Marketingproject farooq nazar 03312182271
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This document outlines Cadbury's strategic new product launch of Cadbury Lite, a sugar-free chocolate. It discusses the 4Ps of marketing - product (Cadbury Lite being a sugar-free chocolate option), price (ranging from Rs. 40 to Rs. 180 depending on weight), place (being sold at pharmacies, health stores, and retail outlets), and promotion (focusing advertisements on diabetic children and adults through health magazines, billboards, and hospitals). It also segments the target market based on demographics, behaviors, and geography and analyzes strengths, weaknesses, opportunities, and threats. The goal is to position Cadbury Lite as the first sugar-free commercial chocolate available in India.
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Kalyan chart 6366249026 India satta Matta Matka 143 jodi fix
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63662490260Kalyan chart, satta matta matka 143, satta matka jodi fix , matka boss OTC 420, Indian Satta, India matka, matka ank, spbossmatka, online satta matka game play, live satta matka results, fix fix fix satta namber, free satta matka games, Kalyan matka jodi chart, Kalyan weekly final anl matka 420L'indice de performance des ports à conteneurs de l'année 2023
Une évaluation comparable de la performance basée sur le temps d'escale des navires
L'objectif de l'ICPP est d'identifier les domaines d'amélioration qui peuvent en fin de compte bénéficier à toutes les parties concernées, des compagnies maritimes aux gouvernements nationaux en passant par les consommateurs. Il est conçu pour servir de point de référence aux principaux acteurs de l'économie mondiale, notamment les autorités et les opérateurs portuaires, les gouvernements nationaux, les organisations supranationales, les agences de développement, les divers intérêts maritimes et d'autres acteurs publics et privés du commerce, de la logistique et des services de la chaîne d'approvisionnement.
Le développement de l'ICPP repose sur le temps total passé par les porte-conteneurs dans les ports, de la manière expliquée dans les sections suivantes du rapport, et comme dans les itérations précédentes de l'ICPP. Cette quatrième itération utilise des données pour l'année civile complète 2023. Elle poursuit le changement introduit l'année dernière en n'incluant que les ports qui ont eu un minimum de 24 escales valides au cours de la période de 12 mois de l'étude. Le nombre de ports inclus dans l'ICPP 2023 est de 405.
Comme dans les éditions précédentes de l'ICPP, la production du classement fait appel à deux approches méthodologiques différentes : une approche administrative, ou technique, une méthodologie pragmatique reflétant les connaissances et le jugement des experts ; et une approche statistique, utilisant l'analyse factorielle (AF), ou plus précisément la factorisation matricielle. L'utilisation de ces deux approches vise à garantir que le classement des performances des ports à conteneurs reflète le plus fidèlement possible les performances réelles des ports, tout en étant statistiquement robuste.
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- 1. Strategic New Product Launch 5/22/2015 1Sruthi Nair Sruthi Nair Marketing Head
- 2. 4Ps of Marketing Product Cadbury Lite - it’s a Delite Sugar Free Chocolate Include chocolate in your zero size 5/22/2015 2Sruthi Nair
- 3. Price Weight Price 25gms Rs. 40 50grm Rs. 60 100grm Rs. 90 200gms Rs. 180 5/22/2015 3Sruthi Nair
- 4. Place Pharmacies Health Stores Retail Outlets 5/22/2015 4Sruthi Nair
- 5. Promotion 2 Sets of Promotional Advertisement Focusing Diabetic Children Old age members with Diabetic issues Ads involving no celebrities, but with high Emotional Content. Health Magazines Pubic Billboards and Hoardings. Advertise in Hospitals 5/22/2015 5Sruthi Nair
- 6. Segmentation Demographic Basis Age & Life Cycle • Diabetic Children of any age • Adults with Diabetic Issues • Health Conscious consumers Gender • Cadbury Lite is meant for all genders Income • It is very reasonable and affordable 5/22/2015 6Sruthi Nair
- 7. • People can give Cadbury Lite as gifts on many occasions .Gifts • To create an atmosphere of having chocolate when they wish.User Status Behavioral Basis 5/22/2015 7Sruthi Nair
- 8. Geographic Basis Phase 3: Phase 1: Major Cities • Bangalore, Calcutta, Delhi, Mumbai Phase 2: Other Metropolitan cities. • Chandigarh, Chennai, Hyderabad, Jaipur, Surat. If Phases 1 and 2 go successfully, we would go for deeper presentation into towns and rural areas. 5/22/2015 8Sruthi Nair
- 9. Targeting Concentrated FOCUS : According to the 2013 report of the American Diabetic Association, India is the worlds fastest growing Diabetic nation with every 7th person being a diabetic. APPEAL : India 1st Sugar free commercial chocolate. 5/22/2015 9Sruthi Nair
- 10. Positioning Sugar free & Calorie free Chocolate 5/22/2015 10Sruthi Nair
- 11. Consumer Behavior WHAT : Sugar free chocolate WHY: Diabetics, Growing concern for health, economic and reasonable WHO: All diabetic consumers, Health freaks HOW: Retail price WHEN: Multiple purchases based on desire WHERE: Retail outlets, Pharmacies, Health Stores 5/22/2015 11Sruthi Nair
- 12. SWOT Analysis Strengths Strong Brand Awareness Effective AD campaigns Economic and reasonable pricing Cadbury has huge command over its distribution network spanning across India. 5/22/2015 12Sruthi Nair
- 13. Weakness The pre-conceived mindset that chocolate is not good for health. Any setback of raw materials to the confectionary industry. 5/22/2015 13Sruthi Nair
- 14. Opportunity To venture into Liquor chocolates. Open Chocolate Boutiques across the country. Get into the ice cream portfolio. 5/22/2015 14Sruthi Nair
- 15. Threats Competition from other international brands like Nestle, Lindt & Sprüngli, Mars Incorporated, Ferrero SPA and Indian brands like Amul. 5/22/2015 15Sruthi Nair
- 16. 5/22/2015Sruthi Nair 16 Thank you