SlideShare a Scribd company logo
PlaynBrag
Pitch
PlaynBrag is a social media &
social sports betting App
that is seeking to disrupt
the sports betting &
fantasy sports Industry
• How we intend to achieve this
is by offering the Customer an
“Immersive Social Sports
App Experience”
• With 5 Global Sports Offerings on the App
The Premier League Football
Champions League
Formula 1
Golf
Tennis
Swipe for each sport –
* NFL, NBA, NHL & AFL
(Integrated & tested on web services)
• We will create habitual users with
our social media feed page for each
sport, where they can consume &
interact on all of the latest content,
on their preferred sport,
and also engage in the betting tabs
which are at the footer of each social
media page
• While also enabling our players to
set up & join social bets with friends
& other social groups seamlessly in
under 40 seconds
• Public Bets are also available to grow the
community within the app and give the
players opportunities to win bigger pots
• In terms of user engagement -
• Their bet updates in real time
with live scoring where each player’s
positions are constantly changing,
offering them a highly engaged user
experience
• And there is a comments feature,
in the bets section, where they can
exchange banter / trash talk with
each other when their bet is in-play -
Further enriching the engagement &
user experience
• We seek to take significant market share
from sports betting & fantasy sports
providers based on giving our customer
better value, with our superior offering –
whilst also creating a new market for
social betting
Route to Market
• Our route to market is through Golf Fans – as they
are the most engaged audience – & Premier League
Football Fans – as they are the lowest to acquire
@ €1.30.
We use video mobile facebook marketing to acquire
our customers -
• We will also sponsor sports podcasters & other
prominent sports social influencers so as to get
them to create large public pots with their community
on our app
Our KPIs
•50% of newly registered users create a bet
Golf Tournament
•Cost to acquire registered users - €1.56 (App install
& user registered)
•53% converting to active players
•Average of 5 players per private league
•84% of active players coming back daily
Competition/Market Validation
• Paddy Power - Global Sportsbook - have now a
Fantasy Sports Offering on their app for the UK /
Irish Market further validating there is now an
appetite for this type of market in this region
• DraftKings – Daily Fantasy Sports Company –
*Valued @ $17 Billion (most similar to our model
– except with our’s you can set up & join bets much
faster, is customized for social betting & has sports
social content with the social media feeds)
*As of Sept 2020
Market size
• The size of the UK remote sports betting market was £2.33
billion in 2020
• Fantasy sports market is approximately 3m users in the
UK & Ireland & 100 million globally
• We will target both Fantasy Sports players &
Sportsbook bettors
• Our Total addressable market (TAM)
In the U.K. is -
• Total Primary market is 4.9 million
We charge 7.5% commission for all winning cash
pots / 10% commission for all winning *virtual
pots
*Each new customer gets 20 virtual credits when
signing up. Thereafter they must buy more virtual
credits.
Virtual Credits also allow players to bet cross
currency with other players.
Business Model
Key Takeaways
• Ready to scale –
➢ UK Gambling Licence acquired, we are fully compliant & all our regulartory
requirements are in place, which are all done internally so
as to keep our costs down
➢ Accepting live payments and fully tested
➢ Ready to scale now in July 2021 when social media feeds are live on ios & Android
Apps & ready to scale
➢ Clear route to market with a low & sustainable CAC (Cost to acquire customer)
market entry with a massive market opportunity
➢ App & Service validated among core users on the platform
The Team –
Who We Are
Hiren Mansuriya Ravi Mansuriya
Co- Founder & CTO Co-Founder & CEO
• Spaculus Limited (software partner in India with 60 employees)
• Responsible for maintenance, development, updates, email & push
notifications marketing
• PlaynBrag dedicated team of 3 people: 1 developer, 1 tester and 1
iOS/Android developer
• I would also like to highlight that Spaculus have been involved with
me since the start of the build and have a full & complete working
knowledge of the Platform
Oisin Walsh
Founder & CEO
• 10 years with startups in Ireland
• Responsible for UX, Design,
Regulatory Supervision, Marketing,
Project Management
PlaynBrag Financials
Profit & Loss
Projections based on CAC @ €2.28 for Cash Players over
3 years (With 20% organic growth in Year 2 & 25% in
Year 3)
Year 1 Year 2 Year 3
Cash Users 109,469 240,832 410,509
Average Number of Transactions 9 9 9
Average Transaction Value €8.427 €8.427 €8.427
Turnover (€) €8,302,457 €18,265,421 €31,134,234
Revenue (€) (7.5%) €622,684 €1,369,907 €2,335,068
OVERHEADS €725,530 €1,155,896 €1,663,796
EBITDA -102,846 214,010 671,271
Year 1 Year 2 Year 3
Web Development & Maintenance (*1 Full Time Developer /
App developer 1 Full Time QA, 1 Part Time Delivery Manager,
1 Part Time Project Manger)
£36,358 £41,553 £41,553
*2 Full Time Customer Support - €1800 x 12 £9,349 *£18,698 *£18,698
*1 Technical Support weekend shift €300 x 52 £13,504 (2) £27,009 (2) £27,009
Opta Sports Data Feeds = €2,000 monthly (When we include
NFL,NBA & NHL)
£12,985 £12,985 £20,777
Amazon Web Services (Cloud servers & database) = €700 /
€1,000 - 6 months each in Year 1
£8,830 £10,388 £10,388
GAMSTOP Self Exclusion Service £1,991 £1,991 £1,991
U.K. Gambling License £2,078 £2,078 £10,933
Australian Gambling License (Northern Territory) & Irish
Gambling Licence (€5,000)
£4,328
$23,000
(£13,764) +
£4,328 =
£18,092
£18,092
Security Audit £4,328 £4,328 £4,328
Accountancy Fees £1,299 £1,731 £1,731
Send Grid email provider £831 £2,078 £2,078
*Marketing (Breakdown of Marketing on next slide) £215,985 £215,985 £215,985
Card Charges (32 cents per transaction) £272,920 £600,425 £1,023,452
Salary – Oisin Donal Walsh £43,283 £43,283 £43,283
OVERHEADS £628,069 £1,000,624 £1,440,298
PlaynBrag financials – Operating costs
*Customer & Technical supplied through outsource partner – Spaculus Limited
We are seeking a Seed Round Investment of
€670,000
to scale the business
Seeking Funds
Email: oisin@playnbrag.com
Phone: 00353 87 966 5954
Skype id: wallywalsh007:
Contact information:

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PlaynBrag pitch deck

  • 2. PlaynBrag is a social media & social sports betting App that is seeking to disrupt the sports betting & fantasy sports Industry
  • 3. • How we intend to achieve this is by offering the Customer an “Immersive Social Sports App Experience”
  • 4. • With 5 Global Sports Offerings on the App The Premier League Football Champions League Formula 1 Golf Tennis Swipe for each sport – * NFL, NBA, NHL & AFL (Integrated & tested on web services)
  • 5. • We will create habitual users with our social media feed page for each sport, where they can consume & interact on all of the latest content, on their preferred sport, and also engage in the betting tabs which are at the footer of each social media page
  • 6. • While also enabling our players to set up & join social bets with friends & other social groups seamlessly in under 40 seconds
  • 7. • Public Bets are also available to grow the community within the app and give the players opportunities to win bigger pots
  • 8. • In terms of user engagement - • Their bet updates in real time with live scoring where each player’s positions are constantly changing, offering them a highly engaged user experience
  • 9. • And there is a comments feature, in the bets section, where they can exchange banter / trash talk with each other when their bet is in-play - Further enriching the engagement & user experience
  • 10. • We seek to take significant market share from sports betting & fantasy sports providers based on giving our customer better value, with our superior offering – whilst also creating a new market for social betting
  • 11. Route to Market • Our route to market is through Golf Fans – as they are the most engaged audience – & Premier League Football Fans – as they are the lowest to acquire @ €1.30. We use video mobile facebook marketing to acquire our customers - • We will also sponsor sports podcasters & other prominent sports social influencers so as to get them to create large public pots with their community on our app
  • 12. Our KPIs •50% of newly registered users create a bet Golf Tournament •Cost to acquire registered users - €1.56 (App install & user registered) •53% converting to active players •Average of 5 players per private league •84% of active players coming back daily
  • 13. Competition/Market Validation • Paddy Power - Global Sportsbook - have now a Fantasy Sports Offering on their app for the UK / Irish Market further validating there is now an appetite for this type of market in this region • DraftKings – Daily Fantasy Sports Company – *Valued @ $17 Billion (most similar to our model – except with our’s you can set up & join bets much faster, is customized for social betting & has sports social content with the social media feeds) *As of Sept 2020
  • 14. Market size • The size of the UK remote sports betting market was £2.33 billion in 2020 • Fantasy sports market is approximately 3m users in the UK & Ireland & 100 million globally • We will target both Fantasy Sports players & Sportsbook bettors • Our Total addressable market (TAM) In the U.K. is - • Total Primary market is 4.9 million
  • 15. We charge 7.5% commission for all winning cash pots / 10% commission for all winning *virtual pots *Each new customer gets 20 virtual credits when signing up. Thereafter they must buy more virtual credits. Virtual Credits also allow players to bet cross currency with other players. Business Model
  • 16. Key Takeaways • Ready to scale – ➢ UK Gambling Licence acquired, we are fully compliant & all our regulartory requirements are in place, which are all done internally so as to keep our costs down ➢ Accepting live payments and fully tested ➢ Ready to scale now in July 2021 when social media feeds are live on ios & Android Apps & ready to scale ➢ Clear route to market with a low & sustainable CAC (Cost to acquire customer) market entry with a massive market opportunity ➢ App & Service validated among core users on the platform
  • 17. The Team – Who We Are Hiren Mansuriya Ravi Mansuriya Co- Founder & CTO Co-Founder & CEO • Spaculus Limited (software partner in India with 60 employees) • Responsible for maintenance, development, updates, email & push notifications marketing • PlaynBrag dedicated team of 3 people: 1 developer, 1 tester and 1 iOS/Android developer • I would also like to highlight that Spaculus have been involved with me since the start of the build and have a full & complete working knowledge of the Platform Oisin Walsh Founder & CEO • 10 years with startups in Ireland • Responsible for UX, Design, Regulatory Supervision, Marketing, Project Management
  • 18. PlaynBrag Financials Profit & Loss Projections based on CAC @ €2.28 for Cash Players over 3 years (With 20% organic growth in Year 2 & 25% in Year 3) Year 1 Year 2 Year 3 Cash Users 109,469 240,832 410,509 Average Number of Transactions 9 9 9 Average Transaction Value €8.427 €8.427 €8.427 Turnover (€) €8,302,457 €18,265,421 €31,134,234 Revenue (€) (7.5%) €622,684 €1,369,907 €2,335,068 OVERHEADS €725,530 €1,155,896 €1,663,796 EBITDA -102,846 214,010 671,271
  • 19. Year 1 Year 2 Year 3 Web Development & Maintenance (*1 Full Time Developer / App developer 1 Full Time QA, 1 Part Time Delivery Manager, 1 Part Time Project Manger) £36,358 £41,553 £41,553 *2 Full Time Customer Support - €1800 x 12 £9,349 *£18,698 *£18,698 *1 Technical Support weekend shift €300 x 52 £13,504 (2) £27,009 (2) £27,009 Opta Sports Data Feeds = €2,000 monthly (When we include NFL,NBA & NHL) £12,985 £12,985 £20,777 Amazon Web Services (Cloud servers & database) = €700 / €1,000 - 6 months each in Year 1 £8,830 £10,388 £10,388 GAMSTOP Self Exclusion Service £1,991 £1,991 £1,991 U.K. Gambling License £2,078 £2,078 £10,933 Australian Gambling License (Northern Territory) & Irish Gambling Licence (€5,000) £4,328 $23,000 (£13,764) + £4,328 = £18,092 £18,092 Security Audit £4,328 £4,328 £4,328 Accountancy Fees £1,299 £1,731 £1,731 Send Grid email provider £831 £2,078 £2,078 *Marketing (Breakdown of Marketing on next slide) £215,985 £215,985 £215,985 Card Charges (32 cents per transaction) £272,920 £600,425 £1,023,452 Salary – Oisin Donal Walsh £43,283 £43,283 £43,283 OVERHEADS £628,069 £1,000,624 £1,440,298 PlaynBrag financials – Operating costs *Customer & Technical supplied through outsource partner – Spaculus Limited
  • 20. We are seeking a Seed Round Investment of €670,000 to scale the business Seeking Funds Email: oisin@playnbrag.com Phone: 00353 87 966 5954 Skype id: wallywalsh007: Contact information: