1. Research Project Report
On
A STUDY OF SALES PROMOTION STRATEGIES
Submitted for the partial fulfillment of the Award
Of
Master of Business Administration
DEGREE
(Session :2022- 2023)
SUBMITTED BY
ALI FAISAL
2102720700082
UNDER THE GUIDANCE OF
DR ARUNIMA MAM
Department of Master of Business Administration
GNIOT-MBA Institute, Greater Noida
AFFILIATED TO
DR. A.P.J. ABDUL KALAM TECHNICAL UNIVERSITY (FORMERLY
UTTARPRADESH TECHNICAL UNIVERSITY), LUCKNOW

2. STUDENT DECLARATION
I “ALI FAISAL” hereby declare that the work which is being presented in this
report entitled “A STUDY OF SALES PROMOTION STRATEGIES ” is an
authentic record of my own work carried out underthe supervision of Dr Arunima
Mam
The matter embodied in this report has not been submitted by me for the award
of any otherdegree/ Diploma/ Certificate.
Department of MBA Name of Student: - ALI FAISAL
Date:-26-05-23

3. CERTIFICATE
This is to certify that the work which is being presented in this report entitled “A
STUDY OF SALES PROMOTION STRATEGIES ” is an authentic record of
the student carried out under my supervision. The statements made by the
candidate are correct to the best of my knowledge.
Dr.Raj Kamal Upadhyaya Name of Supervisor: Arunima Mam
Head, Department of MBA Designation: PROFESSOR
Date:- 26-05-2023
(Seal of the Department/ College)

4. ACKNOWLEDGEMENT
It is my pleasure to be indebted to various people, who directly or indirectly
contributed in the development of this work and who influenced my thinking,
behavior, and acts during the course of study.
I am thankful to Dr Arunima Mam for his support, cooperation, and motivation
provided to me during the training for constant inspiration, presence and blessings.
I also extend my sincere appreciation to Dr Arunima Mam. who provided his
valuable suggestions and precious time inaccomplishing my project report.
Lastly, I would like to thank the almighty, parents, Director and HOD of the
institute for their moral support and my friends with whom I shared my day- to-
day experience and received lots of suggestions that improved my quality of work.
.
ALI FAISAL

5. A Study on Sales Promotion
CONTENTS :
Chapter 1
 Introduction
 Marketing Mix
 Sales Promotion
 Industry Profile
 Emerging Trend
Chapter 2
 Research Design
 Title of study
 Statement of problem
 Objectives of study
 Scope of study
 Limitations of study
 Methodology
 Data Collection methods
Chapter 3
 Company Profile
 Products
 Departments
 HR aspects
 SWOT analysis
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6. Chapter 4
Data analysis and interpretation
 Table.1 – Representing Gender of Marketing of executives
 Table.2 – Representing Pricing of products
 Table.3 – Representing major competitors
 Table.4 – Representing competitors strength
 Table.5 – Representing quality of product with respect to other competitors
 Table.6 – Representing kind of products sold per month
 Table.7 – Representing merits of products differentiating from other
 Table.8 – Representing factors which play major role in demand generation
 Table.9 – Representing promotion of products
 Table.10 – Representing discount given on repeat purchase
 Table.11 – Representing percentage of discounts given on repeat purchase
 Table.12 – Representing way of marketing of products
 Table.13 – Representing targeted customers
 Table.14 – Representing kind of incentives received by employee
Chapter 5
 Summary of findings and conclusions
Chapter 6
 Recommendations and suggestions
 Appendices and Annexures
 Questionnaire
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7. CHAPTER – 1
INTRODUCTION
“Marketing is a social and managerial process by which individuals and groups obtain what they need
and want, through creating, offering and exchanging products of value withothers”.
- Philip Kotler.
Marketing includes all those activities having to do with effecting changes in the ownership and
possession of goods and services. It is that part of economics which deals with the creation of time,
place and possession utilities and that phase of business activity through which human wants are
satisfied, by the exchange of goods and services for some valuable consideration.
- American Marketing Association.
Marketing is the process of discovering and translating consumer wants into product and service
specifications and then in turn helping to make it possible for more and more of consumers to enjoy
more and more of these products and services.
Marketing consists of analyzing marketing opportunities, researching and selecting target markets,
designing marketing strategies, planning marketing programs and organizing, implementing and
controlling marketing effort.
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8. Companies have to identify long and short term marketing opportunities and research the selected
market by measuring and forecasting attractiveness of the given market. Having selected the market,
the companies need to develop a differentiating and positioning strategy for the target market. The
marketing strategy must be transformed into marketing programs by deciding on marketing
expenditures and the marketing mix. The final step is organizing the marketing resources and
implementing and controlling the marketing plan.
Marketing Mix
Marketing mix is the set of marketing tools that a firm uses to pursue its marketing objectivesin the
target market.
McCarthy has popularized a four factor classification of marketing tools known as the 4P’s ofthe
marketing mix. They are:
 Product
 Price
 Place
 Promotion
Product:
Product stands for the firm’s tangible offer to the market, including the product quality, design, features,
branding and packing. It deals with new product development, product life cycle, product mix, product
lines, branding and associated services to a product. From the customer’s point of view, it helps in
satisfying the customer’s needs and wants.
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9. Price:
Price is the monetary value of the product. Price deals with selecting the pricing objectives, setting the
price, discounts, allowances, payment policies and credit terms. It is very important to the customers as
it decides the cost the customer has to pay to gain the productvalue.
Place:
This marketing tool stands for the various activities the company undertakes to make the product
accessible and available to the customer. It involves market size, channel selection and management,
storage and physical distribution with the ultimate purpose of efficiently supplying the company’s offer
to the target market. To the customer, this marketing tool refers to convenience.
Promotion:
Promotion stands for various activities the company undertakes to communicate and promote its
products to the target market. It involves communication programs i.e. direct marketing, advertising,
sales promotions, public relations and motivation of sales force. To the customer this tool provides
knowledge and information.
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10. The Promotion Mix of a company includes the following tools;
Advertising:
It is any paid form of non-personal presentation and promotion of ideas, goods or services by an
identified sponsor.
Direct Marketing:
It refers to the use of mail, telephone and other non-personal contact tools to communicate with or
solicit a response from specific customers and prospects.
Personal Selling:
Face to face interaction with one or more prospective purchasers for the purpose of making a sale
refers to personal selling.
Public Relations and Publicity:
It refers to the variety of programs designed to promote and or protect a company’s imageor its
individual products.
Sales Promotions:
The short-term incentive to encourage trial or purchase of a product or service refers to sales
promotion. Whereas advertising offers a reason to buy; sales promotion offers an incentive to buy. Since
sales promotion directly push up the sales, increasing number of companies are undertaking sales
promotion activities.
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11. Sales Promotion
Sales promotion refers to the short-term incentives to encourage sales of a product orservice. It
consists of a diverse collection of incentive tools, mostly short-term, designed to stimulate quicker and
greater purchase of products or services by consumers.
Purpose of Sales Promotion
Sales promotion tools vary in their specific objectives. They may be used to attract new customers,
to reward loyal customers and to increase the repurchase rates of occasional users. Sales promotion
usually targets brand switchers because non-users and users of other brands do not always notice a
promotion. Sales promotions are thus also seen as atool for breaking down loyalty to other products.
Sales promotions also let manufacturers adjust to short term changes in supply and demand and
differences in customer segments. They also let manufacturers to experiment by varyingprices. Sales
promotions also lead to greater consumer awareness of prices.
To use sales promotion, a company must set objectives, select the right tools, develop the best program
and implement it and evaluate the results.
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12. Objectives of Sales Promotion
The specific objectives set for sales promotions will vary with the type of the target market. For
consumer promotions, objectives include encouraging purchasing of larger sizedunits, building trial
among non-users and attracting switchers away from the competitor’s brands. For trade promotions,
objectives may include; including retailers to carry new items and higher level of inventory, encouraging
off-seasonal buying, of-setting competitive promotions, building brand loyalty of retailers and gaining
entry into new retail outlets. The sales force promotions help in encouraging support of a new product
or model, encouraging more prospecting and stimulating off-seasonal sales. But most importantly, sales
promotion should be focused on consumer relationship building.
Sales Promotion Tools
Many tools can be used to accomplish sales promotion objectives. Descriptions of the main
promotional tools are as follows;
Consumer Promotion Tools
The main consumer promotion tools are as follows;
 Samples:
They are offers of a trial amount of a product. It consists of inviting prospective purchasers to
try the product without cost or at a lower cost in the hope that they will buy the product. Samples
may be free or discounted.
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13.  Coupons:
Coupons are certificates that give buyers a saving when they purchase a specified product.
Coupons can be mailed, placed in advertisements or included with other products.
 Rebates:
Rebate is also known as cash refund offers. Rebates are offers to refund part of the purchase
price of a product to its customers who send a proof of purchase to the manufacturer.
These are like coupons except that the price reduction occurs after the purchase and not at
the point of sale.
 Price Packs:
Cents-off deals or price packs offer consumers savings by way of reducing prices that are
marked by the producer directly on the package.
 Premiums:
These are the goods offered either free or at a low cost as an incentive to buy a
product. Premiums may be in-pack or on-pack (outside the pack).
 Prizes:
They are offers of chance to win something such as cash, trips or goods – by luck or through
extra efforts. Contests of talent and sweepstakes or draws the most popular prize offering
promotions.
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14.  Tie-in Promotions:
Tie-in promotions involve two or more brands or companies that team up on coupons,refunds
or contests to increase their pulling powers.
 Cross Promotions:
Cross promotions involve using one brand to advertise non-competing brand.
 Advertising Specialties:
These are useful articles imprinted with an advertiser’s name, given as gifts to consumers.
 Patronage Rewards:
They are cash or other awards for the regular use of company’s products or services. They are
values (in cash otherwise) that are proportional to one’s patronage of a certain vendor or a group
of vendors. They aim at building brand loyalty.
 PoP Promotions:
Point of purchase (PoP) includes displays and demonstrations that take place at the point of
purchase or sale.
Trade Promotion Tools
More money is spent by companies on trade promotion (58%) than on consumerpromotions
(42%). The major trade promotion tools are as follows;
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15.  Discounts:
It is also known as price-off or off-invoice or off-list. Discounts price cut off the listprice
on a particular quantity purchased during a stated time.
 Allowances:
They are the amount offered in return for an agreement by the retailer to feature the
manufacturer’s products in some way; displays, advertising or otherwise.
 Free Goods:
Free goods are the extra merchandise offered to middlemen who buy a specificamount
of a product.
Companies also offer push money and specialty advertising items to the middlemen.
Business Promotion Tools
Companies spend huge amount on promotions focused on industrial consumers. The major business
promotion tools are as follows;
 Trade Shows and Conventions.
 Sales Contests.
Clearly, sales promotions play an important role in the total promotion mix. To use it well, the
marketer must define the sales promotion objectives, select the best tools, design thesales promotion
program, pretest and implement the program and evaluate its results.
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16. INDUSTRY PROFILE
A Look into the Indian Economy and Home Automation Industry
India is the fourth largest economy in the world and it’s the largest democracy with second largest
GDP among emerging economies. World Bank’s President Dr. Jim yong Kim confirmed that India is
not the world’s 4th
largest economy after USA, China and Japan in PPP (Purchasing Power Parity). It is
also one of the ten fastest growing economies in the world.
With 1 billion populations, India remains on the fastest growing economies and even in thepresent
worldwide economic slowdown, has maintained GDP Growth rate of nearly 6%.
India today is 7th
most attractive destination for foreign direct investments, after US, China, Brazil,
Mexico and Germany. Besides, India offers higher rate of returns and profitability than anywhere else
in the world.
Out of 1 billion population the upper and middle class constitutes 20% or 200 million people (or 30
to 40 million houses). By rent per capita:
 2 percent of Indian has a per capita income in excess of 14,500 Euros, which means20
million people.
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17.  8 percent of Indians have a per capita income of more than 3,900 Euros, whichmeans
80 million people.
 10 percent of Indians have a per capita income in excess of 3,200 Euros, this is about100
million people
Overall Economic Scenario
1. The Indian market has been enormous with a large base.
2. Levels of affluence are high- with the number of individuals in the “high: income demographic
group doubling each year, according to NCAER statistics.
3. The actual “disposable” income at the disposal of the affluent Indian is as high as three tofive times
higher as the official statistics, on account of the very large proportion of unaccounted (“black”)
money income.
4. The market has, due to exposure to overseas products and lifestyles, displayed the willingness and
ability to purchase overseas brands and products at high prices.
5. Customs duties and tariffs have been drastically reduced, in keeping with government policy to open
up the economy – a policy which has stayed constant despite changes in government. All the
products in the INDEX product range are now permitted for import
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18. into India under OGL or the Open General License, which implies that no special importlicense is
required for import.
6. Despite the cut in duties, the rate of customs duties is fairly substantial which makes the prices of
products higher in India. There is a huge demand for Security systems, lighting and consumer non-
durable and appliances, Emerging demand of Home automation
7. While the Indian middle class still does not have as high a rate of obsolescence as the US, and tend
to use their Security systems for several years before changing or upgrading, the actual size of this
segment makes investment in this market more than worthwhile. The affluent classes however, do
have high rate of obsolescence of smart tech products constantly.
8. All the above factors put together make manufacturers and retailers of a wide range of consumer
durables. Several overseas companies have already entered the market and have been extremely
well received by the market.
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19. Home Automation system market worth 79.57 Billion usd by 2022
According to the new market research report "Home Automation System Market by
Protocol and Technology (Network and Wireless), Product (Lighting, Security and
Access Control, HVAC and Entertainment Control), Software and Algorithm
(Behavioral and Proactive), and Geography - Global Forecast to 2022", the home
Automation system market was valued at USD 39.93 Billion in 2016 and is expected to reach
USD 79.57 Billion by 2022, at a CAGR of 11.3% during the forecast period.
Early buyers will Receive 10% customization on Reports
The home automation system market is driven by factors such as the significantly growing
IOT market, cost reduction measures enabled by home automation systems,presence of a
large number of manufacturers expanding their product portfolios, and the increasing
importance of home monitoring from remote locations.
“Entertainment control expected to be the largest market during the forecast
period”
The entertainment control market is anticipated to hold the largest share among different
products in the home automation system market. The growth of the audio, volume, &
multimedia room controls is driven by the convenience offered by these controls for managing
and controlling the entertainment systems in a house. Lightingcontrol is expected to be the
second-largest market for home automation systems during the forecast period. Lighting
accounts for one of the largest electrical loads inhomes. Hence, lighting controllers play a vital
role in reducing the electricity consumption within the household, along with offering comfort
to the users.
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20. “Market for proactive segment to grow at the highest rate between 2017 and
2022”
The market for the proactive software and algorithm segment is expected to grow at ahigh rate
in the forecast period due to their ability to perform a comparative analysis ofthe energy usage
patterns based on the time of day, historical data, and weather conditions.
“North America expected to dominate the home automation system market
between 2017 and 2022”
North America is home to some of the prominent companies in the global home automation
system market including Honeywell International Inc. (U.S.), Acuity Brands, Inc. (U.S.), Johnson
Controls Inc. (U.S.), United Technologies Corporation (U.S.), AcuityBrands (U.S.), and Crestron
Electronics, Inc. (U.S.). This is the major reason for its dominance in the home automation
system market. The demand for domestic energy management systems and the growing trend of
green homes have contributed significantly toward the growth of this market. The number of
smart homes in North America, especially the U.S., is much higher than that in any other region
in the world.
This market is expected to grow at a steady pace during the forecast period. Major players
involved in the home automation system market include Legrand, Ingersoll- Rand PLC,
Schneider Electric SE, and Honeywell International, Inc., ABB Ltd., Control4Corporation,
Crestron Electronics, Inc., Johnson Controls, Inc., and Siemens AG.
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21. About MarketsandMarkets
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opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues.Currently
servicing 5000 customers worldwide including 80% of global Fortune 1000 companies as clients.
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Page
17

22. India Home Automation Market - Expected to Cross INR 30,000 Crore by
2022 - Research and Markets
Research and Markets has announced the addition of the "India Home AutomationMarket
Forecast" report to their offering.
The India Home Automation Market is expected to cross the figure of INR 30,000 Crore by
2022. Home Automation in India is creating big opportunities, not only for Indian automation
companies, but also for foreign companies. At present residentialcustomers have the highest
market share, whereas in product category, the securitymarket is the clear winner in the
market.
Delhi-NCR, Mumbai, Pune, Ahmadabad and Bangalore have a combined market shareof more
than 50 percent in the total home automation market.
This market research report is 129 pages with 33 Figures and 14 Tables studies theIndia Home
Automation Market and its future evolution over the next 6 years.
This Report Studies the India Home Automation Market from 9 View Points:
1. India Home Automation Market & Forecast
2. India Home Automation Market Share & Forecast
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23. 3. India Home Automation Market Analysis by Product Category
4. India Home Automation Market Analysis by Customer Category
5. India Home Automation Market Analysis by City
6. India Home Automation Market Share in IOT Market
7. India Home Automation Companies Product Profiling
8. India Home Automation Start-ups Product Profiling
9. India Internet of Things (IOT) Market & Market Share in India Home Automation
India Home Automation market will be more than INR 55,000 Crore by 2024. Driving force for
India home automation market are growing internet penetration, upgradation innetwork
infrastructure, decreasing home automation products price and increasing disposable income.
Home automation is one of the most attractive things for general users. At present, it is not
limited to metro cities only but this market has great potential in tier I and tier II cities too.
Increasing number of startup in home automation business provides the opportunities for users
to get products in low price as increasing number of players has increased competition among
the players. Home Automation in India is generating huge prospectnot only for automation
companies in India, but also for multinational companies “Trail and get experience with low-
cost products” are the best method for novice users. Mostof the Indians, partially installed
home automation products in their home; starting fromlighting and security products.
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24. This report titled “India Home Automation Market, by Application [Lighting,
Security, Heating, Ventilating & Air Conditioning (HVAC), Entertainment], End-
User (Residential, Commercial & Hospitality), Companies (Larsen & Toubro,
Schneider Electric, Johnson Controls, AMX LLC, Crestron Electronics, Home
Brain, Pert, Silvan Innovation Labs, Oakter) & Forecast” provides a complete
analysis of India Home Automation Market.
By Application:
There are four segments which have been studied thoroughly in this report namely Lighting,
Security, Heating, Ventilating & Air Conditioning (HVAC), and Entertainment. Itis found that
Lighting and Security together account for more than 80% of the current India Home
Automation Market. Rest 15% of the market has been occupied by both Entertainment and
HVAC (Heating, Ventilating and Air Conditioning).
By User - Residential & Commercial have Bright Future:
Residential and Commercial sectors account for majority of India Home Automation Market.In the
home automation market, it is the residential sector that is making the significant waves of security
and lighting controls.
Companies Analysis:
Larsen & Toubro, Schneider Electric, Johnson Controls, AMX LLC, Crestron Electronics, Home
Brain, Pert, Silvan Innovation Labs and Oakter are some of the companies operatingin the India
Home Automation Market; which has been studied thoroughly in this report.
This market research report provides a complete analysis of the India Home AutomationMarket,
Growth Drivers, Challenges, and their projections for the upcoming years.
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25. By Application:
 Lighting
 Security
 HVAC (Heating, Ventilating and Air Conditioning)
 Entertainment
By End-Users:
 Residential
 Commercial
 Hospitality
Company Profiled in the India Home Automation Market:
 Larsen & Toubro
 Schneider Electric
 Johnson Controls
 AMX LLC
 Crestron Electronics
 Home Brain
 Pert
 Silvan Innovation Labs
 Oakter
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26. India Home Automation Market (2013 – 2024)
Home automation in India is rapidly growing and is used in a variety of applicationsacross
residential, commercial and hospitality segments. Home automation has its roots in smart home
appliances which has over the years led to the development of integrated smarthomes. Home
automation today largely consists of four functional segments – Lighting, Security, Audio/Video and
HVAC (Heating, Ventilating and Air Conditioning).
Smart Homes are homes which are powered by computing devices and information technology that
connect various gadgets and instruments in the house to provide enhanced comfort, convenience,
security, and entertainment to residents in a sustainable way. Once hailed as the domain of the super
rich, today most customers seek Smart Homesin some form or the other. The availability of a wide
range of high technology products aimedat making life more secure, convenient and comfortable are
steadily drawing more and morecustomers to the concept.
Home automation market is fast evolving in the Indian context. Initially Smart Homeswere
marketed primarily as homes with advanced security features. The market is now evolving into
newer areas like lighting systems, gas leakage detectors, fire detection systems, entertainment
systems and energy efficiency systems. Therefore, home automation, apart from providing better
security, conveniences and comfort to the resident, also provides significant energy savings Page
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27. How Home Automation Market is expected to grow in India?
Home automation market in India is expected to grow in 3 Phases.
Phase 1: Year 2013 to Year 2016
 Offerings don’t cater to mass market
 Products with good specs and finish are expensive
 Low priced products have shabby look and build
Phase 2: Year 2017 to Year 2021
 Big companies like Philips, Siemens will bring out fairly mass market automation
products and more people will be able to afford the products
 Some players will have niche in high end automation and focus on premium market
Phase 3: Year 2021 Onwards
 As Automation and IOT becomes commoditized, all major players will have a
presence here leading to competition in prices and lower margins
 Many (most) houses will incorporate some aspect of Automation in the home
The home automation market in India is expected to reach INR 55,219 Crore by 2024, from the
current INR 8,800 Crore. The key growth drivers for this demand are increasing consumer
awareness and financial ability, product innovations (like smart phone
apps), builders’ requirement for market differentiation and an increase in the preference forenergy
efficient systems. However the market is still in its growth phase with a significant gap for more
innovative and connected systems. Some of the key constraints include high product costs and
moderate levels of satisfaction among the customers.
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28. Indian automation industry indicates towards the massive opportunities presented bythe
segment. As the disposable income for individuals continue to grow, lavish lifestyle gain
popularity in Indian households and work spaces. Technology awareness grows along the
increasing population with smart portable devices. This poses automated system vendors with the
opportunity to provide advanced control of home equipment to its end-users.
Research advancements in electronic device and control equipment segment has further
reassured the cost of manufacturing and installing of smart devices. In an effort to be energy
efficient, several business verticals have chosen to adopt automated systems while availing
convenience of operation. Additionally, current government policies for developing smart cities has
opened widespread market opportunities for the regional vendors. Poor web networking and
unavailability of internet to a certain populationrestrains the industries growth in this segment. The
market is segmented by commercial, residential, and hospitality implementation, out of
which maximum demand is expected by the latest. Global market giants are expected to spread
their investment outreach given the market surge.
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29. Figure 2-1: India – Home Automation Market (Crore INR), 2013 – 2017
Figure 2-2: India – Forecast for Home Automation Market (Crore INR), 2018 – 2024
Source: RedSeer Consulting, Renub Research Analysis
9,000
8,000
7,000
6,000
5,000
4,000
3,000
2,000
1,000
2013 2014 2015 2016 2017
60,000
2018 2019 2020 2021 2022 2023 2024
INR
Crore
INR
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30. The Emerging Trend
2017 International Conference on Trends in Electronics and
Informatics (ICEI) :
Internet of Things (IOT) is nothing but connecting different real world objects to provide proper
communication, synchronization, and inter-connecting between various devices or physical
appliances is also known as "Things". The Home Automation System (HAS) is extension of
current activities performed inside the home and this Home Automation System (HAS) can be
developed easily now a day's, because of powerful computational devices and wireless sensor
network(WSN), to provide user friendly and cost fairly home automation system. In home
automation system (HAS), different technologies like WiFi, Bluetooth and ZigBee are used for
communication, and different devices like smart phone,tablet and laptop used for controlling
various appliances. In this paper we detailed a survey on different home automation systems
considering parameters like type of communication, cost, technology and efficiency of system. A
comparative analysis of home automation systems is done. In future this system may have high
demand and usage for automation of the "Things". Using Home Automation System (HAS) our
home will be smart home that can operate without any physical interference of human being.
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31. Chapter 2
REASEARCH DESIGN
Title of the Study
The title of the study is – “A STUDY ON SALES PROMOTION OF HOME AUTOMATION
AND SURVEILLANCE PRODUCTS at ZOCKETHUB PVT LTD”.
Statement of the Problem
The Internship is mainly undertaken to study the sales promotional strategies at Zockethub Pvt.
Ltd. The intention of the study is to find what attributes needs further improvement in order to make
the product more preferable in the market.
The main aim of the study is to uncover new relationship and identify any problem that may arise
in future. Hence, exploratory research is been conducted. Exploratory research as its name implies
endeavors of exploring the possibility of doing research on a subject where due to lack of existing
knowledge framing and testing the hypotheses is difficult. In today’s crowed marketplace where
products and services are touting themselves to be thebest, it is vital to stand out in the crowd. The
study was undertaken to explore how a company or brand can ensure a store that stands out and not
get lost in the crowd.
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32. Objectives of the Study
1. To study the various promotional strategy adopted by Zockethub Pvt. Ltd.
2. To find out the footage of Zockethub Pvt. Ltd. With respect to other players in the
market.
3. To observe and understand the practice followed by Zockethub Pvt. Ltd.
4. To find out the communication linkages and de-linkages in the organization.
5. To study the activities of each and every department of the organization.
Scope of the Study
This project was undertaken for a specific period in Zockethub Pvt. Ltd., Plot no 51,
Pandurangapuram, Visakhapatnam, Andhra Pradesh. It is an exercise that is well planned into the
curriculum giving the researcher a valuable opportunity to understand the working dynamics of the
organization and to experiment and exhibit the recently acquired management and administration
skills.
The prospect of the Automation sector in India seems positive. The Indian Automation industry
has awakened to interesting times! The last ten years have seen changes in the shopping malls,
Hospitals. Consumers today no longer look for mere practicality in
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33. Automation, instead, they look for Smart Home Technology, i.e. lifestyle living. Realizingthe
tremendous market potential and to make the most of it, the study was undertaken.
Limitations of the Study
Every study is bound by limitations and as such this is no exceptions.
1. “Change is Constant” rule of nature. Hence, the study undertaken may not holdgood
for longer duration.
2. The study was conducted under the assumption that the information given by the
respondents is authentic.
3. The analysis and suggestion are given only with respect to marketing aspects astechnical
suggestion with respect to the product could not be given.
4. Confidential matters were not disclosed by the company.
5. There were time constraints.
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34. Methodology of the Study
A variety of methods of study have been adopted by the researcher to fulfill theobjectives
of the study.
 In order to have a better grasp of the study, the researcher chose to become a keen
observer, studying the various aspects of the organization.
 To have a broader perspective of the study, the researcher attended the Live Exhibition in
Builders Association meet held at R.K Beach Grounds wherein the products of Zockethub
Pvt. Ltd. were displayed.
 In order to fund out the market realities, the researcher visited the showrooms ofcertain
companies having almost similar product profile as that of Zockethub Pvt. Ltd. To name
a few Essa tech services, Pert Automation, RVSS etc.
 With a view to understand the crunch of the matter and to find out the ground realities,
the researcher formed a schedule specifically for the set ofrespondents. The researcher
met the respondents personally, interviewed them and made them to fill the questionnaire.
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35. The researcher has done the research in the following manner;
a) Type of the research undertaken is analytical.
b) Technique used is random sampling.
c) Sample size taken is 30.
d) Sources of data used include both primary as well as secondary data.
e) Tool used for the research is questionnaire.
f) Plan of analysis are tables and graphs.
Data Collection Methods
In this study, the foremost data collection instrument used is the questionnaire method. The
questionnaire has been designed with both open ended and closed ended questions. Apart from this,
the research instrument consists of primary and secondary data collected for the study.
Primary Data:
Here first hand information is obtained by distributing printed questionnaire to the marketing
executives of the company. Data was also obtained from the observation and interview technique
adopted by the researcher. Moreover, information was disseminated by the departmental heads.
Secondary Data:
Here the information is obtained from the brochure of Zockethub, books, websites,newsletter,
journals, magazines, newspapers, etc.
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31

36. SOURCES OF DATA
Primary Data Secondary Data
Questionnaire Newsletter
Observation Journals
Interviews Magazines
Visits to other Newspapers
Companies Information Books
Through Departmental heads Websites
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37. Chapter 3
Company Profile
Zockethub is a next-generation home automation provider with consulting and implementation
services. Our mission is to empower our clients to use the best in class technology within an
affordable budget and excellence in service and customer satisfaction. Our clients range from
global corporates to local homeowners. Improvement to the standard of living with control and
convenience right in your hands is our philosophy.Being a service provider, we add value
proposition by bringing future technologies and innovation within your reach. We are highly
competitive, performance oriented and have the customer at the heart of everything we do.
Zockethub Private Limited is an unlisted private company incorporated on 10 January,2018. The
registered office of the company is at satyanarayana deval raju plot
No 51, pandurangapuram layout, visakhapatnam, Vishakhapatnam, Andhra
Pradesh.
The total paid-up capital is INR 10,000.00 . The company has no reported secured loans.The
company has 2 directors/key management personnel. The directors are Venkata Devalraju Ramana
and Sri Aditya Devalraju.
Policy:
Zockethub takes pride in meeting all the requirements and needs of our clients in minimumturn-
around time with maximum return on investments while extending on customer service and work
quality demands. Client satisfaction remains our top priority at any point
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33

38. in time. We work with all our clients on a one to one basis to understand their requirements and
provide them with tailor-made solutions. We have developed our competence and expertise at
every level to realize synergy in your requirements and thesolutions we deliver.
Mission:
Our mission is not only to equip you with best in class technology but also to support andpromote
your standard of living and comfort to new heights and deliver effective solutionsand faster returns
on your investments.
Commitment:
Our commitment is to gain your trust and goodwill through an innovative approach and bea market
leader in all of the services we cater to. We deliver high quality results, exceeding your
expectations and provide timely solutions to help you reach your goals.
Products & Features
Zockethub is the next generation home automation innovation, that lets you control, monitor and
secure your home with your smartphone. There are Two kinds of Products
Home Automation Products
We're an IOT Company working on next generation technologies. We are manufacturersof
Zockethub Smart Devices. Through our extensive R&D and state-of-the-art design work, we offer
a range of Smart, Retrofit and affordable Home Automation Devices.
You don't need any change in wiring. Our Products are Robust and wireless. Currently our
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34

39. Mobile application supported by IOS and Android.
 Zockethub 8 node module
 Zockethub 4 node module
 Zockethub 2 node module
 Zockethub single node module
 Motion sensors ( fall ceiling, wall mount)
 IR blaster
 Curtain controller
 Occupancy sensor
 Motion detection module
 Float sensor
 LPG detector
 Microwave sensors
 Solar based led light
 Gate Automation
Our Products Key Benefits:
 Power Saving and Power Monitoring
 Safety and Security
 Low Cost and Wireless Products
 Smart Phone Control
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40. Features:
 Tap On Tap Off. You can control your Fan, TV, Lights etc.
 Wi-Fi enabled smart device.
 Motion Sensor for room based lighting Ex: Whenever a person enters into a room that
Particular lights & lights or fans & AC should be on.
 Operate your device manually , through mobile app and Virtual Assistant like Alexa
 No Internet connection is required to operate in locally Wifi signals are enough.
 Through Internet connection you can control your appliance throughout the world.
 The device can measure energy consumption of each appliance.
 You can create your own rule for any appliance.
Surveillance and security systems
 CCTV Cameras
 Hikvision
 Cp plus
 Honeywell
 Dahua
 Video door phones
 Digital door locks
 Solar fencing
 Fire safety systems
 Burglar alarms
 Biometric systems
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41. Pricings is the process whereby a business sets the price at which it will sell its products
and services, and may be part of the business's marketing plan. In setting prices, thebusiness
will take into account the price at which it could acquire the goods,
the manufacturing cost, the market place, competition, market condition, brand, andquality
of product
Some of its Clients are:
1. N.Anil Kumar, Hyderabad
2. RAJYOG Solutions , Visakhapatnam
3. AshikPasumarthy, Parvathipuram
4. Ganesh Reddy, Srikakulam
5. RamanaMurthy , Visakhapatnam
6. Prerna Swain, Hyderabad
7. SHIPMILE Company , Hyderabad
8. Apple Plyware, Visakhapatnam
9. Abbai Naidu, Anakapalle
10. Provotol soft. Technologies, Visakhapatnam
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42. DEPARTMENTS
The researcher encompassed the study of four departments namely Accounts and Administration,
Designing, Production and Marketing. The basis for departmentalization was functional.
ACCOUNTS AND ADMINISTRATION DEPARTMENT
This department is headed by Mr. Sri Aditya Deval Raju. This department is broadly concerned
with the acquisition and use of funds by the company. It also analyze, plan and control the company’s
financial affairs. Moreover, the in house administration of the company is also taken care of. It
includes maintenance of Laboratory and a look into the requirements and problems of day to day
administration. It also keeps a track of thingswith regard to civil construction, architectural services,
networking, project co-ordination, electrical work, etc. It is also concerned with bank facility availed
by the employees. Apart from all these, it also takes into account the installation part at the customer
site after the dispatch of the product. In a nutshell this department deals with the trouble shooting of
anyproblem.
DESIGNING DEPARTMENT
This department is headed by Mr. Raghavendra. Two aspects namely Software and web
Designing are focused upon. Major activities undertaken in this department are as follows:
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43.  Setting the normal design –
According to the initial measurement told by the customer, a normal design is set. Once the
normal design is finalized by the customer, a designer accompanied by marketing personnel
visits the construction site and takes the final measurement forHome theatre Setup Then
according to it a design is set and the price quotationsare made.
 Setting the production design –
When the deal is finalized and after receiving 50% of the amount from the customer, the
designers make the production design. This design clearlydemarcates the technicalities so that
it becomes easier for the production personnelto understand.
 Innovative designs –
The team of designers also trigger out the brain cells to create innovative designs.
PRODUCTION DEPARTMENT
This department is headed by Mr.Aditya. Four supervisors are in charge of fourdifferent
activities such as quality control, product analyzing, production and dispatch.
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44. PRODUCTION HEAD
Supervisor Supervisor Supervisor Supervisor
(Quality Control) (Product (Production) (Dispatch)
Analysis)
2 Persons 2 Persons 4 Persons 1 Person
 Quality Control:
This sub department is mainly concerned with the inspection of raw materials. The raw
materials are supplied mainly by a particular company , Secure systems. Forbulk orders,
direct purchase is made from the local dealer companies
The raw materials obtained are with respected with regard to requirements and specifications.
 Product Analyzing:
This sub-department is mainly concerned with targeting and scheduling. After receiving the
production design, it targets as to when the work needs to be completed and schedules the
whole process. Again, after completion of production process and before dispatch, the product
is thoroughly inspected here.
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45.  Production:
4 persons comprising of machine operators and helpers are involved in this sub-
department. It consists of five operations namely cutting, molding, edge bending, boring and hot
press and post formed. Layout and post production is done under control of Manufacturing unit
 Dispatch:
After the product is analyzed, it is ready for dispatch. Usually, at least onceElectrician
along with a supervisor goes to the customer site for installation.
MARKETING DEPARTMENT
This department deals with the springboard of all activities. This department is split intotwo
divisions – one dealing with home Home Automation Products and the other dealing with
Surveillance and security systems
Home Automation Products :
This department is headed by Mr. Aditya . 4 marketing executives assist him. Let us discuss the
4P’s of marketing mix with regard to the company.
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46. Product:
Zockethubs 8,4,2,1 Modules, Occupancy sensors, curtain controllers (Horizontal and vertical),
Gate Automation, solar based LED lights, Motion detection modules and Microwave sensors and
Home theatre setup which completely makes a Smart Home.
What is Smart Home Technology ?
The Smart Home Technology use devices connected to Internet of things to automate and
monitor in-home systems. It allows user to control and monitor their connected home devices
from smart home apps, smart phones or other networked devices. Users can remotely control
connected home systems whether they are home or way. This allows for more efficient energy
and electric use as well as ensuring their home is secure. Smart home Technology is now being
used to create smart cities. A smart city functions similar to smart home, where systems are
monitored to efficiently run the cities and save money
Why use Surveillance and security systems ?
The surveillance cameras can help detect crimes. Burglar Alarms would be reluctant to
break into home that has surveillance cameras. It is best way we can place cameras here they
can be seen. Apart from being an effective deterrent, surveillance cameras can also provide
image evidence that can be aid in post crimeinvestigations and prosecution
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47. Security systems includes Biometric systems, scanners, face recognition systems
Video door phones, Door lock, Boom Barriers, Fire safety systems helps in securing homeor an
complete apartment through complete security. These are designed to detect intrusion, unauthorized
entry into a building or area.
Surveillance and security systems are used in residential, commercial, industrial and military
properties for protection against burglary (theft) or property damage, as well as personal protection
against intruders, these show correlation with deceased theft.
Promotion:
The Company has a showroom of its own. The showroom is opened for all the six days of a week
from 9 a.m. to 9 p.m. Paper insertion are placed in leading newspapers such as Sakshi, Eenadu,
Andhra Jyothi and Vizag’s yoyo Magzine. Telemarketing is also done. Display stalls are put up at
various Enterprenuers Expo. The Company also participates in exhibitions. The recent one is, being
the participant of the Builders Association meet Held at RK beach Visakhapatnam.
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48. HR ASPECTS
Though the company does not have a separate HR Department as it is in the embryonicstage but the
HR aspects are taken care of by Mr. Sri Aditya
 Leave Facility :
All employees are entitled to 6 days of casual leave and 2 days of sick leave (monthly). In
case of a long leave, say a week or more than that, one needs to inform itbefore 10- 12 days. In
case of emergency, a prior intimation before 2 days is sufficient. One can also avail the facility
of working on holidays and taking leave on the week days.
 Recruitment :
The Company spells out its requirements to the consultancies about the suitable
candidates. Usually, Mr. Aditya or Mr. Farooq takes the interview of the candidates.
 Training :
A selected candidate is put on training for about 15 days. During this period, he is not
given individual project.
 Job Rotation :
Job rotation is adopted by the company so that there is development of multi- faceted skills
to fill in vacancies and to cope with increasing work load. Movement is effected in the same grade
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49. THE WHOLE PROCESS AT A GLANCE
Clients visit the office
↓
Initial Requirement is t for customization
↓
Executives explains the product details and
↓
Quotation is made
↓
Negotiation is made
↓
Product is chosen by the customer
↓
50% of the amount is given as advance by the customer
↓
Signing of the estimation form
Both the company and client will keep a copy of it
↓
Production sketch is made after visiting site
↓
Production department
↓
Delivery and installation
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50. SWOT Analysis
Strength
 Customized products
 Reasonable price
 Quality
Weakness
 A new entrant in the market
Opportunity
 Growth of Home automation and
surveillance industry seems
positive
 Huge potential
Threats
 A lot many players are existingin
the market
Future Plans:
The company has shown excellent growth since inception and is growing at a rapidpace. All
these contribute for the company’s future expansion plan.
 It is going to open manufacturing units in Srikakulam and Hyderabad
 Will involve 10 dealers in Hyderabad Page
46

51. CHAPTER- 4
DATA ANALYSIS AND INTERPRETATION
Table No. 1
Table representing the Gender of the marketing executives
Gender No. of Respondents Percentage
Male 6 20%
Female 24 80%
Total 30 100%
Analysis
 80% of the respondents are male.
 20% of the respondents are female.
Interpretation
 Majority of the marketing executive are male.
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47

52. Graph 1
Gender of the Marketing Executives
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48
No. of Respondents
Male
Female

53. Table No. 2
Table representing the pricing of products
Prices No. of Respondents Percentage
High ─ ─
Reasonable 16 54%
Competitive 14 46%
Low ─ ─
Total 30 100%
Analysis
 54% of the respondents are of the opinion that the products are reasonable.
 46% of the respondents are of the opinion that the prices of the products are
competitive.
 None of the respondents feel that the prices of the products are either high orlow.
Interpretation
 Majority of the respondents opine that the prices of the products arereasonable.
 The prices of the products are reasonable though they are competitive.
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49

54. Graph 2
Pricing of Products
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50
No. of Respondents
High
Reasonable
Competitive
Low

55. Table No. 3
Table representing the major competitors of Zockethub
Pvt. Ltd. with regard to
Home Automation and surveillance systems
Major Competitor No. of Respondents Percentage
No dominant player 24 80
Essa Tech Services 4 13
Effisol solutions 2 7
Total 30 100
Analysis
 Majority of the respondents i.e. 80% opines that there is no dominant player inthe
market.
 13% of the respondents are of the opinion that the Essa tech is the major
competitor.
 Effisol is considered as the major competitor by 7% of the respondents.
Interpretation
 Though the companies like Essa tech and Effisol solutions came into thepicture but the
fact reveals that there is no dominant player in the market. So everyone is competing
with each other.
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51

56. Graph 3
Representing the major competitors of Zockethub Pvt.
Ltd. with regard to
Home Automation and surveillance systems
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52
No of Respondents
30
25
20
15
No of Respondents
10
No dominant Essa tech services Effisol solutions
player

57. Table No. 4
Table representing the competitor’s strength
Strength No. of Respondents Percentage
Quality ─ ─
Brand Image 24 80
Pricing ─ ─
Promotional Activities 6 20
Total 30 100
Analysis
 80% of the respondents are of the opinion that the competitor’s strength isbrand
image.
 20% of the respondents opine that promotional activities are the strength of the
competitors.
 None of the respondents feel that quality and pricing are the strength of the
competitors.
Interpretation
 Majority of the respondents opines that brand image is the strength of the
competitors.
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53

58. Graph 4
The Competitor’s Strength
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54
30
25 24
20
Quality
15 Brand Image
Pricing
10 Promotional Activities
No. of Respondents

59. Table No. 5
Table representing the quality of the products of
Zockethub with respect to other competitors
Rating No. of Respondents Percentage
Good 17 57
Very good 13 43
Fair ─ ─
Poor ─ ─
Total 30 100
Analysis
 Majority of the respondents i.e. 57% are of the opinion that the products are ofgood
quality with respect to other competitors.
 43% of the respondents opine that the products are of very good quality withrespect
to the other competitors.
 None of the respondents are of the opinion that the products are of fair or poorquality
with respect to other competitors.
Interpretation
 Majority of the respondents is of the opinion that the products are of goodquality
and is at par with other competitors having brand names.
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55

60. Graph 5
Quality of the products of Zockethub with respect to
other competitors
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56
No. of Respondents
Good
Very good
Fair
Poor

61. Table No. 6
Table representing kind of products sold more per
month
Products No. of Respondents Percentage
Surveillance and Security
systems
27 90
Home Automation 3 10
Total 30 100
Analysis
 90% of the respondents are of the opinion that Surveillance cameras and digitallocks,
biometric systems are sold more per month.
 10% of the respondents are of the opinion that Home Automation Products are sold more
per month.
Interpretation
 Majority of the respondents is of the opinion that Surveillance and security systems are
sold more per month because most of the people are not knowing about automation
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62. Graph 6
Kinds of products sold more per month
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58
No. of Respondents
30
25
20
15
No. of Respondents
10
Surveillance and Security
systems
Home Automation

63. Table No. 7
Table representing the merits of the products of
Zockethub that differentiates it from others
Merits No. of Respondents Percentage
Reasonable price 10 33
Quality 7 24
Customized product 10 33
Finishing 3 10
Total 30 100
Analysis
 33% of the respondents are of the opinion that reasonable pricing and acustomized
product differentiates the products of Zockethub from that of others.
 24% of the respondents are of the opinion that quality is the differentiatingfactor.
 10% of the respondents are of the opinion that finishing is the differentiatingfactor.
Interpretation
 Reasonable pricing and customized products differentiates the products ofZockethub
from that of others.
 In fact, all the merits such as reasonable pricing, customized products, qualityand
finishing contributes in differentiating the products from others.
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59

64. Graph 7
Merits that differentiates the products of Zockethub Pvt.
Ltd.
Page
60
12
10 10
10
Reasonable price
Quality
Customized products
Finishing
No. of Respondents

65. Table No. 8
Table representing the factors which play a major role
in demand generation
Factors Ratings
5 4 3 2 1
Price of the product 4 3 0 1 1
Awareness about the
product
3 1 0 4 1
Delivery of the product
ordered
1 0 5 1 2
Presentation about the
product
0 2 0 3 4
Design of the product 1 3 4 0 1
5 - Very important, 4 - Important, 3 - Makes little difference,2 -
Not important, 1 – Does not make any difference.
Analysis
 Price of the product gets the maximum of 5 rating.
 Design of the product and the price of the product get the maximum of 4 rating.
 Delivery of the product ordered gets the maximum of 3 ratings.
 Awareness about the product gets the maximum of 2 rating.
 Presentation about the product gets the maximum of 1 rating.
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66. Interpretation
 Price of the product plays a major role in the demand generation.
 Design of the product plays an important role in demand generation.
 Delivery time of the product ordered can make a little difference in demand
generation.
Graph 8
Factors playing a major role in demand generation
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62
Price of the product
2
Awareness about the product
Delivery of the product ordered
Presentation about the product
Design of the product
1 1
0 0 0 0

67. Table No. 9
Table representing the promotion of the products of
Zockethub Pvt. Ltd.
Promotions No. of Respondents Percentage
Paper insertion 7 24
Telemarketing 10 33
Display stalls ─ ─
Participating in
exhibition
10 33
Direct mail ─ ─
Presentations ─ ─
Showrooms 3 10
Total 30 100
Analysis
 24% of the respondents are of the opinion that paper insertions are used as
promotion of the product.
 33% of the respondents opine that telemarketing is the means of promotion ofthe
products.
 33% of the respondents feel that participating in exhibition has promoted the
product.
 10% of the respondents are of the opinion that showrooms are used aspromotion of the
product.
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63

68. Interpretation
 The company adopts a variety of promotional methods such as paper insertion,
telemarketing, display stalls, participating in exhibition, direct mail, presentations
and showrooms.
Graph 9
Methods of promoting the products
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64
12
10
Paper insertion
Display stalls
Participating in exhibition
Direct mails
Presentation
Showrooms
No. of Respondents

69. Table No. 10
Table representing the discount if given on repeat
purchase
Discounts Given No. of Respondents Percentage
Yes 27 90
No 3 10
Total 30 100
Analysis
 90% of the respondents are of the opinion that the discount is given on repeat
purchase.
 10% of the respondents are of the opinion that discounts are not given onrepeat
purchase.
Interpretation
 Majority of the respondents is of the opinion that discounts are given on repeat
purchase.
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65

70. Graph 10
Discounts given on repeat purchase
Page
66
No. of Respondents
Yes
No

71. Table No. 11
Table representing the percentage of discounts given
on repeat purchase
Percentage of Discount No. of Respondent Percentage
2 – 5% 20 66
6 – 10% 5 17
11 – 15% ─ ─
16 – 20% ─ ─
None 5 17
Total 30 100
Analysis
 66% of the respondents are of the opinion that 2-5% discount is given onrepeat
purchase.
 17% of the respondents opine that 6-10% of discount is given on repeatpurchase.
 17% of the respondents are of the opinion that no discount is given on repeat
purchase.
Interpretation
 Majority of the respondents are of the opinion that 2-5% discount is given onrepeat
purchase.
 The company does not adhere to any stringent norm while giving discount onrepeat
purchase as there is difference of opinion among the respondents.
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67

72. Graph 11
Percentage of discount given on repeat purchase
Page
68
25
20
20
15
10
2-5%
6-10%
11-15%
16-20%
None
5 5
No. of Respondents

73. Table No. 12
Table representing the way of marketing of the
products
Way No. of Respondents Percentage
Direct marketing
(Showroom)
30 100
Retailers ─ ─
Dealers ─ ─
All of the above ─ ─
Total 30 100
Analysis
 100% of the respondents are of the opinion that the marketing of products arethrough
direct marketing.
Interpretation
 The products are marketed through direct marketing and dealers and retailersare not
involved in the marketing process.
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69

74. Graph 12
The way of marketing of the products
Page
70
35
30
30
25
20
15
Direct marketing
Retailers
Dealers
All of the above
10
No. of Respondents

75. Table No. 13
Table representing the target consumers
Target No. of Respondents Percentage
Upper class 27 90
Middle class 3 10
Lower class ─ ─
Total 30 100%
Analysis
 90% the target customers are from upper class.
 10% of the target customers are from middle class.
Interpretation
 The target consumers are the upper class and the middle class.
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71

76. Graph 13
The target consumers
Page
72
30
25
20
15
Upper class
Middle class
Lower class
10
No. of Respondents

77. Table No. 14
Table representing the kind of incentives received by
the employee
Kind of incentives No. of Respondents Percentage
Commission ─ ─
Schemes ─ ─
Free gifts ─ ─
Recognition 17 57
Nothing at present 13 43
Total 30 100
Analysis
 100% of the respondents are of the opinion that no incentives are given atpresent.
Interpretation
 No incentives are given to the marketing personnel at present.
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73

78. Graph 14
Kind of incentives received by the marketing personnel
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74
18
16
14
12
10
Commission
Schemes
Free gifts
Recognition
Nothing at present
No. of Respondents

79. CHAPTER – 5
SUMMARY OF FINDINGS AND CONCLISION
A Summary of Findings:
The finding can be grouped together into two broad categories such as;
Specific Findings:
 This is pertaining to the objectives of the study.
General Findings:
 This is with regard to the market dynamics and visits made by the researcher to
companies having almost similar products profile.
Specific Findings:
1. The company adopts a variety of promotional methods such as paper insertion,
telemarketing, display stalls, participating in exhibitions, direct mail, presentations and
showrooms.
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75

80. 2. Though companies like Essa tech services and Effisol solutions came into the picture but the
fact reveals that there is no dominant player in the market. So everyplayer is vying with each
other to capture a larger pie in the markets.
3. Transparency is maintained at the levels of the organization.
4. The products are marketed through direct marketing (showroom) and dealers are not
involved in the marketing process so far.
5. The activities carried out by each and every department of the organization is systematic.
General Findings:
1. Foreign companies can invest up to 100% in most of the manufacturing industries in India,
including Automation
2. With the vast array of modular option available in market, the consumer isn’t really strapped
for choice.
3. North American Expected to dominate the home automation system market
between 2017 and 2022 – North America is home to some of the prominent companies in
the global home automation system market including HoneywellInternational (US), acuity
brands Inc.,Jhonson control Inc.(US), United
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76

81. Technologies Corporation (US) and Crestron Electronics Inc.,(US). This is themajor Reason
for this Dominance in the home automation system market. The demand for domestic energy
management system and the growing trend of Green homes have contributed significantly
towards the growth of this Market, which flooded in the Indian market. In a nutshell, this
means to say that the competition is very intense.
4. Many branded companies outsource the products because of which the delivery time of the
product ordered is stretched. In this respect, Zockethub has an added advantage.
5. “Quality never comes cheap”. This is true but at the same time, it is also true that quality can
come at a reasonable price. With regard to the quality, products of Zockethub are at par with
the other players having brand names and at the same time the products are reasonable priced.
6. With regard to home automation, most of the companies have standardized products but the
products of zockethub are customized. This can be rightly marked as the strength of the
company. Surveillance systems are also being sold fastly in the present market along with the
competitors
7. Majority of the marketing executives are male.
8. The prices of the products are reasonable though they are competitive.
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82. 9. The products are of good quality and are at par with other competitors havingbrand
names.
10. Automation products are yet to be sold and surveillance systems are sold more permonth.
So, this area needs greater focus.
11. Reasonable pricing, customized products, quality and finishing contributes in
differentiating the products of the organization from that of the others.
12. Apart from price of the product, design and delivery time of the product orderedplay a
crucial role in triggering out demand generation of the product.
13. Discount is given on repeat purchase.
14. The company does not adhere to stringent norm while giving discount on repeat
purchase.
15. The target consumers are the elite and upper middle class.
16. No incentives are given by the company to its marketing personnel at present.
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83. Conclusion
“No man has the right to dictate what other men should perceive, create or produce, but all
should be encouraged to reveal themselves, their perceptions and emotions and builds
confidence in their creative spirit!”
This inspiring thought of Ansell Adams is well appreciated by new style marketing organizations
which understand that “boxes and lines” structures can’t drive value in fast moving environments.
No doubt, Zockethub Pvt. Ltd. is one of them because they believe in teamwork. Today, the need of
the Indian consumer evolves beyond “roti, kapada aur makaan”. The game in the new-breed
Automation industry is all about “home dressing”. Tocapture opportunities continually, the company
must have a continual flow of ideas. Transforming a pipeline full of ideas into a value – generating
portfolio of products and services is hard. Herein, lays the importance of co-ordination.
A home is not just a living space but one’s statement of individuality to the world. Big orsmall,
it’s all about adding own touch to one’s home to make it unique – a perfect blend of form and function.
With the ever increasing number of house-hold items, a highly dynamic and always on the move job
profiles, it is crucial for people to employ efficient storage spaces that are affordable to purchase. The
Home automation today is the epitome of functionality and multi-purpose aspects. With the rise in
income and the infiltration of western luxury goods have created a cultural shift towards materialism
and consumerism. Zockethub with its unique strength provides customer solution that offers the
perfect balance of quality and economy.
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84. In today’s crowded market place, where products and services are touting themselves to be the
best, it is vital to stand out in the crowd. From the various channels of advertising, point of sale
displays and how the employees are relating to the customers. It is important for Zockethub Pvt. Ltd.
to establish and reinforce an unmistakable brand and corporate identity in all channels of fickle
minded consumers. Herein, lays the importance of the Japanese proverb which says – “Thinking
without action is a daydream and action without thinking is a nightmare”.
Smart home improve your home life
“ Indeed, you can easily install a variety of sophisticated home automation systems
to make your life simpler. Whether you choose to incorporate just a few features
like lighting and door sensors or invest in all the options described above, smart
home systems serve three main benefits: security, accessibility and most of all,
simplicity.”
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85. Demographics
One common misconception about smart home technology is that it is only for younger and
educated consumers with disposable income. Actually, these products appeal to people of every
age, income level and demographic. They can help make any householdrun more smoothly.
Homes of The Future
Homes of the future may very well come with smart home features built in, considering therate at
which these technologies are being developed and integrated into our everyday lives. Still, some
people may want to install and further customize home automation devices themselves.
Customizable
Customers are increasingly looking for customizable devices, so that their experiences can be
tailored precisely to their preferences. Additionally, they’re looking for a service thatgoes beyond
just keeping their devices connected. After all, these devices are made to actas a personal assistant
to homeowners. They want a system that’s cohesive and runs as one unit, that issues commands
that are thoughtful and well suited for the homeowner’s lifestyle without them having to say it.
Whether through one-time programming or by
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86. learning to analyze activity and act on its own, these programs are built with the customerin mind.
Stress Reducer
Home automation technology seeks to reduce your stress by ensuring your home is secure even
when you are far away. It is also meant to reduce the amount of effort you putevery day into
running your household so you can focus more on yourself and the people inside of it. Imagine if
your home could automatically save you money, time and effort.
With many of these already established and actively improving systems, these ambitionsare
possible.
Makes Life Easier
Smart home systems will only continue to evolve and become more advanced. These days, the
range of options available for purchase are constantly expanding, so that you are not limited to
one size, color or shape. Many gadgets and systems are designed to either blend in with
surroundings or even stand out as a statement piece. So while smarthome systems may take some
time to understand and master, they will, and already are,making life easier.
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87. Evolution
Right now, home automation is continuing to evolve. Manufacturers are creating and innovating
products to better suit consumers’ needs. They have taken everyday belongings – coffeemakers,
lamps, fans and window blinds – and turned them into automated devices, to capture information
about your personal usage habits and adapt tothem.
Home Value
These devices do more than just simplify your life. Many are designed to sync up to otherdevices
and systems so that your home automation system can continue to evolve as households progress.
Thus, these technologies may also increase the real estate value ofyour home.
Capabilities
As the technology for smart homes continues to evolve, the range of capabilities isonly
going to grow.
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88. CHAPTER – 6
RECOMMENDATIONS AND SUGGESTIONS
This chapter lists the various recommendations and suggestions with respect to thefindings and
in congruence with the objectives of the study.
Recommendations:
1. It’s overwhelming to find out that the organization works in a systematic manner. A blend of
co-ordination will definitely enhance the performance of the company.
2. Quality clubbed with reasonable pricing and quick delivery made the product of the company
stand apart. The marketing campaign should focus on this aspect and made according to its
line.
3. The strength of the company is its customized products. This very fact must be highlighted in
the marketing campaign.
4. As the products are reasonably priced, the ambit of the target consumers should bestretched
so that middle class consumers also fit into it.
5. The company must stick to a norm while giving discounts on repeat purchase. This will
certainly help in sales promotion in order to create repeat purchase.
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89. 6. In order to have a rapid market access, the company can include dealers, if not retailers at the
moment.
7. The company should focus the marketing strategies on Home automation Products which are
growing in the current situation and more on the Surveillance arena asit’s demand is high
in the market rapidly.
8. The company can introduce some reward schemes so that a person is benefited after the
fulfillment and over achievement of the target. This is predominantly done to motivate the
sales force and enhance their performance.
9. Other than emphasis on design, developer and product quality, the company’s unique strength
also lies in its capability as a fully – integrated 8-1 Module manufacturer. This fact should be
highlighted during the advertisement campaigns.
10. The need of the hour is aggressive marketing.
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90. Suggestions:
1. Everyone is aware of the growth in wealth and change in lifestyle of Vizag. So the marketing
campaign should be designed to woo the customers.
2. The company should explore all possible ways in order to aggressively sell its products. So,
the company can register itself in INDIAMART as it is India’s biggest online B2B plan with
largest virtual Automated directory.
3. The construction industry is in boom. In order to tap the potential market, the Company can
advertise in a magazine named ‘Builders Grid’. This will help in showcasing the products of
the magazine. This can add an extra spice to sales.
4. In today’s crowed market place in order to increase the size of the pie, the Company can
adopt innovative promotional strategies. One of them can be suggested as ‘Dream House’
road shows. It will help in creating and reinforcing the Company’s identity in the minds of
the consumer.
5. In order to be extra ordinary, the Company has to walk the extra mile. A method named
‘Experimental Marketing’ can be adopted by the Company wherein the prospective
consumers can be invited to visit the showroom and touch and feel the products.
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91. 6. Since the competition is intense, so there should be some value addition so as to make the
Company stand apart in the market. One such way is to improvise the customer service.
7. Consumer is the king in the market. This fact should be deeply rooted in the minds of the
employees. The Company can adopt some ways to listen to the customer’s feedback which
should be noted in writing so that it will help in continual improvement and make the
company to be in the right track always. Moreover, a sense of involvement will be felt by the
customers whish can give the company a cutting edge
APPENDICES AND ANNEXURES
A copy of the questionnaire, some eye sizzlers showcasing the products of thecompany and
paper insertion are enclosed herewith.
QUESTIONNAIRE
Home automation definition
Home automation (or Domotic) is automation of the home, Home automation may include
centralized control of lighting, heating, ventilation, appliances, and other systems,to provide
improved convenience, comfort, energy efficiency and security. Home automation for the elderly
and disabled can provide increased quality of life for persons who might otherwise require
caregivers or institutional care.
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92. Q1. Are you generally interested in technological products?
Yes
It depends
No
Q2. Do you trust this kind of products?
Yes completely
Yes somehow
Not really
Not at all
Q3. Would you be interested in automating your home?
Yes
Maybe
No
Q4. If you were to install this kind of products at home, how would you prefer to
do?
Choose, receive it at home and install it yourself
Get an expertise before choosing and install it yourself
Get an expertise before choosing and having it installed by a professional
Have an all included solution
Q5. Which strong points are you the most interested in?
Security (alarm, detection)
Energy saving (manage heating, lighting)
Medical assistance
Garden upkeep
Home automation/Domotic (manage your home remotely)
Q6. If you could change anything, what would you change about your current
security/automation system?
Security (Surveillance and Safety door lock)
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93. Home Automation (Manage your home Remotely)
None
Q7. Will Home Automation Technology Be Difficult to Understand?
Yes
Maybe
No
Q8. Will Home Automation Be More Costly to Use?
Yes completely
Yes somehow
Not really
Not at all
Q9. Will Home Automation Be a Major Lifestyle Adjustment?
Yes
Maybe
No
Q10. Will current Home automation systems be compatible with future Technology?
Yes
Maybe
No
Thank you Page
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