The marketing plan for Beton aims to create an innovative online gambling platform that delivers true emotions to users while providing a unique value proposition through an easy-to-use interface, offering various betting options from sports to card games. The strategy focuses on leveraging legal loopholes in different regions, ensuring secure transactions, and implementing guerrilla marketing techniques to attract a target customer base of casual and skilled gamblers. With goals for user acquisition and cash flow, the plan also highlights partnerships with legal and financial experts for successful operations and compliance.

1. MARKETING
PLAN
BetOn

2. BetOn aims to deliver true emotions to the customers. The easy and
trustable way to transform their lives to next level. To provide
customers a source of entertainment and relaxation from their busy
lives.
To make gambling a easy and money generating sport and introduce
it to the geographical segments where it
isn’t available before.
Gambling is legal in few countries, regularized in
many and illegal in most of the countries. Our Action
of plan is to utilize the loopholes in laws and make the maximum of it.
Creating a brand image of gambling as
true meaning of a WINNER.

3. BetOn is an online gambling application, simple user
interface giving an enthralling experience to consumers,
which isn’t possible anywhere else. Company aims to
provide not only easy gambling interface but also value
added services.

4. Ours is a one stop gaming spot to bet on all range of sports from
national to international sports, casinos, slot machines, horse racing
and all kinds of card games. Sports experts, strategists, skilled card
professionals and risk takers.
It aims to fulfil the customer needs such as entertainment,
relaxation and part – time source of income. Giving a wonderful
opportunity to the customers
for improving their lives. Each region
has specific set of legal proceedings
and are needed to act accordingly.

5. TARGET
By the end of year one,
Customer Base
/Downloads : 500,000
Cash Flow : Rs. 5 Crores
Net Profit : Rs. 10 Lakhs

6. BetOn gives unique value proposition through services to it customers. Sports
Analysts who are eager to involve more in the game rather than just stating the
facts, unsung masterminds and skilled card gamers can find our app as a new ray
of hope to their regular lives.
People who wish to have easy user app
interface, dream to win big, people
who want to relax from their hectic lives,
have the ability to predict precisely and
willingness to take calculated risks are
our target customers

7. The content used in the app must be highly
encrypted. Company needs to collaborate
with security solutions for safe online
transactions and to prevent accounts from
being hacked. Also the software used
should be fool - proof. Communication
partners are sporting events managers.

8. Qualified Financial and Legal experts who can
manage money and drive the company to the right
investment are the important stakeholders for the
expansion and development.

9. Provide online gambling services, each having
a unique feature and targeted their customer
base accordingly. But the feature unique to
BetOn is that it is a all- in-one Mobile
gambling app

10. Value position given to customers is very handy, easy to use,
safe, genuine, gives high profits and company is not too
materialistic. Unleash the Winner in you
Unique features, highly productive, innovative technologies and features
and reliable such a brand positioning is given to collaborators
Company’s positioning for stakeholders, company
follows work ethics, highly supportive to employees,
adding value to the society, best in the field and highly
reliable

11. BetOn offers one free card game i.e rummy and
one free football game for gamers and enthusiasts
to bet for free with virtual money. It mainly offers
mobile online betting for all kinds of famous team
sports, card games and horse races. But the
games are tailored according to the region to
avoid legal issues.

12. •In UK, France and Ireland betting is legal in all ways. So all kinds of betting
services would be available there.
•In India, only skill games can be betted and is legal.
Rummy is officially accepted as a skill game by the
government of India.
•In USA and most of North America
and Europe, Betting is legal in
few states and illegal in others
( licenses can be acquired).

13. BetOn offers 2 free games to bet on with virtual cash.
In general, BetOn charges a service fee of 2-7 % on the
cash flows, depending on the region and money spent
on Licences

14. •Our Digital Security collaborators need to buy certain amount of shares of the
company as co-lateral if anything goes wrong. For every successful transaction
they get 0.25% share of the whole bet amount.
•Our customers get a signing bonus of Rs 100 rupees or $2 USD and they get Rs
50 rupees or $1 USD on referral on every successful app download.
•Also there is free coupons and
chance to win events if a customer if
win 10 times on row.
•Company personnel get additional
reduction of service charge to nominal
1.5 % on all betting's.

15. • Company mainly focuses on guerrilla marketing a most
busiest malls, public places and outside the stadiums of major
league sports. A virtual simulation game of betting and prizes
for the ones who wins. Few add-on benefits to customers who
took part in the game.
•Advertisements at Bars and Nightclubs promoting the
company.
•Content writing stating that betting is the best way to
become a winner and become a millionaire. Passing through
the social media and powerful emotionally connected
advertisements.
•Targeting customers who already play card games online
and selective online advertisements help to gain customers
word of mouth,

16. Products are distributed through
•IOS
•Android
•Online through website
•Windows

17. First, the company manages to get the loopholes in the various
countries laws with the help of professional lawyers. Company
searches for sponsors who are willing to invest in the business.
Then aim to get the required licences from government to run the
gambling business Contact with the top digital securities to
incorporate with the company showing
them the future aspects and growth potential.
Then it does extensive
advertisements to
reach the target
customers

18. •Loopholes in the laws are identified by
Professional Lawyers
•Funding is done through sponsors and
investors by close networking
•Highly encrypted software is created and safe
payment transactions provided by digital
securities
•Guerrilla marketing, advertisements, night
clubs and bars sponsorship and identifying
right customers and targeting them

19. •Monthly increase in growth of customer downloads of the
apps. Keeping the costs minimal.
•Ensuring cash inflow is greater than outflow
•The low bet amounts are promoted more than high bet
amounts.
•A reverse methodology to hire hackers to hack the account
as much as possible so that to improve the standards of
delivering.
•Ensuring that the business is equal from all regions in
which the company has introduced to.

20. •Constantly analyze trends to make necessary updates
in the app.
•Taking twice a month feedback from employees
regarding the changes in the strategy to know what
went wrong
•Taking a public poll to know how they feel about
gambling and how to change their way of thinking.
•Region specific targeting by studying the historic
betting data.

21. THANK YOU
I have learnt a lot during this Marketing internship. Now I firmly
believe that I can do the Marketing Plan and the Case Analysis by
myself. The curriculum is marvellosly planned and engages the
intern to pursue with enthusiasm. Thanks to Prof. Sameer Mathur
for providing this wonderful opportunity.

22. DISCLAIMER
This plan is created by Bitra Jyothi
Srinivas, pursuing BS- MS at IISER
Mohali
During the Marketing internship
under Prof. Sameer Mathur