https://bestonlinemarketingconsultants.com/marketing-mindset-less-selling-more-buying/
Addressing Marketing Mindset is an important issue to any business owner concerned with growth, profitability, and market share.
Thinking of how you can improve your business sales? Check out this presentation and learn new tips on how you can grow your profit. At the end of this slide, we are inviting you to know our "7 Ways To Grow Your Business" seminar which will help businesses to gain more profit and increase their business value.
Read the rest of the article here http://bit.ly/2kIse47
How to Improve sales Basics and Advance TechniquesSelf-employed
Ready to use presentation : How to Improve sales Basics and Advance Techniques
The ability to sell someone something - whether it's a product, a service, or an idea - is the fundamental skill at the core of many, many jobs in the business world. When it comes to closing a sale, it's not all about smooth-talking your buyer. It's just as important to be able to listen intently, think critically, and to intelligently apply effective sales techniques. By doing these things, not only will your personal sales increase - your business's will as well.
Part of your perks for attending the 2014 Summit in Denver was to get first access to the deliverables from the Crowdsourcing session led by Joe Galvin. Read the 12 Best Practices You Can Start Using Today .
Are your sales calls as productive as you'd like them to be? Ever wonder why you make so many calls with nothing to show for it? Here are the top 10 mistakes reps make that will kill your sales calls
Learning To Sell - The Most Essential Start-up Skill by Chris CousinsGibraltar Startup
The presentation highlights the attitude we need to develop to successfully launch a startup. Learning to convince and persuade plays a critical role and the proven funnel system will help you close deals fast.
Thinking of how you can improve your business sales? Check out this presentation and learn new tips on how you can grow your profit. At the end of this slide, we are inviting you to know our "7 Ways To Grow Your Business" seminar which will help businesses to gain more profit and increase their business value.
Read the rest of the article here http://bit.ly/2kIse47
How to Improve sales Basics and Advance TechniquesSelf-employed
Ready to use presentation : How to Improve sales Basics and Advance Techniques
The ability to sell someone something - whether it's a product, a service, or an idea - is the fundamental skill at the core of many, many jobs in the business world. When it comes to closing a sale, it's not all about smooth-talking your buyer. It's just as important to be able to listen intently, think critically, and to intelligently apply effective sales techniques. By doing these things, not only will your personal sales increase - your business's will as well.
Part of your perks for attending the 2014 Summit in Denver was to get first access to the deliverables from the Crowdsourcing session led by Joe Galvin. Read the 12 Best Practices You Can Start Using Today .
Are your sales calls as productive as you'd like them to be? Ever wonder why you make so many calls with nothing to show for it? Here are the top 10 mistakes reps make that will kill your sales calls
Learning To Sell - The Most Essential Start-up Skill by Chris CousinsGibraltar Startup
The presentation highlights the attitude we need to develop to successfully launch a startup. Learning to convince and persuade plays a critical role and the proven funnel system will help you close deals fast.
Sales training course 2020 - START SELLINGFraser Hay
Sales training course 2020 - START SELLING is an overview of the sales training coaching programme from Grow Your Business.
Whether you need sales training, help with sales prospecting, pipeline management, lead generation,sales appointments, sales proposals and closing more sales, then check out our programme at https://www.growyourbusiness.tv
TAGS;
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Sales best practice study 2010 customized for sfdc atl user group briefingSalesXecution
A briefing given to the Atlanta Salesforce.com User group meeting July 28th 2010 - on Miller Heiman's 2010 Sales Performance Study - How to be successful in any economy.
Don't be Sales Manager, be a Sales Leader By Jaydeep MaskeJaydeep Maske
This document can be used to give reference of Fixed mindset V/s Growth Mindset. In this hard retail environment, retailers should have Sales Leader rather than Sales Manager. This presentation will give you insights and highlights on how to break that mindset and how to perform at fullest.
Pursuit of World-Class Performance (Miller Heiman)SAVO
Watch this presentation for an analysis of the 2014 Miller Heiman Sales Best Practice Study and highlight the strategic issues facing sales leaders. Learn the three core behaviors and 12 sales activities that drive world-class sales performance.
Changing Sales Force Behavior To Achieve High PerformanceAmitai Givertz
Slides from an AMG Executive Briefing that revisits "Changing Sales Force Behavior to Achieve High Performance" originally published by Accenture in September, 2003
Salespersons must understand the power of becoming a Salespreneur along with being a Sales Pro/ Understand the power of entrepreneurship and professionalism.
Connecting: The Key to a Successful Buying and Selling RelationshipBob Hafer
You only meet a new customer for the first time once. What is done at that time sets up the relationship you will have from that moment forward. In a consumer research article in the Wall Street Journal, 57% of the respondents stated, “The reason I didn’t buy was because I didn’t like the salesperson”. This means customers are more likely to say yes to someone they like.
However, before customers will like you, you must demonstrate through words and actions that you like customers. The strategies for ‘liking’ are developed in this PowerPoint seminar.
There are four distinct elements which make up the ‘Connecting’ process:
1.Attitude
2.Building rapport
3.Presentation
4.Determining needs
Staying In Droves: How to Win the Customer Retention Revolution (Full eBook)MaxMedia
Full version of the eBook is now available. It is suggested you use "view full screen" option.
Includes a Step-by-Step System, and 58 Ideas, Strategies, Trends, Examples and Tips to Help You Retain More Customers and Emerge Triumphant From the Recession.
How secure are your best customers? How sure are you?
Whether you realize it or not, you are in an all-out battle for your customers. A battle the likes of which hasn’t been seen in decades. Just like any army would prepare for battle, you need a plan of attack.
What if there were a system that was specifically designed to strengthen your customer relationships? Imagine a customer base so loyal that:
- Virtually no amount of pricing discounts would lure them away
- They couldn’t wait to refer their friends and associates to you
- They would forgive you when you made a mistake
Sales 101 Ask For the Order and Increase your Win Rates John Leonardelli
Sales 101: Ask for the Order and Increase Your Win Rates with bonus content
Many sales people do a great job providing pricing and presenting a solution but many times they forget to Ask for th Order!
Are you still cold-calling? Do you still swear that it's a numbers game? Do you feel like a dinosaur yet? Learn the modern method of prospecting and increase face time with potential clients. Free job aids available throughout the presentation.
If you’re a B2B salesperson, you’ve probably heard about SPIN Sales. It’s one of the oldest, most prominent sales methodologies businesses have at their disposal. This presentation explains briefly what Spin Selling means. If you want to understand it in detail, kinldy check out this: https://bit.ly/SpinSellingBlog
A customer-centric sales approach focuses more on listening, addressing the needs of customers, asking the right questions, identifying pain-points, and creating long-lasting relationships.
How to Design a Sales Process for B2B Sales - #1 Tool for the Dream Sales Team Daniel Nilsson
How Can You Grow & Develop Your Sales Pipe If You Don’t Know What You’re Doing? Learn how to design your B2B sales process and increase conversion, get bigger deals and close your deals in less time. I will give you the key steps, the right focus and example of tools that will take your sales team to a new level.
You should read this presentation if you believe in your own and your team's growth.
Personally, I have a deep passion for Growth and I created this presentation after doing extensive research on how I could grow sales into new levels. The data I have reviewed are from marketing experts, sales experts, Gartner, reports and my own personal experience defining sales processes in multiple verticals.
Please feel welcome to share your thoughts, insights or comments. I love feedback. You can send an email to info@daniel-one.com or visit my webpage www.daniel-one.com. I look forward to hearing from you.
Sales training course 2020 - START SELLINGFraser Hay
Sales training course 2020 - START SELLING is an overview of the sales training coaching programme from Grow Your Business.
Whether you need sales training, help with sales prospecting, pipeline management, lead generation,sales appointments, sales proposals and closing more sales, then check out our programme at https://www.growyourbusiness.tv
TAGS;
sales training course 2020, sales training course, start selling, selling course, sales pipeline management, sales prospecting, lead generation, sales appointments, sales management, sales proposals, sales appointments, selling skills, sales coaching, sales coach, selling, sales training, selling skills, sales skills course, selling skills course, sales course 2020, sales course
Sales best practice study 2010 customized for sfdc atl user group briefingSalesXecution
A briefing given to the Atlanta Salesforce.com User group meeting July 28th 2010 - on Miller Heiman's 2010 Sales Performance Study - How to be successful in any economy.
Don't be Sales Manager, be a Sales Leader By Jaydeep MaskeJaydeep Maske
This document can be used to give reference of Fixed mindset V/s Growth Mindset. In this hard retail environment, retailers should have Sales Leader rather than Sales Manager. This presentation will give you insights and highlights on how to break that mindset and how to perform at fullest.
Pursuit of World-Class Performance (Miller Heiman)SAVO
Watch this presentation for an analysis of the 2014 Miller Heiman Sales Best Practice Study and highlight the strategic issues facing sales leaders. Learn the three core behaviors and 12 sales activities that drive world-class sales performance.
Changing Sales Force Behavior To Achieve High PerformanceAmitai Givertz
Slides from an AMG Executive Briefing that revisits "Changing Sales Force Behavior to Achieve High Performance" originally published by Accenture in September, 2003
Salespersons must understand the power of becoming a Salespreneur along with being a Sales Pro/ Understand the power of entrepreneurship and professionalism.
Connecting: The Key to a Successful Buying and Selling RelationshipBob Hafer
You only meet a new customer for the first time once. What is done at that time sets up the relationship you will have from that moment forward. In a consumer research article in the Wall Street Journal, 57% of the respondents stated, “The reason I didn’t buy was because I didn’t like the salesperson”. This means customers are more likely to say yes to someone they like.
However, before customers will like you, you must demonstrate through words and actions that you like customers. The strategies for ‘liking’ are developed in this PowerPoint seminar.
There are four distinct elements which make up the ‘Connecting’ process:
1.Attitude
2.Building rapport
3.Presentation
4.Determining needs
Staying In Droves: How to Win the Customer Retention Revolution (Full eBook)MaxMedia
Full version of the eBook is now available. It is suggested you use "view full screen" option.
Includes a Step-by-Step System, and 58 Ideas, Strategies, Trends, Examples and Tips to Help You Retain More Customers and Emerge Triumphant From the Recession.
How secure are your best customers? How sure are you?
Whether you realize it or not, you are in an all-out battle for your customers. A battle the likes of which hasn’t been seen in decades. Just like any army would prepare for battle, you need a plan of attack.
What if there were a system that was specifically designed to strengthen your customer relationships? Imagine a customer base so loyal that:
- Virtually no amount of pricing discounts would lure them away
- They couldn’t wait to refer their friends and associates to you
- They would forgive you when you made a mistake
Sales 101 Ask For the Order and Increase your Win Rates John Leonardelli
Sales 101: Ask for the Order and Increase Your Win Rates with bonus content
Many sales people do a great job providing pricing and presenting a solution but many times they forget to Ask for th Order!
Are you still cold-calling? Do you still swear that it's a numbers game? Do you feel like a dinosaur yet? Learn the modern method of prospecting and increase face time with potential clients. Free job aids available throughout the presentation.
If you’re a B2B salesperson, you’ve probably heard about SPIN Sales. It’s one of the oldest, most prominent sales methodologies businesses have at their disposal. This presentation explains briefly what Spin Selling means. If you want to understand it in detail, kinldy check out this: https://bit.ly/SpinSellingBlog
A customer-centric sales approach focuses more on listening, addressing the needs of customers, asking the right questions, identifying pain-points, and creating long-lasting relationships.
How to Design a Sales Process for B2B Sales - #1 Tool for the Dream Sales Team Daniel Nilsson
How Can You Grow & Develop Your Sales Pipe If You Don’t Know What You’re Doing? Learn how to design your B2B sales process and increase conversion, get bigger deals and close your deals in less time. I will give you the key steps, the right focus and example of tools that will take your sales team to a new level.
You should read this presentation if you believe in your own and your team's growth.
Personally, I have a deep passion for Growth and I created this presentation after doing extensive research on how I could grow sales into new levels. The data I have reviewed are from marketing experts, sales experts, Gartner, reports and my own personal experience defining sales processes in multiple verticals.
Please feel welcome to share your thoughts, insights or comments. I love feedback. You can send an email to info@daniel-one.com or visit my webpage www.daniel-one.com. I look forward to hearing from you.
“Why do salespeople love sales tips and quotes so much? It’s probably because we believe in our own potential, our capacity to learn and grow. We’re constantly striving to conquer new sales challenges, close new deals, and shatter old records.” ~ Ken Krogue, InsideSales.com
Believe it or not, it is easy to create new opportunities for building wealth. In fact, unseen opportunities are passing you by everyday. The only thing you need to do is to look at these overlooked opportunities with fresh eyes and capitalize on them.
Marketing genius Jay Abraham shares with you a program that will help you reach the pinnacle of success. Using the strategies he has utilized as a top advisor to some of America’s top corporations, Jay teaches you how to spot hidden assets and how to use untapped resources to maximize your career and increase your income.
Insights and quotations from our own hard won experience, and applied quotations from top marketing minds.
https://bestonlinemarketingconsultants.com/marketing-wisdom-3-hard-learned-well-earned/
Insights and quotations from our own hard won experience, and applied quotations from top marketing minds.
https://bestonlinemarketingconsultants.com/marketing-wisdom-2-hard-learned-well-earned-slideshow/
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The Old Oak - Press Kit - Cannes Film Festival 2023
Marketing Mindset - Less Selling Means More Buying
1. Marketing Mindset:
Less Selling Means More Buying
BestOnlineMarketingConsultants.com
Facebook.com/BestOnlineMarketingConsultants
Twitter.com/BestOnlineMark1
2. Addressing Marketing Mindset is an important issue to any
business owner concerned with growth, profitability, and market
share.
While a different discipline than Brand Strategy, it is an integral
part of the whole and equally pervasive to your business efforts.
Better marketing minds than ours have noted the shift in how
consumers of all products and services make purchasing
decisions.
Marketing Mindset: Selling Less Means More Buying
3. It may seem a tautology, but the fact remains that today less
selling means more buying.
Shifting from the old marketing mindset to the new means
addressing this in everything from your sales methods to your
inventory of products and services offered.
What does it all mean?!
Marketing Mindset: Selling Less Means More Buying
4. Marketing Mindset: Selling Less Means More Buying
The Marketing Mindset of Inventory
The marketing mindset application to your offerings needs to
be addressed first.
If you aren’t going to be “selling” your products and services
to your marketplace then you had best be offering them what
will do the very best job of filling the needs and desires of
end users. If not, buyers simply will not buy.
In many cases those end users are not aware of why an
offering is in fact the best choice. Doesn’t this mean they
need to be sold?
5. Marketing Mindset: Selling Less Means More Buying
Be careful not to confuse educating a prospect with selling them. They can tell the difference,
even when you can not. Today’s consumers are quite savvy. Conversion rates will tell you if
you are.
Eliminate inventory that isn’t in the best interest of your marketplace in spite of how lucrative
they might be.
Does this mean getting rid of all add-ons? In some limited cases yes, but not always. The best
way to answer the question is to ask yourself: Knowing what you do about your industry, would
YOU purchase the item? Buyers protection plans are a good example.
These have been a source of customer dissatisfaction more often than not, but consider what
Best Buy has done with these.
6. Marketing Mindset: Selling Less Means More Buying
Case Study
Best Buy has crafted programs that offer real value to their clientele, offers them at a
fair AND profitable price, and happily honors claims. This is a win/win/win situation.
This is the best criterion to decide if a product or service belongs in your arsenal: Is it a
triple win? Does it offer:
● Value to the buyer
● Profitability to your business
● The ability for you to be happy with backing it
7. Marketing Mindset: Selling Less Means More Buying
Applying Marketing Mindset to the Sales Process
Recruiting your sales team, training them, and administering a
sales process are all parts of a well thought out Marketing
Mindset within your business.
While you may have formerly been looking for closers to populate
your sales team, addressing today’s business climate means you
are looking more for facilitators than traditional salespeople. The
difference is pretty simple.
● A facilitator is all about need fulfillment.
● A salesperson is all about making a sale at any cost.
8. Marketing Mindset: Selling Less Means More Buying
Creating an environment where your sales team, and entire staff has needs fulfillment as their primary goal can be
tricky. Creating rewards for customer satisfaction as opposed to simply sales quota attainment is key to these
efforts.
There are many times in any business that the best thing one can do is tell the prospect that you simply can not (or
should not) help them. You will be surprised how often these prospects end up being consistent sources of referral
business in the future.
There is one, and only one way to teach this to your staff. Your own example.
● Find ways to reward staff that put clients needs ahead of all else.
● Train your staff to implement this attitude in whatever role they have.
● Give them the authority to make such customer oriented calls within their purview.
Writing a Mission Statement that reflects this philosophy shows your staff how important this is to you, and
therefore your business.
9. Marketing Mindset: Selling Less Means More Buying
Flowchart Your Business Processes
Many businesses do this with their sales process, and they
should. What about the rest of your business?
How about the service process? Follow-up process for both
those that did not purchase and those that did? Have you
flow charted your lead generation efforts?
There is not one part of your business efforts that won’t
benefit if you flowchart them with an eye toward your
Marketing Mindset.
10. Marketing Mindset: Selling Less Means More Buying
Yes, this is very similar to how you approach developing and implementing your
business’ Brand Strategy. It is more focused though, specifically with regard toward our
concentration here on creating a buying vs selling environment for your prospects. Ask
yourself if any area of the process could be made to serve your market’s needs better.
Case Study
In the early days of the internet, a home improvement product company took over the
operations of a company selling high end awnings primarily to high end waterfront homes.
The company implemented several changes throughout the operation that were geared
toward greater need fulfillment for their clientele.
11. Marketing Mindset: Selling Less Means More Buying
● Sourcing stainless steel hardware for installations preventing rust staining.
● Separation of sales and installation roles.
● Training salespeople on installations to identify what to walk away from.
● Flow charting fabric selection to avoid the paralysis of too many choices.
● Instituting automatic service calls after 90 days, and 12 months to insure customer
satisfaction with product and installation.
These necessary changes created not only a far higher customer satisfaction rate, but
increased productivity as well as referral activity. All only possible due to flowcharting all
areas of the operation. Defining all activities as processes made the needed changes
obvious.
12. Marketing Mindset: Selling Less Means More Buying
Selling Less as Marketing Mindset
Adopting a philosophy of less selling to increase buying activity will obviously
affect how you market your business.
Creating a voice for your enterprise that isn’t simply promotion oriented is a
first step. While prospects like feeling that they are getting value for their
dollar, they don’t like dealing with a business that seems to be looking
primarily for a fast buck.
This doesn’t mean abandoning promotions, but does mean they need to be
approached with balance. Promotion isn’t always about price. It can be about
offering additional services at an appropriate time FOR THE PROSPECT!
13. Marketing Mindset: Selling Less Means More Buying
Of course, better pricing can be a feature of today’s promotions without violating all we have
spoken of. As with most things in life, it is all about balance. If you have inventory you need
to turn and eliminate from your offerings, seek a market that needs to utilize that product as a
best solution to their unique situation.
Overuse of price based promotions leads to what Seth Godin refers to as “A Race To The
Bottom” resulting in an undervaluation of your products and services, not to mention you and
your entire enterprise.
The real question is who do you want to identify your business as? You can and should
create a marketing plan aimed less at selling, and more at facilitation of fulfilling the needs of
your market.
14. Follow Us on Slideshare: We Follow Back!
https://www.slideshare.net/BestOnlineMarketingConsultants
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