The document summarizes a business plan for Sofia's Cosmetics, an organic cosmetics company founded in 2012. The logo represents pink and the circular border symbolizes their packaging. Their slogan is "Affordable and Luxurious" to convey inexpensive yet high quality products. They offer a variety of eye, lip, face, and treatment products that are organic and contain no harmful chemicals. While the beauty industry is very competitive, Sofia's Cosmetics aims to provide better products at affordable prices primarily to female customers aged 16-40. They promote through their website, social media, promotions, and celebrity endorsements to increase revenue and succeed in the market.

1. BY: SAMARA AND SARA

2. Logo and Slogan
LOGO DESCRIPTION
•Logo represents the color that
symbolizes women
•Because females prefer pink
•The name Sofia comes from Sara’s
middle name
•The circular border represents the
packaging within all our merchandise
SLOGAN DESCRIPTION
• “Affordable and Luxurious”
• All our products are inexpensive than our
other competitors
• Easy for people to remember

3. Business Venture
•Our products are all organic cosmetics and beauty products
• There are variety of:
 Eye Products(eye liners, mascara, eye shadow)
 Lip Products(Lip liners, Lipsticks, Lip gloss)
 Face Products(Foundation, concealer, primers)
 Treatment products( Chapsticks, Face masks, Lotion)
•This company was founded by Sara and Samara on December 2nd, 2012

4. Product Description
•All our products are organic and natural
•It is harmless and does not contain noxious chemicals
•Our products are paraben-free
• We use ingredients such as cocoa butter, fruit oil, and iron oxides

5. Competition
•Very competitive
•Changes all the time due to consumer
trends and preference
•Beauty industry is constantly growing
•However , our products are the better
then others

6. Expenditure
Quantity Cost Price
1 $7.50 $12.99
1 $5.25 $11.99
1 $8.50 $16.99
1 $6.75 $15.99
1 $4.75 $9.99
1 $7.25 $13.99
BB Cream 1 $11.25 $20.99
1 $12 $22.99
1 $8.50 $17.99
1 $10.50 $20.99
1 $5.25 $10.99
1 $13.25 $25.99
1 $6.25 $12.99
Powder
Concealer
Blush
Face Cream
Brushes (4)
Foundation
Sofia's Cosmetics Catelogue
Products
Mascara
Eye liner
Eyeshadow Palette (4)
Lip Stick
Lip liner
Lip gloss

7. Location
• Products are sold in various retail stores also online
• Products are mainly sold in Sephora stores
• Products also sold online through our website

8. Target Market
• Primary target market:
Females from ages 16-40
• Secondary target market:
 Males from ages 18-30 , particularly runway models and celebrities
 Males who purchase cosmetics for their significant other for a special occasion

9. Why will our product succeed?
•Our products are of high quality and inexpensive
• All our products are toxic-free and are healthy for our skin
•Our products are flexible for our consumer to purchase anywhere
 found in many retail stores
Online
• The packaging of our products are appealing and attracts many consumers

10. Promotion and Advertisement
• Our website: www.sofiascosmetics.com
• We advertise through social media such as :
Sofia’s Cosmetics
@Sofiascosmetics
@Sofiascosmetics
• We have promotions throughout the year
• We introduce new collection of make up
annually
• We also have celebrity endorsement, and new
faces representing our brand
o These increase our revenue greatly

11. Thank you!
Hope you enjoyed our presentation 