Marketing Management
•Download as PPTX, PDF•
0 likes•37 views
This document discusses marketing management and marketing concepts. It defines marketing management as the process of planning, pricing, promoting and distributing goods and services to satisfy customer and organizational objectives. It then outlines the five main marketing concepts: production concept, product concept, selling concept, marketing concept, and societal marketing concept. For each concept it provides a philosophy, objectives and examples. It also discusses the marketing mix, marketing system, and the 7Ps of the expanded marketing mix.
Report
Share
Report
Share
Recommended
Market mix 2
This document provides an overview of the marketing mix concept through a presentation on the topic. [1] It defines the marketing mix as the combination of essential marketing elements used to enhance customer satisfaction and achieve company goals. [2] The four main elements of the marketing mix are product, price, place, and promotion. [3] Each element is described in detail including factors that influence them. The presentation concludes that properly balancing the marketing mix helps satisfy customers and communicate with different market segments.
Introduction to Marketing Management
This document provides an overview of key concepts in marketing management. It defines marketing as "a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others." The document outlines the main functions of marketing including exchange, physical supply, and facilitating functions. It also discusses the marketing mix of product, price, place, and promotion, as well as product life cycles and marketing strategies for different stages. Finally, it covers channels of distribution and key differences between products and services.
DIFFERENT APPROACHES TO THE STUDY OF MARKETING
This document outlines two approaches to studying marketing: the institutional approach and the commodity approach. The institutional approach examines the activities of business organizations and people involved in marketing by identifying various marketing institutions like merchants, agents, and facilitators and analyzing how well they perform marketing functions. The commodity approach focuses analysis on the movement of a product or class of products from production to ultimate consumers as the commodity undergoes changes to meet consumer tastes and preferences. Both approaches are needed to systematically analyze marketing issues, present important aspects of marketing, provide detailed problem analysis, and understand marketing institutions and their performance of functions.
M8 L1 Marketing Mix
The document discusses factors that affect a company's marketing mix, including both external factors outside a company's control and internal factors that a company can monitor and adjust. Some key external factors are customer attitudes, economic conditions, technological advances, political forces, natural forces, and competition. Important internal factors include company objectives, policies, and financial situation. The overall marketing concept discussed is that a business should focus on satisfying customer needs and wants while also generating a profit.
Marketing Mix
The document discusses the marketing mix, also known as the 4Ps - product, price, place, and promotion. It explains that these are the marketing tactics or variables that managers can control to satisfy customers. Product refers to the item or service, price is the pricing strategy, place involves distribution channels, and promotion is communication and advertising. The document provides examples and strategies for each of the 4Ps, such as premium pricing, penetration pricing, bundling products, and using multiple distribution channels.
Marketing Approaches
This document discusses five major approaches to analyzing agricultural marketing problems: the commodity approach, institutional approach, functional approach, market structure-conduct-performance approach, and behavioral system approach. It provides details on each approach, including defining key terms and concepts. The commodity approach examines the flow of a specific commodity from producer to customer. The institutional approach studies the various middlemen and agencies involved in marketing. The functional approach breaks marketing down into exchange, physical, and facilitating functions. The market structure approach analyzes the organization and competitiveness of a market. And the behavioral system approach looks at marketing as an input-output system with communication and change components.
Marketing mix
Marketing mix is defined as the set of controllable tactical marketing tools that the firm blends to produce the response it wants in the target market. The marketing mix consists of everything the firm can do to influence the demand for its product
Marketing Mix
A planned mix of the controllable elements of a product's marketing plan commonly termed as 4Ps: product, price, place, and promotion.
Recommended
Market mix 2
This document provides an overview of the marketing mix concept through a presentation on the topic. [1] It defines the marketing mix as the combination of essential marketing elements used to enhance customer satisfaction and achieve company goals. [2] The four main elements of the marketing mix are product, price, place, and promotion. [3] Each element is described in detail including factors that influence them. The presentation concludes that properly balancing the marketing mix helps satisfy customers and communicate with different market segments.
Introduction to Marketing Management
This document provides an overview of key concepts in marketing management. It defines marketing as "a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others." The document outlines the main functions of marketing including exchange, physical supply, and facilitating functions. It also discusses the marketing mix of product, price, place, and promotion, as well as product life cycles and marketing strategies for different stages. Finally, it covers channels of distribution and key differences between products and services.
DIFFERENT APPROACHES TO THE STUDY OF MARKETING
This document outlines two approaches to studying marketing: the institutional approach and the commodity approach. The institutional approach examines the activities of business organizations and people involved in marketing by identifying various marketing institutions like merchants, agents, and facilitators and analyzing how well they perform marketing functions. The commodity approach focuses analysis on the movement of a product or class of products from production to ultimate consumers as the commodity undergoes changes to meet consumer tastes and preferences. Both approaches are needed to systematically analyze marketing issues, present important aspects of marketing, provide detailed problem analysis, and understand marketing institutions and their performance of functions.
M8 L1 Marketing Mix
The document discusses factors that affect a company's marketing mix, including both external factors outside a company's control and internal factors that a company can monitor and adjust. Some key external factors are customer attitudes, economic conditions, technological advances, political forces, natural forces, and competition. Important internal factors include company objectives, policies, and financial situation. The overall marketing concept discussed is that a business should focus on satisfying customer needs and wants while also generating a profit.
Marketing Mix
The document discusses the marketing mix, also known as the 4Ps - product, price, place, and promotion. It explains that these are the marketing tactics or variables that managers can control to satisfy customers. Product refers to the item or service, price is the pricing strategy, place involves distribution channels, and promotion is communication and advertising. The document provides examples and strategies for each of the 4Ps, such as premium pricing, penetration pricing, bundling products, and using multiple distribution channels.
Marketing Approaches
This document discusses five major approaches to analyzing agricultural marketing problems: the commodity approach, institutional approach, functional approach, market structure-conduct-performance approach, and behavioral system approach. It provides details on each approach, including defining key terms and concepts. The commodity approach examines the flow of a specific commodity from producer to customer. The institutional approach studies the various middlemen and agencies involved in marketing. The functional approach breaks marketing down into exchange, physical, and facilitating functions. The market structure approach analyzes the organization and competitiveness of a market. And the behavioral system approach looks at marketing as an input-output system with communication and change components.
Marketing mix
Marketing mix is defined as the set of controllable tactical marketing tools that the firm blends to produce the response it wants in the target market. The marketing mix consists of everything the firm can do to influence the demand for its product
Marketing Mix
A planned mix of the controllable elements of a product's marketing plan commonly termed as 4Ps: product, price, place, and promotion.
Mktg Concepts
The document provides an overview of key marketing concepts including:
- The marketing concept focuses on satisfying customer needs better than competitors to achieve organizational goals.
- The marketing mix consists of the four P's - product, price, place, and promotion. It is the set of controllable tactical marketing tools used to produce the desired response in the target market.
- Marketing involves discovering customer needs, creating demand, serving that demand through distribution channels, and expanding the market despite competition.
Marketing concepts
This document discusses key concepts in marketing. It defines marketing as an integrated process through which companies build relationships and create value for customers. The document outlines core concepts like understanding customer needs and targeting specific market segments. It also describes how the focus of marketing has evolved from production and selling to a customer-centric approach centered on creating value and satisfaction. Marketing is defined as being vital to organizational success by anticipating customer wants and delivering superior value compared to competitors.
Elements of marketing mix
The document discusses the elements of the marketing mix, known as the 4 P's: product, price, place, and promotion. Some theorists have added a 5th P - people - to refer to how a company's level of service and expertise can differentiate it from competitors. The 5 P's of marketing include the original 4 P's plus people, focusing on both products/services and the roles of company employees in the marketing strategy.
The 4 p's of marketing mix
Presentacion de power point del marketing mix de la clase de ingles ssssssssssssssssssssssssssssssssssssssssss
Marketing mix
A short run-through of the marketing mix, from 4Ps, 4Cs, 7Ps and 8Ps and including the 3Es of brand admiration.
Used within: http://solvinnov.com/how-many-ps-in-the-marketing-mix/
Palmerch06
This document discusses competitor analysis and brand development. It begins by defining competitors as either direct or indirect. Direct competitors offer similar products, while indirect competitors satisfy similar needs. It then discusses Porter's five forces model for analyzing competition, including the threat of new entrants, substitute products, rivalry between firms, supplier power, and buyer power. A large part of the document focuses on branding, defining it as a way to differentiate products and create monopoly power. It traces the history of branding from agricultural practices to modern marketing strategies. Branding allows firms to charge premium prices and build long-term, stable demand.
Key concepts-in-marketing m1c1
This document provides an overview of key concepts in marketing, including definitions of marketing, products, needs and wants, value, exchange and relationships. It discusses marketing management philosophies like the production, product, selling and marketing concepts. It also outlines the marketing management process of analyzing situations, setting objectives and strategies, implementing tactics, and controlling results. The main goal of marketing is to manage markets to facilitate exchanges that satisfy human needs and wants.
Marketing management
This document provides an overview of marketing concepts. It defines marketing as satisfying customer needs at a profit. The goal of marketing is to attract new customers by promising value and keeping current customers satisfied. Marketing involves understanding customer needs and creating value through products and services exchanged in markets. Firms must practice the marketing concept of customer-orientation to be successful. The document outlines different philosophies like production and selling concepts, and discusses modern challenges like globalization.
Introduction to Marketing Management
Marketing is defined as creating, communicating, and delivering value to customers. It involves understanding customer needs and managing customer relationships to benefit the organization. The marketing concept holds that achieving organizational goals depends on knowing customer needs and satisfying them better than competitors. Marketing management is choosing target markets and gaining, keeping, and growing customers through superior customer value. Marketing involves goods, services, experiences, organizations, and ideas. It uses communication, distribution, and service channels to deliver customer value and satisfaction. Firms must consider customer perceptions of value versus cost when developing their value proposition.
Mba – marketing management
The document provides an overview of marketing research and the marketing research process. It discusses defining the problem and research objectives, developing a research plan including determining data needs and sources, collecting both primary and secondary data using various qualitative and quantitative techniques, and interpreting and reporting findings to key decision makers. The goal of marketing research is to provide systematic and useful information to address marketing problems and support effective business decisions.
The Marketing Process
The document discusses the marketing process and provides details on Nestle Pakistan. It defines marketing and outlines the key steps in the marketing process - situation analysis, marketing strategy, marketing mix decisions, and implementation and control. It then provides an overview of Nestle Pakistan, including its vision, mission, products, competitors, and SWOT analysis. In its analysis, it notes that while Nestle Pakistan's sales are increasing, some areas need strategic improvements to further boost sales. It recommends Nestle increase profitability by being more proactive and expanding its outlets in Pakistan.
Marketing mix ppt
The document discusses the marketing mix, which refers to the combination of elements used to achieve marketing objectives and satisfy customers. It describes the traditional 4 P's of marketing mix as product, price, place, and promotion. For services, three additional elements are often included: people, physical evidence, and process. Each of the seven P's is then defined in more detail, including product as anything that satisfies a want or need, price as the value attached to the service, place as where the service can be obtained, promotion as communication tools, process as how transactions are undertaken, people as both employees and customers, and physical evidence as the tangible environment where services are delivered.
Introduction to marketing management
This document provides an introduction to marketing management. It defines marketing management according to several sources as the process of planning, executing, and controlling the conception, pricing, promotion, and distribution of goods and services. The objectives of marketing management are outlined as creating new customers, satisfying customer needs, enhancing business profitability, and raising living standards. The key steps in the marketing management process are then described.
Marketing Mix
The marketing mix, also known as the four Ps, refers to the set of controllable tactical marketing tools that a company uses to produce a desired response from its target market. The four Ps include:
1) Product - The goods and services a company offers to the market. It is important to understand customer needs and how the product is differentiated from competitors.
2) Price - The amount customers pay for the product. Pricing must consider costs, perceived value, and competitors. Both too high and too low a price can negatively impact sales.
3) Promotion - Communications to raise awareness and influence customer purchasing decisions. This includes advertising, public relations, social media, and word-of-mouth
Concept of marketing mix
The document discusses the marketing mix and its evolution to include additional Ps for services. It begins by explaining Jerome McCarthy's original 4Ps of product, price, place, and promotion. For services, an extended marketing mix of 7Ps is needed to address their unique characteristics. The additional 3Ps are people, referring to employees who interact with customers; process, how the service is delivered; and physical evidence, tangible aspects that demonstrate an intangible service. Because services involve customer participation and intangibility, the marketing mix must account for staff, delivery procedures, and tangible cues to effectively communicate the service offering.
Marketing mix
The 4 P's of marketing are product, place, promotion, and price. These elements work together to achieve customer satisfaction and meet organizational goals. Product refers to the tangible good or service itself and includes decisions around brand name, quality, packaging, and accessories. Place involves getting products to customers through distribution channels, market coverage, inventory management, and transportation. Promotion represents marketing communication efforts like advertising, personal selling, sales promotions, and public relations. Price is the value consumers pay and includes pricing strategy, discounts, and flexibility. Together these 4 P's form the marketing mix that companies use to influence consumer purchase decisions.
Approaches to marketing @ mba ppt
The document discusses five marketing approaches: production, product, marketing, societal marketing, and agribusiness marketing. It then covers the marketing mix, which includes the four Ps - product, price, place, and promotion. The marketing mix involves identifying customer needs and wants to develop products and services, set prices, distribute to appropriate locations, and promote offerings through advertising and other methods. The goal is to profitably satisfy consumer needs through an understanding of the market environment.
Marketing
The document discusses key concepts in marketing including definitions of marketing, the marketing mix (4Ps), and different marketing concepts. It provides details on the evolution of marketing from a production era focused on efficiency to a selling era to today's customer-focused marketing era. The key aspects of marketing covered include identifying customer needs, developing products and services to meet those needs, determining pricing, distribution channels, and promotional strategies in an integrated marketing mix to achieve organizational goals of profitability and customer satisfaction.
Marketing organisation
The document discusses different types of marketing organizations. It begins with introducing marketing and defining marketing organization. There are four main types discussed: functional, product, market-oriented, and customer-oriented. The functional type groups activities by function like marketing research or sales. The product type assigns product managers for specific products or groups. The market-oriented type serves large numbers of customers over a large territory. Finally, the customer-oriented type designates groups to focus on different customer classes like distributors or retailers.
Key concept of marketing management
This document discusses key concepts in marketing management. It defines marketing as the process of directing the flow of goods and services from producer to consumer. It outlines different marketing orientations like product-oriented and sales-oriented approaches. It then describes the marketing concept which emphasizes customer satisfaction through understanding customer needs and coordinating marketing activities. The marketing concept benefits businesses by ensuring long term success, reducing risks, prioritizing customers, and harmonizing business interests with societal interests.
Marketing basic
The document discusses various definitions and concepts related to marketing. It compares alternative definitions of marketing and examines the exchange process, marketing mix, and functions of marketing. It explores the importance of marketing to companies and society. The document also analyzes old and new marketing concepts, and the impact of modern marketing approaches. It discusses how perspectives have shifted from production-oriented to customer-oriented concepts over time.
Marketing management
The document discusses various marketing concepts including the marketing mix, the 4 Ps of marketing (product, price, place, promotion), relationship marketing, social marketing, customer relationship management, consumer buying behavior, industrial buying processes, and target marketing. It provides definitions and explanations of these key marketing terms and concepts across multiple sections and paragraphs.
More Related Content
What's hot
Mktg Concepts
The document provides an overview of key marketing concepts including:
- The marketing concept focuses on satisfying customer needs better than competitors to achieve organizational goals.
- The marketing mix consists of the four P's - product, price, place, and promotion. It is the set of controllable tactical marketing tools used to produce the desired response in the target market.
- Marketing involves discovering customer needs, creating demand, serving that demand through distribution channels, and expanding the market despite competition.
Marketing concepts
This document discusses key concepts in marketing. It defines marketing as an integrated process through which companies build relationships and create value for customers. The document outlines core concepts like understanding customer needs and targeting specific market segments. It also describes how the focus of marketing has evolved from production and selling to a customer-centric approach centered on creating value and satisfaction. Marketing is defined as being vital to organizational success by anticipating customer wants and delivering superior value compared to competitors.
Elements of marketing mix
The document discusses the elements of the marketing mix, known as the 4 P's: product, price, place, and promotion. Some theorists have added a 5th P - people - to refer to how a company's level of service and expertise can differentiate it from competitors. The 5 P's of marketing include the original 4 P's plus people, focusing on both products/services and the roles of company employees in the marketing strategy.
The 4 p's of marketing mix
Presentacion de power point del marketing mix de la clase de ingles ssssssssssssssssssssssssssssssssssssssssss
Marketing mix
A short run-through of the marketing mix, from 4Ps, 4Cs, 7Ps and 8Ps and including the 3Es of brand admiration.
Used within: http://solvinnov.com/how-many-ps-in-the-marketing-mix/
Palmerch06
This document discusses competitor analysis and brand development. It begins by defining competitors as either direct or indirect. Direct competitors offer similar products, while indirect competitors satisfy similar needs. It then discusses Porter's five forces model for analyzing competition, including the threat of new entrants, substitute products, rivalry between firms, supplier power, and buyer power. A large part of the document focuses on branding, defining it as a way to differentiate products and create monopoly power. It traces the history of branding from agricultural practices to modern marketing strategies. Branding allows firms to charge premium prices and build long-term, stable demand.
Key concepts-in-marketing m1c1
This document provides an overview of key concepts in marketing, including definitions of marketing, products, needs and wants, value, exchange and relationships. It discusses marketing management philosophies like the production, product, selling and marketing concepts. It also outlines the marketing management process of analyzing situations, setting objectives and strategies, implementing tactics, and controlling results. The main goal of marketing is to manage markets to facilitate exchanges that satisfy human needs and wants.
Marketing management
This document provides an overview of marketing concepts. It defines marketing as satisfying customer needs at a profit. The goal of marketing is to attract new customers by promising value and keeping current customers satisfied. Marketing involves understanding customer needs and creating value through products and services exchanged in markets. Firms must practice the marketing concept of customer-orientation to be successful. The document outlines different philosophies like production and selling concepts, and discusses modern challenges like globalization.
Introduction to Marketing Management
Marketing is defined as creating, communicating, and delivering value to customers. It involves understanding customer needs and managing customer relationships to benefit the organization. The marketing concept holds that achieving organizational goals depends on knowing customer needs and satisfying them better than competitors. Marketing management is choosing target markets and gaining, keeping, and growing customers through superior customer value. Marketing involves goods, services, experiences, organizations, and ideas. It uses communication, distribution, and service channels to deliver customer value and satisfaction. Firms must consider customer perceptions of value versus cost when developing their value proposition.
Mba – marketing management
The document provides an overview of marketing research and the marketing research process. It discusses defining the problem and research objectives, developing a research plan including determining data needs and sources, collecting both primary and secondary data using various qualitative and quantitative techniques, and interpreting and reporting findings to key decision makers. The goal of marketing research is to provide systematic and useful information to address marketing problems and support effective business decisions.
The Marketing Process
The document discusses the marketing process and provides details on Nestle Pakistan. It defines marketing and outlines the key steps in the marketing process - situation analysis, marketing strategy, marketing mix decisions, and implementation and control. It then provides an overview of Nestle Pakistan, including its vision, mission, products, competitors, and SWOT analysis. In its analysis, it notes that while Nestle Pakistan's sales are increasing, some areas need strategic improvements to further boost sales. It recommends Nestle increase profitability by being more proactive and expanding its outlets in Pakistan.
Marketing mix ppt
The document discusses the marketing mix, which refers to the combination of elements used to achieve marketing objectives and satisfy customers. It describes the traditional 4 P's of marketing mix as product, price, place, and promotion. For services, three additional elements are often included: people, physical evidence, and process. Each of the seven P's is then defined in more detail, including product as anything that satisfies a want or need, price as the value attached to the service, place as where the service can be obtained, promotion as communication tools, process as how transactions are undertaken, people as both employees and customers, and physical evidence as the tangible environment where services are delivered.
Introduction to marketing management
This document provides an introduction to marketing management. It defines marketing management according to several sources as the process of planning, executing, and controlling the conception, pricing, promotion, and distribution of goods and services. The objectives of marketing management are outlined as creating new customers, satisfying customer needs, enhancing business profitability, and raising living standards. The key steps in the marketing management process are then described.
Marketing Mix
The marketing mix, also known as the four Ps, refers to the set of controllable tactical marketing tools that a company uses to produce a desired response from its target market. The four Ps include:
1) Product - The goods and services a company offers to the market. It is important to understand customer needs and how the product is differentiated from competitors.
2) Price - The amount customers pay for the product. Pricing must consider costs, perceived value, and competitors. Both too high and too low a price can negatively impact sales.
3) Promotion - Communications to raise awareness and influence customer purchasing decisions. This includes advertising, public relations, social media, and word-of-mouth
Concept of marketing mix
The document discusses the marketing mix and its evolution to include additional Ps for services. It begins by explaining Jerome McCarthy's original 4Ps of product, price, place, and promotion. For services, an extended marketing mix of 7Ps is needed to address their unique characteristics. The additional 3Ps are people, referring to employees who interact with customers; process, how the service is delivered; and physical evidence, tangible aspects that demonstrate an intangible service. Because services involve customer participation and intangibility, the marketing mix must account for staff, delivery procedures, and tangible cues to effectively communicate the service offering.
Marketing mix
The 4 P's of marketing are product, place, promotion, and price. These elements work together to achieve customer satisfaction and meet organizational goals. Product refers to the tangible good or service itself and includes decisions around brand name, quality, packaging, and accessories. Place involves getting products to customers through distribution channels, market coverage, inventory management, and transportation. Promotion represents marketing communication efforts like advertising, personal selling, sales promotions, and public relations. Price is the value consumers pay and includes pricing strategy, discounts, and flexibility. Together these 4 P's form the marketing mix that companies use to influence consumer purchase decisions.
Approaches to marketing @ mba ppt
The document discusses five marketing approaches: production, product, marketing, societal marketing, and agribusiness marketing. It then covers the marketing mix, which includes the four Ps - product, price, place, and promotion. The marketing mix involves identifying customer needs and wants to develop products and services, set prices, distribute to appropriate locations, and promote offerings through advertising and other methods. The goal is to profitably satisfy consumer needs through an understanding of the market environment.
Marketing
The document discusses key concepts in marketing including definitions of marketing, the marketing mix (4Ps), and different marketing concepts. It provides details on the evolution of marketing from a production era focused on efficiency to a selling era to today's customer-focused marketing era. The key aspects of marketing covered include identifying customer needs, developing products and services to meet those needs, determining pricing, distribution channels, and promotional strategies in an integrated marketing mix to achieve organizational goals of profitability and customer satisfaction.
Marketing organisation
The document discusses different types of marketing organizations. It begins with introducing marketing and defining marketing organization. There are four main types discussed: functional, product, market-oriented, and customer-oriented. The functional type groups activities by function like marketing research or sales. The product type assigns product managers for specific products or groups. The market-oriented type serves large numbers of customers over a large territory. Finally, the customer-oriented type designates groups to focus on different customer classes like distributors or retailers.
Key concept of marketing management
This document discusses key concepts in marketing management. It defines marketing as the process of directing the flow of goods and services from producer to consumer. It outlines different marketing orientations like product-oriented and sales-oriented approaches. It then describes the marketing concept which emphasizes customer satisfaction through understanding customer needs and coordinating marketing activities. The marketing concept benefits businesses by ensuring long term success, reducing risks, prioritizing customers, and harmonizing business interests with societal interests.
What's hot (20)
Similar to Marketing Management
Marketing basic
The document discusses various definitions and concepts related to marketing. It compares alternative definitions of marketing and examines the exchange process, marketing mix, and functions of marketing. It explores the importance of marketing to companies and society. The document also analyzes old and new marketing concepts, and the impact of modern marketing approaches. It discusses how perspectives have shifted from production-oriented to customer-oriented concepts over time.
Marketing management
The document discusses various marketing concepts including the marketing mix, the 4 Ps of marketing (product, price, place, promotion), relationship marketing, social marketing, customer relationship management, consumer buying behavior, industrial buying processes, and target marketing. It provides definitions and explanations of these key marketing terms and concepts across multiple sections and paragraphs.
Introduction to marketing management-1.pdf
This document defines key marketing terms and concepts. It begins by defining market, marketing, and marketing management. It then provides definitions of marketing from the AMA and Philip Kotler. Marketing management is explained as planning and executing ideas, goods, and services to create value for customers. The goals of marketing are to attract new customers and keep current customers. Several marketing philosophies are outlined, including the production, product, selling, marketing, and societal concepts. The marketing process and core concepts around needs, products, value, exchange, and markets are also summarized.
ALL ABOUT MARKETING by Aditi Walia
Hey guys, this presentation is all about marketing starting with a crisp and clear introduction and this ppt focusses on all important aspects related to marketing whether be it decision making, marketing process, marketig analysis, marketing utilities, marketing management concepts, marketing planning, traditional & modern approaches of marketing, a full coverage of 7 Ps of marketing mix as well as various important marketing strategy techniques along with relevant diagrams & charts & illutrative examples.
Dr. V. Ramadevi, Department of Management.
This PPT contains the basic marketing concepts, marketing mix elements, customer value and satisfaction, value chain, strategic marketing planning process, marketing research, marketing environment, CRM.
This ppt would be useful for the management students.
Key Concepts In Marketing
This document provides an overview of key concepts in marketing, including definitions of marketing, products, needs and wants, value, exchange and relationships. It discusses marketing management philosophies like the production, product, selling and marketing concepts. It also outlines the marketing management process of analyzing situations, setting objectives and strategies, implementing tactics, and controlling results. The main goal of marketing is to manage markets to facilitate exchanges that satisfy human needs and wants.
Report on marketing strategies of Amazon
E- Marketing Strategies
A marketing strategy refers to a business' overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides.
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered on the key concept that customer satisfaction is the main goal. Fulfillment of wants of the prospects is one the important goals of marketing activities.
01 marketing concepts
The document provides an overview of key marketing concepts and terms, including definitions of marketing, the marketing mix (4Ps and 4Cs), differences between sales and marketing, the scope of what can be marketed, core concepts like customer needs and wants, and factors that influence marketing strategy like the external environment. It also discusses topics like target markets, the marketing plan, the marketing process, product types and product mix, customers and understanding customer value.
01 marketing concepts
The document provides an overview of key marketing concepts and terms, including definitions of marketing, the marketing mix (4Ps and 4Cs), differences between sales and marketing, the scope of what can be marketed, core concepts like customer needs and wants, and factors that influence marketing strategy like the external environment. It also discusses topics like target markets, the marketing plan, the marketing process, product types and product mix, customers and understanding customer value.
KEY CONCEPTS OF MARKETING PROCESS
The document outlines the key concepts and steps of the marketing process. It discusses marketing research, marketing orientation elements like customer and competitor orientation. It also explains the marketing concepts like production, selling, product and marketing concept. Further, it describes the 4 P's of marketing - product, price, place and promotion. It summarizes the 5 steps of marketing process as understanding customer needs, designing a customer-driven strategy, constructing an integrated marketing plan, building profitable customer relationships and capturing value from customers.
Marketing mgmt
This document provides an overview of key marketing concepts. It defines marketing as a social process involving the exchange of goods and services to satisfy needs and wants. The core concepts discussed include needs, wants and demand, products and services, customer value, exchange and relationships. It also distinguishes between selling and marketing, and describes the marketing concept orientation which focuses on customer needs rather than production. Key elements of the marketing environment, including internal factors like staff and resources, and micro factors like customers and suppliers, are also summarized.
Basic concepts of_marketing
1. Marketing involves creating, offering, and exchanging products and services of value to satisfy needs and wants through target markets.
2. The scope of marketing has expanded from physical goods to include services, experiences, events, people, places, properties, organizations, information, and ideas.
3. The core concepts of marketing include understanding target markets and segmentation, customer needs and value, the marketing mix of product, price, place, and promotion, and developing relationships through marketing channels.
The Marketing Process
This document provides an overview of the marketing process. It discusses the key steps in the marketing process including situation analysis, marketing strategy development, marketing mix decisions, and implementation and control. Situation analysis involves understanding the company, customers, competitors, collaborators, and market climate. Marketing strategy is developed after identifying opportunities through segmentation and targeting. Marketing mix decisions determine the product, price, place, and promotion tactics. The marketing plan is then implemented and results are monitored to adjust to changes.
Chapter 1 introduction
The document discusses key marketing concepts including:
- The definition of marketing as a social and managerial process to satisfy needs through product creation and exchange.
- The objectives of marketing which include increasing sales, creating goodwill, profit through customer satisfaction, and more.
- The distinction between marketing and selling, where marketing focuses on customer needs and selling focuses on product sales.
- Marketing classifications based on place, time, and competition.
- An overview of marketing management and the production, product, selling, marketing, and societal concepts in marketing.
Marketing environment
The document discusses various marketing concepts and philosophies. It defines marketing according to several experts and outlines 6 major marketing concepts: production, product, selling, marketing, societal marketing, and holistic marketing. It also discusses the fundamental principles of the marketing concept, emerging challenges in marketing, and key tasks of marketing management.
Lecture 1 Introduction to Marketing Management.ppt
Marketing involves identifying and satisfying consumer needs through the conception, pricing, promotion, and distribution of goods and services. Effective marketing ensures products reach targeted customers. A market consists of customers with common wants and needs who can purchase a product. The marketing process creates and promotes products to meet consumer wants. Marketing helps exchange goods for value between customers and organizations.
Marketing & 7 p's
This document provides information about marketing. It defines marketing as identifying, satisfying, and retaining customers profitably. It discusses the marketing mix, also known as the 4Ps - product, price, place, promotion. It expands on this to the 7Ps by including people, processes, and physical evidence. Different types of marketing are described such as mass marketing, direct marketing, and internet marketing. Price is discussed as an important element of the marketing mix that generates revenue. Different pricing strategies like price skimming, penetration pricing, and psychological pricing are also summarized.
Marketing Mix
The document discusses the marketing mix of McKinsey & Company, a global management consulting firm. It describes McKinsey's approach to the traditional 4Ps as well as the extended 7Ps marketing mix. For product, McKinsey offers management consulting services. For price, it uses premium pricing to maximize profits while ensuring client satisfaction. For place, it provides services in clients' offices or its own 127 offices worldwide. For promotion, McKinsey relies on word-of-mouth from past successful projects rather than direct advertising. It emphasizes having the right people and processes to ensure service excellence. The professional workplace and behavior of consultants form the physical evidence of McKinsey's high-quality brand.
Introduction to Marketing Management.ppt
Marketing involves identifying and satisfying consumer needs through the conception, pricing, promotion, and distribution of goods and services. It is the process of creating, promoting, and presenting products to meet consumer wants and needs. Effective marketing ensures products reach targeted customers by understanding markets, consumers, and implementing the appropriate marketing mix of product, price, place, and promotion. The evolution of marketing concepts has shifted focus from production and products to understanding customer needs and wants through a marketing orientation.
Similar to Marketing Management (20)
Lecture 1 Introduction to Marketing Management.ppt
Lecture 1 Introduction to Marketing Management.ppt
More from KajalVishwakarma7
Trial balance in tally
The document outlines rules for a group, stating that members must arrive on time for meetings, participate in discussions, and help with tasks. It also notes that any member not following the rules may lose membership privileges.
Responsibility accounting
- Responsibility accounting is a system that assigns responsibility for controlling costs to individuals within an organization. It focuses on evaluating managers based on the costs and revenues they can control.
- Key features include identifying responsibility centers where authority is delegated, assigning controllable and uncontrollable costs and revenues to these centers, and preparing responsibility reports to provide feedback on variances from budgets.
- The goal is not to punish individuals but rather to motivate improved performance by providing information to managers on areas where they can influence outcomes.
GST Model
Goods and Services Tax (GST) is an indirect tax on the sale, consumption, and manufacturing of goods and services throughout India. It aims to eliminate multiple indirect taxes and create a single, unified Indian market. Unlike other countries, Indian GST consists of three taxes - Central GST, State GST, and Integrated GST. India follows a dual GST model where both central and state governments levy GST concurrently on the same base of goods and services.
Developments in economic in india
India has emerged as the fastest growing major economy and is expected to be one of the top three economic powers over the next 10-15 years. India's GDP growth rate was estimated at 12% in 2019-2020. The government has implemented several initiatives like Make in India and Digital India to boost manufacturing and increase foreign investment. Recent government efforts aim to improve rural development, healthcare, and infrastructure to continue advancing the Indian economy.
Corporate financial reporting
Corporate financial reporting involves creating financial statements such as the income statement, balance sheet, and cash flow statement to show a company's financial position and highlight important financial data. It also explains the company's financial policies. The objectives of financial reporting are to provide useful information to management, investors, and other stakeholders for decision making by detailing a company's financial performance, position, and cash flows.
Business environment
In July 1991, India introduced a series of economic reforms known as Liberalization, Privatization, and Globalization (LPG) to liberalize its economy and improve its balance of payments position. On July 24, 1991 the Minister of State for Industries declared the new Industrial Policy of 1991, which relaxed state controls over industry, abolished licensing for most sectors, and encouraged foreign investment. The reforms aimed to promote balanced regional growth, modernize industry, and more efficiently deploy natural resources. As a result, industrial growth increased from 1.77% in 1991-1992 to 9.2% by 2007-2008, and India's industrial structure became more balanced.
More from KajalVishwakarma7 (6)
Recently uploaded
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationMarketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.The Good the Bad and The Ugly of Marketing Measurement
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionGokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Recently uploaded (20)
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
The Good the Bad and The Ugly of Marketing Measurement
The Good the Bad and The Ugly of Marketing Measurement
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Marketing Management
- 2. MARKETING MANAGEMENT The term consists of two different words, and . is an economic process by which the commodities and services are acquired in exchange of money. literature, the meaning of 'marketing' denotes to the procedure of distribution of goods or products from the producers to the final consumers. According to , “Marketing Management is the process of planning and executing the conception, pricing and promotion and distribution of goods, services and ideas to create exchanges with target groups that satisfy customer and organizational objectives.”
- 3. CONCEPT OF MARKETING The five marketing concepts are: Production concept Product concept Selling concept Marketing concept Societal marketing concept
- 4. PRODUCTION CONCEPT PHILOSOPHY Quality Products at affordable prices sell themselves OBJECTIVE Minimize the costs to lower prices, Keep quality high How ? Focus on Production & Distribution Efficiency
- 5. PRODUCT CONCEPT states that customers or consumers prefer product which is of the . Product concept is a in order to give the to the customer as per the . A product is not complete in itself and requires other factors of business like . Apple is one company which works highly on product concept to get the best products to their consumers. Apple's products are perceived to be very high quality with innovative features and great performance. Customers go after the products of Apple and that creates a marketing pull.
- 6. SELLING CONCEPT proposes that customers, be individual or organizations will not buy enough of the organization’s products unless they are persuaded to do so through selling effort. So organizations should undertake selling and promotion of their products for marketing success. The consumers typically are inert and they need to be goaded for buying by converting their inert need in to a buying motive through persuasion and selling action. a)Life Insurance Policies b)Mutritional Supplements c)Fundraising Meetings d)Political Parties Selling their Candidates
- 7. MARKETING CONCEPT PHILOSOPHY Satisfy Customer Needs and Wants How ? Customer & Profit orientation in whole firm OBJECTIVE Focus on total Marketing Mix
- 9. FUNCTIONS OF MARKETING MANAGEMENT
- 10. MARKETING SYSTEM A market system is the network of buyers, sellers and other actors that come together to trade in a given product or service. The participants in a market system include: Direct market players – producers, buyers and consumers who drive economic activity in the market.
- 11. MARKETING MIX A marketing mix is typically made up of price, product, promotion, and place. It may also include packaging, positioning, people, or other factors. For example, if a company is providing a service rather than a product, there may be three additional P's to consider: physical environment, process, and people.
- 12. 7PS OF MARKETING MIX refers to how much the product is worth. This is a factor of production costs, competition, consumer demographics, supply chain, and pricing strategy. refers to the item or service for sale. It is a factor of performance, features, design, competition, and production issues. refers to where the product is sold. This is often a factor of Internet web site listings, shelf placement, signage, retail or wholesale channels, distribution, and geography. refers to the work companies do to make people aware of the product or service. That might mean advertising, media coverage, contests, word-of-mouth, direct marketing, social media campaigns, or other efforts.
- 13. refers to the system under which a company provides a service, collects payment for it, and pays expenses associated with it. refers to the individuals tasked with supporting the product, either as service providers, customer service, marketers, or in other capacities. , consumer wants and needs, communication and convenience are sometimes considered part of the marketing mix.