Marketing Presentation of Team Tom-Car Vikings participating 5th consecutive times in SAE BAJA India. This year we are promoting and branding all sponsors and making this project beneficial to the team for the further manufacturing of ATV (All-Terrain Vehicle)

2.  ABOUT COLLEGE
Indus Institute of Technology & Engineering was established in the year 2006 by
Electrotherm (India) Ltd - India's largest manufacturer of induction melting
furnaces. This institute is managed by the Bhandari Charitable Trust founded and
managed by eminent academicians.
Indus Institute of Technology & Engineering is approved by AICTE, New Delhi and
affiliated to Gujarat University, and Gujarat Technological University,
Ahmedabad.
Besides academic excellence, the Institute is known for its outstanding
performance in extra-curricular activities.

3. The BAJA SAE Series® is an event for the undergraduate engineering students,
organized globally by the Society of Automotive Engineers International.
The Event takes place in SIX different countries – USA, Mexico, South Africa, Korea,
Brazil and India
We Take Part In BAJA SAE INDIA
AIM :The Goal in Baja SAE racing is to DESIGN, BUILD and RACE OFF- ROAD vehicles
that can withstand the harshest elements of rough terrain. The vehicles used in
Baja SAE racing are often similar in appearance to dune buggies.

4. 260 Institutes and Universities participated in
the BAJA India 2013 which included
5000 Students ! Big Industries,
Investors & Professionals take part in
BAJA at Natrip Test site,Indore(M.P.)

5. OFF SITE
• Virtual Round
• Technical Inspection
ON SITE
• Technical Inspection
• Static Event
• Dynamic Events
• Endurance

7. TOM-CAR VIKINGS was born in 2009, in the premises of IITE by a group of
AUTOMOBILE and MECHANICAL undergraduates, who like many others in the
country for the first time were taking up a challenge to build an ATV for the event.
Since then, we have come a long way, having made continuous and consistent
appearances at the annual BAJA SAE INDIA event, gaining valuable Experience
And Knowledge.
And now we are ready to make the next step of our 4 years of achievements
THE TOM-CAR VIKINGS AUTOMOTIVE GROUP

8. TV 1
VALKYRIE
TV 2
ROBUSTO

9. Participated in last 4 editions of BAJA SAE INDIA constantly !
Always cleared the “VIRTUAL BAJA” which is the first test for the selection of an
ATV design.
• 28th in 2011 edition all over INDIA, Rank 3 in GUJARAT, Rank 1 in Rally in State.
• 26th in 2012 edition all over INDIA, Rank 1 in GUJARAT
• 12th in 2013 edition all over INDIA, Rank 1 in GUJARAT
OUR STATS ARE CONSTANTLY GETTING BOOST
NATIONALY & IN STATE

10. • Make a Robust, Safe and Best ATV according to the Rulebook of BAJA SAE INDIA.
• Innovate new Techniques for better performance, Ergonomics & Durability of ATV.
• Cost Effective.
• To maximize use of software in design and analysis phase
• PTC Creo 2.0
• ANSYS
• Car Sim
• Proteus
MAIN GOAL - TO WIN THE COMPETITION

11. Value X 10000
TOTAL- 4,25,000 INR
10
9
8
7
6
5
10
4
3
6
5
5
4
3.5
2
1
1
2
4
1
1
0

12. Sponsorship Categories Are :BRONZE
a.
b.
c.
d.
PLATINUM ( Title Sponsor )
GOLD
SILVER
BRONZE
Location Of Logo On ATV
Location Of Logo On TEAM’s APPAREL
SILVER
GOLD

13. • PLATINUM SPONSORSHIP : COMPLETE COST OF THE VEHICLE (approx
4.25 Lacs)
•
•
•
•
•
•
•
Company’s Logo On the MOST PROMINENT location on ATV.
COLOUR of the ATV will be of the Company’s Choice.
BIG logos of the Company on the TEAM APPAREL.
LOGO on the Driver’s Suit as well as on Driver’s Helmet.
Display of LOGO at the Team’s PIT.
MEDIA exposure at the LOCAL as well as at NATIONAL level.
Company’s Logo will be placed along with the Team’s logo on the OFFICIAL
DOCUMENT of the TEAM.
BACK

14. • GOLD SPONSORSHIP : Rs. 2,00,000
• Company’s Logo On the MOST PROMINENT location on ATV.
• Logo of the company on the TEAM APPAREL.
• LOGO on the Driver’s Suit as well as on Driver’s Helmet.
• Display of LOGO at the Team’s PIT.
• MEDIA exposure at the LOCAL as well as at NATIONAL level.
• Company’s Logo will be placed along with the Team’s logo on the
OFFICIAL DOCUMENT of the TEAM.
BACK

15. • SILVER SPONSORSHIP : Rs. 1,00,000
• Company’s Logo On the MOST PROMINENT location on ATV.
• Logos of the company on the TEAM APPAREL.
• LOGO on the Driver’s Suit.
• Display of LOGO at the Team’s PIT.
• MEDIA exposure at the LOCAL as well as at NATIONAL level.
• Company’s Logo will be placed along with the Team’s logo on the
OFFICIAL DOCUMENT of the TEAM.
BACK

16. • BRONZE SPONSORSHIP : Rs. 25,000
• Company’s Logo On the MOST PROMINENT location on ATV.
• LOGO on the Driver’s Suit.
• Display of LOGO at the Team’s PIT.
• MEDIA exposure at the LOCAL as well as at NATIONAL level.
• Company’s Logo will be placed along with the Team’s logo on the
OFFICIAL DOCUMENT of the TEAM.
BACK

17. BACK

18. BACK

19. PLATINUM
SILVER
BRONZE
LOGO ON ATV
✔
GOLD
NAME OF THE ATV
✔
✖
✖
✖
✔
✖
✖
✖
✔
✔
✔
✖
✔
✔
✔
✔
✔
✔
✖
✖
LOGO AT TEAM PIT
✔
✔
✔
✔
MEDIA EXPOSURE
✔
✔
✔
✔
✔
✔
✔
✔
ENTIRE COST OF THE
VEHICLE
Rs. 2,00,000
Rs. 1,00,000
Rs. 25,000
COLOUR OF ATV OF YOUR
CHOICE
LOGO ON TEAM”S
APPAREL
LOGO ON DRIVER’S SUIT
LOGO ON DRIVER’S
HELMET
COMPANY’S NAME ON
OFFICIAL DOCUMENT
AMOUNT
✔
✔
✔

20. • Be Present at Local, Provincial & National Level.
• Be Recognized by Industries, Community & Universities.
• The Event gets Large Coverage in MEDIA, on National Channels like CNBC, UTV,
LIVE COVERAGE IN DD National Sports .
• Coverage in Local as well as National Newspapers and Magazines.
• Identification among the Budding Engineers.
• Business Promotions.

21. • National level exposure of the Company !
• Exposures in AUTOEXPOS like Auto mall, etc.
• Exposures in Institutes and
Technical Festivals.
• Publicity in Media and Magazines

23. AUTO INDIA
OVER DRIVE
OVER DRIVE

24. Faculty for EVENT – Prof. Jigar Doshi ( +917698886867 )
Prof. Ruchir Amrivala ( +917874684310 )
TEAM CAPTAIN - Himeel Shah ( +918866818892 )
Team email id - tomcarvikings@gmail.com