RE/MAX Sales Associates help more families buy and sell real estate every year than any other brokerage organization in the world. And this Web site, the first of its kind to display all of the listings in thousands of cities and towns, sets the pace for the industry. And Liniger? He's still in charge. And he inspires everybody in the organization to keep thinking, &quot;There's a better way to do this.&quot;
  4. 4. REMAX <ul><li>#2 Most Searched Real Estate Keyword on Google </li></ul>
  5. 5. Our Mission Statement Our Mission is to be the #1 Web Savvy Real Estate Team in Kansas City.
  6. 6. About The Dowell Taggart Team Chris Dowell & Martin Taggart www.DowellTaggart.com Ranked #1 by Google in Kansas City Real Estate. Comes up in the top page Google with over 137 keywords. Can be indexed on over 70 search engines Has over 230,000 backlinks
  7. 7. About Chris “CD” Dowell <ul><li>Personal Service Areas: Kansas City </li></ul><ul><li>Primary Specialty: Residential </li></ul><ul><li>Secondary Specialty: </li></ul><ul><li>New Construction; Land; First Time Home Buyer’s; Relocation </li></ul><ul><li>Hobbies: </li></ul><ul><li>Biking, Coaching, Photography. </li></ul><ul><li>Years in Real Estate: 20+ Years </li></ul>Your REALTOR® C hris “ CD ” D owell “ The CD that yields a higher return.” My Credentials
  8. 8. About CD <ul><li>Designations, Memberships & Awards: </li></ul><ul><li>e-Pro-Realtor High Tech Designation </li></ul><ul><li>Top 1% REALTOR </li></ul><ul><li>e-Agent-Keller Williams High Tech Designation </li></ul><ul><li>KAR-Kansas Association of Realtors </li></ul><ul><li>NAR-National Association of Realtors </li></ul><ul><li>Heartland MLS-KC Multiple Listing Service </li></ul><ul><li>KCRAR Member </li></ul><ul><li>CRRS-Certified Residential Relocation Specialist </li></ul><ul><li>RE/MAX Rookie of the Year </li></ul><ul><li>1 st Smart Home Realtor </li></ul><ul><li>Technology Director for Keller Williams Regional </li></ul><ul><li>Real Estate Technology Instructor </li></ul><ul><li>250+ Million Dollar Sold </li></ul><ul><li>1000+ Happy Clients </li></ul>Your REALTOR® C hris “ CD ” D owell “ The CD that yields a higher return in Kansas.” Christine Dowell Personal Assistant My Credentials
  9. 9. About CD Chris Dowell was chosen out of over 300 REALTORS in KC to be the first REALTOR for the first all computerized Smart Home in KC.
  10. 10. About CD A Few of the Homes CD has SOLD Multi-Million Dollar Producer the past 18 Years
  11. 11. Where Do The Professionals go for Advice? The Dowell Taggart Team has been Interviewed over 200 Times Trump Industries Wall Street Journal KC Business Journal KC Star US Today KMBC-TV KCTV5 KSHB-TV41 Fox News Bill O’Reilly Sun Newspaper Active Rain IQ Real Estate NuWire Investor And Quoted over 20,000 times . . .
  12. 12. The Dowell Taggart Team Need to be nominated to be selected Independent Advisory Committee sends survey to past clients Award Given by an Independent Advisory Committee Award Given to the Top 2% of Realtors
  13. 13. Networking Networking with over 15,000 Kansas Citians
  14. 14. Online Networking The Dowell Taggart Team Networks on over 100 Social Media Sites with over 55,000 people Facebook Twitter
  15. 15. Marketing What Do You Think Is Most Important In Marketing Your Home?
  16. 16. Marketing is Like . . . Fishing! In fishing, the more lines that a fisherman has out the greater the chance he’ll catch the BIG fish. In real estate, the more different types of marketing done, the greater the chance of catching the BEST buyer.
  17. 17. The Dowell Taggart Team Markets Like . . . A Movie Producer Markets A Multi-Million Dollar Movie.
  18. 18. Would You . . . Spend has much advertising on a Billboard on I-70 in Kansas City as you would on I-70 50 miles outside of Kansas City?
  19. 19. We Have an Organized Marketing Plan Homes Magazine Website Just Listed Cards For Sale Sign Virtual Tour Brochure Online Classified Ads Classified Ads Display Ads Virtual Tours Home Books Add to Newsletter MLS Drip E-mail Businee Card Ads Online Brochures Could you imagine not having an organized plan? Most agents don’t have a plan . . . That is why there are hundreds of homes that are taken off of the market, don’t sell or sell below market price . . .
  20. 20. When Marketing . . . Choosing The Right Keyword is #1 <ul><li>Kansas City Real Estate </li></ul><ul><li>Kansas Real Estate </li></ul><ul><li>Kansas City Home For Sale </li></ul><ul><li>Kansas Home For Sale </li></ul><ul><li>Kansas City Home </li></ul>
  21. 21. The Dowell Taggart Team’s 60+ Step Marketing Program Our 27-Step Pre-Marketing Program is very similar to the marketing done by a movie producer before the movie hits the theatre. Our goal is to create hype before the home is ready to show. Takes 5-35 Days. Our 35-Step Total Exposure Marketing Plan is designed to create maximum exposure for the dollar. We Start this when the home is ready to show and it goes in MLS.
  22. 22. Where Do Buyers First Go To Search For Homes? According to NAR: 83% of all buyers go to the internet to first search for homes. NAR also reported that, 93% of home first time home buyers and buyers looking under $200,000, first go to the internet to search for homes.
  23. 23. What Do Buyers Want?
  24. 24. The Dowell Taggart Team’s Marketing Program Premarketing Day 1: Complete Listing Paperwork Assign a 4 digit Listing Number (800 #) Get Mortgage Payoffs from Seller Add contact to Top Producer Day 2: Order domain name on P2A Order Sign Rider (ex. 123Main.DowellTaggart.com) Setup Tell 40 Database Day 3: Call me cards-neighbors (Send 40 cards before sign in yard) Sellers “To Do” List Measure Home & Take Pics with worksheet Gather information-parks, schools, businesses, public attractions, shopping Design Just Listed E-mails Day 4: Complete Sellers Disclosure Complete Franchise Disclosure Complete Agency Disclosure Seller Letter Write script for 800 # Setup 800 # (with Ronnie) Day 5: Write KS Homes Mag Ad Design Just Listed Card Design Just Listed Card email Give seller business card ads Start Internet Marketing Day 6: Send Just Listed Card Send Just Listed E-Mail to seller to send to seller’s friends Send Just Listed E-Mail Send Just Listed email to reverse search buyer’s agent Make Brochures on P2A Enter into P2A Notify SOI, TP and P2A Prospects of Private Home Preview Our Marketing Features New Technology with Traditional Marketing
  25. 25. The Dowell Taggart Team’s Marketing Program Post Marketing Day 1: Get 2 keys (label with Sharpie ) Stage Home Take VT pics Place Lockbox and sign on property with sign riders Upload pics to sellers file Add to DowellTaggart.com Day 2: Send Tell 40 Just Listed Input into MLS with pictures (add marquee) Add dowelltaggart.com to MLS in additional remarks Do a reverse search on MLS Input into Showing Solutions.com Setup Seller Backdoor on Showing Solutions Set up 3rd Domain Day 3: Complete Office Worksheets Setup Brochure Place Sellers Disclosure on DowellTaggart.com Day 4: Deliver file to office Make business card brochures for seller Add home domain to MLS Place Ad on Craig’s List Place on Real Estate Classified Ads Place on Online Neighborhood Website (add links) Update Listing on RE/MAX website, place marquee pointing to ???????????? Day 5: Setup backdoor on DowellTaggart.com Add brochure box with cards Design Home book (7pg P2A brochures & disclosures) Day 6: Setup Home Warranty (If Applicable) Place Brochure on Remax Place home on Our Listings Page Place home in Newsletter Send add to Craig’s List Send Brochure to Flyer Delivery
  26. 26. 24-Hr Talking Hotline We will install a 24 Hr. Hotline on Your home
  27. 27. www.DowellTaggart.com
  28. 28. www.DowellTaggart.info
  29. 29. http://Olathe.DowellTaggart.com http://OverlandPark.DowellTaggart.com http://Shawnee.DowellTaggart.com Your home will be marketed on over 1,000 Websites
  30. 30. Unique Website Address: http://19919Nall.DowellTaggart.com 6 Page Website Featuring Your Home
  31. 31. 7 Page Online Brochure Attached to: Website Listing website Online Marketing
  32. 32. Listing Stats Our seller clients will have access to review marketing stats on their home.
  33. 33. RE/MAX Listing Stats More stats seller clients will be able to view.
  34. 34. How is www.DowellTaggart .com Ranked on the Search Engines? DowellTaggart.com has a Page Rank on Google of 4.7. Highest of any single agent in Kansas City. DowellTaggart.com is ranked in Top 10 on over 150 key words on Google, MSN & Yahoo. Here is how we are ranked in the following keywords. Overland Park Kansas Real Estate 1 st Page Olathe Kansas Real Estate 1 st Page Gardner Kansas Real Estate 1 st Page Lenexa Kansas Real Estate 1 st Page Kansas City Real Estate 1 st Page Kansas City Luxury Homes 1 st Page Overland Park Kansas Home For Sale 1 st Page Olathe Kansas Home For Sale 1 st Page Gardner Kansas Home For Sale 1 st Page Lenexa Kansas Home For Sale 2 nd Page Kansas City Home For Sale 1st Page Shawnee Kansas Real Estate 1 st Page Shawnee Home for Sale 1 st Page
  35. 35. Sample Search 7/27/2009 1 st Page: www.DowellTaggart.com website Realestate.yahoo.com-listings Homegain.com-listings 2 nd Page: Homeseekers.com-listings ActiveRain.com-Website & Blog BlogTopList.com-Blog Localism.com-Blog HomeScape.com-Listings US-RealEstateDirectory.com-Link 2 nd Page: IBSteam.net-Link ActiveRain-website & Blog Topix.net-Listings Real-Estate-Agents.com-Link EPoweredProfessionals-Recommended Agent 2 nd Page: RealEstateAgencies.net-Link HomeScape.com-Listings Craigslist.com-Listings Trulia-Listings HomeGain.com-Listings DowellTaggart.com-Website Topix-Listings Hoobly-Listings The Dowell Taggart Team can be found on over 50% of the search results. 22 For this Sample
  36. 36. www.DowellTaggart.com We will place an advertisement of your home on over 1,000 websites.
  37. 37. Some More Websites Advertised on IQ Real Estate Virtually Free Get It Sell It Wanna Network Propermatch Buy Sell Community Topix US Free Ads World List Everything RE IBSteam Built For Us Classifieds for Free Real Estate Agencies Adpost Backpage Classified 1000 Valuecom Loopnet LiveDeal Craigslist My Space Google Google Base Edgeio Homescout Realtor.com Hoobly Shop Dream Homes Zillow Real Estate Advisor PropSmart Live Deal RealEstate.com Yahoo Classifieds Trulia Oodle Google Point 2 Homes Vast Active Rain Dowell Taggart Blog Live Geebo Postlets HomeSeekers Free Home Directory US Metros Kansas Super Ads Real Town Blogs Housing Widgets Word Press Transpera Mix Book Slide Tube Mogul Vimeo Daily Motion Break Blip Blinkx Youtube Wellcome Mat Turn Here Tagged Fat Door Bebo Home Thinking Trulia Voices Yelp Linkedin Facebook vFlyer Second Space
  38. 38. Website Stats We get web traffic!
  39. 39. Website Inquiries We get web inquiries!
  40. 40. Virtual Tour <ul><li>Virtual Tour on www.DowellTaggart.com </li></ul><ul><li>Virtual Tour on www.YouTube.com </li></ul><ul><li>3) Virtual Tour on Tour Sites </li></ul>We will host a virtual tour on your home!
  41. 41. Virtual Tour Statistics Pictures and Virtual Tours is what buyers want to see, right? We track our stats.
  42. 42. Multiple Listing Service Add Virtual Tour on MLS
  43. 43. Direct Mail <ul><li>Sent to Neighbors </li></ul><ul><li>Sent to Prospects </li></ul><ul><li>Sent to Past Clients </li></ul>
  44. 44. E-mail Marketing Where do people go to first when the get on their computers? We use High Impact E-mail to send out thousands of emails a week.
  45. 45. Handshake Agreements http://www.johnsoncounty.com/ JohnsonCounty.com Realty Executives http://overlandparkkansas.point2agent.com/Default.aspx Crown Realty Crown Realty http://www.jbprealtygroup.com/ JBP Realty Goup Keller Williams http://davidpennington1.point2agent.com/Default.aspx Pennington Group Keller Williams http://bobkarenwinney.point2agent.com/Default.aspx Winney Realty Group Reece and Nichols http://tonymaddex.point2homes.biz/ Tony Maddex Team Keller Williams http://www.investmenthomesforsalekansascity.com/ Chris Lenquist Keller Williams http://www.heritagerealestateteam.com/ David Britt Keller Williams http://pathill.point2agent.com/Default.aspx Pat Hill RE/MAX http://www.kansascity-realestate.net/ Fran White Reece and Nichols http://brenstout.point2agent.com/Default.aspx Bren Stout RE/MAX http://sharonsigman1.point2agent.com/Default.aspx Sharon Sigman Weichart Realty http://beckyalumbaugh4.point2agent.com/Default.aspx Becky Alumbaugh Reece and Nichols http://stevegish.point2agent.com/Default.aspx teve Gish Realty Executives http://ricksheahan.point2agent.com/Default.aspx Rick Sheahan Platinum Realty http://debbiesaulmon.point2agent.com/Default.aspx Debbie Saulmon Nations Real Estate http://parkerbyron2.point2agent.com/Default.aspx Parker Byron Realty Executives The Dowell Taggart Team has agreements to share listings with over 350 web savvy Kansas City Realtors, including:
  46. 46. How Does Dowell Taggart Team Rank on Links in Kansas City? #1 Dowell Taggart Team/Wanna Network #2 Dowell Taggart Team/ Active Rain #3 Dowell Taggart Team/Active Rain Blog #4 Dowell Taggart Team Website #5 JBPRealtyGroup.com #6 ExploretheJungle.com #7 Dowell Taggart Team Real Estate Blog #8 ISellKansasHomes.com #9 HazelHomes.com/Infinity Realtor #10 Kansas-City-Real-Estate.com #11 Evankcrealestate.com #12 Tonitygart.com #13 Kchomesellers.com #14 Kensellshouses.com #15 Thejohnsfamilyteam.com Including 11 other sites in the Top 50 The Dowell Taggart Team has 5 of the top 7 Kansas City Real Estate Websites.
  47. 47. Kansas City Real Estate The Dowell Taggart Team’s website on Google . . . 1 st Page!
  48. 48. How is the Dowell Taggart Team Ranked? We have received many awards! Top 192 World Class Website DowellTaggart.com #1 in Kansas City Metro Top 10 Award
  49. 49. Opened E-mails We know prospects open our e-mail because we track it!
  50. 50. Buyer Prospect Contacts When a seller list with us, we will inform our 7,000+ prospects!
  51. 51. Human Resource Contacts When a seller list with us, we will inform our 40+ Human resource contacts!
  52. 52. Relocation Contacts When a seller list with us, we will inform our 200+ relocation companies contacts!
  53. 53. Responses From E-Marketing
  54. 54. Website Stats 7 Day Dowell Taggart Team Daily Average: 2,920 Average Kansas City Realtor: Gets less then 15 Visitors a Day Google REALTOR Marketing Ranking:
  55. 55. UltraStats We track web stats!
  56. 56. Online Prospects This is a sample prospect in our system.
  57. 57. From a Past Client Dear Mr. Dowell, My wife and I have thought about our real estate decision last night. After reviewing the information we received from interviewing real estate agents, we feel that your marketing will reach more potential buyers. We compared marketing programs and marketing program truly blows away the competition. We did 3 searches on Google and found a reference to your website over 30 times within the first 10 pages on all three searches. In fact your website was found 4 times within the first 2 pages. We are excited to get started. Mike Welborne
  58. 58. From a Past Client Chris, We appreciate the presentation last week. The other agents we interviewed did exactly what you said and really didn’t have a online presence near like yours nor a way to monitor their marketing. Our listing just expired with the largest broker in town and we don’t want to go down that road again. We have completed the things you suggested and are ready to list our home with you. Cameron King
  59. 59. Servicing
  60. 60. Sale to Settlement <ul><li>A very critical period of time in the sale of your home begins when an offer is received. Experience gained from closing hundreds of real estate transactions enables me to provide valuable assistance to you throughout each step in this important process. </li></ul><ul><ul><li>Successfully negotiating the offer will be the first critical step in accomplishing the sale of your home. It is my goal to help you achieve the highest and best price possible, as well as obtain conditions and terms which are most acceptable to you. </li></ul></ul><ul><ul><li>We will review financial qualifications of the purchaser to insure that a mortgage will be approved. </li></ul></ul><ul><ul><li>It is also essential at this stage that we deliver all necessary documentation related to the sales contract expeditiously. </li></ul></ul><ul><ul><li>A buyer will require that specific inspections be completed on your home as a condition of the agreement of sale. These inspections generally occur within 7 to 14 days of the signing of the agreement (the option period). We will coordinate these inspections consulting with both you and the buyer’s agent. Inspections may include: </li></ul></ul><ul><ul><ul><li>Home Inspection </li></ul></ul></ul><ul><ul><ul><li>Water and Well Certifications </li></ul></ul></ul><ul><ul><ul><li>Septic Inspection and Certification </li></ul></ul></ul><ul><ul><ul><li>Radon Test </li></ul></ul></ul><ul><ul><ul><li>Wood Destroying Insect </li></ul></ul></ul>MORE SALE TO SETTLEMENT
  61. 61. Sale to Settlement <ul><li>If repairs are required as a result of any inspection or certification, we will assist you in determining how best to proceed. We can help you by providing names of licensed contractors and experts capable of evaluating and correcting any problem. Documentation and receipts for repairs completed of the corrections will be required and we will provide guidance and assistance throughout the process. </li></ul><ul><li>  </li></ul><ul><li>According to the Agreement of Sale, the buyer generally has 5 to 7 banking days to make mortgage application. We will contact the lender to make certain that everything is in order pertaining to mortgage application, and will follow-up with the lender throughout the process until the time of mortgage commitment. Shortly after mortgage application, an appraiser will need to have access to your home to complete a formal appraisal. Comparable sales justify the sale price of your home in the appraisal process and I will work with the appraiser to assure top value for your home. </li></ul><ul><li>In Texas, Title Companies or attorneys may conduct settlements. It is our role to maintain communication with the attorney or Title Company prior to settlement to be certain that all of the appropriate documentation has been received. We will provide the attorney with a copy of the deed which you submitted to us at the time your home was listed, as well as the name, address and account number for all current mortgages to enable the attorney to satisfy all liens against the property at settlement. The attorney may also request your forwarding address and your social security number. </li></ul>MORE SALE TO SETTLEMENT
  62. 62. Sale to Settlement <ul><li>Within 30 days of closing the buyer will order the termite inspection. Appropriate documentation will be sent to our office, and we will make sure this is forwarded to the lender. </li></ul><ul><li>Reminder: If you have oil or propane gas tanks, do not forget to have fuel measurements taken in order to receive reimbursement from the buyer at settlement. Be certain to coordinate the change-over of utilities at your convenience. </li></ul><ul><li>Within a 48-hour time period prior to settlement, the buyer may wish to schedule a final walk-through inspection of your home. </li></ul><ul><li>A few days prior to settlement, we will contact the attorney or title company to confirm that all necessary preparations have been made for closing. We will provide a copy of the final settlement as soon as it is available. </li></ul><ul><li>At closing, you will be required to sign the Deed Packet, the Settlement Sheet, and miscellaneous Affidavits. It is at this point that your home is truly SOLD! </li></ul>MORE SALE TO SETTLEMENT
  63. 63. The Points of Fiduciary Delivery Model SELLING PROCESS
  64. 64. The Language of Realty Fiduciary Service <ul><li>MY CLIENT SERVICES PLEDGE: </li></ul><ul><li>I will keep my clients fully informed and consistently updated. </li></ul><ul><li>I will respond to all my client’s inquiries and concerns. </li></ul><ul><li>I will protect my client’s interest. </li></ul><ul><li>I will quality control all other parties to the transaction. </li></ul><ul><li>I will assure the accuracy of all paperwork. </li></ul><ul><li>I will continually seek feedback and assure my client’s satisfaction. </li></ul><ul><li>I will respond to and resolve all problems and issues, quickly. </li></ul><ul><li>I will make each real estate transaction a positive experience. </li></ul><ul><li>I will always be the calmest person in the transaction. </li></ul><ul><li>I will consistently provide value-added services. </li></ul>TRUTH A Service Pledge is only rhetoric or sales-speak if there are no specific standards of fiduciary delivery. Talking like a Realty Fiduciary and then not walking the talk is, in the end, worse than never having set a fiduciary expectation! MORE SELLING PROCESS
  65. 65. The Language of Realty Fiduciary Service <ul><li>MY SERVICES FOR SELLERS: </li></ul><ul><li>I will professionally assess my seller’s needs, wants and plans. </li></ul><ul><li>I will provide comprehensive market information and recommend the best pricing strategy. </li></ul><ul><li>I will develop and implement a complete marketing plan. </li></ul><ul><li>I will help my sellers prepare the property for staging and showing. </li></ul><ul><li>I will consistently provide feedback, update market information and consult on the best options, throughout the home sales process. </li></ul><ul><li>I will evaluate all offers, negotiate to final agreement and always protect my seller’s interests. </li></ul><ul><li>I will coordinate the entire closing process. </li></ul><ul><li>I will review final documents and advise my sellers about the closing. </li></ul><ul><li>I will help coordinate their move; in whatever way they would like. </li></ul><ul><li>I will provide post-closing information, consulting and services and be available to assist with any future real estate needs. </li></ul>TRUTH Quality service is not the same as fiduciary service. Any salesperson or service provider can deliver high-level quality service. Fiduciaries move to a higher level of accountability— taking responsibility for and acting n the best interest of their clients. MORE SELLING PROCESS
  66. 66. The Language of Realty Fiduciary Service DECISION PROCESS: STEP 1: Determine your concerns and motivation STEP 2: Analyze the property STEP 3: Discuss customized marketing plan STEP 4: Determine price and estimate of next STEP STEP 5: Explain forms and procedures MUTUAL DECISION Your REALTOR®
  67. 67. Preparing Your Home For Sale <ul><li>What more could you want than to get your home sold for top dollar in short order without any hassles? If you take a moment and read through the following suggestions before you put the property on the market, you will be on your way to a successful sale. </li></ul><ul><li>  </li></ul><ul><li>Drive-up Appeal— </li></ul><ul><li>Trim trees and shrubs, clean out flower beds and invest in a few flats of colorful flowers, paint the front door, make sure doorbell is working properly, wash the mailbox, keep the porch swept and get an attractive mat for people to wipe their feet. </li></ul>
  68. 68. Preparing Your Home For Sale <ul><li>Absolute Basics— </li></ul><ul><li>Start by airing out the home. Most people are turned off by even the smallest odor. Odors must be eliminated, especially if you have dogs, cats or young children in diapers or if you are a smoker. </li></ul><ul><li>Wash all the windows in the house, inside an out. </li></ul><ul><li>If it has been over a year since the carpets have been cleaned, now is the time to do it. Bare floors should also be waxed or polished. </li></ul><ul><li>Put bright light bulbs in every socket made for a bulb. Buyers like bright and cheery homes. </li></ul><ul><li>Clean out closets, cabinets and drawers. Closets should look as if they have enough room to hold additional items. Get everything off the floor and don’t have the shelves piled to the ceiling. </li></ul><ul><li>Make sure there is not too much furniture in a room. Select pieces that look best, and put others in the garage or storage. </li></ul><ul><li>Go over the kitchen like a health inspector. Clean the oven, range (new drip pans) and the seal of the dishwasher door. </li></ul><ul><li>Bathtubs, showers and sinks should be freshly caulked. The grout should be clean and in good condition. There should be no leaks in the faucets or traps. </li></ul>
  69. 69. Preparing Your Home For Sale <ul><li>A Few Unrelated Suggestions— </li></ul><ul><li>If you have limited counter space in the kitchen, keep unnecessary items put away. </li></ul><ul><li>Keep children’s toys out of the front yard, sidewalks and front porch. </li></ul><ul><li>Recognize the difference between decorator touches and clutter or sterility. </li></ul><ul><li>Clean the ashes out of the fireplace. </li></ul><ul><li>Make sure that the pull-down staircase is working correctly. Be sure there is a light in the attic. </li></ul><ul><li>The pool needs to be sparkling and free of leaves. </li></ul><ul><li>For those Willing To Go The Extra Mile— </li></ul><ul><li>There are some things you can do that will add flair to your home. If your home is the least bit dated, you may want to replace wallpaper in the entry, kitchen and bathrooms and consider replacing outdated light fixtures. </li></ul><ul><li>Fresh paint on interior and/or exterior where needed. </li></ul><ul><li>New appliances in the kitchen can be an exciting feature that can actually make the difference in a buyer choosing your home over another. </li></ul>
  70. 70. Preparing Your Home For Sale <ul><li>Showing Your Home— </li></ul><ul><li>When you leave the house in the morning or during the day, leave it as if you know it is going to be shown. </li></ul><ul><li>Turn off the radio or television. Leave soft music playing. </li></ul><ul><li>Keep pets out of the way—preferably out of the house. Many people are acutely uncomfortable around some animals and may even be allergic to them. </li></ul><ul><li>Leave your premises. Take a short break while your home is being shown. Buyers are intimated when sellers are present and tend to hurry through the house. Let the buyer be at ease, and let the agents do their job. </li></ul><ul><li>Final Note— </li></ul><ul><li>Please cooperate when called for an appointment to show. Sometimes it will be inconvenient for you to have the house shown, but you may never get another opportunity for that particular person to look at it again. Besides, the agent may feel that if the property is difficult to show, because of restrictions the owner has placed on it, it may not be worth the trouble and that agent may not bring potential buyers in the future. </li></ul>
  71. 71. Multiple Listing Service (MLS) <ul><li>Your home will be inputted into the MLS and exposed to over 4500 realtors. </li></ul><ul><li>Your home will be instantly linked to over 300 buyer specialist </li></ul><ul><li>Your home will be instantly linked to over 15000 buyer’s who are looking for a home in Kansas City. </li></ul>
  72. 72. Checklist <ul><li>If your home will be vacant: </li></ul><ul><li>Notify police </li></ul><ul><li>Arrange for lawn care </li></ul><ul><li>“ Winterize” house in October </li></ul><ul><li>Cancel any regular deliveries; i.e., newspaper </li></ul><ul><li>Notify garbage/trash removal company. </li></ul><ul><li>Notify your mover. </li></ul><ul><li>Send change-of-address cards. </li></ul><ul><li>After settlement, cancel or transfer fire and/or homeowners insurance. </li></ul><ul><li>Cancel homeowner’s insurance effective at least one day after closing. </li></ul><ul><li>Remove all personal belongings from home. </li></ul><ul><li>Have home “broom clean”. </li></ul><ul><li>Bring all keys and remaining electric garage-door openers to closing </li></ul>
  73. 73. Showing Solutions
  74. 74. Showing Solutions Snap Shot View
  75. 75. Showing Solutions Reports
  76. 76. Checklist and Forms Seller’s Checklist Price Strategy Analysis Utility Checklist Utility Information Loan Information Worksheet Concerns Decisions Value of Your Property Excitement List Goal http://SellerClient.DowellTaggart.com
  77. 77. Office Location If you are online, click the icon to jump to the Website for driving directions. RE/MAX Best Associates is located in Corporate Woods in Overland Park, Kansas.
  78. 78. Ways to Communicate <ul><li>During office hours: </li></ul><ul><ul><li>Call the office at (913) 712-9313 and tell the receptionist you would like to speak to CD. If I am not in, she will connect you with my voice mail and you can leave a detailed message. </li></ul></ul><ul><li>Mobile: </li></ul><ul><ul><li>If you feel your message is URGENT and needs an immediate response within 15 minutes, call me at (913) 980-5809 . </li></ul></ul><ul><ul><li>If your message is not urgent, I will call at the first opportunity. </li></ul></ul>
  79. 79. Ways to Communicate <ul><li>After office hours: </li></ul><ul><ul><li>Call my direct line by dialing </li></ul></ul><ul><ul><li>(913) 980-5809 </li></ul></ul><ul><li>Email: </li></ul><ul><ul><li>My email address is [email_address] and I check my email in the morning and evening every day, 7 days a week. Feel free to leave detailed instructions and concerns here. I will contact you at the earliest opportunity. </li></ul></ul>
  80. 80. Our Team Consists of Affiliate Partnerships <ul><li>Dan Henderson , my preferred mortgage lender, charges no fee for the pre-qualification process. Citywide Mortgage Telephone: 913-735-6738 </li></ul><ul><li>Email: [email_address] </li></ul><ul><li> </li></ul><ul><li>At closings, I recommend the services of a real estate title insurance company to insure all terms of the settlement. I recommend the services of Alpha Title. </li></ul>
  81. 81. My Guarantee <ul><li>Chris “CD” Dowell is Kansas City’s premiere realtor, and my motto is, </li></ul><ul><li> </li></ul><ul><li>Service I’m here to consult with you so you can make a great real estate decision. </li></ul><ul><li>Trust Because of my incredible track record and awards of recognition. I’m one of those rare professionals who's motto truly reflects reality. </li></ul>“… because every move matters.&quot;
  82. 82. If we can agree on price, is there any reason why you would not list with The Dowell Taggart Team, today?
  83. 83. Now . . . Pricing
  84. 84. Facts About Selling Your Home <ul><li>The Market— </li></ul><ul><ul><li>The best chance for selling your property is within the first three weeks. Studies show that the longer a property stays on the market, the less the seller will net. </li></ul></ul><ul><li>  </li></ul><ul><li>It is very important to price your property at a competitive market value at the signing of the listing agreement. The market is so competitive that even overpricing by a few thousand dollars could mean your house will not sell. Interestingly, your first offer is usually your best offer. You want to obtain the highest amount of money in the shortest length of time! </li></ul>
  85. 85. How Soon Do You Want To Sell Your Home? As the triangle graph illustrates, more buyers purchase their properties at market value than above market value. If you price your property at market value, you are exposing it to a much greater percentage of prospective buyers and you are increasing your opportunity for a sale. +15% +10% Market Value -10% -15% 10% 30% 60% 75% 90% PERCENTAGE OF BUYERS ASKING PRICE IMPORTANCE OF INTELLIGENT PRICING
  86. 86. Activity Vs. Timing Timing is extremely important in the real estate market. A property attracts the most attention, excitement and interest from the real estate community and potential buyers when it is first listed. Therefore, it has the highest chance of a sale when it is new on the market. This graph illustrates the importance of placing your property on the market at a realistic price and terms from the very beginning. Don’t set the price of your home too high, thinking you can reduce it later. As indicated by the chart above, interest peaks when your home is new on the market. TIME ON MARKET (WEEKS) ACTIVITY
  87. 87. Dangers of Overpricing <ul><li>Your price should be based on SOLD properties rather than current listings. </li></ul><ul><li>Your home should be priced to compete—not sell the competition. </li></ul><ul><li>Overpriced properties usually end up selling below market value. </li></ul><ul><li>Potential buyers won’t even look—thinking it is out of their range. </li></ul><ul><li>Buyers concentrate on objections—minimize good points. </li></ul><ul><li>Buyers become suspicious—something wrong with home or neighborhood. </li></ul><ul><li>Properties left on market for extended time become “shopworn.” </li></ul><ul><li>Lengthens marketing time. </li></ul><ul><li>Sellers lose valuable time. </li></ul><ul><li>Advertising dollars and marketing efforts are wasted. </li></ul><ul><li>Negotiations between buyer and seller usually are wasted. </li></ul><ul><li>Negotiations between buyer and seller usually break down. </li></ul><ul><li>Sellers lose opportunities to buy another home. </li></ul><ul><li>Presents appraisal problems. </li></ul><ul><li>Lowers response from agents. </li></ul><ul><li>Limits qualified buyers. </li></ul><ul><li>Reduces showings. </li></ul><ul><li>The weakest agent will </li></ul><ul><li>give you the highest price </li></ul><ul><li>and lowest commission. </li></ul>The best chance for selling your property is within the first seven weeks. Studies show that the longer a property stays on the market, the less the seller will net! The WEAKEST AGENT will give you the HIGHEST PRICE and LOWEST COMISSION!
  88. 88. Facts That Don’t Affect the Value of Your Property Your Agent will be the reason your home sells! The value of your property is determined by what a BUYER is willing to pay in today’s market based on comparing your property to others SOLD in your area.     Buyers ALWAYS Determine Value!
  89. 89. Where do you want your home priced? Homes available from lowest price to highest price. Do you think we’ll make the cut?
  90. 90. What Happens if You Overprice? You could be one of the nearly 12,000 homes that went off the market!
  91. 91. If We Could Agree Upon Price, is There Any Reason Why You Would Not List With The Dowell Taggart Team, Today?
  92. 92. Now that we have agreed on Price What is next?
  93. 93. What Does The Dowell Taggart Team Charge?
  94. 94. Thank You <ul><li>Thank you so much for inviting me to visit with you to discuss our unique Comprehensive Marketing Plan which has proven to be so successful for our clients. This presentation contains a brief description of some of the many things that we are doing to expedite the sale of your home to prospective home buyers. You can also see just how we plan to keep you informed throughout the entire process and provide continuous guidance and support until the moving van is packed and closing has occurred. </li></ul><ul><li>Providing excellent real estate service and consultation is our mission. I welcome the opportunity to inform you about all of the exciting things that we will do to assist you in the sale of your home. </li></ul><ul><li>Sincerely, </li></ul><ul><li>The Dowell Taggart Team </li></ul>

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