Marketing plan of an android app, made by Kislay kant working as a marketing intern under Prof. Sameer Mathur , IIM Lucknow.

1. Marketing plan
For
“RouteLocus”
An Android app

2. WHAT IS
RouteLocus?

3. People have different needs,
For catering every need, there’s RouteLocus…

4. RouteLocus…
Is an app and also runs a website , that…
Solves your every demand on a click
Acts as your very own travel guide
Provides Blue collared as well as white
collared services.

5. And is here
to organize
The world of
Services!!!

6. EXECUTIVE
SUMMARY

7. Problems faced by people in availing services are
Fee based exploitation.
Untrusted professionals.
No guarantee of satisfaction.
Hectic hiring process of professionals.
Complicated app interfaces.

8. Introducing RouteLocus,
We’re here to end your misery.

9. So , how does it go??
Are you facing a problem?
Are you travelling to a new place?
Here’s an option…

10. Open RouteLocus,
Location automatically detected
in app.
Suggestions automatically start
to show up as notifications.
For specific requirements , let’s
open the app…

11. While in the app, follow these easy steps
Choose
Explore & Book
Communicate directly
Hire
Now Chill!!, We’re here…

12. Situation analysis
Company overview

13. Core competencies
Easy communication Digital transformation to services
Hassle free No hectic service routine.
Travel friendly Efficient application
Optimized pricing Easy payments

14. Strategic assests
Market reputation Efficient employees
Efficient communication Customer priority
Choosing partners wisely Frequently incorporating innovation

15. Market positioning
The app will be positioned based on:-
• One tap customer help in the premium
version.
• Wide range of services offered.
• Unique services for people traveling.
• Automatic suggestions based on location
• Incorporating Machine learning.
• Detailed travel guide (location based) in the
premium version.

16. Market
overview

17. Potential customers
• Very broad customer base, as a
wide range of services are
available.
• Frequent travellers
• People from urban areas.
• The segment well acquainted with
apps.
• People having a definite way of
living.

18. Competitive analysis
TIMESAVERZ
Based in
Mumbai.
Business
intelligence,
home renovation,
IT.
Bro4U
Based in
BENGALURU.
E-commerce,
Marketplace,
Browsers.
URBANCLAP
Based in
Kolkata.
On-demand
services, Home
décor.
Personal care.

19. Goals
Designing
the final
app
interface.
Getting the
app tested
by certified
testers.
Defining
target
markets.
Thinking of
expansion.
Launching
the
premium
version.
Focusing
on and
achieving
the 5 year
target.
Users = 10
million
Premium
users= 3
million

20. Strategy
Target market

21. Customers
Travellers.
Business personnel.
Families with definite standard of living.
People looking for multiple service assistance at a single
Destination.

22. Collaborators
Influencers Local Businessmen
Dealers and service providers. On-site Advertisers.
Google play.

23. Competitors
Timesaverz
Bro4U
UrbanClap

24. Company
Coders DevelopersAI team Analysts
Marketing team Finance teamManagers

25. Context
Economic
GDP, inflation, industry growth rates may hamper
the companies achievements.
If they don’t decline , may contribute to the companies
growth as well.

26. Technological
Better technical
environment leads to..
Better app optimization,
which in turn,
Attracts more users.

27. Socio-Cultural
The app is mainly centered around Millennials belonging to all
social segments.
Further , if we talk of cultural differences the only services
that are affected Include weddings and event management, further
much variation is not observed on cultural grounds.

28. Value
Proposition

29. Customer value
Traveller’s guide
Freemium concept
User friendly
One button instant service.

30. Collaborator value
Intensive growth increases
reputation.
More dedicated customers
due to huge
User base.
Kills competitors with its
offerings.

31. Company value
• Friendly work environment.
• Employee growth, good pay.
• Job security
• Adequate and frequent returns
for investors.
• Financial stability
• Profitable.

32. Tactics

33. Product
Improved way of advertising.
Innovation that leads to attraction.
Attractive features.
FOR THE PREMIUM VERSION:-
Value for money.
Exceptional features unlocked.
Dedicated staff.
Attractive offers.

34. Brand
RouteLocus
“Your demand our responsibility”.
“A step closer”.
“To organize the world of services”.
“To bring you closer”

35. Pricing
A free version has been launched on the
freemium concept with features described
previously.
AT $5 ANNUALLY FOR THE PREMIUM
VERSION:-
Value for money.
One button service.
Dedicated travel guide.
Coupons and discounts.
The staff contacts you personally.

36. Distribution
• Play store.
• GetJar.
• Amazon store.
• App store(apple).
• App testers.
• Involving influencers.
• Blog mentions.
• Mailing interested
consumers directly.

37. Communication
• Messaging.
• Mailing.
• Customer helpline.
• Facebook.
• Twitter.
• Instagram.
• Google plus.
• Linkedin

38. Implementation
As per schedule
In order

39. 1.NEED RECOGNITION
2.IDEA FORMULATION
3.APP OPTIMIZATION
4.MARKET ANALYSIS
5.TARGET AND SEGMENT
ANALYSIS.
CONTINUED..

40. 6.FINANCIAL MODELING
7.HIRING PROCESS
8.TESTING BY DISTRIBUTING TO
LIMITED CUSTOMERS AND TESTERS.
9.SALES EXECUTION AND LAUNCH.
10.LAUNCH OF PREMIUM VERSION.
The final step,
Taken after observing
Market response.
Further , strategies for further expansion will be planned and rolled out soon, Thank you…

41. PRESENTATION FOR THE
FINAL PROJECT BY
KISLAY KANT
BIT MESRA
WORKING AS A MARKETING INTERN
UNDER
PROFESSOR SAMEER MATHUR
IIM LUCKNOW.