Take Two is a perfume and deodorant duo that provides the scent of perfume with the functionality of deodorant. It is aimed at young girls aged 14-25 and busy, image-conscious women. Market research found that the majority would buy such a product, prefer tropical scents in a glass bottle, and would pay $5-10 for deodorant or $70-100 for perfume. Take Two will be priced at $15, and marketed through television advertising featuring celebrities during comedy shows, as well as radio, magazines, and department stores, to target consumers' preferences uncovered in the primary research.

1. Take Two Perfume & Deodorant By: Joanna Tsaprounis & April Brady

2. What Is Take Two? Take Two is a duo of perfume & deodorant, which provides the same effect of deodorant with an added perfume fragrance

3. Market Segmentation The market for perfume & deodorant is multiply segmented Take Two is aimed at young girls between the ages for 14-25 Busy women who are image & body conscious

4. Survey Results The majority use deodorant once daily

5. The majority of people said they use perfume sometimes

6. Our product could be successful as majority said they would buy it

7. The majority of people liked tropical scented perfume

8. The majority of people said that would like their perfume in a glass bottle

9. The majority of people buy their deodorant from the supermarket

10. The majority of people buy their perfume in department stores

11. Majority of people would pay 5 to 10 dollars on deodorant

12. The majority of people would pay 70 to 100 dollars on perfume

13. The majority of people like fantasy advertising

14. The majority of people watch comedy on T.V

15. Marketing Mix Product: Is a perfume deodorant duo scented tropical in glass bottle Place: It would be sold at supermarkets & department stores Promotion: It would be fantasy advertising promoted on T.V during most comedies Price: It will be priced at $15

16. Strategies Used Primary resources were used to gather information Why? Straight from the consumer Proper information Easier to promote product

17. Promotion Strategies Advertising on: T.V ,Radio & Magazines Selling in priceline & some department stores Fantasy Advertising with a famous celebrity

18. Marketing Mix The promotion strategy fits in with Product: The product would be successfully sold as noted in survey results Place: The place fits in because priceline is the best place to sell Price: Price fits because it is a suitable price for what it is & where it’s sold

19. Take Two Perfume & Deodorant Thank You