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ShopnScan- Marketing plan
The 'shopnscan' app aims to eliminate long queues at retail billing counters by allowing users to scan product barcodes for instant checkout and payment. Targeting tech-savvy customers in the growing Indian retail market, the app plans to launch in November 2016 and achieve over 100,000 users in its first fiscal year. Key features include both free and premium memberships, with a strategy focusing on user-friendly experiences and partnerships with various retail stores.
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ShopnScan- Marketing plan
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- 5. Problem Recognition (1/2) Largequeues at the billing counters in all the retail stores wastes a lot of time and energy of the customers.
- 6. What is “ShopnScan”? (2/2) “ShopnScan” is an application that lets you avoid the long queues. The app scans the barcode of the product that customer wish to buy and provide instant checkout with linked payment methods. Enables the user a good shopping experience without loosing the time at billing counters.
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- 8. Overview of theMarket (1/2) Indian retail industry accounts for 10 percent of the countries Gross Domestic Product (GDP). The household expenditure rate is growing at a faster rate than developed countries indicating the higher growth potential rate for the retail industry. The Indian retail market is expected to be US$600 billion.
- 9. Working professionals Tech-savvy peopleBabyboomers Shopaholics (2/2)
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- 11. November 2016 App launch January 2017 5,000+ users April201710,000+ users July 2017 50,000+ users 1st fiscal year 100,000+ users 2nd fiscal year 200,000+ users Number of Users (1/2)
- 12. Conversion Rate (2/2) At least10 percent 10,000+ premium members at the end of 1st fiscal year.
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- 15. Customers need Quick shopping Lesstime & energy waste at billing counters Cashless shopping
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- 17. Stop&Shop is achain of supermarkets. It launched its Scan it! App which is the only competing android app in this space with over 400,000 installs on Google Play Store.
- 18. Points of Parity Turn your mobile device into a bar-code scanner and avoid larger queues at the billing counters. Faster checkouts and payment gateway.
- 19. Points of Difference “Stop&Shop Scan it!” can be used only in stop & shop retail stores whereas “ShopnScan” will have a collaboration with different retail stores. More user friendly.
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- 21. Product (1/5) Free features 5 transactions in a month through this app. Easy payment options. Tutorial regarding ‘how to use the app.’ Customer support.
- 22. Product Premium features Unlimitedtransactions. Notification when a retail store is added to the app. Discount on limited products with collaboration with the retailers. Adding your own retail stores to the app.
- 23. Brand (2/5) We willposition our app in the minds of the consumers as “pleasant shopping experience.” “When you have ShopnScan,you will never have to wait in the long queues.” The tagline of the brand can be “Skip the Line.”
- 24. Pricing (3/5) The pricingfor premium membership:- Package 1- Monthly basis : $6.99 Package 2- Quarterly basis : $15.99 Package 3- Yearly basis : $59.99
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- 28. Organization Structure (1/2) CEO Director Services Director Engineering Director Sales Contentand consulting team Design and technical team Marketing team
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- 30. Phase 1 App testingand official launch Phase 2 Pitching to the clients,building networks, collaborating with the stakeholders Phase 3 Customer feedbacks Phase 4 Maintain financial levels of performance and records Phase 5 Strategic management
- 32. Created by ShashankSrivastava, IET Lucknow , during a marketing internship under the guidance of Prof. Sameer Mathur,IIM Lucknow.