This marketing plan proposes launching a premium version of Snapchat called Snapchat Pro. It would address some common complaints with Snapchat like the inability to save images or have group chats. Snapchat Pro would allow saving images and group chats. Key competitors identified are Wickr, Slingshot, and Instagram Stories. The plan outlines targeting loyal Snapchat users and those demanding group chat. It then provides 14 specific marketing strategies to promote Snapchat Pro, such as getting influencers to promote it, optimizing the app store listing, and constantly rolling out new updates.