Presentation on how should travel merchants work with travel bloggers, given at Performance in Travel and Leisure conference in London on 13th March 2012 by Martino Matijevic, Founder & CEO, WhichBudget.com
Trend manifestations for the gambling industry.
If you keep these links handy they will give access to some general but category specific trend manifestations. Feel free to use them as you see fit and get in touch if there is something more specific we can help with. Our paid for services exist on separate, exclusive web sites.
Resource – The Tumbler Edition: Updated weekly, browse through for a list of manifestations in key topical areas that are indicators for where these things might be headed in that category: http://crayonworks.tumblr.com/
Resource – Manifestation Decks: Updated monthly; mini case studies written up for the most interesting links we find.
Crayon Works
Ph: 0044 7515428006
http://crayon-works.com/
Follow us on: https://twitter.com/CrayonWorks
Tumblr: http://crayonworks.tumblr.com/
Look at what we've been up too.... http://www.facebook.com/media/set/?set=a.286923111429764.66484.181029885352421&type=3
Trend manifestations for the gambling industry.
If you keep these links handy they will give access to some general but category specific trend manifestations. Feel free to use them as you see fit and get in touch if there is something more specific we can help with. Our paid for services exist on separate, exclusive web sites.
Resource – The Tumbler Edition: Updated weekly, browse through for a list of manifestations in key topical areas that are indicators for where these things might be headed in that category: http://crayonworks.tumblr.com/
Resource – Manifestation Decks: Updated monthly; mini case studies written up for the most interesting links we find.
Crayon Works
Ph: 0044 7515428006
http://crayon-works.com/
Follow us on: https://twitter.com/CrayonWorks
Tumblr: http://crayonworks.tumblr.com/
Look at what we've been up too.... http://www.facebook.com/media/set/?set=a.286923111429764.66484.181029885352421&type=3
Get paid for what you are already doing...TRAVEL! Be your own boss, write your business off on your taxes. Your friends and family are going to travel anyway, why not use your travel website! Go to: ytbtravel.com/sabea411 . Book flights, rental cars,cruises, hotel, vacations and more! Remnant Travel & Services (YTB) is where the fun begins!
Companies who create an unforgettable customer experience not only survive in competitive markets, but thrive. Find out how Barneys New York gets their customers to love them and reaps significant financial gains in an interview with Customer Engagement Magazine. View the highlights in this SlideShare.
The “Four Ms” of Journey Based Advertisingsschall10
Will DeKrey and Alex Girard of HubSpot spoke at the Manchester NH HUG in June 2018 about journey based advertising, and the 4 M's to remember when creating your digital ads strategy.
Everything you need to know about affiliate marketing for advertisers first...Partnercademy
For the full presentation, go to our highly acclaimed Udemy course here:
https://www.udemy.com/course/the-complete-guide-to-affiliate-marketing-for-advertisers/?referralCode=E6D1916527FDEB3BBEB0
Or further your Partnerships & Affiliate Marketing career with the Partnercademy Masterclass course...
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-------------------------------------------------------------------------------
This presentation covers affiliate marketing from the advertisers perspective. Created for all affiliate professionals, this highly-rated course will teach you how to set up and run a successful Affiliate Marketing channel, and be the best Affiliate Manager you can be. You’ll learn about affiliate tracking, networks and agencies, and lead generation. In addition to, how to set up an affiliate marketing channel, and affiliate strategy.
Here are the slides from the in-person workshop on Facebook Ads I gave the Madrid Blogger Network. The workshop was designed for complete beginners to the platform and covers the key concepts.
If you have any questions, please don't hesitate to contact me.
Website & Email Newsletter:
https://www.thisisdanielafurtado.com/
Email:
danielapimentelfurtado@gmail.com
Get paid for what you are already doing...TRAVEL! Be your own boss, write your business off on your taxes. Your friends and family are going to travel anyway, why not use your travel website! Go to: ytbtravel.com/sabea411 . Book flights, rental cars,cruises, hotel, vacations and more! Remnant Travel & Services (YTB) is where the fun begins!
Companies who create an unforgettable customer experience not only survive in competitive markets, but thrive. Find out how Barneys New York gets their customers to love them and reaps significant financial gains in an interview with Customer Engagement Magazine. View the highlights in this SlideShare.
The “Four Ms” of Journey Based Advertisingsschall10
Will DeKrey and Alex Girard of HubSpot spoke at the Manchester NH HUG in June 2018 about journey based advertising, and the 4 M's to remember when creating your digital ads strategy.
Everything you need to know about affiliate marketing for advertisers first...Partnercademy
For the full presentation, go to our highly acclaimed Udemy course here:
https://www.udemy.com/course/the-complete-guide-to-affiliate-marketing-for-advertisers/?referralCode=E6D1916527FDEB3BBEB0
Or further your Partnerships & Affiliate Marketing career with the Partnercademy Masterclass course...
https://partnercademy.thinkific.com/
-------------------------------------------------------------------------------
This presentation covers affiliate marketing from the advertisers perspective. Created for all affiliate professionals, this highly-rated course will teach you how to set up and run a successful Affiliate Marketing channel, and be the best Affiliate Manager you can be. You’ll learn about affiliate tracking, networks and agencies, and lead generation. In addition to, how to set up an affiliate marketing channel, and affiliate strategy.
Here are the slides from the in-person workshop on Facebook Ads I gave the Madrid Blogger Network. The workshop was designed for complete beginners to the platform and covers the key concepts.
If you have any questions, please don't hesitate to contact me.
Website & Email Newsletter:
https://www.thisisdanielafurtado.com/
Email:
danielapimentelfurtado@gmail.com
Learn how to get paid to travel by tapping into the trillion dollar travel industry and the home based business industry. You will learn how to make money in your spare time and have fun doing it.
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Take the "OMG" out of PPC for B2B: Five Strategies for B-to-B Paid SearchTrada
Marketing is different when your customer is another business. In this brief, we'll show you how to use paid search as the basis for a highly sophisticated marketing strategy. With these tips, you will be able to find out where your quality leads are coming from, target stages of the buying cycle, and use your leads from PPC to drive a thoughtful nurturing program.
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Paycation united kingdom and international presentationROBERT WORTHY
Learn how to travel the world on wholesale and earn money teaching others how to do the same. It's Fun, It's sexy, It's Travel. Build growing residual income part time or full time on a national or international level.
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Local Marketing is projected to be a multi-billion dollar niche. This session will show how innovative affiliates can take advantage of opportunities in this niche in ways that no other channel can.
Experience level: Intermediate, Advanced
Target audience: Affiliates/Publishers
Niche/vertical: Local
Angel Djambazov, OPM, Custom Tailored Marketing (Twitter @djambazov)
Zanzi Digital - Slides from Sellerdeck Conference 2015Zanzidigital
Slides from the Sellerdeck Conference 2015 presentation: How to Make your Online Advertising Stand Out and Differentiate you from your competition by Jayne Reddyhoff of Zanzi Digital
Would you have invested in Expedia 20 years ago? Of course; the time is now.
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1. How Should
Travel Companies
Communicate with Bloggers
Understanding the Mindset of Long Tail and
Engaging with Travel Bloggers
2.
3.
4. The Travel Magazine : Social Publishing
Where to eat:
Jeanne Oliver, from French Riviera Traveller recommends
Safari and Don Camillo:
Safari in the Cours Saleya is too often overlooked
because of its hyper-touristy location. Yet, it's an excellent
place to sample real Nicois cuisine, prepared with care. Not
everyone loves sliced, raw baby artichokes in a salad but
true-blood Nicois wouldn't have it any other way. Although
the prices of EUR16 to 30 for a main course seem
expensive, actually the portions are copious and the plate is
always "garni" with a helping of veggies, or salad, potatoes
or rice. A starter would be superfluous. I also like the decor.
Outside is the busy Cours Saleya but indoors the rooms are
attractively decorated and the walls adorned with interesting
art. It's bright, animated and somewhat noisy.
For a quiet, classy choice, I would go for Don Camillo, on
the edge of the Old Town. The dinner is upper end but the
lunch at I think 25 or 30 (must check) is excellent value. The
cuisine is Mediterranean-inspired but the chef has a creative
take on it. And some classic French dishes like foie gras
(which I don't eat but some people do) are reportedly superb.
You can really take anyone there from your meat-and-
potatoes Dad to your metrosexual cousin from Paris.
Julie Ruelland recommends La ville de Sienne: "It is one of
the best restaurants I know of in Nice. Excellent homemade
pasta (I had something with pancetta, fresh cream,
parmesan and a reduction of balsamic Vinegar - awesome),
friendly service and a very nice setting with an open kitchen
where you can see the chef cooking."
5. About Us : WhichBudget Flight Search
Free flight search engine and destination finder
15. Travel Affiliate
Awareness → CPC, SEO, WoM
Interest → built elsewhere
Desire → if value for money
demonstrated
Action → direct links to providers
16. Travel Affiliate Travel Blogger
Awareness → CPC, SEO, WoM
Interest → built elsewhere
Desire → if value for money
demonstrated
Action → direct links to providers
17. Travel Affiliate Travel Blogger
Awareness → CPC, SEO, WoM Awareness → SEO and social media
Interest → built elsewhere Interest → inspiring content
Desire → if value for money Desire → if niche product
demonstrated
Action → done through price
Action → direct links to providers comparison, incentive and
retargeting sites
20. What do bloggers want from merchants?
Income
– CPA → last cookie wins !
21. What do bloggers want from merchants?
Income
– CPA → last cookie wins !
– CPC/CPM → rewarded for influencing decision
22. What do bloggers want from merchants?
Income
– CPA → last cookie wins !
– CPC/CPM → rewarded for influencing decision
– Monthly tenancy/sponsorship → associating brand name/values with a
blogger
23. What do bloggers want from merchants?
Income
– CPA → last cookie wins !
– CPC/CPM → rewarded for influencing decision
– Monthly tenancy/sponsorship → associating brand name/values with a
blogger
Content
24. What do bloggers want from merchants?
Income
– CPA → last cookie wins !
– CPC/CPM → rewarded for influencing decision
– Monthly tenancy/sponsorship → associating brand name/values with a
blogger
Content
– Press releases, custom articles, relevant promotions
25. Hi Martino Matijevic,
Hope you're well.
The Monarch Flights code is still running:
£10 off Return Flights
Code: WARMUP
Valid for travel until the 31st May 2012
Terms & Conditions:
Discount Code is only valid on new bookings, cannot be applied to existing bookings and is not valid if flights are subsequently changed. Valid on
ZB flights only. Only one Discount Code can be redeemed per booking. Discount appears as an extra fare discount in running total and total
saved amount. To redeem Discount Code enter it in the box on the payment page.
PLEASE NOTE: When you are promoting this code, do not promote £10 off "all" Flights. This code is valid only on ZB listed flights.
Many thanks and have a great weekend!
The Monarch Affiliate Team
26. What do bloggers want from merchants?
Income
– CPA → last cookie wins !
– CPC/CPM → rewarded for influencing decision
– Monthly tenancy/sponsorship → associating brand name/values with a
blogger
Content
– Press releases, custom articles, relevant promotions
– Banners and branded search boxes are not content !
27. What do bloggers want from merchants?
Income
– CPA → last cookie wins !
– CPC/CPM → rewarded for influencing decision
– Monthly tenancy/sponsorship → associating brand name/values with a
blogger
Content
– Press releases, custom articles, relevant promotions
– Banners and branded search boxes are not content !
– free content = link building … and they know it !
28. What do bloggers want from merchants?
Income
– CPA → last cookie wins !
– CPC/CPM → rewarded for influencing decision
– Monthly tenancy/sponsorship → associating brand name/values with a
blogger
Content
– Press releases, custom articles, relevant promotions
– Banners and branded search boxes are not content !
– free content = link building … and they know it !
Recognition
29.
30. What do bloggers want from merchants?
Income
– CPA → last cookie wins !
– CPC/CPM → rewarded for influencing decision
– Monthly tenancy/sponsorship → associating brand name/values with a
blogger
Content
– Press releases, custom articles, relevant promotions
– Banners and branded search boxes are not content !
– free content = link building … and they know it !
Recognition
– Resident expert
31. What do bloggers want from merchants?
Income
– CPA → last cookie wins !
– CPC/CPM → rewarded for influencing decision
– Monthly tenancy/sponsorship → associating brand name/values with a
blogger
Content
– Press releases, custom articles, relevant promotions
– Banners and branded search boxes are not content !
– free content = link building … and they know it !
Recognition
– Resident expert
– One-to-one relationship
32. « Think of the blogger, not the blog. »
Janice Waugh, Solo Traveler
33. What do bloggers want from merchants?
Income
– CPA → last cookie wins !
– CPC/CPM → rewarded for influencing decision
– Monthly tenancy/sponsorship → associating brand name/values with a
blogger
Content
– Press releases, custom articles, relevant promotions
– Banners and branded search boxes are not content !
– free content = link building … and they know it !
Recognition
– Resident expert
– One-to-one relationship
– Involve with product research/development
34. What do bloggers want from merchants?
Income
– CPA → last cookie wins !
– CPC/CPM → rewarded for influencing decision
– Monthly tenancy/sponsorship → associating brand name/values with a
blogger
Content
– Press releases, custom articles, relevant promotions
– Banners and branded search boxes are not content !
– free content = link building … and they know it !
Recognition
– Resident expert
– One-to-one relationship
– Involve with product research/development
Freebies
– No such thing as a free lunch !
35. « Ironically, now with the launch of my new travel
writing career, I remain motionless. My current financial
situation has me grounded indefinitely. »
Candice Walsh, Candice Does The World
36. Round up : do's and don'ts
by Heather Cowper, My Blogging Journey
37. Round up : do's and don'ts
Most bloggers work extremely hard on their sites and get very little
financial return from them, and they don’t want to feel they are being
taken for a ride by those who see them as a source of ‘free’ promotion.
38. Round up : do's and don'ts
Most bloggers work extremely hard on their sites and get very little
financial return from them, and they don’t want to feel they are being
taken for a ride by those who see them as a source of ‘free’ promotion.
Don’t send impersonal press releases to a random list of bloggers,
your efforts are better spent on targeted individual approaches.
39. Round up : do's and don'ts
Most bloggers work extremely hard on their sites and get very little
financial return from them, and they don’t want to feel they are being
taken for a ride by those who see them as a source of ‘free’ promotion.
Don’t send impersonal press releases to a random list of bloggers,
your efforts are better spent on targeted individual approaches.
Don’t send offers of ‘free’ content which are thinly disguised link
building campaigns – most bloggers realise that links from their site
have a value and they are sensitive about publishing articles that
reduce the trust of their audience.
40. Round up : do's and don'ts
Most bloggers work extremely hard on their sites and get very little
financial return from them, and they don’t want to feel they are being
taken for a ride by those who see them as a source of ‘free’ promotion.
Don’t send impersonal press releases to a random list of bloggers,
your efforts are better spent on targeted individual approaches.
Don’t send offers of ‘free’ content which are thinly disguised link
building campaigns – most bloggers realise that links from their site
have a value and they are sensitive about publishing articles that
reduce the trust of their audience.
Don’t expect bloggers to write
about your travel service unless
they have experienced it for
themselves – it’s better to make
the invitation to ask them to try
it out at no cost.
41. Get in touch!
Martino Matijevic
Founder & CEO
martino@whichbudget.com
Skype: martinomatijevic