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SCCI'15 - Markative - session 5 - Inbound marketing

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SCCI-CU
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video 1: https://www.youtube.com/watch?v=VQ8zGDeqCD0 video 2: https://www.youtube.com/watch?v=nrj_udpTsPk inbound marketing methodology: https://www.dropbox.com/s/2907lt27zm21ijw/Inbound%20Marketing%20methodology.pptx?dl=0

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This is …
Inbound Marketing By: Toqa Amr and Mohanned Ezz
Permission modern marketing (inbound) Earning attention organically , without interrupting anyone’s path. • Authoring books, print media • Supporting and sponsoring events • Earned social media • Video content • Powered by creativity , talent and effort Interruption traditional marketing (outbound) Interrupting someone’s flow of activity in order to get attention. • TV, radio and printed Ads • Billboards and outdoor advertising • Most social media advertising • Video Ads • Powered by budget and repetition
Inbound Marketing is marketing focused on getting found by customers.
Inbound marketing methodology Attention Social media SEO Inbound Ads Inbound analytics Interest Call to action Landing pages Inbound analytics Desire Email marketing Lead scoring CRM Inbound analytics Action Email marketing Social media (social appreciation) Inbound analytics strangers visitors leads customer promoter
6 steps to inbound marketing • Develop successful marketing strategy • Create and maintain a powerful website • Generate more traffic • Convert traffic to leads • Convert leads into sales • Measure everything
Develop a successful marketing strategy • Goals and objectives • Target customers • How can you attract them • Budget • ROI
Create and maintain a powerful website • Easy to navigate • professional appearance • Search engine friendly • Mobile ready • Easy to update
Website Traffic
Generate more traffic • Increase the number of your website visitors
Leads
Convert traffic to lead • Benefits • Offer • Call to action
Convert leads to sales • Email marketing • Marketing campaigns
Measurement
Measure everything “ you can’t manage what you can’t measure “
key analytics to measure • Traffic to leads • Leads to customers • Cost per lead • Cost per customer
Recap!
Any questions?
Thank You!

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SCCI'15 - Markative - session 5 - Inbound marketing

  • 1.
  • 3. Inbound Marketing By: Toqa Amr and Mohanned Ezz
  • 4. Permission modern marketing (inbound) Earning attention organically , without interrupting anyone’s path. • Authoring books, print media • Supporting and sponsoring events • Earned social media • Video content • Powered by creativity , talent and effort Interruption traditional marketing (outbound) Interrupting someone’s flow of activity in order to get attention. • TV, radio and printed Ads • Billboards and outdoor advertising • Most social media advertising • Video Ads • Powered by budget and repetition
  • 5. Inbound Marketing is marketing focused on getting found by customers.
  • 6.
  • 7. Inbound marketing methodology Attention Social media SEO Inbound Ads Inbound analytics Interest Call to action Landing pages Inbound analytics Desire Email marketing Lead scoring CRM Inbound analytics Action Email marketing Social media (social appreciation) Inbound analytics strangers visitors leads customer promoter
  • 8. 6 steps to inbound marketing • Develop successful marketing strategy • Create and maintain a powerful website • Generate more traffic • Convert traffic to leads • Convert leads into sales • Measure everything
  • 9.
  • 10. Develop a successful marketing strategy • Goals and objectives • Target customers • How can you attract them • Budget • ROI
  • 11.
  • 12. Create and maintain a powerful website • Easy to navigate • professional appearance • Search engine friendly • Mobile ready • Easy to update
  • 14. Generate more traffic • Increase the number of your website visitors
  • 15. Leads
  • 16. Convert traffic to lead • Benefits • Offer • Call to action
  • 17.
  • 18. Convert leads to sales • Email marketing • Marketing campaigns
  • 20. Measure everything “ you can’t manage what you can’t measure “
  • 21. key analytics to measure • Traffic to leads • Leads to customers • Cost per lead • Cost per customer
  • 22.