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SCCI'15 - Markative - session 5 - Inbound marketing
The document discusses inbound marketing, emphasizing strategies that attract customers organically through various channels such as social media, content creation, and SEO, contrasting it with traditional outbound marketing methods. It outlines a six-step inbound marketing methodology that includes developing a marketing strategy, maintaining a website, generating traffic, converting leads, and measuring performance. Key analytics for assessment include tracking traffic conversion rates and costs associated with leads and customers.
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SCCI'15 - Markative - session 5 - Inbound marketing
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- 3. Inbound Marketing By: ToqaAmr and Mohanned Ezz
- 4. Permission modern marketing (inbound) Earningattention organically , without interrupting anyone’s path. • Authoring books, print media • Supporting and sponsoring events • Earned social media • Video content • Powered by creativity , talent and effort Interruption traditional marketing (outbound) Interrupting someone’s flow of activity in order to get attention. • TV, radio and printed Ads • Billboards and outdoor advertising • Most social media advertising • Video Ads • Powered by budget and repetition
- 5. Inbound Marketing is marketingfocused on getting found by customers.
- 7. Inbound marketing methodology Attention Socialmedia SEO Inbound Ads Inbound analytics Interest Call to action Landing pages Inbound analytics Desire Email marketing Lead scoring CRM Inbound analytics Action Email marketing Social media (social appreciation) Inbound analytics strangers visitors leads customer promoter
- 8. 6 steps toinbound marketing • Develop successful marketing strategy • Create and maintain a powerful website • Generate more traffic • Convert traffic to leads • Convert leads into sales • Measure everything
- 10. Develop a successfulmarketing strategy • Goals and objectives • Target customers • How can you attract them • Budget • ROI
- 12. Create and maintaina powerful website • Easy to navigate • professional appearance • Search engine friendly • Mobile ready • Easy to update
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- 14. Generate more traffic •Increase the number of your website visitors
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- 16. Convert traffic tolead • Benefits • Offer • Call to action
- 18. Convert leads tosales • Email marketing • Marketing campaigns
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- 20. Measure everything “ youcan’t manage what you can’t measure “
- 21. key analytics tomeasure • Traffic to leads • Leads to customers • Cost per lead • Cost per customer
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