One Stop Grocery: A mobile app, for all your grocery needs.

1. ONE STOP GROCERY
Your Solution to hassle
free grocery shopping
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2. EXECUTIVE SUMMARY
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3. With increasing pressure at
corporate jobs and reduced time to
go grocery shopping, One Stop
Grocery brings all your needs at
your doorstep.
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4. GOAL
The company’s goal is to provide
hassle free, online shopping of
all day-to-day commodities, to
all households, any time of the
day
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5. SITUATION ANALYSIS
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6. Company Overview
• New startup
• Collaboration with selected,
trustworthy, local grocers all over the
city.
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7. Market Overview
• Huge boom in online selling and
buying
• People prefer staying at home and
shopping
• More time online, less at markets
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8. Say “Bye” to long queues
• Standing in billing counter queues is
a thing of the past
• No need to carry club cards
• Online coupons
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9. GOAL
• The Company plans a turnover of
Rs. 200 Crore by the end of
financial year 2016-2017
• Quality comes first
• Trust among customers
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10. STRATEGY
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11. Grocery Shopping and India
• India identifies with a diverse range
of family sizes
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12. Single Membered Families
• Working professionals
• Students
• Single men/women
• Older people
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13. 2 Membered Households
• Couples
• Young students/flat mates
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14. Nuclear Families
• India has seen a rise in nuclear
families
• 3-4 membered families are now very
common to observe
• Increased urbanization
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15. Joint Families
• Decline in recent times
• Ranging from 6 to multiple
members per family
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16. Hotels and Restaurants
• All big and small hotels and
restaurants need grocery
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17. Temples and NGOs
• Temples offer food to the poor and
also for devotion purposes
• Many NGOs supply meals to the
needy
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18. Target Customers
• Single membered households
• Couples
• Nuclear families
• Joint families
• Hotels and Restaurants
• Temples and NGOs
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19. CURRENT COMPETITORS
• BIG BASKET
Online grocery store
Ambassador: Shah Rukh Khan
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20. Points of Parity
• Grocery items, ranging from fruits,
vegetables, juices, dairy, etc.
• Express delivery
• Mobile app
• Online website
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21. Points of difference
• Collaboration with local grocers
• 24 hours delivery
• Easy refund and/or exchange
• 24 hours helpline
• 1 hour delivery
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22. Collaborators
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23. Local Grocery Stores
• Each locality has many grocery stores
• Selected, trustworthy grocers collaborate with
One Stop Grocery
• These grocers might be directly approachable
in case of exchanges
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24. • Online, through Facebook pages and
Twitter handles
• Online Chat Room
• 24 hour WhatsApp service for customers
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25. Personal Store
• One store house that stores
grocery in areas where quality
grocers are unavailable
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26. • We ensure quality
• Each grocer has been selected after huge
surveys and quality tests
• 24 hours service helpline in case of any
disparity
QUALITY
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27. BENEFITS
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28. To Customers
• Time of travel saved
• Cost of fuel saved
• Waiting in queues is avoided
• Good quality at doorstep
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29. To collaborators
• Increased profits
• Low workforce required
• Low work pressure
• Good for image building
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30. Value Proposition
• For Customers
24 Hours, 7 days a week, at your service
• For Collaborators and workers
On our toes to maximize your profits and
earnings
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31. OSG

32. Product
• A wide range of daily products
• Cereals, pulses, soaps, shampoos,
vegetables, stationery, toiletries, hygiene
products, junk food, instant food,
detergents and cleansers, mosquito
repellants, cleansers, etc.
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33. • App supported by both Android and iOS, a
special version for Windows supported
phones
• Great graphics
• Daily schedule
• Order recaller
• Monthly grocery list
• Auto generated requirements
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34. DISCOUNTS AND INCENTIVES
• 20% off on initial purchase
• 10% discount for regular customers
• Special offers for monthly, bulk purchases
• Cashbacks
• Free gifts
• Mobile vouchers
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35. Discounts for company workers
• Rs. 2000 in online wallet every month
• Extra 10% discount on each purchases
• 5% off for 3 recommendations
• All premium services for free
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36. PREMIUM SERVICES
• Pay Rs.50 to get premium services
• No minimum cost of purchase
• Delivery within half an hour without
urgent delivery charges
• Topmost priority
• Additional 5% discount on each purchase
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37. SALIENT FEATURES
• Trustworthiness
• 24 hours service
• Local help involved
• WhatsApp services for grievances
• Store locator and GPS delivery locator
• High quality guaranteed
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38. SALIENT FEATURES
• Calendar to sore daily, special
requirements like curd or yogurt, with
reminder facility
• Auto-order service for recurrent
purchases
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39. IMPLEMENTATION
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40. The Company Structure
Board of Directors
Marketing
Manager
CEO Strategist
Online Offline
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41. PROCESSES
• Catchy posters and advertisements
• Social media hype
• Easy to use, user-friendly app
• Customer helpline
• Timely customer feedbacks
• Loans and sponsors
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42. FUTURE PLANS
• Including farmers directly to sell
• Incorporating more grocery stores
• Eventually collaborating with giants like
Food Bazaar(Future Group)
• Customers involved in selling
• Home-made items
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43. SUMMARY
• Executive Summary
• Situation Analysis
• Goal
• Strategy
• Tactics
• Implementation
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45. Prepared by Krisha Bole as a part of an
internship on Marketing Management
under Prof. Sameer Mathur, IIM,
Lucknow.