2. CONTENT
FROM INITIAL LEVEL TO GROWTH
RATE OF POPULARITY
BUSINESS STRATEGIES AND BENEFITS
CHALLENGES AND SOLUTIONS
LOSS AND PROFIT
ROLE OF BUSINESS COMMUNICATION
IMPORTANCE OF BUSINESS
COMMUNICATION FOR AN ORGANISATION
3. FROM
INITIAL
LEVEL TO
GROWTH
• Zomato is an Indian food delivery startup
restaurant aggregator.
• It primarily provides concrete information,
menus, and user reviews of the restaurants.
• Along with this, Zomato also has food delivery
options from partnered restaurants in the selected
cities.
• The founders of Zomato are Deepinder Goyal
and Pankaj Chaddah. Both are IIT graduates
and were working with Bain & Co in New Delhi
before they came together to launch Zomato.
4.
5. RATE OF
POPULARITY
• The popularity of zomato is unthinkable
• When it comes to app popularity, we noticed
that pre-covid lockdowns, Zomato dominated
the market with over 70% of users in the
online food delivery market.
6. BUSINESS
STRATEGIES
AND
BENEFITS
• Customer-centricity and relevance in content
• Notifications for every mood
• Emails that grab attention
• Relatable social media memes
• Advertising everywhere: from billboards to display ads
• Zomato’s approach is to reach their target audience
using multiple channels, by creating content that is
focused on the audience and optimized for each
channel.
7. CHALLENGES
AND
SOLUTIONS
• Operational challenges: Zomato has faced operational
challenges such as delivery delays, order cancellations,
and food quality issues
• Competition: Zomato operates in a highly competitive
market with many players, including Swiggy and Uber
Eats.
• Safety concerns: During the COVID-19 pandemic,
Zomato faced safety concerns related to food delivery.
• Continuous innovation: Zomato has been innovative in
its approach to solving problems.
• Strong customer support: Zomato has a robust customer
support system in place. They have a dedicated customer
support team that helps customers with any issues they
may face while ordering food.
• Partnership and collaborations: Zomato has partnered
with several restaurants, cafes, and other food outlets to
offer a wide range of options to its customers.
8. LOSS AND
PROFIT
• In the first quarter of the financial year 2022, which ended on
June 30, 2021, Zomato reported a loss of INR 356 crore
(approximately USD 48 million). However, this was an
improvement from the same period in the previous year, when
Zomato had a loss of INR 617 crore (approximately USD 83
million).
• In July 2021, Zomato went public with an initial public offering
(IPO) and its stock debuted on Indian stock exchanges on July
23, 2021. The IPO was a huge success, with the stock price
more than doubling on the first day of trading. As of February
18, 2023, Zomato's stock is trading at around INR 140
(approximately USD 1.86) per share.
• It's worth noting that Zomato is still a relatively young
company and is investing heavily in growth and expansion.
As a result, it may continue to report losses in the short term,
even as it continues to grow its user base and revenue.
9. ROLE OF
BUSINESS
COMMUNICA
-TION
• Business communication plays a critical role in Zomato, a
food delivery and restaurant discovery platform. Some of
the key roles of business communication in Zomato are:
• Communicating with customers: Zomato's success is
heavily dependent on the satisfaction of its customers.
Effective communication with customers is crucial for
providing them with a seamless experience.
• Internal communication: Zomato has a large workforce
that includes employees working in different departments
and locations. Effective internal communication helps to
ensure that all employees are aligned with the company's
vision, mission, and goals.
• Partner communication: Zomato partners with thousands
of restaurants and delivery partners to provide its services.
• Crisis management: Zomato has a crisis management
plan in place that includes communication protocols to
ensure that all stakeholders are kept informed in case of
any emergency or critical situation.
10. IMPORTANCE
OF
BUSINESS
COMMUNICA
-TION FOR
AN
ORGANISATI
-ON
• Effective communication is key to :-
• Customer Satisfaction
• Collaboration
• Marketing
• Business Development
• Crisis Management
• In conclusion, business communication is essential
for Zomato's success. It helps to ensure customer
satisfaction, team collaboration, effective marketing,
business development, and crisis management.
Without effective communication, Zomato would
struggle to achieve its goals and maintain its
competitive edge in the market.
