Mybon voyage - Digital Intelligent Transport ecoSystem
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The document outlines a proposal for MyBonVoyage, a digital intelligent transport ecosystem that will connect devices, vehicles and people to enable SMS-based booking, tracking and experience sharing for bus travelers in India. It discusses problems with the current transportation system and how MyBonVoyage's solution of providing live tracking, free WiFi, safety features and shared services can benefit both commuters and bus operators.
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Mybon voyage - Digital Intelligent Transport ecoSystem
- 1. Digital Intelligent Transport ecoSystem www.mybon.voyage www.digitalits.in info@mybon.voyage Happy Journey, Welcome Again…
- 2. E x e c u t i v e S u m m a r y Muthu Swamy S Rathiga Reddy Chandra Shekar K Murali Krishna C • Founder • Microsoft Professional with 20+ Years IT Exp. • IIM Calcutta • Managing Product Delivery • Rashtra Vibhushan awardee • Worked @ Nous, Kirloskar, Kanoria Group, GE. • Co Founder • eCommerce Specialist with 18+ Years IT Exp. • MK University • Managing Solution Architect • Awarded Hot 100 Technology • Worked @ Mphasis, ANZ, Sonata, Infosys. • Co Founder • Data Scientist, 20+ Years IT Exp. • REC Calicut • Managing Data Analysis, Big Data Integration and Analysis • Worked @ Nous, Temenos • Board of Advisor • Business Catalyst, 30+ Years IT Exp. • IIM Calcutta • Managing Branding, Marketing, Client acquisition & Strategy • Worked @ Atos, HCL, Deutsche Bank, Indusind Bank, PNB
- 3. V i s i o n , M i s s i o n & V a l u e s Be a pioneer in travel Comfort by transporting commuters’ experience to a newer heights Build & integrate Digital intelligent travel eco- system for a reliable, safe, comfortable & memorable travel experience MISSION Passion Commitment Safety & Security Social Responsibility Accountability Excellency VALUES
- 4. M y B o n V o y a g e • Deliver Digital Intelligent Transport ecoSystem that connect Devices with Vehicles & People • Enable SMS based Booking, Tracking, Exchange & Experience • Provide In-vehicle Infotainment along with FREE WiFi • Enable digital media to provide bus/passenger Information, Digital Add • Provide Shared Services as a PlatformAPI • Enable Hyber-Local contextual services based on Mobile Value Added Services • Enhance safety features to Teens, Kids & Senior Citizen • Improve Feedback, Rating & Compliance System
- 5. M a r k e t O p p o r t u n i t y 500M Urbanization Expected in 2020 2,000 Private operators Runs 20,000 Point-to-Point Buses $ 350 B Total Turnover During 2013-2014
- 6. M a r k e t O p p o r t u n i t y 87.1% Utilization Number of buses on Road 67% Load Factor Bus Capacity Occupied 7.7% Staff Productivity Staff per Bus
- 7. P r o b l e m S t a t e m e n t Traveler • Limited Live Tracking • No Traveler Tracking • Internet dependency • Complicated communication • Poor Signage System • Hassled pickup/drop time • Poor Compliant System • Less Safety & Security • VARIED FAIR STRUCTURE Bus Operator • Highly fragmented & unorganized • Week-End only Operation • Increased Operational Expenses • Reduced Revenue • Increased Violation among Teens, Theft • No Connected communication Platform • Less awareness on ITS • Less Technology Infrastructure • Poor SHARED SERVICES
- 8. P r o b l e m S t a t e m e n t Traveler • Limited Live Tracking • No Traveler Tracking • Internet dependency • Complicated communication • Poor Signage System • Hassled pickup/drop time • Poor Compliant System • Less Safety & Security • VARIED FAIR STRUCTURE Bus Operator • Highly fragmented & unorganized • Week-End only Operation • Increased Operational Expenses • Reduced Revenue • Increased Violation among Teens, Theft • No Connected communication Platform • Less awareness on ITS • Less Technology Infrastructure • Poor SHARED SERVICES
- 9. S o l u t i o n O f f e r e d • Live Tracking • Book, Track, Share, Exchange via SMS • Free Wifi in Bus • Trip Plan & socialization • On-board assistant • In-vehicle Infotainment • Care centre for Kids, Teens & senior citizens • Safety & Security • Shared transportation Services • Co-passenger community • Local tourist guide COMMUTERS • Live bus tracking • Increased Bookings • Traveller Retention • Efficient operations • Theft Recovery System • Guarantee safe travel • Integrate emergency care • Enhanced customer Satisfaction • Increased Revenue BUS OPERATORS • Travellers tracking • Two way communication • Effective & fastest emergency care • PAN India utilization • eCall/bCall Services • Network Accessibility • Digital Signage for Passenger/Vehicle Information • Digital Advertisement SHARED SERVICES
- 10. V a l u e P r o p o s i t i o n • Mpaise, Money • Paytm • SMS/Smart Phone BOOK • Plan, Share trips • Utilize Shared Services • On-board Game Centre • Panic button – integrated with Police system EXCHANGE • 1000+ Operators • 5000+ Buses • 10000+ Routes • 20000+ Pickup/Drops • 2L+ Seats • 350+ Tollgates • 500+ Emergency call • 500+ breakdown call • 500+ Ambulances CONNECTED • Live • Offline • Teens, Kids, Senior Citizens TRACK • 24 X 7 Support • Safety & Compliance Centre • Feed back, Rating EXPERIENCE
- 11. C o m p e t i t i v e A n a l y s i s • YourBus(redBus.in) • Untapped market • Poor Shared Services to connect ecommerce, Retail chain, OTA • No platform for SMS Based Booking, Tracking, Experience and Xchange • No integrated eCall/bCall services
- 12. F o c u s e d M a r k e t & I n d u s t r i e s Bus Operators Private Operator Government Buses Commuters Teen, Kids, Adults & Senior Citizens Shared Services E-commerce Retail Network Food Chain Emergency Care – eCall/Bcall Services OTA, Drivers & Tourist guides
- 13. P r o d u c t R o a d m a p S t r a t e g y Big Data Analysis • Travellers Behaviour Analysis • Travel Pattern Digital Sign Board • Dynamic Push of Ads • Additional Revenue Model On-board Infotainment • Value Added Services • Paid Games/Ads Augmented Reality • Safety & Security • Alert & Tracking of criminals
Editor's Notes
- lack of resources for operation and maintenance of ITS technology lack of in-house technical capacity to process, understand and analyse the data lack of advanced analytic solutions in the public transport industry lack of knowledge on ITS systems and capabilities to specify suitable terms when contracting ITS services to vendors lack of knowledge among vendors on the specific needs of public transport operations, which significantly affects the utility of the end product lack of understanding about the implications of procuring a certain technology in a fast-changing ecosystem awarding of ITS contracts purely based on the lowest costing proposals rather through a quality and cost-based criteria The followin - See more at: http://embarqindiahub.org/online-publications/52-challenges-its-implementation#sthash.RI4ZShe3.dpuf
- lack of resources for operation and maintenance of ITS technology lack of in-house technical capacity to process, understand and analyse the data lack of advanced analytic solutions in the public transport industry lack of knowledge on ITS systems and capabilities to specify suitable terms when contracting ITS services to vendors lack of knowledge among vendors on the specific needs of public transport operations, which significantly affects the utility of the end product lack of understanding about the implications of procuring a certain technology in a fast-changing ecosystem awarding of ITS contracts purely based on the lowest costing proposals rather through a quality and cost-based criteria The followin - See more at: http://embarqindiahub.org/online-publications/52-challenges-its-implementation#sthash.RI4ZShe3.dpuf