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Route it! a marketing plan for a new app
- The document outlines a marketing plan for a new route planning app called "Route it". - The app aims to efficiently route users between multiple destinations in one trip. It will prioritize locations, include transportation options and bookings, and navigate according to traffic restrictions. - The plan details the app's value proposition, target markets of individual travelers, delivery and courier companies, a freemium pricing model, and strategies for growth through social media promotion and app stores. The goal is to achieve 5 million downloads and $1 million in revenue within two months.
Route it! a marketing plan for a new app
- 1. Route it! - AMarketing Plan For A New App
- 2. INDEX • Executive Summary •Situation Analysis • Goal • Strategy • Tactics • Implementation
- 4. When one personhas one place to go then it's easy to navigate. But our life is not that easy. In one trip we have to finish a lot of work at different places. But there is no app to chalk out the most effective and efficient way to cover all the locations in one go. Here's where Route it comes into action.
- 5. Route it! ✖To chalkout the most efficient and effective route for the customers in one click ✖Not only of one destination but interlinking many others in one go
- 6. Situation Analysis ✖Company Overview ✖MarketOverview ✖Target Market
- 7. Company Overview Core Competencies •Navigation to different locations • Prioritise the locations • Navigation according to no entries and one ways • Fares of different means of transport • Book cabs, buses, trains • Round trips
- 8. Market Overview Opportunities ✖3D mapsin future ✖Imposition ofa real time person in the map to get real time location. ✖Addition of a weather feature to improve travelling. Threats ✖Competition ✖Bad Precision
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- 10. Point of Parity ✖Navigation ✖Bookingcabs ✖Recitation of the route
- 11. Point of Difference ✖Routingout the most effective and efficient way for different locations at once ✖Prioritising locations ✖Booking trains and buses ✖Navigation according to one-way and no entries ✖Also enables round trips
- 12. ✖It's for all ✖AvidTravelers Majorly for ✖Courier companies ✖Food delivery companies ✖Post offices Target Markets
- 14. ✖Number of downloads5million in 2 months ✖Target Conversion Rate 7% ✖Turnover 1million in two months ✖Establishing Brand Equity and Customer Satisfaction
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- 16. Customer Needs ✖Save time ✖Completemaximum work in one go ✖Reach maximum locations in lowest time ✖Plan out their journey
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- 18. Company Stakeholder: Entrepreneurs and friendswho are willing to invest in the app
- 20. Customer Value ✖An user friendly appthat will enable the user to plot their journey to different locations in an effective and efficient manner. Collaborators Value ✖An app that is successfully getting many users. ✖Freemium model with high revenue generation. Company Value ✖The company has potentially growth in future due to increase in the number of people willing to save their time as now time is equivalent to money
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- 22. Free ✖Routing for upto5 locations ✖Booking cabs, trains and busses ✖Finding restaurants and others near you Premium ✖Prioritising locations ✖As many locations as a customer wants ✖Navigations according to no entries and one-ways
- 23. Services ✖Regular updates inboth free and premium products ✖Customer support service ✖Regular messages and updates on social media pages
- 24. Brand Positioning It'll bepositioned as the best app for planning one’s journeys.
- 25. $5 For Premium Services We'reusing the method of “Freemium” where a few features are free for the customers to try and other important features are the ones for which a consumer will have to pay. Pricing
- 26. Communication ✖Social media ✖TV andmedia ✖Featuring mails ✖Word of mouth ✖Print ads
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