Athens Pizza presentation

•Download as PPTX, PDF•

0 likes•73 views

Athens Pizza is a local pizza restaurant serving American food in Athens, Georgia. They offer pizza, salads, subs, wings and pasta for dine-in, takeout or delivery. While they have good prices and a variety of food, they are not well known on campus at the University of Georgia and face competition from chains like Domino's, Papa John's and Pizza Hut. The document provides a solution to improve Athens Pizza's marketing through increased social media presence, "old school" marketing like flyers on campus, and developing deals and coupons targeted at college students to help Athens Pizza expand its customer base and better connect with the local community.

Athens Pizza
Kelly Ahern, Alexa
Chesser, Tyler Farmer,
Taylor Rosenbleeth

We are their neighbors and haven’t been!

Competitors - The Rundown
Competitors Dominos Papa Johns Pizza Hut Little Italy Automatic Pizza
Cheese Pizza Price Small: $7.99
Medium: $9.99
Large: $12.49
Small: $7.99
Medium: $10.99
Large: $13.99
Small: N/A
Medium: $10.49
Large: $12.49
Small: $13.50
Medium: $15.50
Large: $17.50
Small: $13.00
Medium: N/A
Large: $19.00
Specialty Pizza
Price
Small: $11.99
Medium: $13.99
Large: $15.99
Small: $10.99
Medium: $13.99
Large $16.99
Small: N/A
Medium: $14.49
Large: $16.49
Small: $14.50
Medium: $16.50
Large: $18.50
Small: $17.00
Medium: N/A
Large: $26.00
Delivery Cost $2.99 $3.45 $3.50 $2.99 $2.99
Deals 20+ deals ranging
from individual pizza
to multiple pizzas
and drinks to dessert
deals.
9 deals ranging from
individual pizzas to
duo deals and $10
side offers
**Offer Gluten-Free
Pizza, Lighter takes
menu
20 deals ranging
from family box
deals, multiple pizza
and 2 for $5 deals.

Room for Improvement: Solution Steps
Social Media
College Deals
and Coupons
“Old School”
Marketing
Overall campaign goal: reach more college students

Solution Part 1: Social Media
Social Media
Improvement
Keep up a consistent cadence
of social media content to
match that of the
competitors. Athens Pizza
should also engage more with
their community.
Paid Ads
Utilize promoted Facebook
Ads and SEO (when you
Google Athens Pizza this is
not the first place that pops
up.

Solution Part 2: “Old School” Marketing
Flyers & Ads on Campus
(Not just neighborhoods)
Sponsor Clubs & Supply Food
at large UGA events &
percentage nights
Word of Mouth!
Students don’t even know
about it!

Solution Part 3: College deals & Coupons
Coupons
Better deals for the
college students.
They have many
deals targeted
towards families but
college kids are
going to be a huge
market for them.
3
Deals
Specials for college
students.
● Come in after
12
● Show your ID
● Day after the
Dawgs win
#BeatBama
2
College Nights
Special nights for
college students to
get them excited
about Athens pizza
and to encourage
repeat customers.
1

Summary...
● Wide variety of food
● Not well known
● Great opportunity to expand digitally
● Connection and relationship with
community and UGA is essential
● ROI Measuring:
○ Social Media analytics programs
○ Tracking students who…
■ Take advantage of a deal
■ Bring in a flyer
■ Mention a promotion
■ Etc.

YITH Camp 2010 will take place at Collaroy Beach, NSW from January 20-23, 2009. Attendees can expect great fellowship, inspiring talks, delicious food, cool shirts, awesome worship, and the best games. In contrast to past camps in the wilderness, attendees should not expect wondering lost sheep, dodgy security, poisonous cane toads, or man-eating lizards at this beachside location. Attendees are encouraged to register and can receive $20 off their registration fee for each friend they bring.

Rafiq Jewelry

arafiq2

The document provides information about upcoming trade shows, jewelry trends for 2010, competitor analysis of Saks Fifth Avenue, Barneys, and Bloomingdales, and a merchandising plan for Neiman Marcus' jewelry department. It discusses expanding the jewelry selection with additions from Barneys and Saks, celebrity endorsements in advertising, and an interview highlighting the advantages of Neiman Marcus' customer service and curated jewelry offerings.

Tacori engagement rings by Moyer Fine Jewelers

Moyer Fine Jewelers

This document summarizes the key policies and services provided by Moyer Fine Jewelers, including: 1) A lifetime craftsmanship guarantee to replace or repair any defective jewelry purchase free of charge. 2) A lifetime trade-in guarantee that allows customers to upgrade their diamond and receive full retail credit toward a more valuable item. 3) Complimentary lifetime services like cleaning, polishing, appraisals and one-time sizing for any jewelry purchase.

2014 Initial Outfitters Spring Catalog

Lynette Jeffres

The document is a letter from the founders of Initial Outfitters describing the company and inviting the reader to join. It discusses how the company makes a difference through its consultants' parties and charitable initiatives. It promotes the company's 2014 product line and encourages the reader to get involved as a customer, hostess, or consultant. The founders describe Initial Outfitters as a family and say there is always room for one more to join in the fun.

Plunder Design Catalog

PlunderDesign

Top 10 UK Festivals to Work At This Summer

Jobhop

Fall / Winter Catalog 2013

Sharon Juola

Lemon Aid

Anthony Stamm

Lemon-Aid is a local company that produces lemonade and values education and community involvement. It focuses on providing high quality, natural products and wants customers to feel welcomed. The company supports various military and education programs in the area and has multiple locations across Colorado. It aims to be environmentally friendly and honors fallen military heroes through special product editions.

Paula Sogan, a senior lead in customer compliance at BIC Consumer Products, recommends Alison Gaston for a new position. During her 12 years working with Alison in the legal department, Paula found Alison to be proactive, detail-oriented, and a team player. Alison's attention to contracts and customer issues ensured deadlines were met and agreements were compliant. Her strong work ethic and timeliness exceeded expectations, and her professionalism and positive attitude benefited those working with her.

3x11 Scary Sanat

Gretchen Melancon

Branding 201 - Beyond The Brand From Promise to Practice

EntreFest

Econ presentation

carson1812

Paw and Claw Pet Palace is a pet store in Dickinson, ND that was opened in 1978 and moved to its current location in 1981. It is owned and managed by Jessie Lemieux, who has worked there her whole life taking over from her parents who started the business. They sell a variety of pets and supplies, do grooming and boarding, and have 2 employees who work long hours. Crossroad Hobbies is a hobby shop in Dickinson, ND that opened in 2006. It is owned by Todd Halk who works long hours alone with one part time employee. They target all ages interested in gaming and rely on word of mouth rather than advertising. Expresso is a coffee shop

Takeaway Book

Julie Solomon

The document provides an overview of a proposed integrated marketing campaign for Auntie Anne's Pretzels. It includes sections on the brand's situation, target audience, strategy, creative executions, media plan, and measurement. The target is female snackers ages 18-40. The strategy is positioning Auntie Anne's as a way to indulge and "fix your day" with fresh pretzels. Creative executions showcase people with bad days being cheered up by pretzels. The media plan allocates most of the budget to digital and out-of-home advertising, with a focus on airports, trains stations and malls. Measurement will track sales, app downloads, coupon redemption and media metrics.

Pizza%20Hut_team137.compressed

Sim LeCompte

Pizza Hut is launching a new digital ordering tool called the Flavor Finder to help increase online orders. The tool asks a few questions to suggest a customized order that will satisfy any group. A campaign will target "Playmakers," people who love planning parties and events but find it difficult to please everyone's tastes when ordering pizza. Video ads will show how the Flavor Finder helps Playmakers easily deliver great-tasting pizza for any occasion. The goal is to simplify online ordering for groups and break the habit of ordering by phone.

Sam's Club Shopper Study - Memorial Day & Summer SheSpeaks 2018

SheSpeaks Inc.

Totino's Pizza Rolls - Campaign

Lilly Shapiro

The document provides details about McEvoy and Associates, an advertising agency, and their potential work with Totino's Pizza Rolls. It includes an agenda outlining various marketing strategies and tactics. Specifically, it discusses the agency's capabilities, a situation assessment of Totino's including market share and competitors, target markets, creative concepts, proposed media plans involving TV, print, digital and other channels, and public relations and sponsorship opportunities including supporting Feeding America. The goal is to reenergize the Totino's brand among busy families through an integrated marketing campaign.

Product Management: Marketing Mix

nm88

The document provides an analysis of a proposed marketplace including a SWOT analysis, Porter's 5 Forces analysis, and marketing mix details. The SWOT analysis identifies strengths such as high quality local products, weaknesses like lack of experience, and opportunities such as social media marketing. Porter's 5 Forces finds low threat of entry and power of suppliers/buyers. The marketing mix outlines product categories from seafood to bakery with pricing examples, and promotional strategies like discounts, bundles, and social media.

How to successfully market and communicate your F&B offer to customers - Eat ...

BALPPA

Guiding Principles to Calm the Chaos and Win the Marketplace - Dan Hammer

MN AMA

The document provides guidance on building and maintaining a successful brand. It discusses three key principles: know your brand, know your customers, and focus on creating value. It then provides examples of successful branding strategies and promotions for frozen food brands like Stouffer's, Klondike, and Red Baron. Metrics show various promotions significantly increased sales. The document emphasizes focusing on the brand, accountability, simplifying processes, communication, execution excellence, and celebrating results.

NSAC 2015 Pizza Hut

Pilar McQuirter (she/her)

This document contains the menu and branding ideas for Pizza Hut's Team 118. It includes a variety of new pizza options with creative names like "Skinny Slice Pizza", "7-Alarm Fire", and "Buffalo State of Mind". The menu showcases fresh and bold ingredients like spinach, cherry peppers, sriracha, and pretzels. It aims to satisfy millennials' demand for adventurous flavors. The document also discusses Pizza Hut's goals to be the top choice for digital ordering and reach 75% of orders online/mobile by the end of 2015.

Marketing presentation_FINAL

Gayeon Bae

The document provides a marketing plan for Pizza Sola pizzeria. It finds that the pizzeria has low brand awareness and is perceived as expensive. Market research shows opportunities to attract more students and young professionals. The plan proposes promotional events centered around beer, food pairings and sports to build buzz. A budget of $3,610 is allocated across ongoing events, sports sponsorships, signs and flyers.

Marketing plan m4 shakey's

ShannonValerieManala

This document provides a 10 step marketing plan for Shakey's Pizza. It analyzes Shakey's customers as families with children who enjoy group meals and creating memories. It also analyzes Shakey's competitors such as Pizza Hut and Greenwhich. There is an opportunity for Shakey's to target Generation Z with convenient options. The total market size for pizza chains is estimated at 14.5 billion PHP based on customer data. Shakey's products include pizza, pasta and chicken. Promotional strategies include social media, TV ads, and Shakey's Super Card for discounts and group deals. The winning strategy is for Shakey's to focus on large group dining in spacious locations while offering better deals than competitors.

TastyKake Client Presentation

Christine Mama

Adv 483 sugar mommas

David

The document outlines a marketing plan for The Cheesecake Factory to establish brand awareness and increase restaurant visits among their target audience of women aged 25-55. The plan includes an advertising budget allocated across various media channels, including billboards, print magazines, television, online displays and banners, social media, and a rewards program. The goal is to reach 75% of the target audience with advertisements appearing 2-3 times per week to familiarize them with The Cheesecake Factory's variety of menu items and casual dining atmosphere.

Summer Promotions Survival Guide

Upland Second Street

Accessing students

CFL Marketing

Currently the student market is a thriving segmented area which is constantly changing and moving and is proven to be highly profitable. They might lead a fast paced lifestyle but don’t be fooled! They are very careful with the expenditure and can loose interest at a click of a finger. So it is crucial that business’s adapt to maintain interest, and demand through their marketing. Fortunately there are some key tools which will help gain and retain students.

Sweetie Pie by Savie Pitch

Adiel Santibañez

Sweetie Pie by Savie is a bakery in Athens, GA that specializes in unique Asian-American baked goods and beverages. However, most residents and students are unaware of its existence. Research found that younger customers prioritize price and convenience over quality, while older customers prefer higher quality. The objectives are to increase brand awareness, daily visits, and social media presence. The concept is to attract locals by showing how Savie's offers international flavors without travel, while supporting local. Various marketing strategies are proposed, including social media focusing on ingredient origins, branded items, events like a bachelorette tea, on-campus promotions, and a grand re-opening day with free samples.

Transforming Multichannel Marketing into Omni-Channel

Hanapin Marketing

Have your campaigns been reduced to Branded SEM and Retargeting because they're the only channels that "have a good ROAS?" Has your client or company obliterated branding in favor of "performance media?" Are you worried if affiliates are hurting or helping your brand? In this session, Aaron will review the interactions between channels like Display, Video SEM and Affiliate to understand how they interact with each other and how to make them greater than the sum of their parts. You'll leave this session with use cases and best practices for a robust multi channel strategies, and above all, a guide for how to get them approved by those who write the checks.

What's hot

2013 Raffle Thank you

Mely

Bloomington Edge indoor football 2016 Gameday Program

Steven Eggert

Reference Letter - Sogan

Alison Gaston

3x11 Scary Sanat

Gretchen Melancon

Branding 201 - Beyond The Brand From Promise to Practice

EntreFest

Econ presentation

carson1812

What's hot (6)

2013 Raffle Thank you

Bloomington Edge indoor football 2016 Gameday Program

Reference Letter - Sogan

3x11 Scary Sanat

Branding 201 - Beyond The Brand From Promise to Practice

Econ presentation

Kopa Global Technologies

Story Telling Master Class - Jennifer Morilla

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Strategic Impact of Storytelling in the Age of AI In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.

How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.

Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry. Key Takeaways: Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.

Gokila digital marketing| consultant| Coimbatore

dmgokila

Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost Digital Marketing Services | Techvolt Software : Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc. List of Services offered in Digital Marketing |Techvolt Software : Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing 1. Search Engine Optimization (SEO) 2. Search Engine Marketing (SEM) 3. Social Media Optimization (SMO) 4. Social Media Marketing (SMM) 5. Campaigns Importance | Need of Digital Marketing (Online Promotions) : 1. Quick Promotions through Online 2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform 3. Latest Technology development vs Business promotions 4. Creation of Social Branding 5. Promotion with less investment Benefits Digital Marketing Services at Techvolt software : 1. Services offered with Affordable cost 2. Free Content writing 3. Free Dynamic Website design* 4. Best combo offers on website Hosting,design along with digital marketing services 5. Assured Lead Generation through Search Engine and Social Media 6. Online Maintenance Support Free Website + Digital Marketing Services Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months. With Regards Gokila digital marketer Coimbatore

Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions. Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections. Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale. Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.

QuickBooks Sync Manager Repair Tool- What You Need to Know

markmargaret23

Recently uploaded (20)

PickUp_conversational AI_Capex, Inc._20240610

Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf

Amazing and On Point - Ramon Ray, USA TODAY

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...

Assignment 2 Task 1: Digital Marketing Course

How American Bath Group Leveraged Kontent

Podcast, The New Marketing Currency - Ozeal Debastos

AI Driven Emotional Recognition in Digital Ads - Tarun Gupta

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...

Mastering Dynamic Web Designing A Comprehensive Guide.pdf

Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...

Mastering The Best Restaurant Advertising Campaigns Detailed Guide

Story Telling Master Class - Jennifer Morilla

How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...

Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...

Gokila digital marketing| consultant| Coimbatore

Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...

QuickBooks Sync Manager Repair Tool- What You Need to Know

Athens Pizza presentation

1. Athens Pizza Kelly Ahern, Alexa Chesser, Tyler Farmer, Taylor Rosenbleeth

2. Introduction to the Brand Athens Pizza: Serving the best American (new) food in the Athens area.

3. Introduction to the Brand Order Online or In Store Hours: Mon- Thur 11am-1:45am Fri-Sat 11am-2:45am Sun 11am-11:45pm Dine In, Takeout, or Delivery Salads, Subs, Wings, Pasta and, of course, Pizza!

4. Why Athens Pizza?

5. We are their neighbors and haven’t been!

6. Competitors

7. Competitors - The Rundown Competitors Dominos Papa Johns Pizza Hut Little Italy Automatic Pizza Cheese Pizza Price Small: $7.99 Medium: $9.99 Large: $12.49 Small: $7.99 Medium: $10.99 Large: $13.99 Small: N/A Medium: $10.49 Large: $12.49 Small: $13.50 Medium: $15.50 Large: $17.50 Small: $13.00 Medium: N/A Large: $19.00 Specialty Pizza Price Small: $11.99 Medium: $13.99 Large: $15.99 Small: $10.99 Medium: $13.99 Large $16.99 Small: N/A Medium: $14.49 Large: $16.49 Small: $14.50 Medium: $16.50 Large: $18.50 Small: $17.00 Medium: N/A Large: $26.00 Delivery Cost $2.99 $3.45 $3.50 $2.99 $2.99 Deals 20+ deals ranging from individual pizza to multiple pizzas and drinks to dessert deals. 9 deals ranging from individual pizzas to duo deals and $10 side offers **Offer Gluten-Free Pizza, Lighter takes menu 20 deals ranging from family box deals, multiple pizza and 2 for $5 deals.

8. Social Media Overview

9. Room for Improvement: Solution Steps Social Media College Deals and Coupons “Old School” Marketing Overall campaign goal: reach more college students

10. Solution Part 1: Social Media Social Media Improvement Keep up a consistent cadence of social media content to match that of the competitors. Athens Pizza should also engage more with their community. Paid Ads Utilize promoted Facebook Ads and SEO (when you Google Athens Pizza this is not the first place that pops up.

11. Solution Part 2: “Old School” Marketing Flyers & Ads on Campus (Not just neighborhoods) Sponsor Clubs & Supply Food at large UGA events & percentage nights Word of Mouth! Students don’t even know about it!

12. Solution Part 3: College deals & Coupons Coupons Better deals for the college students. They have many deals targeted towards families but college kids are going to be a huge market for them. 3 Deals Specials for college students. ● Come in after 12 ● Show your ID ● Day after the Dawgs win #BeatBama 2 College Nights Special nights for college students to get them excited about Athens pizza and to encourage repeat customers. 1

13. Summary... ● Wide variety of food ● Not well known ● Great opportunity to expand digitally ● Connection and relationship with community and UGA is essential ● ROI Measuring: ○ Social Media analytics programs ○ Tracking students who… ■ Take advantage of a deal ■ Bring in a flyer ■ Mention a promotion ■ Etc.

14. So with just a little more marketing...

15. Athens Pizza can live up to the name!

16. Questions?

Editor's Notes

-Athens pizza offers gluten free -10% off of order online -$6.99 one topping large, monday-thurs 11am to 6pm -deals focused on families rather than college students -$2.99 delivery fee -Overall cheaper across the board of corporate and local FOR CHEESE small: $6.99 Med: $8.99 Large: $10.99 XL: $13.99 FOR SPECIALTY Med: $10.99
-Athens pizza offers gluten free -deals aren’t as visible unlike competitors so many don’t know so compared to comp $$ with deals, Athens Pizza is more expensive. -10% off of order online -$6.99 one topping large, monday-thurs 11am to 6pm -deals focused on families rather than college students -$2.99 delivery fee -Overall cheaper across the board of corporate and local FOR CHEESE small: $6.99 Med: $8.99 Large: $10.99 XL: $13.99 FOR SPECIALTY Med: $10.99 Large: $14.99 XL: $17.99
Only have a Facebook account - Currently have $2 off any large pizza--no one would see this unless they actively searched through their FB page (banner right now outside of store) -They have funny content but have only posted 6 times since August-->room for improvement here Papa John’s UGA, Pizza Hut Athens (both local accounts, not main pages), and Automatic Pizza post content every 2-3 days Little Italy’s posts often too (around 2 times a week) Dominos does not have an active Facebook account for a local store, but other stores with more likes does post more content
Not all of the content has to be about their deals and food, just keeping up with the audience and engaging them

Athens Pizza presentation

Recommended

Recommended

More Related Content

What's hot

What's hot (6)

Similar to Athens Pizza presentation

Similar to Athens Pizza presentation (20)

Recently uploaded

Recently uploaded (20)

Athens Pizza presentation

Editor's Notes