The document summarizes the marketing strategy of Apple for selling iPhones in the Indian market. It discusses Apple's objectives which include understanding their marketing mix, SWOT analysis, competition analysis, positioning strategies, advertising campaigns, and factors influencing brand loyalty in India. The document also presents findings from a consumer survey which show that most respondents were men aged 20-40 using the latest iPhone 7. It concludes that the iPhone is the highest selling product of all time globally and enjoys great brand loyalty in India as a style statement, despite facing tough competition and issues with pricing and limited availability. It provides recommendations like providing better value, more promotions, expanding outlets, ongoing innovations, and occasional price reductions.

1. Lets talk iPhone. Say hello to the future.
"Think different."
Topic :- Marketing strategy of iPhone in the Indian market.
T.Y.B.M.S
Div. :- C
Roll No :- 47
By :- Rahul Sajnani
1

2. Objective of
the study.
To understand the
marketing strategy
adopted by Apple
to sell its iPhones.
To see the rich
history of the
company in detail.
To study the
presence of Apple
Inc. in India.
To look at
MARKETING MIX,
SWOT, PESTLE,
POTTERS FIVE
FORCES, Bcg Matrix
and ANSOFF MATRIX
of Apple to sell its
iPhones.
To understand how
presentations
becomes a effective
marketing strategy.
To figure out the
Positioning strategies of
Apple’s iPhone in the
world.
To make a study of
advertising
campaigns of
iPhone in India.
To find out the
consumer
perception
towards the
iPhone in India.
To know
how brand
loyalty plays
a important
role in
marketing.
To study the reason
behind the exponential
increase in the brand’s
popularity and
success.
2

3. Findings of the survey.
Men > Women
Age – 20-40.
Majority of the respondents were using the latest iPhone 7.
Branded products
are better.
Lack of
promotion.
Fewer store
outlets.
High price and High competition.
Word of mouth.
Shop from Online stores
Existence of android.
Steve jobs
charisma.
Highly
satisfied
3
Excellent
service.

4. CONCLUSION
Highest selling
product of all time.
1 billion units sold till
date. (and counting)
Great brand loyalty
among the Indian
consumers.
Considered as a style
statement in the
Country.
Role of Media.
News , YouTube, etc.
Tough
competition
from Samsung
and local
brands.
Consumer
involvement
for
advertising.
High pricing
strategy.
Purchase of
second hand
iPhones.
Software updates.
Strong Distribution
strategy.
Most profitable
product of all time.
4

5. Recommendation and
Suggestion.
Provide value for the products offered.
Conduct more aggressive
promotion.
Open more Apple outlets
in different Cities.
Make maximum innovations.
Offer price reduction
offers from time to time.
5
Face id iPhone x

7. 7
Thank you