Fils-Aime 13
Valdirene Fils-Aime
Michael Matvichuk
CMGMT 4140 -- Strategic Management
Project: Five-Step Strategic Management Plan Analysis
Coca-Cola Company in the beverages industry
Step I. Corporate Mission and Goals
Brief history of the background and evolution of the organization
Coca-Cola Company is the manufacturer of Coke or Coca-Cola soft drinks. The company was founded in 1886 by John Pemberton. He was inspired by his curiosity as he stirred up a fragrant, caramel-colored liquid that he brought down to a place called Jacobs’ Pharmacy. There he added carbonated water and let several customers sample the new concoction. Although John Pemberton invented Coca-Cola, which is a carbonated soft drink, he later sold it to businessman Asa Griggs Candler, whose smart marketing tactics made the soft drinks to dominate the world of beverages in the entire 20th century. During the introduction stage into the market, the company used to sell nine drinks in Atlanta per day, but currently it is selling more than 19400 beverages every second around the globe (Moran). Its advertising strategies have changed to reach greater markets. Today Coca-Cola is one of the best-known brands around the world. However, when the company started, it used free coupons to promote its product. When Griggs Candler acquired the company, his budget to promote the product was $11,000. In 2011, the company allocated $4 billion for the marketing of its products (Moran). Also, over the decades the bottling of the beverages has changed to differentiate it from other close substitutes. These changes have also been seen in the company logos.
Mission and Vision
Coca-Cola has aimed to maximize its profit while keeping long-term sustainable growth in the beverage industry. The mission statement of the company states that it aims to refresh the world, inspire the moments of happiness and optimism, and create value and build a difference in the world. The vision of the company is their road map and acts as a guide to every aspect of their business by explaining what ought to be accomplished to achieve sustainable and quality growth around the world. It appears that the vision of Coca-Cola consists of 6 P’s which are people, portfolio, partners, planet, profit, and productivity. The company’s values include integrity, collaboration, accountability, diversity, leadership, passion, and quality (“Mission, Vision & Values”). The winning culture of the company explains its behaviors and attitudes that will make their vision 2020 a reality.
General Structure and Leadership Style
The organizational structure of the company is structured in such a way that it operates smoothly, and the growth of the company is enhanced. The company is composed of fifteen board members who include the CEO of the company James Quincey. The board members are all divided, and each of the board heads several other committees. Currently, the company is now divided into three regional groups, which include ...
case study on coca-cola. introduction, segmentation targeting and positioning . selling strategy, marketing planing, objective, swot analysis of the company.
Here is a swot analysis of Cocacola company Done on 2014, basing on Information found on the internet,, it will be usefull for people out there, especially for students who will have this kind of assignment
Undertook a Business Research project in the second year of my undergraduate degree on the topic- Comparative Analysis between Pepsi and Coca Cola on the basis of various physical and chemical aspects.
Case #1A young girl with difficulties in schoolDecision Po.docxjasoninnes20
Case #1
A young girl with difficulties in school
Decision Point One
Attention Deficit Hyperactivity Disorder, predominantly inattentive presentationsentation
RESULTS OF DECISION POINT ONE
· Client returns to clinic in four weeks
· You selected Attention deficit hyperactivity disorder, predominantly inattentive presentation. Based on this choice, outline the remainder of the diagnostic evaluation that you will conduct on this child and their parents. Be sure to include standardized assessment instruments that you would administer
Decision Point Two
Begin Strattera 25mg orally daily
RESULTS OF DECISION POINT TWO
· Client returns to clinic in four weeks
· Katie’s parents seem absolutely delighted upon their return stating that Katie is paying more attention in school, but note that there is still room for improvement
· They are somewhat concerned however about some sedation that she experiences following the medication. They report that Katie has been becoming more uncooperative with medications as she feels ‘sleepy’ after taking them
· Her parents are also concerned about her decrease in appetite since starting the medication
Decision Point Three
Discontinue Strattera and begin Adderall XR 10mg orally daily
Guidance to Student
In response to the first choice, although decreased appetite is a side effect of Strattera, it does not address the parents’ concerns about Katie’s sedation, which can occur with Strattera use. It may help with residual inattention symptoms, however, if the medication is creating such negative side effects, compliance may become an issue.
CBT has some evidence of efficacy in treating ADHD symptoms, however, augmenting the medication is not going to effectively address the concerns that Katie’s parents have raised regarding side effects.
Discontinuing Strattera and beginning Adderall XR would be the most appropriate strategy in this case as changing agents may alleviate the unfavorable side effects, and may treat symptoms more effectively.
THE COCA COLA COMPANY 8
The Coca Cola Company
Marlette Lorey
Running Head: THE COCA COLA COMPANY 1
Coca Cola Company: Strategy Formulation
The Coca Cola Company is a multinational corporation operating in the beverages industry. Headquartered in Atlanta, Georgia, Coca Cola Company is responsible for giving the world a unique taste of soda. The company’s unique tastes of syrups, concentrates, and other non-alcoholic beverage brands have quenched the world’s thirst since May 8, 1886. Coca Cola Company maintains a global network of bottlers, canning companies, and distributors to move the over 400 beverage brands. The global distribution network for Coca Cola brands represents more than a century of planning and execution and it now covers over 200 countries.
Ultimately, the Coca Cola Company offers an important example in proper formulation and execution of strategy to ensure that a company stays competitive and relevant for more than a century. In this light, this ...
Coca-Cola Strategic Analysis Implementation
STR/581
Coca-Cola Strategic Analysis Implementation
1
Executive Summary
Largest Beverage Provider
Almost $2 Billion in sales
Presence in 200 countries
Mission, Vision, and Value Statements
Environmental Scan
Internal and External
SWOT Analysis
The Coca-Cola Company is an almost $2 Billion company that is arguable the world’s largest beverage provider. With presence in over 200 countries Coca-Cola has grown to become a household name since its start in Atlanta, Georgia in 1886. Coca-Cola’s mission “To refresh the world...To inspire moments of optimism and happiness...To create value and make a difference” is achieved in conjunction with its vision that is surrounding six “Ps”. People, Portfolio, Partners, Planet, Profit, and Productivity all working together to be a great place to work, offer drinks consumers want while being conscious of the world and Coca-Cola stakeholders.
In order to be a continually successful company, Coca-Cola understands the need for environmental analysis to include internal and external forces driving the business. Social factors such as the fact that consumers are becoming more health conscious and economic factors such as inflation, recession and unemployment rate should be considered in the environmental scan.
The industry environment should also be considered which includes demographics, competitors, and consumer preferences. Internal and external environments can be evaluated with the help of a SWOT analysis.
The SWOT analysis for The Coca-Cola Company reveals that the major strength of the firm is the brand name and the recognizable aspects of it. A weakness as well as an opportunity is the increased awareness of healthy options even with beverages. Another opportunity is that of additional flavors. A threat, as with all companies, is Coca-Cola’s competitors. Keeping ahead of competitors in terms of technology, flavors, and overall customer service will help alleviate the threat of competing firms.
2
Executive Summary Continued
Generic, Grand, Global Strategies
Value Disciplines
Implementation Plan
Risk Management Plan
Generic, grand, and global strategies are recommended in addition to value disciplines. Focus strategies of both cost leadership and differentiation are recommended along with market growth. Each of the three value disciplines of operational excellence, product leadership, and customer intimacy are recommended as there are benefits for each in different areas of the Coca-Cola business. These strategies will support the implementation plan that begins with building upon the already successfully developed business structure of Coca-Cola, and continuing a successful path for the growth of the business.
The same strategies will be applied for organizational change management. Both long term and short term goals will be addressed and a risk management plan put in place. The risk management plan will identify and prioritize risk ...
WEEK 8 ASSIGNMENT 3 1
WEEK 8 ASSIGNMENT 3 9Week 8 Assignment 3
Student’s Full Name
BUS499 Business Administration Capstone
Professor’s Name
Date
Week 8 Assignment 3
Coca-cola being a leading organization in the beverage industry contributes largely to the sales of soft drinks globally. With today’s stiff competition, organizations need strategies to gain competitive advantage. This paper will analyze Coca-Cola in regards to its business-level strategies, corporate-level strategies, competitive environment, and market cycles. Business-Level Strategies
A business-level strategy is concerned with the position of organizations in a given industry while considering factors comparison to the competition (Schermerhorn & Bachrach, 2010). Coca-Cola's business-level strategy is a differentiation strategy. This strategy is based on offering product that is unique hence an organization ends up acquiring a greater market share and defending the higher pricing of products. Therefore, this strategy differentiates an organization from its competitors. Coca-Cola uses a differentiation strategy for it to remain unique. With the high competition that it is facing, this strategy separates Coca-Cola from its competitors. With this strategy, Coca-Cola has been able to develop products that are unique and valued by its customers. For instance, most of the consumers opted for healthy drinks as compared to flavored drinks and this had a negative impact on Coca-Cola. The taste and preferences of customers keep on changing and hence an organization has to develop ways that will help it remain relevant in the market. Coca-Cola, therefore, developed Coca-Cola Zero Sugar which was branded and marketed as a healthy drink but a version of the original sugar-sweetened. The production of this product was for it to remain relevant and continue to be successful even with the transition of consumer’s tastes and preferences. This indicates that Coca-Cola has a unique capacity that is used for customization of its products and services to ensure that the wants and the needs of the target market are met. For instance, Coca-Cola provides Diet Coke and vitamin to the old consumers who are health conscious. It also meets the needs and expectations of its young customers through the provision of cherry and vanilla coke.
Coca-Cola management invests a lot of time and money in research and development. The main aim is to acquire an understanding of the different market segments about customer’s age, income, and lifestyle. This information is then used in marketing for the products right and achieving the right development. Coca-Cola packaging has remained unique as compared to its competitors and hence it has been able to remain adaptable in different market sections (Schermerhorn & Bachrach, 2010). With its functional packaging, it has been able to make its products appear different in the form of its sizes and forms. Coca-Cola has achieved the production of cans and bottles based on.
Nonclassified DataIn order to maintain transparency and et.docxhallettfaustina
Nonclassified Data
In order to maintain transparency and ethical standards of research, researchers may file a Freedom of Information Act (FOIA) request to obtain all nonclassified data on a subject. Why is this legislation important? Do you think it is working? Why or why not.
Crime Mapping
Crime mapping has been used for
intelligence-led policing
: using data, analysis, and criminal theory to guide police allocation and decision making. Give some examples of ways this is used in your community. Explain if it is working. What are some other ways that you think it should be used in your Community? Give examples and how it would be effective in policing.
Importance of Reviewing Communications
Describe a situation when you may have sent something electronically (email) or turned something in when the lack of review or proofreading was brought to your attention by yourself or others. Discuss any repercussions you faced due to the communication not being reviewed. Explain the importance of reviewing any form of communication prior to disseminating it.
Who Reviews Your Work?
In our everyday life (school, work, or home) we use some form of communication. Who reviews your communication before it is sent, or do you review the communication of others and your own? Describe how you would ensure the communication is “good to go” or ready to disseminate to others.
.
No plaigarism!!! Due Saturday @ 12pm!Example included and worksh.docxhallettfaustina
No plaigarism!!! Due Saturday @ 12pm!
Example included and worksheet attached.
Use the
Source Evaluation Worksheet
to submit an annotated bibliography of 5 sources that you intend to use in your paper. Prepare a citation, annotation, and evaluation for each source.
You may collect the worksheets together as one document or you may submit a separate worksheet for each source.
.
Not all EBP projects result in statistically significant results. De.docxhallettfaustina
Not all EBP projects result in statistically significant results. Define clinical significance, and explain the difference between clinical and statistical significance. How can you use clinical significance to support positive outcomes in your project?
the project topic is after discharge follow up
.
Nonprofit v Criminal JusticeCriminal justice organizations and.docxhallettfaustina
Nonprofit v Criminal Justice
Criminal justice organizations and nonprofit organizations have a lot of factors and/or characteristics that are similar as well as different. These types of organizations are out there for members of society to help those who are in need as well as gain that experience necessary to fulfill that spot they need within themselves and their life.
To start off, “nonprofit organizations occupy a unique third sector with diverse resource dependencies, arising mainly from private donations and labor, but subsidized by government exemption of certain public tax obligations to encourage charitable activity (Oelbrger, 2016)”. With that being said, a non profit organization, such as the Masonic family, which is a very controversial idea, raises money for those charities such as Shriners Hospital as well as military troops who are actively deployed. Not only this, but they also award their members with scholarships for doing good deeds around their community. I know this personally as my dad is an active Mason.
Criminal justice organizations have many goals as well. Their goals consist of helping those around their community and the country. One of the goals mentioned by the Department of Justice (2018) is to “prevent Crime, Protect the Rights of the American People, and Enforce Federal Law”. As criminal justice employees, they are putting their life on the line whereas daily to help serve their people. Whereas, nonprofit organizations are helping those in their community by serving them with needs that they have, that do not require putting their life on the line.
Both organizations however, are doing what they need to do to help support those around their community. They are both helping their community and those in need when it is needed. Between protection, or fundraisers, or support financially, these organizations do what they have to do to ensure that they are getting their name out there in a positive manner, of course.
.
Noah DeWaalTuesday16 Jun at 1538Manage discussion entryFou.docxhallettfaustina
Noah DeWaal
Tuesday16 Jun at 15:38
Manage discussion entry
"Four Horsemen" describes the ways in which our world is slowly folding on itself. It categorizes the four horsemen as a wrongful banking system, escalating violence, an abundance of poverty, and deletion of the world's resources. All these topics are the signs that we have truly doomed ourselves as a nation and as a planet. The underlying kingpin here is money. Everyone, including the government, lives, and works to earn and spend money. There are a variety of different paths to obtain that currency and the banks are at the heart, banks that create this money out of thin air. The film starts by speaking of empires and power. Nations want to be in positions to be on top as a means of security and credibility. Top nations control our world and those who are not, strive to become one. From historic times to now, people and groups want to become the most powerful, and when they do, they obtain all the resources they can do benefit their empires and the leaders become wealthy and untouchable. There is usually one common factor within one's rise to power, and that is money. It earns resources and credibility which makes others become submissive to you. We are supposed to be living within a free market system where everyone has a fair piece of the pie, but that is rarely true today. The way the banks function and government spending only amasses debt that will in turn be paid by the American people. Some of these people live in poverty, meaning they cannot even live anymore. People are expected to pay more for items as the price level rises while many incomes are not following suit. This system leaves those who are poor behind making it nearly impossible for them to catch up. As stated before, government spending can leave a budget deficit that needs to be repaid. Most of these expenditures, however, are on war and violence. International affairs, terrorism, and national crime are all credible threats, and a lot of money goes into limiting it. The resources used to support these organization makes them more powerful and it has transitioned peacekeeping into utter force and violence. Here at home and abroad, war rages daily. From small to large scale conflict is being solved in horrific ways and many innocent people are dying along the way. At the root of all of it, is money and power. A lot of this is also politically inclined. We live in a society in which people are paid just to influence politicians to pass acts that will in turn create more money for people who already have a lot of it. Wealth drives our nation, without it, one is just swept under the carpet. People have worked way too hard to obtain wealth while those in control can create it like none other. This exponential growth has depleted Earth's resources and we are running out fast. With no resources, what is there to gain anymore. The Four Horsemen are the warning signs that our systems are heavily flawed and need to be chan.
No Plagiarism4-6 slides (excluding Title and Reference slides).docxhallettfaustina
No Plagiarism
4-6 slides (excluding Title and Reference slides) with notes that are a minimum of 150 words per slide.
Leaders face many hurdles when leading in multiple countries. There are several examples of disastrous public relations fallout that have occurred when companies have outsourced work to other nations. When determining where to move offshore as a company, the leaders of the organization must make several decisions.
Using course theories and current multinational organizations that have locations in several countries, convey your own thoughts on the subject and address the following:
What leadership considerations must an organization weigh in selecting another country to open a location such as a manufacturing plant?
How might leaders need to change leadership styles to manage multinational locations?
What public relations issues might arise from such a decision?
How would you recommend such a company to demonstrate their social responsibility to their headquarters country as well as any offshore locations?
.
North American Philosophical Publications Prejudice i.docxhallettfaustina
North American Philosophical Publications
Prejudice in Jest: When Racial and Gender Humor Harms
Author(s): David Benatar
Source: Public Affairs Quarterly, Vol. 13, No. 2 (Apr., 1999), pp. 191-203
Published by: University of Illinois Press on behalf of North American Philosophical
Publications
Stable URL: http://www.jstor.org/stable/40441225
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Public Affairs Quarterly
Volume 13, Number 2, April 1999
PREJUDICE IN JEST: WHEN RACIAL AND
GENDER HUMOR HARMS
David Benatar
central questions in the sparse literature on the ethics of humor
are: 1) What makes a piece of humor racist or sexist? 2) Are jokes
that embody negative racial and gender stereotypes necessarily racist
and sexist? Because these issues have tended to be discussed separately
it has not been noted that some answers to the first question render the
second question moot. My answer to the first question does not have this
effect. It will draw on an account of humor ethics that I provide and
defend against rival views of racist (and sexist) humor. I shall then
proceed to answering the second question.
An Account of Humor Ethics
How can humor be immoral? Briefly, the answer is that it is immoral
where it is intended to harm people or where there are good grounds for
expecting it to harm people, and where the harm in question is wrong-
fully inflicted. Following Joel Feinberg, I understand harm in terms of
negative effects on people's interests. However, my understanding of
harm is, in two ways, broader than the one for which he opts in his work
about the moral limits of the criminal law.1 Firstly, because in the cur-
rent context I have a more expansive interpretation of what interests
are, my understanding of harm includes what he calls hurts, offenses
and other disliked states which are insufficiently severe to warrant be-
ing termed harms for his purposes. Because I am concerned with the
morality of humor rather than with the moral limits of legally restrict-
ing it, the inclusion of less severe though nonetheless disliked states is
more appropriate. Secondly, for Professor Feinberg, a harm is some-
thing that is wrongfully inflicted. That definition is th.
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case study on coca-cola. introduction, segmentation targeting and positioning . selling strategy, marketing planing, objective, swot analysis of the company.
Here is a swot analysis of Cocacola company Done on 2014, basing on Information found on the internet,, it will be usefull for people out there, especially for students who will have this kind of assignment
Undertook a Business Research project in the second year of my undergraduate degree on the topic- Comparative Analysis between Pepsi and Coca Cola on the basis of various physical and chemical aspects.
Case #1A young girl with difficulties in schoolDecision Po.docxjasoninnes20
Case #1
A young girl with difficulties in school
Decision Point One
Attention Deficit Hyperactivity Disorder, predominantly inattentive presentationsentation
RESULTS OF DECISION POINT ONE
· Client returns to clinic in four weeks
· You selected Attention deficit hyperactivity disorder, predominantly inattentive presentation. Based on this choice, outline the remainder of the diagnostic evaluation that you will conduct on this child and their parents. Be sure to include standardized assessment instruments that you would administer
Decision Point Two
Begin Strattera 25mg orally daily
RESULTS OF DECISION POINT TWO
· Client returns to clinic in four weeks
· Katie’s parents seem absolutely delighted upon their return stating that Katie is paying more attention in school, but note that there is still room for improvement
· They are somewhat concerned however about some sedation that she experiences following the medication. They report that Katie has been becoming more uncooperative with medications as she feels ‘sleepy’ after taking them
· Her parents are also concerned about her decrease in appetite since starting the medication
Decision Point Three
Discontinue Strattera and begin Adderall XR 10mg orally daily
Guidance to Student
In response to the first choice, although decreased appetite is a side effect of Strattera, it does not address the parents’ concerns about Katie’s sedation, which can occur with Strattera use. It may help with residual inattention symptoms, however, if the medication is creating such negative side effects, compliance may become an issue.
CBT has some evidence of efficacy in treating ADHD symptoms, however, augmenting the medication is not going to effectively address the concerns that Katie’s parents have raised regarding side effects.
Discontinuing Strattera and beginning Adderall XR would be the most appropriate strategy in this case as changing agents may alleviate the unfavorable side effects, and may treat symptoms more effectively.
THE COCA COLA COMPANY 8
The Coca Cola Company
Marlette Lorey
Running Head: THE COCA COLA COMPANY 1
Coca Cola Company: Strategy Formulation
The Coca Cola Company is a multinational corporation operating in the beverages industry. Headquartered in Atlanta, Georgia, Coca Cola Company is responsible for giving the world a unique taste of soda. The company’s unique tastes of syrups, concentrates, and other non-alcoholic beverage brands have quenched the world’s thirst since May 8, 1886. Coca Cola Company maintains a global network of bottlers, canning companies, and distributors to move the over 400 beverage brands. The global distribution network for Coca Cola brands represents more than a century of planning and execution and it now covers over 200 countries.
Ultimately, the Coca Cola Company offers an important example in proper formulation and execution of strategy to ensure that a company stays competitive and relevant for more than a century. In this light, this ...
Coca-Cola Strategic Analysis Implementation
STR/581
Coca-Cola Strategic Analysis Implementation
1
Executive Summary
Largest Beverage Provider
Almost $2 Billion in sales
Presence in 200 countries
Mission, Vision, and Value Statements
Environmental Scan
Internal and External
SWOT Analysis
The Coca-Cola Company is an almost $2 Billion company that is arguable the world’s largest beverage provider. With presence in over 200 countries Coca-Cola has grown to become a household name since its start in Atlanta, Georgia in 1886. Coca-Cola’s mission “To refresh the world...To inspire moments of optimism and happiness...To create value and make a difference” is achieved in conjunction with its vision that is surrounding six “Ps”. People, Portfolio, Partners, Planet, Profit, and Productivity all working together to be a great place to work, offer drinks consumers want while being conscious of the world and Coca-Cola stakeholders.
In order to be a continually successful company, Coca-Cola understands the need for environmental analysis to include internal and external forces driving the business. Social factors such as the fact that consumers are becoming more health conscious and economic factors such as inflation, recession and unemployment rate should be considered in the environmental scan.
The industry environment should also be considered which includes demographics, competitors, and consumer preferences. Internal and external environments can be evaluated with the help of a SWOT analysis.
The SWOT analysis for The Coca-Cola Company reveals that the major strength of the firm is the brand name and the recognizable aspects of it. A weakness as well as an opportunity is the increased awareness of healthy options even with beverages. Another opportunity is that of additional flavors. A threat, as with all companies, is Coca-Cola’s competitors. Keeping ahead of competitors in terms of technology, flavors, and overall customer service will help alleviate the threat of competing firms.
2
Executive Summary Continued
Generic, Grand, Global Strategies
Value Disciplines
Implementation Plan
Risk Management Plan
Generic, grand, and global strategies are recommended in addition to value disciplines. Focus strategies of both cost leadership and differentiation are recommended along with market growth. Each of the three value disciplines of operational excellence, product leadership, and customer intimacy are recommended as there are benefits for each in different areas of the Coca-Cola business. These strategies will support the implementation plan that begins with building upon the already successfully developed business structure of Coca-Cola, and continuing a successful path for the growth of the business.
The same strategies will be applied for organizational change management. Both long term and short term goals will be addressed and a risk management plan put in place. The risk management plan will identify and prioritize risk ...
WEEK 8 ASSIGNMENT 3 1
WEEK 8 ASSIGNMENT 3 9Week 8 Assignment 3
Student’s Full Name
BUS499 Business Administration Capstone
Professor’s Name
Date
Week 8 Assignment 3
Coca-cola being a leading organization in the beverage industry contributes largely to the sales of soft drinks globally. With today’s stiff competition, organizations need strategies to gain competitive advantage. This paper will analyze Coca-Cola in regards to its business-level strategies, corporate-level strategies, competitive environment, and market cycles. Business-Level Strategies
A business-level strategy is concerned with the position of organizations in a given industry while considering factors comparison to the competition (Schermerhorn & Bachrach, 2010). Coca-Cola's business-level strategy is a differentiation strategy. This strategy is based on offering product that is unique hence an organization ends up acquiring a greater market share and defending the higher pricing of products. Therefore, this strategy differentiates an organization from its competitors. Coca-Cola uses a differentiation strategy for it to remain unique. With the high competition that it is facing, this strategy separates Coca-Cola from its competitors. With this strategy, Coca-Cola has been able to develop products that are unique and valued by its customers. For instance, most of the consumers opted for healthy drinks as compared to flavored drinks and this had a negative impact on Coca-Cola. The taste and preferences of customers keep on changing and hence an organization has to develop ways that will help it remain relevant in the market. Coca-Cola, therefore, developed Coca-Cola Zero Sugar which was branded and marketed as a healthy drink but a version of the original sugar-sweetened. The production of this product was for it to remain relevant and continue to be successful even with the transition of consumer’s tastes and preferences. This indicates that Coca-Cola has a unique capacity that is used for customization of its products and services to ensure that the wants and the needs of the target market are met. For instance, Coca-Cola provides Diet Coke and vitamin to the old consumers who are health conscious. It also meets the needs and expectations of its young customers through the provision of cherry and vanilla coke.
Coca-Cola management invests a lot of time and money in research and development. The main aim is to acquire an understanding of the different market segments about customer’s age, income, and lifestyle. This information is then used in marketing for the products right and achieving the right development. Coca-Cola packaging has remained unique as compared to its competitors and hence it has been able to remain adaptable in different market sections (Schermerhorn & Bachrach, 2010). With its functional packaging, it has been able to make its products appear different in the form of its sizes and forms. Coca-Cola has achieved the production of cans and bottles based on.
Nonclassified DataIn order to maintain transparency and et.docxhallettfaustina
Nonclassified Data
In order to maintain transparency and ethical standards of research, researchers may file a Freedom of Information Act (FOIA) request to obtain all nonclassified data on a subject. Why is this legislation important? Do you think it is working? Why or why not.
Crime Mapping
Crime mapping has been used for
intelligence-led policing
: using data, analysis, and criminal theory to guide police allocation and decision making. Give some examples of ways this is used in your community. Explain if it is working. What are some other ways that you think it should be used in your Community? Give examples and how it would be effective in policing.
Importance of Reviewing Communications
Describe a situation when you may have sent something electronically (email) or turned something in when the lack of review or proofreading was brought to your attention by yourself or others. Discuss any repercussions you faced due to the communication not being reviewed. Explain the importance of reviewing any form of communication prior to disseminating it.
Who Reviews Your Work?
In our everyday life (school, work, or home) we use some form of communication. Who reviews your communication before it is sent, or do you review the communication of others and your own? Describe how you would ensure the communication is “good to go” or ready to disseminate to others.
.
No plaigarism!!! Due Saturday @ 12pm!Example included and worksh.docxhallettfaustina
No plaigarism!!! Due Saturday @ 12pm!
Example included and worksheet attached.
Use the
Source Evaluation Worksheet
to submit an annotated bibliography of 5 sources that you intend to use in your paper. Prepare a citation, annotation, and evaluation for each source.
You may collect the worksheets together as one document or you may submit a separate worksheet for each source.
.
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Not all EBP projects result in statistically significant results. Define clinical significance, and explain the difference between clinical and statistical significance. How can you use clinical significance to support positive outcomes in your project?
the project topic is after discharge follow up
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Nonprofit v Criminal JusticeCriminal justice organizations and.docxhallettfaustina
Nonprofit v Criminal Justice
Criminal justice organizations and nonprofit organizations have a lot of factors and/or characteristics that are similar as well as different. These types of organizations are out there for members of society to help those who are in need as well as gain that experience necessary to fulfill that spot they need within themselves and their life.
To start off, “nonprofit organizations occupy a unique third sector with diverse resource dependencies, arising mainly from private donations and labor, but subsidized by government exemption of certain public tax obligations to encourage charitable activity (Oelbrger, 2016)”. With that being said, a non profit organization, such as the Masonic family, which is a very controversial idea, raises money for those charities such as Shriners Hospital as well as military troops who are actively deployed. Not only this, but they also award their members with scholarships for doing good deeds around their community. I know this personally as my dad is an active Mason.
Criminal justice organizations have many goals as well. Their goals consist of helping those around their community and the country. One of the goals mentioned by the Department of Justice (2018) is to “prevent Crime, Protect the Rights of the American People, and Enforce Federal Law”. As criminal justice employees, they are putting their life on the line whereas daily to help serve their people. Whereas, nonprofit organizations are helping those in their community by serving them with needs that they have, that do not require putting their life on the line.
Both organizations however, are doing what they need to do to help support those around their community. They are both helping their community and those in need when it is needed. Between protection, or fundraisers, or support financially, these organizations do what they have to do to ensure that they are getting their name out there in a positive manner, of course.
.
Noah DeWaalTuesday16 Jun at 1538Manage discussion entryFou.docxhallettfaustina
Noah DeWaal
Tuesday16 Jun at 15:38
Manage discussion entry
"Four Horsemen" describes the ways in which our world is slowly folding on itself. It categorizes the four horsemen as a wrongful banking system, escalating violence, an abundance of poverty, and deletion of the world's resources. All these topics are the signs that we have truly doomed ourselves as a nation and as a planet. The underlying kingpin here is money. Everyone, including the government, lives, and works to earn and spend money. There are a variety of different paths to obtain that currency and the banks are at the heart, banks that create this money out of thin air. The film starts by speaking of empires and power. Nations want to be in positions to be on top as a means of security and credibility. Top nations control our world and those who are not, strive to become one. From historic times to now, people and groups want to become the most powerful, and when they do, they obtain all the resources they can do benefit their empires and the leaders become wealthy and untouchable. There is usually one common factor within one's rise to power, and that is money. It earns resources and credibility which makes others become submissive to you. We are supposed to be living within a free market system where everyone has a fair piece of the pie, but that is rarely true today. The way the banks function and government spending only amasses debt that will in turn be paid by the American people. Some of these people live in poverty, meaning they cannot even live anymore. People are expected to pay more for items as the price level rises while many incomes are not following suit. This system leaves those who are poor behind making it nearly impossible for them to catch up. As stated before, government spending can leave a budget deficit that needs to be repaid. Most of these expenditures, however, are on war and violence. International affairs, terrorism, and national crime are all credible threats, and a lot of money goes into limiting it. The resources used to support these organization makes them more powerful and it has transitioned peacekeeping into utter force and violence. Here at home and abroad, war rages daily. From small to large scale conflict is being solved in horrific ways and many innocent people are dying along the way. At the root of all of it, is money and power. A lot of this is also politically inclined. We live in a society in which people are paid just to influence politicians to pass acts that will in turn create more money for people who already have a lot of it. Wealth drives our nation, without it, one is just swept under the carpet. People have worked way too hard to obtain wealth while those in control can create it like none other. This exponential growth has depleted Earth's resources and we are running out fast. With no resources, what is there to gain anymore. The Four Horsemen are the warning signs that our systems are heavily flawed and need to be chan.
No Plagiarism4-6 slides (excluding Title and Reference slides).docxhallettfaustina
No Plagiarism
4-6 slides (excluding Title and Reference slides) with notes that are a minimum of 150 words per slide.
Leaders face many hurdles when leading in multiple countries. There are several examples of disastrous public relations fallout that have occurred when companies have outsourced work to other nations. When determining where to move offshore as a company, the leaders of the organization must make several decisions.
Using course theories and current multinational organizations that have locations in several countries, convey your own thoughts on the subject and address the following:
What leadership considerations must an organization weigh in selecting another country to open a location such as a manufacturing plant?
How might leaders need to change leadership styles to manage multinational locations?
What public relations issues might arise from such a decision?
How would you recommend such a company to demonstrate their social responsibility to their headquarters country as well as any offshore locations?
.
North American Philosophical Publications Prejudice i.docxhallettfaustina
North American Philosophical Publications
Prejudice in Jest: When Racial and Gender Humor Harms
Author(s): David Benatar
Source: Public Affairs Quarterly, Vol. 13, No. 2 (Apr., 1999), pp. 191-203
Published by: University of Illinois Press on behalf of North American Philosophical
Publications
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Public Affairs Quarterly
Volume 13, Number 2, April 1999
PREJUDICE IN JEST: WHEN RACIAL AND
GENDER HUMOR HARMS
David Benatar
central questions in the sparse literature on the ethics of humor
are: 1) What makes a piece of humor racist or sexist? 2) Are jokes
that embody negative racial and gender stereotypes necessarily racist
and sexist? Because these issues have tended to be discussed separately
it has not been noted that some answers to the first question render the
second question moot. My answer to the first question does not have this
effect. It will draw on an account of humor ethics that I provide and
defend against rival views of racist (and sexist) humor. I shall then
proceed to answering the second question.
An Account of Humor Ethics
How can humor be immoral? Briefly, the answer is that it is immoral
where it is intended to harm people or where there are good grounds for
expecting it to harm people, and where the harm in question is wrong-
fully inflicted. Following Joel Feinberg, I understand harm in terms of
negative effects on people's interests. However, my understanding of
harm is, in two ways, broader than the one for which he opts in his work
about the moral limits of the criminal law.1 Firstly, because in the cur-
rent context I have a more expansive interpretation of what interests
are, my understanding of harm includes what he calls hurts, offenses
and other disliked states which are insufficiently severe to warrant be-
ing termed harms for his purposes. Because I am concerned with the
morality of humor rather than with the moral limits of legally restrict-
ing it, the inclusion of less severe though nonetheless disliked states is
more appropriate. Secondly, for Professor Feinberg, a harm is some-
thing that is wrongfully inflicted. That definition is th.
Non-governmental Organizations (NGOs) are essential as they fulfill .docxhallettfaustina
Non-governmental Organizations (NGOs) are essential as they fulfill a purpose that is traditionally addressed by a government (Balteanu & Marcu, 2014). In order for an NGO to be impactful and serve its purpose, it will require support and involvement from those it has been organized to help, as well as maintain financial and management autonomy, devoid of the governmental influence (Johnson & Stoskopf, 2010). Political and social instability has made it difficult for NGO's to fulfill their purpose to meet the needs of the communities they have pin pointed as their focus (Balteanu & Marcu). During unrest experienced by many countries, residents who need shelter, food, and medical care, benefit from what NGO's to provide (Balteanu & Marcu). Without the government, military, or religious backing of the NGO's purpose, the NGO will not be able to fulfill it's intent (Balteanu & Marcu).
Resident of unstable regions through out the world, are without food, shelter, and medical care due to the preoccupation with control, whether through the government, military, or religious factions. The unstable governments within these regions are either unwilling or unable to care for the needs of their citizens or have taken away their ability to care for themselves. NGO's have the ability to provide for the needs of the people and help them sustain, if allowed.
In general, what is the impact of political and social instability on non-government organizations?
.
Nonverbal CommunicationCOLLAPSEDescribe a scenario in which a .docxhallettfaustina
Nonverbal Communication
COLLAPSE
Describe a scenario in which a person's nonverbal language says something quite different from the same person's verbal language. In doing so, be sure to address how non-verbal communication differs from verbal communication. Describe how the speaker's message differs depending on the following elements of delivery: voice, volume, pitch, rate, pauses, variety, pronunciation, articulation, and dialect.
When replying to peers in this forum, comment on their ideas, and offer additional suggestions for consideration using your assigned readings.
NOTE: You may conduct research to complete any of these discussions (if you are still waiting on the book), using the Internet or other resources. Be certain to properly cite your sources and provide a bibliography in appropriate format. This information is also addressed in this week's audio lessons.
Remember that your discussion response must include the following:
A reflection on the concept we are discussing. Give us a summary of things you learned about this concept from your assigned chapter readings.
A thorough example/discussion to support your reflection.
A final statement that tells us what you take away from this week's lesson.
Properly formatted in-text citations and references.
Strong grammar, spelling, and mechanics.
In total your discussion should be at least 250 words.
.
No plagiarism Research paper should contains following content.docxhallettfaustina
No plagiarism
Research paper should contains following content
1) Abstract - Summarize the major elements of the paper
2) Introduction- provide context and rationale for the study
3)Materials- Describe the experimental design so it is reproducible
4) Methods -Describe the experimental procedures
5) Results-summarize the findings without interpretation
6)Discussion- interpret the findings of the study
7)Summary- summarize the findings
8)Acknowledge- give credits to those
9) References- list all scientific papers books and website that you cited
Paper should be in API Style
Requirements: 20 pages
.
NO PLAGIARISM MEET REQUIREMENTSCOMPLETE BY DEADLINE Wr.docxhallettfaustina
NO PLAGIARISM
MEET REQUIREMENTS
COMPLETE BY DEADLINE
Write 650 words (Questions NOT included in word count) answering the following questions in the case study. please format APA style.
3 SCHOLARLY REFERENCES.
Shell Oil in Nigeria
1. What are some of the factors explaining why corrup- tion and bribery are so high in Nigeria?
2. Was Shell involved in the execution of the poet Ken Saro-Wiwa?Whatimpactdidthepoet’sdeathhave CASE CREDIT
on Shell?
3. Was Shell taking advantage of weak local regulation?
4. What can a company do to ensure that it operates
ethically in societies with weak institutions?
case study is provided below
.
No plagiarism very important In a few short paragraphs, explain .docxhallettfaustina
No plagiarism very important
In a few short paragraphs, explain which cloud services you use (Google, Amazon, iCloud, Verizon, Microsoft One, Dropbox, etc) and what type of information you store (docs, photos, music, other files?). How much space do you have and what does this cost per month?
Need in word document with apa format with citations
.
No plagiarism very important Do you feel the benefits of cloud c.docxhallettfaustina
No plagiarism very important
Do you feel the benefits of cloud computing are worth the threats and vulnerabilities? Have we arrived at a point where we can trust external agencies to secure our most precious data? Please explain your answer.
Need responses to reply my teamates discusions
.
No plagiarism very important 5-CEHv9 Module 03 Scanning Networ.docxhallettfaustina
No plagiarism very important
5-CEHv9 Module 03 Scanning Networks.pdf
Select one network scanning software tool (there is a list in your required reading slides) and explain in detail how it works and how detects network vulnerabilities. Provide the site where you obtained your information and include that in your assignment write-up. (in word document).
Need citations
.
No plagiarism very importantNeed responses to my teamates discus.docxhallettfaustina
No plagiarism very important
Need responses to my teamates discussions
question:Social engineering is the art of manipulating people so they give up confidential information. The types of information these criminals are seeking can vary, but when individuals are targeted the criminals are usually trying to trick you into giving them your passwords or bank information, or access your computer to secretly install malicious software - that will give them access to your passwords and bank information as well as giving them control over your computer.
Explain a scenario where you or someone you know may have unknowingly given too much personal information to a stranger. How could this situation been avoided?
Reference Article Link:
https://www.webroot.com/us/en/resources/tips-articles/what-is-social-engineering
.
No More Backstabbing... A Faithful Scheduling Policy for Multi.docxhallettfaustina
No More Backstabbing... A Faithful Scheduling Policy for Multithreaded Programs
Kishore Kumar Pusukuri, Rajiv Gupta, Laxmi N. Bhuyan
Department of Computer Science and Engineering
University of California, Riverside
Riverside, USA 92521
[email protected], [email protected], [email protected]
Abstract—Efficient contention management is the key to
achieving scalable performance for multithreaded applications
running on multicore systems. However, contention manage-
ment policies provided by modern operating systems increase
context-switches and lead to performance degradation for
multithreaded applications under high loads. Moreover, this
problem is exacerbated by the interaction between contention
management policies and OS scheduling polices. Time Share
(TS) is the default scheduling policy in a modern OS such as
OpenSolaris and with TS policy, priorities of threads change
very frequently for balancing load and providing fairness in
scheduling. Due to the frequent ping-ponging of priorities,
threads of an application are often preempted by the threads
of the same application. This increases the frequency of
involuntary context-switches as wells as lock-holder thread
preemptions and leads to poor performance. This problem
becomes very serious under high loads.
To alleviate this problem, in this paper, we present a
scheduling policy called Faithful Scheduling (FF), which dra-
matically reduces context-switches as well as lock-holder thread
preemptions. We implemented FF on a 24-core Dell PowerEdge
R905 server running OpenSolaris.2009.06 and evaluated it
using 22 programs including the TATP database application,
SPECjbb2005, programs from PARSEC, SPEC OMP, and
some microbenchmarks. The experimental results show that FF
policy achieves high performance for both lightly and heavily
loaded systems. Moreover it does not require any changes to
the application source code or the OS kernel.
Keywords-Scheduling; priorities; contention; context-
switches
I. INTRODUCTION
The advent of multicore architectures provides an attractive
opportunity for achieving high performance for a wide
variety of multithreaded applications. However, exploiting
the system density, and the parallelism they offer, to improve
performance of multithreaded applications is a challenging
task. This is because multithreaded application performance is
sensitive to the implementations of synchronization primitives
and contention management policies. Therefore the key
to achieving high performance for multithreaded applica-
tions running on multicore systems is to use appropriate
synchronization primitives along with efficient contention
management policies. Contention management policies are
either based on spinning, or blocking, or a combination
of both. Spinning resolves contention by busy waiting,
therefore waiting threads respond to lock handoffs very
quickly. However, spinning threads can wastes CPU resources
and prevent the lock-holder thread from runnin.
No plagiarism very importantThere are many mobile platform vulne.docxhallettfaustina
No plagiarism very important
There are many mobile platform vulnerabilities listed in the readings from this week (slides 8, 9, and 10). Which do you feel is the greatest threat to users? Do you agree that people generally are not aware of the threats to their mobile devices?
Need responses to reply my teamattes and need references for all of them
.
No more than 10 slides, including title slide, providing executive s.docxhallettfaustina
No more than 10 slides, including title slide, providing executive summary of emergency response plan, actions taken prior to, during and post event.
This presentation is intended for high level executives of the company and should be brief but comprehensive.
See attachment for more information.
.
NO PLAGIARISM !Write 3 pages of descriptive essay about why you .docxhallettfaustina
NO PLAGIARISM !
Write 3 pages of descriptive essay about why you should visit and spend time in Denali National Park which is located in Alaska, USA.
Outline
1. Introduction
2. Reason 1 and explain, example
3. Reason 2 and explain, example
4. Reason 3 and explain, example
5. Reason 4 and explain, example
6. Reason 5 and explain, example
7. Conclusion
.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
1. Fils-Aime 13
Valdirene Fils-Aime
Michael Matvichuk
CMGMT 4140 -- Strategic Management
Project: Five-Step Strategic Management Plan Analysis
Coca-Cola Company in the beverages industry
Step I. Corporate Mission and Goals
Brief history of the background and evolution of the
organization
Coca-Cola Company is the manufacturer of Coke or Coca-Cola
soft drinks. The company was founded in 1886 by John
Pemberton. He was inspired by his curiosity as he stirred up a
fragrant, caramel-colored liquid that he brought down to a place
called Jacobs’ Pharmacy. There he added carbonated water and
let several customers sample the new concoction. Although John
Pemberton invented Coca-Cola, which is a carbonated soft
drink, he later sold it to businessman Asa Griggs Candler,
whose smart marketing tactics made the soft drinks to dominate
the world of beverages in the entire 20th century. During the
introduction stage into the market, the company used to sell
nine drinks in Atlanta per day, but currently it is selling more
than 19400 beverages every second around the globe (Moran).
Its advertising strategies have changed to reach greater markets.
Today Coca-Cola is one of the best-known brands around the
world. However, when the company started, it used free
coupons to promote its product. When Griggs Candler acquired
the company, his budget to promote the product was $11,000. In
2011, the company allocated $4 billion for the marketing of its
products (Moran). Also, over the decades the bottling of the
beverages has changed to differentiate it from other close
substitutes. These changes have also been seen in the company
logos.
2. Mission and Vision
Coca-Cola has aimed to maximize its profit while keeping
long-term sustainable growth in the beverage industry. The
mission statement of the company states that it aims to refresh
the world, inspire the moments of happiness and optimism, and
create value and build a difference in the world. The vision of
the company is their road map and acts as a guide to every
aspect of their business by explaining what ought to be
accomplished to achieve sustainable and quality growth around
the world. It appears that the vision of Coca-Cola consists of 6
P’s which are people, portfolio, partners, planet, profit, and
productivity. The company’s values include integrity,
collaboration, accountability, diversity, leadership, passion, and
quality (“Mission, Vision & Values”). The winning culture of
the company explains its behaviors and attitudes that will make
their vision 2020 a reality.
General Structure and Leadership Style
The organizational structure of the company is structured in
such a way that it operates smoothly, and the growth of the
company is enhanced. The company is composed of fifteen
board members who include the CEO of the company James
Quincey. The board members are all divided, and each of the
board heads several other committees. Currently, the company
is now divided into three regional groups, which include EMEA
(Europe, Middle East, and Africa), Asia Pacific and Latin
America (“The Coca-Cola Company Announces New
International Structure, Promotes Key Leaders”). Whenever
major regional or divisional decisions are required, all members
overlook the decision to ensure that the growth of the company
is sustained. The leadership style in this company is delegative
style itself. The company believes in the need to delegate duties
and rule instead of taking every responsibility in the company.
The organization’s-based functions are divided, and it ensures
that all the functions are not under the control of one entity and
the use of SME’s to function in every functional division is a
very ingenious strategy. This is a clear example of delegative
3. leadership. It includes Innovative Leadership, Cross Cultural
Leadership, and Visionary Leadership.
Statement of Issues
Coca-Cola is one the most identifiable international brand in the
world. On, May1, 2017 James Quincey replaced Muhtar Kent as
the CEO of the company. Kent had been the face of the
company for almost a decade. He joined the company in the late
1970s but became the CEO of the company in 2008 (“Fresh
Challenges for New Leader at Coke”). Like any other
traditional non-alcoholic company, Coca-Cola Company is
facing strategic challenges that seem to shape the whole
industry in the next few years. Some of the challenges include
government policies which are aimed to reduce sugary drinks
consumption to fight obesity, the socials movements that are
against the bottled beverages to minimize environmental
pollution, and the economic retardation in the majority of the
emerging markets. The appointment of Quincey is in line with
the strategy of the company to tackle those challenges by
introducing healthier drinks, expanding the company’s
corporate sector by diversifying its products to include non-
soda drinks, and last bringing to market beverages that have a
smaller container and little or no calories. The company also,
must capitalize on consumer trends by acquiring smaller
competitors that can supplement their current offerings. As an
example, Coca-Cola recently invested in Body Armor, a new
trendy player in the sports drink world.
Step II: External analysis
By analyzing the external industry environment, the company is
able to identify its opportunities and threats in their operating
industry. Besides it is very important to select and formulate an
appropriate strategic planning, because external factors have the
effects on the organization in different aspects.
Threats
It’s been no secret that soft drink providers have suffered some
of late. A cultural shift towards natural and organic products
has led many to opt for nutritional waters, smoothies, and
4. various healthy beverage options. Thus, core soda offerings that
include high amounts of sugar, or diet items with artificial
sweeteners, have fallen out of favor with buyers. Also, health
professionals have called for the elimination of beverages
containing lofty amount of sugar. Also, the number of contracts
a company is likely to have with its supplier is highly
determined by its size. The bigger the company, the more
contracts it is likely to have with its supplier securing pricing.
The main ingredients for Coca-Cola drinks include carbonated
water, sugar, and phosphoric acid among others. Like any other
commodity, the prices of the product vary over time. The price
is also greatly affected by the availability of the products.
Sugarcane harvest might as well be affected by certain
unforeseen natural factors and this would directly affect the cost
of raw material. Indirect competition also, plays a big role,
threatening the company indirectly, companies such as
Starbucks and Dunkin’ Brands Group indirectly compete with
Coca-Cola, they do place a dent in the company’s market share.
Additionally, trends involving cafes can threaten the company
as well, with their smoothies, health tonics, and teas. These
products are taking over as people are looking for healthy
alternatives to less sugar.
Opportunities
Developing countries are still being introduced to the delight of
carbonated drinks and soft drinks. Countries like India which
are developing and have a hot summer, find the consumption of
cold drinks almost doubled during summers and environments
like this can be a good opportunity to capitalize for Coca-Cola.
Marketing the lesser selling products could also, help to
leverage the revenue for the company. Coca-Cola has many
products on their portfolio that haven’t found the acceptance in
the market; the company should concentrate on marketing these
products. Lastly, product diversification into healthy drinks and
packaged water can also bring revenue and profits. Porter's five
forces model was used to identify the existing industrial factors:
Potential Competitors: Within the beverage industry, there is
5. still high possibility of a new entry. Although Coca-Cola and its
major competitors have special licensing deals such as selling
their products in various distribution deals and fast food chains,
a new company might easily gain a foothold if it hit into the
trends. Once the new company gets its products in the market, it
would likely have a viral and very positive image and it would
create brand recognition that Coca-Cola is enjoying (Gertner
and Rifkin). In addition to that, when consumers opt to move
towards much healthier products, then it is likely to have
several new entrants to the beverage
industry at the same time and this could greatly affect Coca-
Cola’s bottom line.
Rivalry among existing competition: When one thinks of Coca-
Cola Company and its competitors, the biggest rival that is
likely to come in mind is probably Pepsi. Since the late
Nineteenth Century, Coca-Cola and Pepsi have been in
competition with each other. The products of these two
companies have very similar ingredients and they even offer
similar offerings. In addition to that, the two companies also
have similar non-sodas interests like bottled water and orange
juice. To change the manner in which it competes, Pepsi owns
Rice-A-Roni, Quaker Oats, as well as Doritos. If trends were to
go against bottled drinks and soda, Pepsi would be in a position
to hedge its bet with its various lines (Hitt). This is unlike
Coca-Cola, which does not have a similar opportunity. Apart
from Pepsi, another major competitor that Coca-Cola has to deal
with is Dr Pepper Snapple Group. Although Dr Pepper Snapple
Group does not have a cola. They feature some of the biggest
brands in the juice and soft drink market. As consumer trends
start to shift, Coca-Cola is likely to be left vulnerable. The
beverage company, however, has a loyal following moderating
the risk in this area.
Threat of substitute products: The Company is forced to contend
with what consumers might buy instead of its products. For
example, consumers might start taking coffee rather than coke.
Coca-Cola realized that people love taking coffee in the right
6. environment and having their coffee with the right flavor. It is
probably due to this reason that the company has Green
Mountain Coffee Roasters that makes Keurig (Hitt). Consumers
might as well opt to purchase beverages like fresh pressed juice
or freshly made smoothies rather than Coca Cola’s bottled
beverage.
The bargaining power of buyers: When considering the bottled
beverage market, consumers all over the world have a fair
bargaining power, which directly affects the company’s bottom
line. The company does not sell directly to their end users but
instead, it deals with various distribution companies. Coca-Cola
has been forced to sell its products to various distribution
networks at very low prices so as to enable the distribution
networks to sell to the end user at a price that would keep them
coming back. The bargaining power of suppliers for coca cola
and the bargaining power of its suppliers are considered to be
weak. This is due to the fact that the company has many
suppliers and can easily switch from one to the other. It is,
however, not easy for a supplier to switch away from the
company, as this would make then have create a huge loss.
While Coca-Cola has several suppliers, the individual suppliers
are either small or moderately large.
The bargaining power of suppliers: Although Coca-Cola is a
huge company and has many contracts with its suppliers
securing pricing, suppliers still have some powers. Some of it
may be out of their hands because sugar is a commodity, and
like other commodities, its price can vary over time and if a
natural disaster happens, it can affect sugar cane harvest and
impact the company’s raw materials costs.
Step III: Internal analysis
Strength
An internal analysis is an exploration of an organization’s
competency, cost position and competitive viability in the
marketplace. The data generated by an internal analysis is
important because you can use it to develop strategic planning
objectives to sustain and grow your business. As a worldwide
7. leader in producing beverages and soft drinks, Coca-Cola
company has a number of resources that play an important role
in all stages of production and make sure that both, the
productions as well as the delivery of its products and client
services are of very high standards. The coca cola company
also, has various tangible as well as intangible resources it in its
different stages of production and delivery (Hitt). The tangible
resources are inclusive of financial, human, and physical
resources. The company has many physical resources that it
possesses and manages. Some of these physical resources are
inclusive of the company’s equipment and as well as its
buildings. The company has constructed buildings in almost
every part of the world. By having a self-owned production
plant, it, therefore, means that the company maintains a low
cost of production. On the other hand, having self-owned
equipment ensures that coca cola as a company does not need to
rent or lease any equipment. This, therefore, manages a low cost
of production.
The company also, has a very strong financial position that
enables it to have stable financial resources that carry the entire
process of production without experiencing any major issues in
relation to a shortage in cash. With a positive flow of cash, the
company is able to conduct any activity that requires money.
Being in such a position, the company is able to prevent any
unnecessary debt financing. To add on to that, such a position
enables the company to maintain a highly motivated workforce.
Being in such a position has been the company’s primary force
in driving its products into people’s shopping lists. Coca-Cola
Company has also invested highly in employee development and
training and this has greatly ensured that all its workers are
delivering work that is of high quality. Training and developing
of employees also ensure that those responsible for marketing
ensure that the company’s products are purchased by the final
consumers.
Coca cola’s intangible resources are inclusive of goodwill,
intellectual as well as technical resources. For many years, the
8. company has been enjoying technical resources that have
greatly fostered its goals. Coca-Cola has successfully come up
with many enjoyable flavors in their soft drinks ranging from
ginger, lemon, black currant, pineapple, and orange flavors
among others. All these products are an indication that Coca-
Cola Company has knowledge, and it has used it to its
advantage in enabling it to stay ahead of its competitors
(Gertner and Rifkin). This has also, enabled the company to
enjoy an intellectual property of all the brands that it provides.
For many years, Coca-Cola has also enjoyed both goodwill and
customer loyalty (Hitt). This has indeed been an internal
strength that the company has used to its advantage since all its
brands and products have always enjoyed undying loyalty from
its customers. The visibility of the company’s brands also
ensures that people are able to easily access the product at any
time.
The company also, enjoys a great distinctive capability that has
enabled it to carry out its productions in ways that are much
superior compared to its competitors. Some of the distinctive
capabilities that the company has are inclusive of is
architecture, reputation, as well as its innovation. This has
enabled the company to continuously introduce newer products
into the market.
The Four Building Blocks of Competitive Advantage.
A company is said to have a competitive advantage, when its
profit rates are higher than its industry average. Similarly, a
company would have a sustainable competitive advantage when
it comfortably maintains a high-profit rate for many years.
Coca-Cola certainly has a competitive and has been able to
sustain this competitive advantage.
Efficiency: One of the factors that have led Coca-Cola to have a
competitive advantaged is by having superior efficiency. This
efficiency is seen when the company is able to extract more
tangible value for every dollar cost of labor and asset. The
company upgraded its physical distribution capability which
enables it to substantially improve order of efficiency, reducing
9. distribution and transport costs, and cutting greenhouse gas
emissions by utilizing the supply chain remodeling program
Project Jupiter. It was designed to ensure CCA can service their
14,000 route trade customers across the state from their Eastern
Creek distribution center (Crawford 2004).
Quality: The second factor is quality that has allowed more
differentiation by having to pay much closer attention to details.
Innovation: Coca-Cola Company is well known for innovation
(Gertner and Rifkin). The company’s innovations have greatly
contributed to differentiation by finding newer ways of
achieving the desired result of the current product. The
company itself is an example of a company with sustained
competitive advantage, innovation, an extensive business
model, and an intelligent distribution network. From producing
the sweet fizzy drink to the world’s most recognized brand.
Customer Responsiveness: The fourth factor has been on
customer responsiveness. The manner in which consumers of
Coca-Cola products respond has contributed to low costs.
Customer responsiveness has contributed to differentiation by
incorporating features that customers would want to have.
Step IV: Strategy formation
Coca-Cola could build its strengths to take advantage of its
opportunity. The Company should build on its strengths to take
advantage of its opportunities. One way in which the company
could effectively do this is through diversification. In any
health and food business, diversification helps to improve the
business’s offerings. Coca-Cola’s supply chain that distributes
it beverages should also, be used to distribute snacks produced
by the company. By doing this, it would help to share the cost
of supply. How Coca-Cola could mitigate its threat by
minimizing its weaknesses? The Company also needs to
mitigate its threats by minimizing its weaknesses. One of the
major raw material that the company uses is water. In the recent
years water scarcity has been on the rise. There have been
changes in climate which have caused this scarcity. At this early
stage, the company should look for ways to either reduce the
10. amount of water it uses in its processes or to complete remove it
from its processes. Coca-Cola should make investments on new
technologies as well as new operating procedures that would
help to reduce or replace water usage in its manufacturing
operations. To do this, the company needs to find out where
exactly it uses water and where it might have opportunity for
improvements.
Functional strategy
The structuring of any organization does not only involve
organizing its internal relationship and coca cola is one
company that has certainly understood that. The company has
managed to build a well-structured relationship with both
internal as well as external groups. The relationship that Coca
Cola has developed with its bottlers has provided them with
great strength. Coca Cola works together with its bottlers and
make sure that syrups and concentrates have been made into
finished beverages that are then distributed to customers
through the world. Coca Cola Company like most other
companies has its own culture. One particular aspect of culture
that is of great importance is the fact that it emphasizes on
empowering and teamwork. The company considers its
employees to be the most important assets that it has. On that
note, Coca Cola strives to motivate its employees as it believes
motivated employees would effectively drive the company’s
growth.
Business-level strategy
Coca Cola makes use of the followings three business level
strategy for both its local as well as it international operations
Differentiation: Firms use differentiation to operate in a
competitive as well as in a unique manner within their
respective industries. Since the Coca Cola was incepted back in
1886, it has at all times paid much focus on how to differentiate
its products from other products produced by its competitors so
as to establish its unique position within the beverage industry
(Gertner, and Rifkin). The company’s top most brand such as
Fanta, Sprite, and Coca Cola have always been manufactured
11. under strict standards and using formulations that are also quite
unique from the company’s competitors. The company uses
differentiation in many other aspect of its operation this has
made it maintain a leading market position.
Cost: Other than delivering to its customers top quality
products, Coca Cola has always kept a closer eye on the
increasing marketing as well as operational expenditures. Coca
Cola Company has recognized the essence of cost control in
order to gain a competitive advantage within its industry and
consequently be able to operate in manner that is more
competitive. Therefore, one of the company’s major business
level strategy has been low cost leadership. Coca-Cola
Company has always maintained a tight cost control over its
marketing, overhead, and manufacturing.
Focus (Niche): Coca-Cola used focus or Niche strategy in
differentiation as well as in cost dimension. For the niche low
cost strategy, the company has been able to define particular
lines of beverage products that it cans target specified market
and be able to achieve low cost through manufacture of its
products under processes that are highly efficient (Cunningham
and Harney). Coca Cola is said to produce its Coke for all its
target market so as to achieve a low-cost leadership. The
company then keeps the target market under a complete niche
while it selects its distribution network and designs its
marketing campaigns.
Corporate Strategy
Coca-Cola has invested a large sum of money on expansion of
its business. Currently, the company is present in more than 200
countries and this is a big indicator of the focus it has on its
growth strategy. As a large scale corporation, the Company uses
different growth strategy, in different situations, and in varying
needs of its operations (Gertner and Rifkin). For instance, when
the company plans to target a new market, it would often pursue
a horizontal growth strategy. Throughout its history, Coca-Cola
has also used diversification strategy. The company was
basically founded to be a soft drink manufacturer. However, as
12. time passed, the Company entered into different similar
industries such as fruit juice, coffee, tea, and mineral water
among others. For many years, the Company has worked hard
ensuring that it utilizes its ample war chest and has built a
major presence in the rapidly growing beverage industry.
Today, Coca-Cola own about 16 per cent of Keurig Green
Mountain and it is also said to be in the process of developing a
fresh Keurig Kold device. The other major opportunity that coca
cola has is on its extended reach (Gertner and Rifkin). As the
population continues to increase, the company has capitalized
on consumers’ shift towards healthier living by focusing on
bolstering a number of its business line. For instance, the
Chinese, as well as the Indian market, have ramped up a demand
for Coca-Cola’s latest coffee and juice offerings. Thanks to
these diversification strategies, the Company’s business
portfolio has greatly increased.
At times, Coca-Cola has had to suspend its growth strategies so
as to take a stand in its market position. Coca-Cola has used
this strategy many times before. However, its growth strategies
have not been a feasible choice in some internal issues. The
company therefore, stops at its present position and pays more
attention on its supply chain, marketing efforts, R&D, and
quality control. As for the business units where the company
observes not to have any growth, it uses retrenchment strategy.
Coca-Cola retrenches such business units in various ways that
include; R&D, marketing, or budget cut for production. The
company also, uses acquisitions to change the manner in which
it competes, just like Pepsi owns Rice-A-Roni, Quaker Oats, as
well as Doritos, Coca-Cola acquire Honest Tea among other
companies.
Global Strategy
In most cases when domestic markets have matured, companies
would expand their operations to other nations. Coca-Cola is a
company that has expanded globally after the maturity of its
domestic market. As a matter of fact, globalization is the key
concern of Coca-Cola. The Company has a total control in cost
13. pressure, so the cost pressure is low. Therefore, Coca-Cola can
operate under the Multidomestic Strategy. Thus, by running the
local responsiveness of Coca-Cola is high. The company
customizes both their product offering and marketing strategies
in different places with different national conditions. They also,
are operating in seven regional operating groups such as, North
America Group, Latin America Group, Europe Group, Eurasia &
Africa Group, Pacific Group, Bottling Investments Group, and
McDonald's Division. The reason is simple; they are trying to
create their value innovation activities by doing the market and
product research in different potential national market. There
are various global strategies that Coca-Cola has used. One of
the Company’s global strategies has been standardization. Coca-
Cola has used standardization strategy in their centralized
management system and has helped it achieve great economic
scale by discount through purchasing in bulk (Cunningham and
Harney). The other global strategy Coca-Cola uses has been
adoption. Through adoption, Coca- Cola creates a customized
marketing mix for every nation and every region. Although
adoption strategy might cost the company more, it provides
benefits of consumer diversity.
Step V: Recommendation(s)
The primary goal of Coca-Cola Company is to ensure that they
have satisfied their customers while they still promote their
good social and ethic responsibility to the public. With the
company’s tremendous success, there is no doubt that Coca-
Cola has something that most of its competitors do not have.
For instance, Coca-Cola has money that it still puts back into its
business. This ensures that the business continues to grow.
Coca-Cola does everything in its power to satisfy all its
customers to the maximum. The company plans to use some of
its money to update older equipment (Cunningham and Harney).
This would ensure that all its facilities are able to operate more
effectively. By updating its equipment, the company will reduce
the damage done to the environment. On that note, the company
should also consider putting some of its money towards having
14. a cleaner environment. The company should recycle and reuse
various materials such as plastic bottles. By doing this, Coca-
Cola would certainly minimize environmental pollution. The
company should also actively support policies that are dealing
with fair quality water. In addition to that, Coca-Cola should
engage in discussions that would impact the environment in
general.
The company faces some challenges such as government
policies which are aimed to reduce sugary drinks consumption
to fight obesity. As a way to fight obesity, some governments
around the world have imposed high taxes on some of the
products that Coca-Cola produces and that have high sugar
content. On this point, the company should join forces with its
competitors and together request the government to lower its
taxes on sugary products. For the company to do that
effectively, Coca-Cola should warn governments of job losses.
High taxes would increase the company’s operational cost and
hence force them to send some of its employee’s home. Another
way is for Coca-Cola to offer a plethora of new sugar-free
alternatives like Coke Zero Sugar. This effectively provides a
safety net of products protected from taxation.
Work Cited
Hitt, Michael A. Strategic Management. Cengage Learning,
2017.
Cunningham, James, and Brian Harney. Strategy & Strategists.
Oxford University Press, 2012.
Gertner, David, and Laura Rifkin. "Coca-Cola and the Fight
against the Global Obesity Epidemic". Thunderbird
International Business Review, vol 60, no. 2, 2017, pp. 161-
173. Wiley, doi:10.1002/tie.21888.
“Fresh Challenges for New Leader at Coke.” Global Finance
Magazine.
15. “Mission, Vision & Values.” The Coca-Cola Company.
Moran, Porcshe. “The Evolution of the Coca-Cola Brand.”
Investopedia, Investopedia, 15 Oct. 2012.
“The Coca-Cola Company Announces New International
Structure, Promotes Key Leaders.” The Coca-Cola Company, 24
May 2016.
Crawford C. (2004) Coca-Cola Amatil-Marketing, Business
studies update, Vol. 4 No.2
https://www.slideshare.net/YOUNUS92/competitive-advantage-
of-cocacola
https://slideplayer.com/slide/4688281/
Week 1
Reflective Journal: Mindset
For this reflection, you are encouraged to step outside of your
comfort zone, dig deep, and be honest with yourself. Keep in
mind that there are no right or wrong answers. Therefore, you
will not be graded on specific content in your journal. You will
be assessed on the depth of your reflection, so take this
opportunity to inspire personal thought and ideas. Note: This
journal template has two parts that you need to complete.
…………………………………………………………………………
……………………………
Part 1
Directions: Respond thoroughly and honestly to each prompt.
1.Describe how you felt when you read through your results of
16. the Mindset Assessment. Were you surprised? Did you agree?
Why or why not? Provide examples to support your response.
2. Choose three strategies from the “25 Ways to Develop a
Growth Mindset” article and explain how you will use each
strategy in your academic, personal, or professional life to help
you develop a growth mindset.
3. Explain what you learned about how a growth mindset can
help you learn.
(Scroll down for Part 2.)
…………………………………………………………………………
……………………………
Part 2
Directions: Did you know that what you say to yourself or
others can boost your productivity, confidence, and relieve
stress? When you replace negative phrases with more positive
ones, you can change your outlook and your outcomes.
Below are some common negative statements that students tell
themselves. Restate them using a growth mindset perspective.
The first two are done for you as an example.
Original Statement
Statement Reframed
17. This stuff is too hard. I’m not going to pass the test.
EXAMPLE: The test is hard, but if I get help and study, I can
pass the test.
I am no good at math.
EXAMPLE: I struggle with math because I don’t work very
hard at it. When I work hard and solve the problem I grow my
brain capacity.
I got a terrible grade. My teacher must hate me.
This assignment is impossible.
This is a waste of my time. It has nothing to do with my major.
I don’t get it. I give up.
I’m worried I might make a mistake.
I’m too embarrassed to post my response.
I don’t think I’m advanced enough. I’m not prepared.
I don’t know if this is for me. I’m too old.
I’ve never been a good student.
This task looks too hard. Why bother trying?
Take it one step further. (Optional) You’re encouraged to start
a log of your own reframed statements. When you catch
yourself exhibiting a fixed mindset or engaging in negative self-
talk, take a moment to rephrase your thinking with a positive
statement. Use this chart below to get started.
Original Statement
18. Statement Reframed
1
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21. Step I. Corporate Mission and Goals
Brief history of the background and evolution of the
organization
Coca-Cola Company is the manufacturer of coke (Should this be
capitalized?) or Coca-Cola soft drinks. (Check spacing?) The
company was founded in 1886 by John Pemberton, (Comma
splice. You incorrectly connect two independent clauses with
only a comma. Start a new sentence?) he was inspired by his
curiosity as he stirred up a fragrant, caramel-colored liquid that
he brought down to a place called Jacobs’ Pharmacy. (Check
spacing throughout?) There he added carbonated water and let
several customers sample the new concoction. Although, (Do
you need this comma?) John Pemberton invented Coca-Cola,
which is a carbonated soft drink, he later sold it to businessman
Asa Griggs Candler, whose smart marketing tactics made the
soft drinks to dominate the world of beverages in the entire 20th
(Per MLA, spell out numbers that can be written as one or two
words. For example: eighteenth-century literature) century.
During the introduction (Should this be an adjective?) stage into
the market, the company used to sell nine drinks in Atlanta per
day (Review use of commas with coordinate conjunctions?) but
currently it is selling more than 19400 beverages every second
around the globe (Moran). Its advertising strategies have
changed over the course (Unidiomatic. Over the course of
what?) to reach greater markets. Today Coca-Cola is one of the
best-known brands around the world, (Comma splice. Start a
new sentence or try using a semicolon?) however, when the
company started, it used free coupons to promote its product.
When Griggs Candler acquired the company, his budget to
promote the product was $11,000. In 2011, the company
allocated $4 billion for the marketing of its products (Moran).
Also, over the decades the bottling of the beverages has
changed to differentiate it from other close substitutes. These
changes have also been seen in the company logos. (Passive,
awkward construction. Can this be stated more clearly?)
Mission and Vision
22. Coca-Cola has aimed to maximize its profit while keeping
long-term sustainable growth in the beverage industry. The
mission statement of the company states that it aims to refresh
the world, inspire the moments of happiness and optimism
(MLA favors the use of the oxford comma, or a comma used
after the last item in a list of three or more things, before
“and.”) and create value and build a difference in the world.
The vision of the company is their road-map (Does this word
require a hyphen?) and acts as a guide to every aspect of their
business by explaining what ought to be accomplished to
achieve sustainable and quality growth around the world. It
appears that the vision of Coca Cola consists of 6 P’s. People,
portfolio, partners, planet, profit and productivity. The
company’s values include integrity (Do you need a comma
between integrity and collaboration or is this one value?)
collaboration, accountability, diversity, leadership, passion, and
quality (“Mission, Vision & Values”). The winning culture of
the company explains its behaviors and attitudes that will make
their vision 2020 a reality.
General Structure and Leadership Style
The organizational structure of Coca-Cola is structured in such
a way that it operates smoothly and the growth of the company
is enhanced (Awkward construction. Rephrase for ease of
reading and clarity?). The company is comprised (Check word
choice to confirm this fits your intended meaning.) of 15 (Spell
out, per MLA) Boards (Should this word be capitalized and
plural?) members who includes (Subject-verb disagreement.
“Members” is plural and does not agree with “includes”) the
CEO of the company James Quincey. The board members are all
divide (Check word choice. Do you mean divided?), and each of
the board heads several other committees. Currently, the
company is now divided into three regional groups (Review use
of commas to set off dependent clauses?) which include EMEA
(Europe, Middle East, and Africa), Asia Pacific and Latin
America (“The Coca-Cola Company Announces New
International Structure, Promotes Key Leaders”). Whenever
23. major regional or divisional decisions are required, all 12
members overlook the decision to ensure that the growth of the
company is sustained. The leadership style in this company is
delegative style itself. The company believes in the need to
delegate duties and rule instead of taking every responsibility in
the company. The organization's based functions are divided,
and its (What’s the difference between it’s and its? Which word
do you need here?) ensured that all the functions are not under
the control of one entity and the use of SME’s to function in
every functional division is a very ingenious strategy
(Confusing wording. Can this be better explained?). This is a
clear example of delegative leadership. It includes, (Do you
need this comma?) Innovative Leadership, Cross Cultural
Leadership, and Visionary Leadership.
Statement of issues (Should this be capitalized?)
Coca-Cola is one the most identifiable international brand in the
world. In, 1st may 2017 (Unclear. Do you mean on May 1,
2017?) James Quincey replaced Muhtar Kent as the CEO of the
company. Kent has been the face of the company for almost a
decade. He joined the company in the late 1970s but became the
CEO of the company in 2008 (“Fresh Challenges For New
Leader At Coke”). Like any other traditional non-alcoholic
company, Coca-Cola Company is facing strategic challenges
that seem to shape the whole industry in the next few years.
Some (Are you missing a word/preposition here?) the challenges
includes, government policies which are aimed to reduce sugary
drinks consumption to fight obesity, the socials movements that
are against the bottled beverages to minimize environmental
pollution, and the economic retardation in the majority of the
emerging markets. The appointment of Quincey is in line with
the strategy of the company to tackle those challenges by
introducing healthier drinks, expanding the company’s
corporate sector by diversifying its products to include non-
soda drinks (Use an oxford comma?) and last bringing to market
beverages that have a smaller container and little or no calories.
The company also, has to capitalize on consumers (Should this
24. be possessive? How would that be indicated?) trends by
acquiring smaller competitors that can supplement their current
offerings. (Check spacing?) As an example,Coca Cola recently
invested in Body Armor, a new trendy player in the sports drink
world.
Step 2: External analysis (Capitalize title/subheadings to be
consistent? Also, the first “step” uses a roman numeral. Should
this be roman numeral II?)
By analyzing the external industry environment, the company is
able to identify its opportunities and threats in their operating
industry. Besides it is very important to select and formulate an
appropriate strategic planning, because external factors have the
effects on the organization in different aspects.
Threats: It’s been no secret that soft drink providers have
suffered some of late. A cultural shift towards natural and
organic products has led many to opt for nutritional waters,
smoothies, and various healthy beverage options. Thus, core
soda offerings that include high amounts of sugar, or diet items
with artificial sweeteners, have fallen out of favor with buyers.
Also, health professionals have called for the elimination of
beverages that containing (Check verb form choice? Should this
be simple present?) lofty amount of sugar. The number of
contracts a company is likely to have with its supplier is highly
determined by its size. The bigger the company, the more
contracts it is likely to have with its supplier securing pricing.
The mains ingredient (Should “mains” be plural here and
“ingredient” singular?) for coca cola (Should this be
capitalized?) drinks includes carbonated water, sugar,
phosphoric acid (Use and oxford comma?) among others. Like
any other commodity, the prices of the product vary over time.
The price is also, (Do you need this comma?) greatly affected
by the availability of the products. Sugarcane harvest might as
well be affected by certain unforeseen natural factors and this
would directly affect the cost of raw material. Coca Cola was
also, suspected of using pesticides in their water and water is
becoming limited because of climate changes and considering
25. that the company needs plenty water to create their soft drinks,
if water become scarce, they would be in trouble (Run-on
sentence. Write as multiple complete sentences?). Indirect
competition also, plays a big role, indirect threatening the
company, companies such as Starbucks and Dunkin’ Brands
Group indirectly compete with Coca Cola, they do place a dent
in the company’s market share (Confusing run-on sentence.
How can this be rephrased as multiple sentences? Try using the
adverb “indirectly”?). Additionally, trends involving cafes can
threaten the company as well, with their smoothies, health
tonics, and teas. These products are taking over as people are
looking for healthy alternatives to less sugar.
Opportunities: Developing countries are still being introduced
to the delight of carbonated drinks and soft drinks. Countries
like India which are developing and have a hot summer, find the
consumption of cold drinks almost doubled during summers
(Review use of commas with coordinate conjunctions?) and
environment (Should this be plural?) like this can be a
good opportunity to capitalize for Coca cola. Marketing the
lesser selling products could also, help to leverage the revenue
for the company, (Comma splice. Start a new sentence?) Coca
Cola has many products on their portfolio that haven’t found the
acceptance in the market, (Comma splice) they should
concentrate on the marketing of these products. Apart from it
(Ambiguous pronoun. What is “it” in this context?), product
diversification into healthy drinks and packaged water can also
bring revenue and profits.
For this section, the Porter's five forces model was used to
identify the existing industrial factors:
Potential Competitors: Within the beverage industry, there is
still (Why is “high” plural? Is this an adjective to describe
possibility?) highs possibility of a new entry. Although Coca-
Cola and its major competitors have special licensing deals such
as selling their products in various distribution deals and fast
food chains, a new company might easily gain a foothold if it
hit into the trends (Unclear wording. Revise for clarity?). Once
26. the new company gets its products in the market, it would likely
have a viral and very positive image and it would create a brand
recognition that coca cola (Capitalize?) is enjoying(Gertner, and
Rifkin) (Per MLA, include the name(s) of author and page
number if available in the in-text citation. No commas are
needed if only two names are listed). In addition to that, when
consumers opt to move towards much healthier products, then it
is likely to have several new entrants to the beverage industry at
the same time and this could greatly affect coca cola’s bottom
line. (Be consistent with capitalization?)
Rivalry among existing competition: When one thinks of Coca-
Cola Company and its competitors, the biggest rival that is
likely to come in mind is probably Pepsi. Since the late 19th
(Spell out?) century, Coca-Cola and Pepsi have been in
competition with each other. The products of these two
companies have very similar ingredients and they even offer
similar offerings, ie coke and Pepsi (Is it necessary to restate
this?). In addition to that, the two companies also have similar
non-sodas interests like bottled water and orange juice. To
change the manner in which it competes, Pepsi owns Rice-A-
Roni, Quaker Oats, as well as Dorito (Spellcheck?). If trends
were to go against bottled drinks and soda, Pepsi would be in a
position to hedge its bet with its various line(Hitt) (Check
spacing?). This is unlike Coca-Cola (Review use of commas to
set off dependent clauses?) which does not have a similar
opportunity. Apart from Pepsi, another major competitor that
Coca-Cola has to deal with is Dr Pepper Snapple Group.
Although Dr Pepper Snapple Group does not have a cola,
(Comma splice. Start a new sentence?) they, however, feature
some of the biggest brands in the juice and soft drink market.
As consumer trends start to shift, coca cola is likely to be left
vulnerable. The beverage company, however, has a loyal
following moderating the risk in this area.
Threat of substitute products: The company is forced to contend
with what consumers might buy instead of its products. For
example, consumers might start taking coffee rather than coke.
27. Coca-Cola realized that people love taking coffee in the right
environment and having their coffee with the right flavor. It is
probably due to this reason that the company has Green
Mountain Coffee Roasters that makes Keurig(Hitt). Consumers
might as well opt to purchase beverages like fresh pressed juice
or freshly made smoothies rather than coca cola’s bottled
beverage.
The bargaining power of buyers: When considering the bottled
beverage market, consumers all over the world have a fair
bargaining power (Review use of commas with dependent
clauses) which directly affects the company’s bottom line. The
company does not sell directly to their end
(Check page numbers? The number in the top right has reverted
to 1)
users but instead, it deals with various distribution companies.
Coca-Cola has been forced to sell its products to various
distribution networks at very low prices so as to enable the
distribution networks to sell to the end user at a price that
would keep them coming back. The bargaining power of
suppliers for coca cola (Be consistent in how you write the
brand? Does it require a hyphen or capitalization?) and the
bargaining power of its suppliers is considered to be weak. This
is due to the fact that the company has many suppliers and can
easily switch from one to the other. It is, however, not easy for
a supplier to switch away from the company, as this would make
then have create a huge loss. While Coca Cola has several
suppliers, the individual suppliers are either small or
moderately large.
The bargaining power of suppliers: Although, (Do you need this
comma. Compare this construction: According to the author, the
common potato is native to the Americas) Coca Cola is a huge
company and has many contracts with its suppliers securing
pricing, suppliers still have some powers, (Comma splice)
however, some of it may be out of their hands because sugar is
a commodity, and like other commodities, its price can vary
over time and if a natural disaster happen, it can affect sugar
28. cane harvest and impact the company’s raw materials costs.
(Run-on. Revise as multiple sentences?)
(This paper has only been reviewed to this point because the
tutor has reached the end of the time frame of the tutoring
session. Consider submitting the remainder of the document to
complete the review)
Step3: Internal analysis
An internal analysis is an exploration of an organization’s
competency, cost position and competitive viability in the
marketplace. The data generated by an internal analysis is
important because you can use it to develop strategic planning
objectives to sustain and grow your business. As a worldwide
leader in producing beverages and soft drinks, Coca Cola
company has a number of resources that play an important role
in all stages of production and make sure that both, the
productions as well as the delivery of its products and client
service are of very high standards. The coca cola company also,
has various tangible as well as intangible resources it in its
different stages of production and delivery (Hitt). The tangible
resources are inclusive of financial, human, and physical
resources. The company has many physical resources that it
possess and manages. Some of these physical resources are
inclusive of the company’s equipment and as well as its
buildings. The company has constructed buildings in almost
every part of the world. By having a self-owned production
plant, it, therefore, means that the company maintains a low
cost of production. On the other hand, having self-owned
equipment ensures that coca cola as a company does not need to
rent or lease any equipment. This, therefore, manages a low cost
of production.
The company also, has a very strong financial position that
enables it to have stable financial resources that carry the entire
process of production without experiencing any major issues in
relation to a shortage in cash. With a positive flow of cash, the
company is able to conduct any activity that requires money.
29. Being in such a position, the company is able to prevent any
unnecessary debt financing. To add on to that, such a position
enables the company to maintain a highly motivated workforce.
Being in such a position has been the company’s primary force
in driving its products into people’s shopping lists. Coca-Cola
Company has also invested highly in employee development and
training and this has greatly ensured that all its workers are
delivering work that is of high quality. Training and developing
of employees also ensure that those responsible for marketing
ensure that the company’s products are purchased by the final
consumers.
Coca cola’s intangible resources are inclusive of goodwill,
intellectual as well as technical resources. For many years, the
company has been enjoying technical resources that have
greatly fostered its goals. Coca-Cola has successfully come up
with many enjoyable flavors in their soft drinks ranging from
ginger, lemon, black currant, pineapple, orange flavor, among
others. All these products are an indication that Coca-Cola
Company has knowledge, and it has used it to its advantage in
enabling it to stay ahead of its competitors (Gertner, and
Rifkin). This has also, enabled the company to enjoy an
intellectual property of all the brands that it provides.
For many years, Coca-Cola has also enjoyed both goodwill and
customer loyalty (Hitt). This has indeed been an internal
strength that the company has used to its advantage since all its
brands and products have always enjoyed undying loyalty from
its customers. The visibility of the company’s brands also
ensures that people are able to easily access the product at any
time.
The company also, enjoys a great distinctive capability that has
enabled it to carry out its productions in ways that are much
superior compared to its competitors. Some of the distinctive
capabilities that the company has are inclusive of is
architecture, reputation, as well as its innovation. This has
enabled the company to continuously introduce newer products
into the market.
30. The four building blocks of competitive advantage.
A company is said to have a competitive advantage, when its
profit rates are higher than its industry average. Similarly, a
company would have a sustainable competitive advantage when
it comfortably maintains a high-profit rate for many years.
Coca-Cola Company certainly has a competitive and has been
able to sustain this competitive advantage.
Efficiency: One of the factors that have lead Coca-Cola to have
a competitive advantaged is by having superior efficiency. This
efficiency is seen when the company able to extract more
tangible value for every dollar cost of labor and asset. The
company upgraded its physical distribution capability which
enables it to substantially improve order of efficiency, reduce
distribution and transport costs, and cut greenhouse gas
emissions by utilizing the supply chain remodeling program
Project Jupiter. It was designed to ensure CCA can service their
14,000 route trade customers across the state from their Eastern
Creek distribution centre (Crawford, 2004).
Quality: The second factor is quality that has allowed more
differentiation by having to pay much closer attention to details.
Innovations: Coca cola company is well known for (Gertner,
and Rifkin). The company’s innovations have greatly
contributed to differentiation by finding newer ways of
achieving the desired result of the current product. The
company itself, is an example of a company with sustained
competitive advantage, innovation, an extensive business model
and a intelligent distribution network. From producing the sweet
fizzy drink to the world’s most recognized brand.
Customer Responsiveness: The fourth factor has been on
customer responsiveness. The manner in which consumers of
coca cola products respond has contributed to low costs.
Customer responsiveness has contributed to differentiation by
incorporating features that customers would want to have.
Step 4: Strategy formation
Coca Cola could build its strengths to take advantage of its
opportunity Coca Cola Company should build on its strengths so
31. as to take advantage of its opportunities. One way in which the
company could effectively do this is through diversification. In
any health and food business, diversification helps to improve
the business’s offerings. Coca-Cola’s supply chain that
distributes it beverages should also be used to distribute snacks
produced by the company. By so doing this would help share
cost of supply. How Coca Cola could mitigate its threat by
minimizing its weaknesses Coca Cola Company also needs to
mitigate its threats by minimizing its weaknesses. One of the
major raw material that the company uses is water. In the recent
years however, water scarcity has been on the rise. There have
been changes in climate which have caused these scarcity. At
this early stage, the company should look for ways to either
reduce the amount of water it uses in its processes or to
complete remove it from its processes. Coca Cola should
therefore make investment on new technologies as well as new
operating procedures that would help reduce or replace water
usage in its manufacturing operation. To do this, the company
needs to find out where exactly it uses water and where it might
have opportunity for improvements.
A) Functional strategy
The structuring of any organization does not only involve
organizing its internal relationship and coca cola is one
company that has certainly understood that. The company has
managed to build a well-structured relationship with both
internal as well as external groups. The relationship that Coca
Cola has developed with its bottlers has provided them with
great strength. Coca Cola works together with its bottlers and
make sure that syrups and concentrates have been made into
finished beverages that are then distributed to customers
through the world. Coca Cola Company like most other
companies has its own culture. One particular aspect of culture
that is of great importance is the fact that it emphasizes on
empowering and teamwork. The company considers its
employees to be the most important assets that it has. On that
note, Coca Cola strives to motivate its employees as it believes
32. motivated employees would effectively drive the company’s
growth.
B) Business-level strategy
Coca Cola makes use of the followings three business level
strategy for both its local as well as it international operations
· Differentiation:Firms use differentiation to operate in a
competitive as well as in a unique manner within their
respective industries. Since the Coca Cola was incepted back in
1886, it has at all times paid much focus on how to differentiate
its products from other products produced by its competitors so
as to establish its unique position within the beverage industry
(Gertner, and Rifkin). The company’s top most brand such as
Fanta, Sprite, and Coca Cola have always been manufactured
under strict standards and using formulations that are also quite
unique from the company’s competitors. The company uses
differentiation in many other aspect of its operation this has
made it maintain a leading market position.
· Cost: Other than delivering to its customers top quality
products, Coca Cola has always kept a closer eye on the
increasing marketing as well as operational expenditures. Coca
Cola Company has recognized the essence of cost control in
order to gain a competitive advantage within its industry and
consequently be able to operate in manner that is more
competitive. Therefore, one of the company’s major business
level strategy has been low cost leadership. Coca Cola Company
has always maintained a tight cost control over its marketing,
overhead, and manufacturing.
· Focus (Niche): Coca Cola used focus or Niche strategy in
differentiation as well as in cost dimension. For the niche low
cost strategy, the company has be able to define particular lines
of beverage products that it cans target specified market and be
able to achieve low cost through manufacture of its products
under processes that are highly efficient(Cunningham, and
Harney). Coca Cola is said to produce its Coke for all its target
market so as to achieve a low cost leadership. The company
then keeps the target market under a complete niche while it
33. selects its distribution network and designs its marketing
campaigns.
C) Corporate strategy
Coca Cola has invested a large sum of money on expansion of
its business. Currently, the company is present in more than 200
countries and this is a big indication of the focus it has on its
growth strategy. As a large scale corporation, the company uses
different growth strategy, in different situations, and in varying
needs of its operations(Gertner, and Rifkin). For instance, when
the company plans to target a new market, it would often pursue
a horizontal growth strategy. Throughout its history, the coca
Cola Company has also used diversification strategy. The
company was basically founded to be a soft drink manufacturer.
However, as time passed, the company entered into different
similar industries such as fruit juice, coffee, tea, mineral water,
among others. For many years, the company has worked hard in
ensuring that it utilizes its ample war chest and has built a
major presence in the rapidly growing beverage industry.
Today, coca cola own about 16 per cent of Keurig Green
Mountain and it is also said to be in the process of developing a
fresh Keurig Kold device. The other major opportunity that coca
cola has is on its extended reach (Gertner, and Rifkin). As the
population continues to increase, the company has capitalized
on consumers’ shift towards healthier living by focusing on
bolstering a number of its business line. For instance, the
Chinese, as well as the Indian market, have ramped up a demand
for coca cola’s latest coffee and juice offerings. Thanks to
these diversification strategies, the company’s business
portfolio has greatly increased.
At times, Coca Cola has had to suspend its growth strategies so
as to take a stand in its market position. Coca cola has used this
strategy whenever it feels as though its growth strategies have
not been a feasible choice in some internal issues. The company
therefore, stops at its present position and pays more attention
on its supply chain, marketing efforts, R&D, and quality
control. As for the business units where the company observes
34. not to have any growth, it uses retrenchment strategy. Coca
Cola retrenches such business units in various ways that
include; R&D, marketing, or budget cut for production. The
company also, uses acquisitions to change the manner in which
it competes, just like Pepsi owns Rice-A-Roni, Quaker Oats, as
well as Dorito, Coca Cola acquire Honest Tea among other
companies.
D) Global strategy
In most cases when domestic markets have matured, companies
would expand their operations outside to other nations. Coca
Cola is a company that has expanded globally after the maturity
of its domestic market. As a matter of fact, globalization is the
key concern of Coca-Cola. The company has a total control in
cost pressure, so the cost pressure is low. Therefore, Coca-Cola
can operate under the Multidomestic Strategy. Thus, by running
the local responsiveness of Coca-Cola is high. The company
customize both their product offering and marketing strategies
in different place with different national conditions. They also,
are operating in seven regional operating groups such as, North
America Group, Latin America Group, Europe Group, Eurasia &
Africa Group, Pacific Group, Bottling Investments Group and
McDonald's Division and the reason is simple,they are trying to
create their value innovation activities by doing the market and
product research in different potential national market. There
are various global strategies that Coca Cola has used. One of
the company’s global strategy has been standardization. Coca
Cola has used standardization strategy in their centralized
management system and has help it achieve great economic
scale by discount through purchasing in bulk(Cunningham, and
Harney). The other global strategy Coca cola uses has been
adoption. Through adoption, Coca Cola creates a customized
marketing mix for every nation and every region. Although
adoption strategy might cost the company more, it however
provides benefits of consumer diversity.
Step 5: Recommendation(s)
The primary goal of Coca-Cola Company is to ensure that they
35. have satisfied their customers while they still promote their
good social and ethic responsibility to the public. With the
company’s tremendous success, there is no doubt that coca cola
has something that most of its competitors do not have. For
instance, coca cola has money that it still puts back into its
business. This ensures that the business continues to grow.
Coca-Cola does everything in its power to satisfy all its
customers to the maximum. The company plans to use some of
its money to update older equipment (Cunningham, and
Harney). This would ensure that all its facilities are able to
operate more effectively. By updating its equipment, the
company will reduce the damage done to the environment. On
that note, coca cola should also consider putting some of its
money towards having a cleaner environment. The company
should recycle and reuse various materials such as the plastic
bottles. By doing this coca cola would certainly have helped to
reduce the damage done to the environment.
The company however faces some challenges such as
government policies which are aimed to reduce sugary drinks
consumption to fight obesity. As a way to fight obesity, some
governments around the world have imposed high taxes on some
of the products that Coca Cola produce and that have high sugar
content. On this point, the company should join forces with its
competitors and together request the government to lower its
taxes on sugary products. to effectively do this, the company
should tell the government know the number of people it has
employed and that high taxes would increase the company’s
operational cost and hence force them to send some of its
employees home. The company should as well let the
government know of the numerous investment that it has done
and that it is still doing. The government should be made to
understand that high taxes would crumble the company’s
investment.
The other challenge facing Coca Cola Company is the socials
movements that aimed at minimizing environmental pollution.
The company work hard to minimize its manufacturing and
36. distribution impacts. Coca Cola should also actively support
policies that are dealing with fair quality water. In addition to
that coca cola should as well also engage in discussions that
that would impact the environment in general.
Work Cited
Hitt, Michael A. Strategic Management. Cengage Learning,
2017.
Cunningham, James, and Brian Harney. Strategy & Strategists.
Oxford University Press, 2012.
Gertner, David, and Laura Rifkin. "Coca-Cola And The Fight
Against The Global Obesity Epidemic". Thunderbird
International Business Review, vol 60, no. 2, 2017, pp. 161-
173. Wiley, doi:10.1002/tie.21888.
“Fresh Challenges For New Leader At Coke.” Global Finance
Magazine.
“Mission, Vision & Values.” The Coca-Cola Company.
Moran, Porcshe. “The Evolution Of The Coca-Cola
Brand.” Investopedia, Investopedia, 15 Oct. 2012.
“The Coca-Cola Company Announces New International
Structure, Promotes Key Leaders.” The Coca-Cola Company, 24
May 2016.
Crawford C. (2004) Coca-Cola Amatil-Marketing, Business
studies update, Vol. 4 No.2
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