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Social Media Marketing PLAN presented by Lindsey Fair
Is there love out there?
PEOPLE
Technographics profile ..AND
Where to look for them
<ul><ul><li>OBJECTIVEs </li></ul></ul>
<ul><li>Do you have a </li></ul><ul><ul><ul><ul><li>word-of-mouth </li></ul></ul></ul></ul><ul><ul><ul><ul><li>complexity ...
<ul><ul><li>Smart  goals </li></ul></ul>
<ul><ul><li>STRATEGY </li></ul></ul>
Listening  Talking  Energizing  Supporting  Embracing
<ul><ul><li>The fine print </li></ul></ul><ul><ul><li>..the details </li></ul></ul>
<ul><ul><li>TECHNOLOGY </li></ul></ul>
P eople O bjectives S trategy T echnology
<ul><ul><li>ACTION PLAN </li></ul></ul>
<ul><ul><li>Start small, plan big </li></ul></ul>Advice..
<ul><ul><li>Find the active customers </li></ul></ul>Advice..
<ul><ul><li>Plan to drive traffic </li></ul></ul>Advice..
<ul><ul><li>Build in a reputation system </li></ul></ul>Advice..
<ul><ul><li>Let the customers lead </li></ul></ul>Advice..
O bjectives P eople S trategy T echnology A ction
All photos used in this presentation are licensed under Creative Commons,  NonCommercial-ShareAlike 3.0 and sourced throug...
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Mcom42 september 30th slides

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MCOM 42's slide for September 30th's class. Covering the Social Media Marketing Plan, POST and more!

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Mcom42 september 30th slides

  1. 1. Social Media Marketing PLAN presented by Lindsey Fair
  2. 2. Is there love out there?
  3. 3. PEOPLE
  4. 4. Technographics profile ..AND
  5. 5. Where to look for them
  6. 6. <ul><ul><li>OBJECTIVEs </li></ul></ul>
  7. 7. <ul><li>Do you have a </li></ul><ul><ul><ul><ul><li>word-of-mouth </li></ul></ul></ul></ul><ul><ul><ul><ul><li>complexity or a </li></ul></ul></ul></ul><ul><ul><ul><ul><li>hide-and-seek </li></ul></ul></ul></ul><ul><li>problem? </li></ul>
  8. 8. <ul><ul><li>Smart goals </li></ul></ul>
  9. 9. <ul><ul><li>STRATEGY </li></ul></ul>
  10. 10. Listening Talking Energizing Supporting Embracing
  11. 11. <ul><ul><li>The fine print </li></ul></ul><ul><ul><li>..the details </li></ul></ul>
  12. 12. <ul><ul><li>TECHNOLOGY </li></ul></ul>
  13. 13. P eople O bjectives S trategy T echnology
  14. 14. <ul><ul><li>ACTION PLAN </li></ul></ul>
  15. 15. <ul><ul><li>Start small, plan big </li></ul></ul>Advice..
  16. 16. <ul><ul><li>Find the active customers </li></ul></ul>Advice..
  17. 17. <ul><ul><li>Plan to drive traffic </li></ul></ul>Advice..
  18. 18. <ul><ul><li>Build in a reputation system </li></ul></ul>Advice..
  19. 19. <ul><ul><li>Let the customers lead </li></ul></ul>Advice..
  20. 20. O bjectives P eople S trategy T echnology A ction
  21. 21. All photos used in this presentation are licensed under Creative Commons, NonCommercial-ShareAlike 3.0 and sourced through Google Images and flickr Case / Discussion Adidas used Myspace to create engagement. They probably have to think of changing that strategy now. What major components should they consider for their plan?

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