This document provides marketing tips for restaurants and hospitality businesses. It suggests trends to capitalize on like going green, local sourcing, and friendly service. It recommends using tools like email auto-responses, gift vouchers, and PayPal buttons to improve the customer experience. Other tips include designing healthy kids' menus, using photos and word-of-mouth to promote dishes, and crafting memorable menu descriptions. Additionally, it advises businesses to get involved in their neighborhood community, build email lists from various customer touchpoints, and use social media and other online platforms to share events and build an online presence.