Power Sport Services (PSS) produces seven major motorcycle and ATV shows across Canada each year. As a wholly-owned subsidiary of industry councils, PSS focuses on innovating the consumer experience at the shows. The shows attract over 150,000 attendees annually, most of whom are male riders looking to purchase new vehicles or accessories. PSS offers partnership opportunities for manufacturers to gain national exposure and access attendees through promotions, booths, and other activations at the shows.

2. ABOUT US
Power Sport Services™ (PSS) is the operating name of the incorporated for profit
company 8061246 Canada Inc., a wholly-owned subsidiary of the Motorcycle &
Moped Industry Council (MMIC) and the Canadian Off-Highway Vehicle
Distributors Council (COHV).
Power Sport Services™ focuses on innovation and leading edge management of
the motorcycle, ATV and power sport vehicle shows. PSS, through its
relationships with the manufacturers, suppliers, dealers and retailers is committed
to serving the riding community and industry.
Power Sport Services™ is the owner of The Motorcycle Shows, seven premiere
motorcycle and ATV shows held in cities across Canada. The MMIC & COHV
began producing shows in 1985. The manufacturers continue to attend, endorse
and support the PSS Motorcycle Shows.

3. MANUFACTURER SUPPORTED
Power Sport Services produces the largest manufacturer
supported shows in the country.

4. ✪✪
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NATIONAL EXPOSURE
Jan. 5-7, 2018
Jan. 12-14, 2018
Jan. 19-21, 2018
Feb. 16-18, 2018
Feb. 23-25, 2018
Feb. 9-11, 2018
Feb. 2-4, 2018

5. OUR AUDIENCE
2017
Calgary 25,327
Edmonton 25,307
Vancouver 31,127
Quebec City 18,591
Moncton 7,568
Toronto 29,875
Montreal 35,809
Attendance by Show:

6. OUR AUDIENCE
Male 63% Female 37%
Average Age 34 Household Income $98,000.00
Avid Riders 49% Occasional Riders 20%
Taking It Up15% Have a License 87%
Made a purchase at the show 48%
Made a purchase from an exhibitor after the show 72%
Returned to show the following year 87%
Who comes to the shows:

7. SOCIAL REACH
25,650
Fans
25,332,162
Impressions
49,873
Engagement
65,874
Clicks
Paid Social: 12,543,354 impressions
Programmatic: 16,041,924 impressions
Social Conversation: 7,469,937 Impressions
6695
Likes
964
Followers
260,897
Impressions
4,443
Engagement

8. ABOUT THE INDUSTRY
708,700
licensed riders
Over $162,000,000
spent on accessories
Over 900,000
ATV’s & SxS
in operation
Over $1.5 billion spent
on new Motorcycles,
ATV’s & SxS in 2016
Over 800,000
Motorcycles
registered in 2016
Statistics

9. VIDEOS
Start ‘Em Young!
The Year’s Newest
Models Under One
Roof!
Action and Interaction
for the Entire Family!
Custom Moto
Culture at its Best!
Not Just a
Man’s World!

10. PARTNERSHIP OPPORTUNITIES
Assets and benefits available to Show Partners (but not limited to) are:
• Premium booth space
• Inclusion in available media
• Feature area naming rights
• Vendor or retail pass through rights
• Onsite signage
• Event tickets for management, clients or contesting
• Use of show marks and likeness
• Sponsor exclusivity (if available)
• PA announcements
• Entry or exit sampling
National and Regional packages available

11. EXPOSURE
ADVERTISING & OUTREACH
The Shows are actively promoted through targeted campaigns in
mainstream, community and industry media including:
print, radio, TV, online and social media channels. Overall media
spend of more than $750,000.

12. NEXT STEPS
The Motorcycle Shows provide the opportunity to create customized
programs that speak directly to our partners’ objectives. We would be
happy to discuss potential programs and create a unique opportunity
for your company at 2018 shows!
We thank you in advance for considering a
Partnership opportunity with The Motorcycle Shows.
Contact us:
Neil Fardy 905-752-1158
neil@powersportservices.ca
Show Manager, Toronto and Moncton
www.themotorcycleshows.com
Ray Sriubiskis 416-491-4449
ray@powersportservices.ca
General Manager of Shows
Bianca Kennedy 514-375-1974
bkennedy@powersportservices.ca
Show Manager, Montreal and Quebec City
Laurie Paetz 403-457-1080
lpaetz@powersportservices.ca
Show Manager, Vancouver, Edmonton, Calgary