Sugar is the topic FMCG marketers can't seem to avoid at the moment - from World Health Organization and UK SACN reports. to That Sugar Film and Jamie Oliver's Sugar Rush. This short SlideShare gives a bit of context to the current debate, and building on that offers some starter-for-ten questions which brands should be exploring.
This was a presentation done by my classmates and I for Communcations 462: Persuasive Communication in the Ross School of Business at The University of Michigan
The assignment was to analyze a current company and creatively reposition their marketing and creative tactics.
These are my slides to my talk at t3con Europe in Munich in 2016. It is about what you can do, when there is an elephant in the room and what you can do to avoid these elephants.
This was a presentation done by my classmates and I for Communcations 462: Persuasive Communication in the Ross School of Business at The University of Michigan
The assignment was to analyze a current company and creatively reposition their marketing and creative tactics.
These are my slides to my talk at t3con Europe in Munich in 2016. It is about what you can do, when there is an elephant in the room and what you can do to avoid these elephants.
Treehouse logic whitepaper 2011 - What do consumers want from an online produ...Dave Sloan
What do shoppers want from an online customization experience?
Which product configurator features are most important?
Visualization
Intuitive design
Guidance / recommendations
Will shoppers still pay a premium price for customization?
Research objective: To help the collective mass customization industry to build better customization experiences.
Використання торговельних марок: як не ввести в оману?nadeh
«Використання торговельних марок: як не ввести в оману?»
Сінічкіна Лана, партнер АО Arzinger, керівник індустріальних практик охорони здоров′я та фармацевтики, харчової промисловості, сокерівник практики антимонопольного та конкурентного права
It is the duty of the government and other stakeholders to safeguard the environment while developing necessary infrastructure for tourism, or else tourism will become a major destructive process destroying natural resources which it is based on. Those responsible in tourism management have a great responsibility for sustainable tourism and they should focus on protecting the environment, a vital factor of tourism development. Sri Lanka being a country rich in natural environment, bio diversity as well as rich cultural heritage has to protect its resources, the major tourism attractions while developing necessary infrastructure.
OuterBrand, LLC has developed a brand identity for 500Cal. This is the brand style guide that was created for 500Cal franchise. The style guide talks about the brand development in various stages of development. The guide is broken down into 3 different sections, Research, Development and Implementation.
500Cal is a fast food franchise that OuterBrand, LLC had an opportunity to brand. During the branding process we focused on brand positioning, brand engagement and the brand voice.
Please view the 500Cal brand guide.
Here is the ideal Brand plan format that includes the vision, purpose, goals, analysis, key issues, strategies, execution plans and measurements. We use both a 20 page PPT slide deck and a plan on a page format
Worked in a team of six to design an advertising campaign for Naked Juice. Conducted primary and secondary research to strategize a big idea for our campaign. Helped write advertising copy and design creative ideas for print advertisements and adapt to Internet, social media, TV, and Out of Home.
Workshop to help brand leaders write brand plans that everyone in the organization can follow. Case Study, using fictional “Gray’s Cookies” brand to complete a Brand Plan, which is the final stage of our overall Beloved Brands planning process.
Case Study, using fictional “Gray’s Cookies” brand to complete a business review, which is the first stage of our overall Beloved Brands planning process.
Strategy Proposal: 365 by Whole Foods MarketSabina Leybold
This project consisted of creating a marketing campaign proposal to help 365 by Whole Foods Market to launch effectively. I contributed to this strategy by establishing target audience, brand persona, overall campaign strategy, and timeline.
Get our ideal Brand Plan template in a downloadable PowerPoint file.
Link: https://beloved-brands.com/product/brand-plan-template/
Includes ideal slides for vision, purpose, analysis, key issues, strategies, brand positioning statement, and execution plans.
Our brand plan template provides formatted blank slides with key marketing definitions where you can insert your own brand plan.
Gain access to our one-page brand plan and our one-page Brand Strategy Roadmap.
For more on Beloved Brands, here are a few of our most popular articles
1. Beloved Brands Marketing Training programs.
https://beloved-brands.com/brand-management-training/
2. Our Beloved Brands Mini MBA is an online marketing course to help your marketing career.
https://beloved-brands.com/mini-mba/ for online marketing course
3. Simple process to build your Brand Positioning Statement
https://beloved-brands.com/brand-positioning/ for brand positioning
4. How to write a Marketing Plan
https://beloved-brands.com/marketing-plans/
5. Our one-page strategic plan
https://beloved-brands.com/brand-strategy-roadmap/
6. The best and worst of a Creative Brief
https://beloved-brands.com/creative-brief-line-by-line/
7. Marketing Plan Template
https://beloved-brands.com/product/marketing-plan-template/
8. Our one-page Brand Plan
https://beloved-brands.com/brand-plans
9. How to understand Brand Architecture
https://beloved-brands.com/brand-architecture
10. How to use Marketing Funnels to analyze your brand
https://beloved-brands.com/marketing-funnels/
Running head BUSSINESS PLAN DRAFT1BUSSINESS PLAN2Bu.docxsusanschei
Running head: BUSSINESS PLAN DRAFT
1
BUSSINESS PLAN
2
Business Plan Draft
BUS 599
Avery Clementin
Dr. Daniel Goldsmith
November 29, 2016
TABLE OF CONTENTS
COMPANY DESCRIPTION AND SWOT ANALYSIS 3
COMPANY NAME AND SIGNIFICANCE 3
WEFIT’S COMPANY MISSION STATEMENT 3
TRENDS IN THE NON-ALCOHOLIC BEVERAGE INDUSTRY 3
WEFIT’S STRATEGIC POSITION 4
OVERVIEW OF WEFIT’S DISTRIBUTION CHANNELS 5
RISK ANALYSIS OF WEFIT COMPANY 5
SWOT ANALYSIS 6
MARKETING PLAN AND SALES STRATEGY 6
SALES STRATEGY 7
COMPANY’S TARGET MARKET 8
ANALYZE THE TYPES OF CONSUMERS 8
COMPANY’S MARKET COMPETITION 10
COMPETITION FACTORS 11
JUSTIFICATION OF COMPANY STRATEGY 11
WEFIT DIET DRINK FIVE FS 12
ETHICS AND SOCIAL RESPONSIBILITY 13
COMMITMENT OF THE COMPANY 13
EFFECTS OF WEFIT ACTIVITIES ON THE ENVIRONMENT AND HOW TO MITIGATE THEM 13
CHOICE OF PACKAGING 13
DISPOSAL OF BOTTLES 14
HEALTH ISSUES 14
COMPANY’S PLAN TO REACH THE APPROPRIATE MARKET 15
BUSINESS PLAN FINANCIALS 15
STRATEGIC FINANCIAL PLANNING TECHNIQUES 15
BUDGETING 16
PRICING ANALYSIS 16
EVALUATING COSTS 16
CASH FLOW MANAGEMENT 17
PERFORMANCE ANALYSIS 17
REFERENCES 18
Company Description and SWOT Analysis
Company Name and Significance
The name of my Non- alcoholic beverage (NAB) company is WeFit Diet Drinks. This company deals with the production and the manufacturing of the non-alcoholic beverages that have zero calories content. The significance of this beverage is to provide soft drinks to the people who enjoy the various tastes of different sodas, but they are no longer willing to indulge in drinks that have the calories as a measure of ensuring a healthy lifestyle. This company will provide drinks with different flavors just like the other sodas. These drinks will aid in meeting the needs of the people who have decided to adopt healthy lifestyles such as avoiding the high-calorie content drinks.
WeFit’s Company Mission Statement
The mission statement of the WeFit Diet Drinks is to ensure the provision of sophisticated and inviting diet soft drinks that do not mislay the authenticity of the people health habits. As a company, we are committed to ensuring that we meet the various needs of our customers through the provision of high-quality products, to ensure that they are satisfied and also provide a high level of professionalism. In addition to this, we are also aiming at making a difference and ensuring the creation of value as a company.
Trends in the Non-Alcoholic Beverage Industry
One of the trends in the non-alcoholic beverage industry is that there is a revolution whereby the sugary drinks and juices sales are likely to slip. This is a result of the increasing need for the development of new and healthy beverages and other brands that are much healthier than the prevailing ones. In the developed countries, many people have become more sensitive to health ...
What trend(s) are having the most significant effect on packaging and design?BBrand Design
There are numerous trends impacting packaging and design. From health, sustainability, seemingly handmade and bespoke offers, down to crazy new flavour combinations.
While most Americans are chasing diets and making healthier lifestyle choices, Multicultural consumers are most likely to be generating faster growth for “Better-For-You” products.
Yet, since cuisine and taste preferences are so embedded in our formative culture, ‘wellness’ is in the eyes of the beholder.
In fact, the ‘healthier’ brands that are growing most rapidly are extremely different between Multicultural & White-Non-Hispanic segments.
This will provide you with an ideal format for how to lay out a Long Range Strategic Plan with the vision, purpose, values, big idea, strategies, and tactics.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
4. A 2014-5 report from the
World Health Organization
warned that too much sugar
in our diets increases the risk
of heart disease, diabetes,
tooth decay and obesity.
The report recommends
cutting free sugars in our diet
to 10% of daily energy intake
– equivalent to 25g which is
approximately 12 tea spoons.
W.H.O. report: the tipping point for how we think about sugar?
5. The UK’s Scientific Advisory
Committee on Nutrition
(SACN) endorsed the findings
of the W.H.O. report with a
firmer recommendation for
cutting free sugars to just 5%
of daily energy intake – that’s
25g or just 6 tea spoons.
UK S.A.C.N. report recommends huge reduction in sugar intake
6. Fuelling the public’s concern
about the current headlines
on sugar, key opinion formers
have added their voice to the
debate: from Australian
documentary That Sugar Film
to celebrity chef Jamie Oliver
calling for a tax on sugar.
Sugar has become “public
enemy number one” and even
been talked about as the new
tobacco in light of the wave
of health concerns.
Key opinion formers have been quick to join the debate
8. British supermarkets have
already started taking action
to reassure consumers that
they are cutting sugar levels
in-store and adopting a
healthier choice architecture:
from de-listing drinks with
high sugar content including
Ribena, Capri-Sun and
Rubicon to introducing
sweet-free checkouts.
Supermarkets react by taking steps to cut sugar levels in-store
9. With a longstanding battle
between maintaining value
and increasing sales volumes
(often through constant
promotion), confectionary
and sweet snacking brands
have been innovating with
new flavours, taste profiles
and occasions for some time
now, and the debate on sugar
reinforces the need for bold
innovation in the category.
Confectionary and sweet snacking brands are busy innovating
10. In light of growing consumer
concerns, and a shifting
marketplace and mind-set
other categories being
affected by concerns over
sugar levels include:
• Soft Drinks (both Sodas
and Fruit Juices/Smoothies)
• “Low Fat” Products
• Breakfast Items
• “Healthy” Snacking
Other categories are being hit by concerns over sugar levels
11. Whilst a tax on sugar has
been ruled out in the UK, as
long as obesity, diabetes and
tooth decay continue to be
costly public health issues it is
likely governments will take
steps to curb sugar reduction.
As changing consumer habits
lead to a fall in volumes,
regulation is likely to include
clearer guidelines and the
labelling of “free sugars”.
Further action on labelling and regulation should be expected
13. Starter-for-ten: questions to think about
For every decade there is a “public enemy number one” – from e-
numbers to horse meat. Is sugar the new tobacco, or a more transient
health “fad” ?
1.
Does your brand have a unique perspective on health & wellness? Both
consumers and the industry use this time widely, but what does it mean
for your brands and category?
5.
Where will the debate on sugar be in 5, 10 or 15 years time? Is your
brand portfolio future-proofed with products to deploy against new
opportunities for growth?
2.
Supermarkets are reacting with a new, more conscientious “choice
architecture” approach. What level of responsibility do modern brands
have in helping customers moderate their diets?
4.
Through the 1970s & 1980s manufacturers focussed on “low fat”
products. Are we beginning to see something similar with low-sugar,
natural sugar, or no added sugar ranges?
3.
14. Starter-for-ten: questions to think about
What segmentations of consumers and their attitudes and/or behaviours
towards sugar can provide new opportunities for growth? Is it flexible to
cope with rapid shifts in attitudes?
6.
What new taste profiles can we explore? How are consumer’s palettes
evolving and what opportunities might this present?
10.
In the battle between artificial and natural sweeteners, are there any
which pass both consumer taste tests and satisfy health beliefs?
7.
Does the future for sweet products lie in “permissible treats”, “the
ultimate indulgence” or a different positioning altogether?
9.
Is reducing portion sizes and cutting sugar levels sufficient, or do we need
totally new claims to reassure the most conscientious consumers?
8.
15. Food & Drinks brands are pumping
billions into R&D with a view to re-
formulating products whilst
continuing to maintain overall
sweeter taste profiles.
Renovate: smaller packs, re-formulation
This strategy is centred on
preserving the “bliss point” of
sweetness which keeps consumers
coming back. It is expensive and
vulnerable to shifting taste profiles.
Brands attempting to renovate their
portfolio will need to find
convincing claims and propositions
to assure often sceptical consumers
that they are truly healthier.
16. Why is sugar so closely linked to
love, reward and happiness? The
deeply ingrained cultural
perceptions and positioning of sugar
are powerful motivators.
Re-Position: the ultimate indulgence?
Exploring attitudes towards sugar
could provide interesting new
opportunities – from identifying
alternate needs to positioning sweet
products as an acceptable vice.
Re-positioning sweet products is no
small challenge, and to succeed in
this brands need to go beyond
current attitudes and anticipate
where consumers may be heading…
17. The boldest response to the debate
on sugar is to recognise it as an
opportunity not just a threat.
Opportunities abound for those
who dare to zig whilst others zag…
Innovate: exploring new taste profiles
Consumer taste profiles are shifting,
and for those who don’t believe re-
formulation has all the answers, it is
an exciting time to explore new
flavours to overtake sweetness.
Brands wishing to lead and evolve
the market need to form a vision
for their category, and have the
innovation strategy and pipeline to
blaze the trails and get there.
19. Insightful Customer Understanding
Market research can deliver interesting
snapshots of consumer’s lives, but our approach
is to put the brand and wider business
objectives at the heart of insight, combining
qualitative creativity with quantitative rigour.
About The Value Engineers
Purposeful Brand Philosophy
Today brands need to cross boundaries of
category, country and audience. We have been
helping clients tell more compelling stories using
purpose and philosophy, simplifying things as
much as possible but no more.
Inspirational Sustainable Change
Brands are either dealing with seismic changes
in their market, or looking to drive significant
change in their own business performance. We
work with clients to navigate change and
engineer the future of their brands.
20. A fascination with discovering unlikely yet intriguing
connections between ideas has lead Sean from a degree in
Philosophy to strategic brand consultancy The Value
Engineers.
Having worked with a number of retailers, start-ups and
blue chip brands on their brand strategy, innovation
pipeline and customer journey planning Sean has a number
of thoughts on framing the current debate on sugar as an
opportunity and not just a risk.
To find out more get in touch:
Sean.Davey@thevalueengineers.com
About The Author: Sean Davey
21. TheValue Engineers
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Beaconsfield
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United Kingdom
e: info@thevalueengineers.com
t: +44 (0)1494 680999
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TheValue Engineers
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15th Floor
NewYork
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e: infousa@thevalueengineers.com
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WE ENGINEER VALUE FOR BRANDS