Perfect Market CEO Julie Schoenfeld simplifies Terry Kawaja's LUMAscape and explains the impact of this perspective on Google, Facebook and other leading adtech companies.
Peter Gentsch - Welcome to the real business: Management, Utilization and Int...SMICS
Depending on their maturity level and the desired social media impact, companieshave to manage digital media professionally in order to unleash their socialvalue. That implies the integration of social media into business processes andinfrastructures. Social media intelligence and social media governance become keydrivers for digital excellence and leadership. This process can be supported by theSocial Media Excellence Model that provides measurements and metrics as well asindustry benchmarks.
To Understand the Eco-System in Digital Media Marketing.Saurabh Giratkar
Title of the Dissertation Report is “To Understand the ecosystem of digital media marketing” and Objectives of the Dissertation are to understand the change in consumer buying behavior in digital era. Methodology used for achieving these objectives is a exploratory research. For achieving the objective, I have done one research using an online questionnaire. The title for the research is “Understand the consumer buying behaviour of Indian in digital era”.
Main findings of this Dissertation are given here. Indian customers are highly information seekers. They collect more information about a product before buying it. Internet penetration in India is key player for this phenomenon. Most of Indians are getting stimulus through advertisements, but they are not reaching to end phase of customers purchase journey, mainly in high involvement purchases. Brands are getting more touch point to reach their target group in this digital era. More details about findings are given this report.
The successful completion of this Dissertation indicates that the future of marketing is in the hands of digital. I conclude my research by quoting again that “Brands can’t sustain without digital presence”
Advertising in business is a form of marketing communication used to encourage, persuade, or manipulate an audience to take or continue to take some action. Most commonly, the desired result is to drive consumer behaviour with respect to a commercial offering. Advertising is defined by Richard F. Taflinger as “Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media."
Ad Ready Webinar Making Sense Of The Display MarketJonah-Kai Hancock
Display advertising can be a daunting space, even for advanced online marketers. Display is well into its second decade of existence and has evolved extensively during that time. During this evolution it has become more effective and accessible—but it’s also gotten more complex. This webinar is a straightforward guide to what’s happening in the display advertising industry and what it means to marketers like you.
Peter Gentsch - Welcome to the real business: Management, Utilization and Int...SMICS
Depending on their maturity level and the desired social media impact, companieshave to manage digital media professionally in order to unleash their socialvalue. That implies the integration of social media into business processes andinfrastructures. Social media intelligence and social media governance become keydrivers for digital excellence and leadership. This process can be supported by theSocial Media Excellence Model that provides measurements and metrics as well asindustry benchmarks.
To Understand the Eco-System in Digital Media Marketing.Saurabh Giratkar
Title of the Dissertation Report is “To Understand the ecosystem of digital media marketing” and Objectives of the Dissertation are to understand the change in consumer buying behavior in digital era. Methodology used for achieving these objectives is a exploratory research. For achieving the objective, I have done one research using an online questionnaire. The title for the research is “Understand the consumer buying behaviour of Indian in digital era”.
Main findings of this Dissertation are given here. Indian customers are highly information seekers. They collect more information about a product before buying it. Internet penetration in India is key player for this phenomenon. Most of Indians are getting stimulus through advertisements, but they are not reaching to end phase of customers purchase journey, mainly in high involvement purchases. Brands are getting more touch point to reach their target group in this digital era. More details about findings are given this report.
The successful completion of this Dissertation indicates that the future of marketing is in the hands of digital. I conclude my research by quoting again that “Brands can’t sustain without digital presence”
Advertising in business is a form of marketing communication used to encourage, persuade, or manipulate an audience to take or continue to take some action. Most commonly, the desired result is to drive consumer behaviour with respect to a commercial offering. Advertising is defined by Richard F. Taflinger as “Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media."
Ad Ready Webinar Making Sense Of The Display MarketJonah-Kai Hancock
Display advertising can be a daunting space, even for advanced online marketers. Display is well into its second decade of existence and has evolved extensively during that time. During this evolution it has become more effective and accessible—but it’s also gotten more complex. This webinar is a straightforward guide to what’s happening in the display advertising industry and what it means to marketers like you.
Display advertising can be a daunting space, even for advanced online marketers. Display is well into its second decade of existence and has evolved extensively during that time. During this evolution it has become more effective and accessible—but it’s also gotten more complex. This webinar is a straightforward guide to what’s happening in the display advertising industry and what it means to marketers like you.
Crystal Hues Limited (CHL) is a leading advertising company/agency in India providing best advertising designing and translation services. We are amongst the top advertising and translation agencies/Companies in Delhi, Bangalore, Chennai, India
From Top Down to Bottoms Up - The New Digital Media Approach @themediakitchenThe Media Kitchen
A presentation given to The Media Kitchen about the future of digital media buying and targeting. This presentation was given in August 2011 to the New York and Atlanta offices of TMK.
www.mediakitchen.tv // @themediakitchen
** Animation in place to reduce word content per slide not available in slideshare
***This is a fictional presentation for an NYU-SCPS Public Relations Assignment
We use it in Car
We use it in bus
Its entertaining
Its refreshing too
If it bores us we change it in seconds
So my dear friends what am i talking about
RADIO?
....Radio Mirchi 98.3 FM
Being customer-centric is considered critical for near and long-term business success in many markets. How, though, can we best understand customer needs and preferences? How are we defining 'customer' and what perspectives do we look at? This slide ware is intended to support the discussion and help organizations become customer-centric.
Marketing for Social Media Promotions: PART ONE, Planning Tips and Best Pract...Strutta
This Marketing for Social Media Promotions Guide is broken out into three sections to cater to the various stages of a promotional campaign.
If you’re in the planning stages of your promotion, PART ONE, Planning Tips and Best Practices Guide, is for you.
If your promotion is already underway or starting soon, check out PART TWO, Promoting and Managing Your Campaign, for tips on how to promote and manage your campaign. (Coming Soon)
If your promotion is ending soon or has recently ended, see PART THREE, Life After Your Campaign Guide, where we go over steps for an effective follow-up. (Coming Soon)
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Display advertising can be a daunting space, even for advanced online marketers. Display is well into its second decade of existence and has evolved extensively during that time. During this evolution it has become more effective and accessible—but it’s also gotten more complex. This webinar is a straightforward guide to what’s happening in the display advertising industry and what it means to marketers like you.
Crystal Hues Limited (CHL) is a leading advertising company/agency in India providing best advertising designing and translation services. We are amongst the top advertising and translation agencies/Companies in Delhi, Bangalore, Chennai, India
From Top Down to Bottoms Up - The New Digital Media Approach @themediakitchenThe Media Kitchen
A presentation given to The Media Kitchen about the future of digital media buying and targeting. This presentation was given in August 2011 to the New York and Atlanta offices of TMK.
www.mediakitchen.tv // @themediakitchen
** Animation in place to reduce word content per slide not available in slideshare
***This is a fictional presentation for an NYU-SCPS Public Relations Assignment
We use it in Car
We use it in bus
Its entertaining
Its refreshing too
If it bores us we change it in seconds
So my dear friends what am i talking about
RADIO?
....Radio Mirchi 98.3 FM
Being customer-centric is considered critical for near and long-term business success in many markets. How, though, can we best understand customer needs and preferences? How are we defining 'customer' and what perspectives do we look at? This slide ware is intended to support the discussion and help organizations become customer-centric.
Marketing for Social Media Promotions: PART ONE, Planning Tips and Best Pract...Strutta
This Marketing for Social Media Promotions Guide is broken out into three sections to cater to the various stages of a promotional campaign.
If you’re in the planning stages of your promotion, PART ONE, Planning Tips and Best Practices Guide, is for you.
If your promotion is already underway or starting soon, check out PART TWO, Promoting and Managing Your Campaign, for tips on how to promote and manage your campaign. (Coming Soon)
If your promotion is ending soon or has recently ended, see PART THREE, Life After Your Campaign Guide, where we go over steps for an effective follow-up. (Coming Soon)
Similar to Simplifying the Display Ad LUMAscape (20)
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Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
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Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
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At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
3. Can Really Be Simplified Into 6 Functions
Establish
Campaign
Goals
Plan and
Develop P
M Creative C
U
A Place and O
Optimize B
R N
Buy L
K S
and I
E Sell U
S
T Implement
M
and H
E Optimize E
E
R R
Package R
and Price
Develop
Audience
Advertiser / Demand Side Publisher / Supply Side
3
4. And Vendors Exist At Each Step
Establish Plan Media Place Buy Implement Package Package
Develop
Campaign and Develop and and and and Audience
Audience
Goals Creative Optimize Sell Optimize Price
Categories: Categories: Categories: Categories: Categories: Categories: Categories: P
M • Agencies • Measurement & • Creative • Direct Sales • Ad Servers • DMPs • Publisher Tools/ C
• Marketers Analytics Optimization • Exchanges • Ad Ops • Data Suppliers CMS U
A • Media Planning • Retargeting/BT • Ad Networks • Media Mgmt • SSPs • Sharing Tools
O
Tools • DSPs • Analytics • Search Engines
B
R • Social Networks
N
L
K Examples: Examples: Examples: Examples: Examples: Examples: Examples:
S
• Omnicom • Nielsen • Teracent • AdWords • Dart • AdSense • Google
I
E • WPP • Comscore • Tumri • DoubleClick • 24/7 • Yahoo • Yahoo
U
• Efficient Frontier • Atlas DMT, DFA • Adroit • Invite • OpenX • Microsoft • Facebook
S
T • Invite Media
• Covario
• X+1
• Twelvefold Media
• Dapper
• Dotomi
• Admeld
• OpenX
• Operative
• Solbright
• Peer39
• Admeld
• Outbrain
• Mochilla M
• Adchemy • Agency trading • Fetchback • Appnexus • Omniture • Rubicon • AddThis H
E desks • Twelvefold Media • Google • BlueKai • Gigya E
• Doubleclick Ad Analytics • Audience • Sharepoint E
R Planner • Perfect Market Science • Perfect Market R
• Perfect Market
R
Publisher / Supply Side
4
5. Each Step Reduces $$ To Publishers
Establish Plan Media Place Buy Implement Package Package
Develop
Campaign and Develop and and and and Audience
Audience
Goals Creative Optimize Sell Optimize Price
Categories: Categories: Categories: Categories: Categories: Categories: Categories: P
M • Agencies • Measurement & • Creative • Direct Sales • Ad Servers • DMPs • Publisher Tools/ C
• Marketers Analytics Optimization • Exchanges • Ad Ops • Data Suppliers CMS U
A • Media Planning • Retargeting/BT • Ad Networks • Media Mgmt • SSPs • Sharing Tools
O
Tools • DSPs • Analytics • Search Engines
B
R • Social Networks
N
L
K S
I
E U
S
T M
$ $ $ $ H
E E
E
R R
$$$ Becomes
$$ R
5
6. The Solution is to Integrate
Establish Plan Media Place Buy Implement Package Package
Develop
Campaign and Develop and and and and Audience
Audience
Goals Creative Optimize Sell Optimize Price
Categories: Categories: Categories: Categories: Categories: Categories: Categories: P
M • Agencies • Measurement & • Creative • Direct Sales • Ad Servers • DMPs • Publisher Tools/ C
• Marketers Analytics Optimization • Exchanges • Ad Ops • Data Suppliers CMS U
A • Media Planning • Retargeting/BT • Ad Networks • Media Mgmt • SSPs • Sharing Tools
O
Tools • DSPs • Analytics • Search Engines
B
R • Social Networks
N
L
K S
I
E U
S
T M
H
E E
E
R R
R
Solution: Integration.
Automate buying/selling process and cut out middle men.
6
7. Google Has Integrated All Steps
Establish Plan Media Place Buy Implement Package Package
Develop
Campaign and Develop and and and and Audience
Audience
Goals Creative Optimize Sell Optimize Price
Categories: Categories: Categories: Categories: Categories: Categories: Categories: P
M • Agencies • Measurement & • Creative • Direct Sales • Ad Servers • DMPs • Publisher Tools/ C
• Marketers Analytics Optimization • Exchanges • Ad Ops • Data Suppliers CMS U
A • Media Planning • Retargeting/BT • Ad Networks • Media Mgmt • SSPs • Sharing Tools
O
Tools • DSPs • Analytics • Search Engines
B
R • Social Networks
N
L
K S
I
E U
S
T M
H
E E
• Invite Media • teracent • DoubleClick Ad • AdWords • AdSense • Dart • Google Search E
R Planner • DoubleClick • Admeld • Google Analytics • Google R
• Ad Words Ad
Planner
• Admob News R
Who will mount credible competition?
7
8. Established Players Building Towards Integration
Establish Plan Media Place Buy Implement Package Package
Develop
Campaign and Develop and and and and Audience
Audience
Goals Creative Optimize Sell Optimize Price
Categories: Categories: Categories: Categories: Categories: Categories: Categories: P
M • Agencies • Measurement & • Creative • Direct Sales • Ad Servers • DMPs • Publisher Tools/ C
• Marketers Analytics Optimization • Exchanges • Ad Ops • Data Suppliers CMS U
A • Media Planning • Retargeting/BT • Ad Networks • Media Mgmt • SSPs • Sharing Tools
O
Tools • DSPs • Analytics • Search Engines
B
R • Social Networks
N
L
K S
I
E • ??? • dapper • Interclick • Right Media • 5:1 • In House • Homepage U
• Interclick • Yahoo O&O S
T M
H
E E
E
R • aQuantive • Global Creative • Atlas • AdCenter • pubCenter • Atlas • Bing R
Solutions • Greenfield • AdECN • Powerset • Rapt • MSN R
• ??? • ??? • ??? • ??? • Quigo • pictela • AOL properties
• Tacoda • AdTech
• Touch Clarity
8
9. And New Players Present Potential
Establish Plan Media Place Buy Implement Package Package
Develop
Campaign and Develop and and and and Audience
Audience
Goals Creative Optimize Sell Optimize Price
Categories: Categories: Categories: Categories: Categories: Categories: Categories: P
M • Agencies • Measurement & • Creative • Direct Sales • Ad Servers • DMPs • Publisher Tools/ C
• Marketers Analytics Optimization • Exchanges • Ad Ops • Data Suppliers CMS U
A • Media Planning • Retargeting/BT • Ad Networks • Media Mgmt • SSPs • Sharing Tools
O
Tools • DSPs • Analytics • Search Engines
B
R • Social Networks
N
L
K S
I
E U
S
T M
Future Established H
E Players E
E
R R
R
Contenders
9
10. About Perfect Market
q Perfect Market helps Publishers develop audiences, package and price, and implement
and optimize ads.
q Reach:
Publisher Uniques
Yahoo 96M
HuffingtonPost 53M
Perfect Market 40-50M
AOL 41M
CNN.com 23M
NYTimes.com 18M
Quantcast Estimates (except for PM)
q $28.1M raised from Comcast, Tribune, Idealab, Trinity Ventures and Rustic Canyon
o 50 person team – strong in publishing, online marketing, software development and
contextual matching technology
10
11. Thank You
Julie Schoenfeld
julie@perfectmarket.com
@schoenfeldj
For More Information:
PerfectMarket.com
Facebook.com/PerfectMarket
Twitter.com/PerfectMarket
Gplus.to/PerfectMarket