The document outlines plans for Wells Fargo's booth at the Colorado State Fair, with the goal of getting 1,000 people to sign up for new checking accounts. The booth will feature a 24-foot rock climbing wall called "Climbing to Financial Success" to represent progressing from checking accounts to other services. An alternative staircase game is also proposed. Incentives include an Apple Watch giveaway. Actors dressed in period costumes will promote the booth. The 11-day fair in Pueblo is expected to draw 500,000 people, only 50,000 of whom need to visit the booth to meet the sign-up goal.

1. Helping You
Climb to
Financial
Success
Marquee Marketing
• Chad Allen
• Brian Frederick
• Jeremiah Haynes
• David Kolda

2. Our Mission
• Design a creative booth to attract customers
• Target Millennials
• Get 1000 people to make an appointment
• Promote Wells Fargo as a longtime bank

3. Colorado State Fair
• Pueblo, CO
• 11 days from 8/26/16 to 9/5/16
• Total of 500,000 in attendance last year
• Big event for millennials

4. State Fair Projections
• 500,207 over 11 days in 2015
• 10% at booth is 50,000 people
• Only need 2% to sign up to make
1,000 new checking accounts.
• Each banker only needs 10 people
per day

5. Horse Stalls Horse Stalls
Main Street
Palace of
Agriculture
Small Animal
Building
Ticket O
Sheep, Swine & Goats
Building
FFA Dormitory Goat Barn
Livestock
Pavilion
FOOD FOOD
15
14
13
12
8
9
10
11
4 5 6
123
7

7. Climbing Wall
• 24-foot high rock climbing wall
• Up to 3 people can climb at a time
• “Climbing to Financial Success”
• Progress from checking to other accounts
• Expresses trust and support

8. Alternative Game
• Offer Mini-stair climbing game
• For people who won’t climb wall
• Still “climbing to financial success”
• Trivia questions to advance through levels
• Learn Wells Fargo history
• Still get to participate

9. Incentive
• Apple Watch giveaway
• 1 entry for appointment
• 2 entries for signing up
for account
• Email winners after state
fair is over
• Promote digital banking

10. Actors
• Two actors walking around
• Dressed as past and future climbers
• Show that Wells Fargo has always been and always will be
a great bank
• Promote the booth, send people to it

11. Motto
Logo
Tables

14. Summary
• Colorado State Fair
• “Helping You Climb to Financial Success”
• Rock wall and staircase game
• Creative booth design
• Appeal to milennials
• Apple Watch giveaway

15. Thank you for your time
Comments and
Questions?