This document outlines a production plan for a new men's perfume called "Rock Heaven." It discusses the target market, plans for manufacturing including financing, raw materials, and production processes. It also covers marketing strategies, transportation, advertising, and promotion of the perfume. The proposed location for the manufacturing facility is provided.

1. KEVAL GOYANI
Report: Perfume for men

2. Rock heaven
fragrance that blows your mind

3. 1. Introduction to perfume
2. Target market of our perfume
3. Location of installation
4. Production plan
4.1 finance
4.2 Raw material
4.3 Manufacturing process
4.4 Man power
4.5 Marketing strategies
4.6 transportation
4.7 advertisement
4.8 Medium of promotion
5 referance
index

4. Wearing Perfume gives
pleasure, not only because it
smells nice, but also because
Perfume creates an aura
around the wearer that
expresses something he
wishes to convey about his
personality.
Introduction

5. Target market represents a group of individuals who have
similar needs, perceptions and interests. They show inclination
towards similar brands and respond equally to market
fluctuations
Target market for rock heaven
 Geographically
 Demographically
 Psychographically

6.  Our intension is to cover 20 % to 25% of perfume market in 1
year.
Forecasting
 Estimating future demand :
In which we survey what people say
about our perfume .
 Experts openion:
In which our company obtain forecast’s
from experts including distributors , suppliers &
dealers.

7.  We decide our manufacturing location (factory) away
from residential area as it includes some chemical
process, amount etc.
 Availability of service like; gas ,amount of water
,disposal of waste and communication easily.
 Our location is placed at…
Location for Installation
Size of location is 300 meter2.
 Rent for location is 185000/month.
76-73/1, stride
industries,
karmature chokdi ,
GIDC ,
ankleshvar .

8. Producti
on plan
Finance
Manufa
cturing
Human
Resourc
e
Marketi
ng
Selling
Production plan

9. Production(35%) Marketing(25%)
Human
Resource(20%)
Resource &
Development(20%)
Finance
Finance

10.  Natural ingredients—flowers, grasses, spices,
fruit, wood, roots, resins, balsams, leaves, gums,
and animal secretions—as well as resources like
alcohol, petrochemicals, coal, and coal tars are
used in the manufacture of perfumes.
 Alcohol and sometimes water are used to dilute
ingredients in perfumes. It is the ratio of alcohol
to scent that determines whether the perfume is
"eau de toilette" (toilet water) or cologne.
Raw Materials

11. The Manufacturing
Process
 Collection
 Extraction
 Blending
 Aging

12.  Methods for Obtaining Manpower:
 Type of Machinery to be operated.
 Education.
 Interest.
 Qualities.
Man power

13. 1. Local marketing :
this marketing strategy concentrate on
getting as close and personally , relevant to
individual customer
2. Niche marketing
in this concept our aim is to understand
customers needs so well that the customers
willingly pay money
Marketing strategies

14.  to transport the perfume in our country the different ways used are
as follows
 Airways
 Roadways
 Railways
 We export our perfume in 6 foreign countries such as Singapore ,
Maleysia , U.k , U.S.A , Canada , China.
 In india we transport our product by roadways and railways in 25
states such as Mumbai , delhi , gujrat etc..
TRASPORTATION OF PERFUMARY
PRODUCT BY COMPANY

15.  our products advertisement is done by two mediums.
 Television
 Internet
Advertisement

16. Internet

17.  Sales promotion
 Personal selling
 advertising
Medium of promotion

18.  www.Wikipedia.com
 www.madehow/volume-2/perfume
 www.fragrancenet.com
Reference

19. Thank you