SlideShare a Scribd company logo
1 of 45
DOES YOUR WEBSITE HAVE A
BRAND STRATEGY?
DOES YOUR WEBSITE HAVE A
BRAND STRATEGY?
WHAT DOES THAT EVEN MEAN?
DOES YOUR WEBSITE HAVE A
BRAND STRATEGY?
WHAT DOES THAT EVEN MEAN?
CAN I IMPLEMENT A BRAND
STRATEGY MYSELF?
WHAT IS A BRAND STRATEGY AS IT RELATES
TO YOUR WEBSITE?
WHAT IS A BRAND STRATEGY AS IT RELATES
TO YOUR WEBSITE?
❏ LOOK AND FEEL
WHAT IS A BRAND STRATEGY AS IT RELATES
TO YOUR WEBSITE?
❏ LOOK AND FEEL
❏ CONTENT STRATEGY
WHAT IS A BRAND STRATEGY AS IT RELATES
TO YOUR WEBSITE?
❏ LOOK AND FEEL
❏ CONTENT STRATEGY
❏ CALL TO ACTION
WHAT IS A BRAND STRATEGY AS IT RELATES
TO YOUR WEBSITE?
❏ LOOK AND FEEL
❏ CONTENT STRATEGY
❏ CALL TO ACTION
❏ SOURCES OF TRAFFIC
THE LOOK AND FEEL OF YOUR WEBSITE
THE LOOK AND FEEL OF YOUR WEBSITE
❏ WORDPRESS
THE LOOK AND FEEL OF YOUR WEBSITE
❏ WORDPRESS
❏ THEME OR TEMPLATE
THE LOOK AND FEEL OF YOUR WEBSITE
❏ WORDPRESS
❏ THEME OR TEMPLATE
❏ LOGO AND BRANDING
THE LOOK AND FEEL OF YOUR WEBSITE
❏ WORDPRESS
❏ THEME OR TEMPLATE
❏ LOGO AND BRANDING
❏ NAVIGATION
THE LOOK AND FEEL OF YOUR WEBSITE
❏ WORDPRESS
❏ THEME OR TEMPLATE
❏ LOGO AND BRANDING
❏ NAVIGATION
❏ CONSISTENT ON ALL DEVICES
THE CONTENT STRATEGY OF YOUR WEBSITE
THE CONTENT STRATEGY OF YOUR WEBSITE
❏ REQUISITE CONTENT
THE CONTENT STRATEGY OF YOUR WEBSITE
❏ REQUISITE CONTENT
❏ PRIMARY PAGES
THE CONTENT STRATEGY OF YOUR WEBSITE
❏ REQUISITE CONTENT
❏ PRIMARY PAGES
❏ STATIC OR FRESHLY UPDATING CONTENT
THE CONTENT STRATEGY OF YOUR WEBSITE
❏ REQUISITE CONTENT
❏ PRIMARY PAGES
❏ STATIC OR FRESHLY UPDATING CONTENT
❏ WHO WILL WRITE THE CONTENT
THE CONTENT STRATEGY OF YOUR WEBSITE
❏ REQUISITE CONTENT
❏ PRIMARY PAGES
❏ STATIC OR FRESHLY UPDATING CONTENT
❏ WHO WILL WRITE THE CONTENT
❏ SOCIAL MEDIA INTEGRATION
YOUR WEBSITE’S CALL(S) TO ACTION
YOUR WEBSITE’S CALL(S) TO ACTION
❏ STRONG AND DIRECT CTA
YOUR WEBSITE’S CALL(S) TO ACTION
❏ STRONG AND DIRECT CTA
❏ TELEPHONE, EMAIL, OR ONLINE FORM
YOUR WEBSITE’S CALL(S) TO ACTION
❏ STRONG AND DIRECT CTA
❏ TELEPHONE, EMAIL, OR ONLINE FORM
❏ CONSISTENT AND FREQUENT
YOUR WEBSITE’S CALL(S) TO ACTION
❏ STRONG AND DIRECT CTA
❏ TELEPHONE, EMAIL, OR ONLINE FORM
❏ CONSISTENT AND FREQUENT
❏ IMMEDIATE RESPONSE
YOUR WEBSITE’S CALL(S) TO ACTION
❏ STRONG AND DIRECT CTA
❏ TELEPHONE, EMAIL, OR ONLINE FORM
❏ CONSISTENT AND FREQUENT
❏ IMMEDIATE RESPONSE
❏ STATIC AND PROMOTIONAL
SOURCES OF WEBSITE TRAFFIC
SOURCES OF WEBSITE TRAFFIC
❏ SEARCH ENGINE OPTIMIZATION (SEO)
SOURCES OF WEBSITE TRAFFIC
❏ SEARCH ENGINE OPTIMIZATION (SEO)
❏ SEARCH ENGINE MARKETING (PPC)
SOURCES OF WEBSITE TRAFFIC
❏ SEARCH ENGINE OPTIMIZATION (SEO)
❏ SEARCH ENGINE MARKETING (PPC)
❏ SOCIAL MEDIA STRATEGIES
SOURCES OF WEBSITE TRAFFIC
❏ SEARCH ENGINE OPTIMIZATION (SEO)
❏ SEARCH ENGINE MARKETING (PPC)
❏ SOCIAL MEDIA STRATEGIES
❏ CONTENT MARKETING
SOURCES OF WEBSITE TRAFFIC
❏ SEARCH ENGINE OPTIMIZATION (SEO)
❏ SEARCH ENGINE MARKETING (PPC)
❏ SOCIAL MEDIA STRATEGIES
❏ CONTENT MARKETING
❏ OFFLINE ADVERTISING
THE TOUGHEST MARKETING QUESTION
FOR MOST BUSINESSES:
THE TOUGHEST MARKETING QUESTION
FOR MOST BUSINESSES:
HOW MUCH DO I BUDGET FOR
ONLINE MARKETING?
BUDGETING YOUR WEBSITE & BRAND STRATEGY -
YELLOW PAGES METHOD
BUDGETING YOUR WEBSITE & BRAND STRATEGY -
YELLOW PAGES METHOD
❏ WEBSITE BUDGET - 1-2X MONTHLY AD SPEND
BUDGETING YOUR WEBSITE & BRAND STRATEGY -
YELLOW PAGES METHOD
❏ WEBSITE BUDGET - 1-2X MONTHLY AD SPEND
❏ ONGOING BUDGET -.5-1 X MONTHLY AD SPEND
BUDGETING YOUR WEBSITE & BRAND STRATEGY -
POST YELLOW PAGES METHOD
BUDGETING YOUR WEBSITE & BRAND STRATEGY -
POST YELLOW PAGES METHOD
❏ WEBSITE BUDGET - 20% OF REVENUES
BUDGETING YOUR WEBSITE & BRAND STRATEGY -
POST YELLOW PAGES METHOD
❏ WEBSITE BUDGET - 20% OF REVENUES
❏ ONGOING BUDGET - 10-15% OF REVENUES
DOES YOUR WEBSITE HAVE A
BRAND STRATEGY?
DOES YOUR WEBSITE HAVE A
BRAND STRATEGY?
YOU KNOW WHAT THAT MEANS
DOES YOUR WEBSITE HAVE A BRAND
STRATEGY?
YOU KNOW WHAT THAT MEANS
YOU NEED TO WRITE YOURS DOWN
AND MAKE A PLAN TO IMPLEMENT
THAT STRATEGY
Does Your Website Have a Brand Strategy?

More Related Content

Similar to Does Your Website Have a Brand Strategy?

How To Grow My Nonprofit’s Revenue Up and Over the Elusive $1M Mark
How To Grow My Nonprofit’s Revenue Up and Over the Elusive $1M MarkHow To Grow My Nonprofit’s Revenue Up and Over the Elusive $1M Mark
How To Grow My Nonprofit’s Revenue Up and Over the Elusive $1M MarkBloomerang
 
How To Build A Google Adwords Campaign
How To Build A Google Adwords Campaign How To Build A Google Adwords Campaign
How To Build A Google Adwords Campaign Joel Warady
 
Internet Marketing Strategy With Chris Jaeger
Internet Marketing Strategy With Chris JaegerInternet Marketing Strategy With Chris Jaeger
Internet Marketing Strategy With Chris JaegerChris Jaeger
 
Business Presentation
Business PresentationBusiness Presentation
Business Presentationnibanez
 
Lead Generation Tactics to grow your business (Digital Marketing)
Lead Generation Tactics to grow your business (Digital Marketing) Lead Generation Tactics to grow your business (Digital Marketing)
Lead Generation Tactics to grow your business (Digital Marketing) Toni Navarro Consulting
 
Florida Higher Education Summit Social Media in Higher Education
Florida Higher Education Summit Social Media in Higher EducationFlorida Higher Education Summit Social Media in Higher Education
Florida Higher Education Summit Social Media in Higher EducationJoel Cloralt
 
Conductor C3 2019 - Keynote: Find What Matters
Conductor C3 2019 - Keynote: Find What MattersConductor C3 2019 - Keynote: Find What Matters
Conductor C3 2019 - Keynote: Find What MattersConductor
 
Limpopo Holiday Fair Conference
Limpopo Holiday Fair ConferenceLimpopo Holiday Fair Conference
Limpopo Holiday Fair ConferenceWilliam Price
 
Driving Sales Webinar - Opportunity Marketing: Are You Being Strategic with y...
Driving Sales Webinar - Opportunity Marketing: Are You Being Strategic with y...Driving Sales Webinar - Opportunity Marketing: Are You Being Strategic with y...
Driving Sales Webinar - Opportunity Marketing: Are You Being Strategic with y...Dave Spannhake
 
Introduction to Conversion Optimisation
Introduction to Conversion OptimisationIntroduction to Conversion Optimisation
Introduction to Conversion Optimisationsemrush_webinars
 
AWS Transformation Day London Keynote 2018
AWS Transformation Day London Keynote 2018AWS Transformation Day London Keynote 2018
AWS Transformation Day London Keynote 2018Amazon Web Services
 

Similar to Does Your Website Have a Brand Strategy? (20)

How To Grow My Nonprofit’s Revenue Up and Over the Elusive $1M Mark
How To Grow My Nonprofit’s Revenue Up and Over the Elusive $1M MarkHow To Grow My Nonprofit’s Revenue Up and Over the Elusive $1M Mark
How To Grow My Nonprofit’s Revenue Up and Over the Elusive $1M Mark
 
How To Build A Google Adwords Campaign
How To Build A Google Adwords Campaign How To Build A Google Adwords Campaign
How To Build A Google Adwords Campaign
 
E-Commerce business plan
E-Commerce business planE-Commerce business plan
E-Commerce business plan
 
Child care business plan
Child care business planChild care business plan
Child care business plan
 
Internet Marketing Strategy With Chris Jaeger
Internet Marketing Strategy With Chris JaegerInternet Marketing Strategy With Chris Jaeger
Internet Marketing Strategy With Chris Jaeger
 
Power point for Snap
Power point for SnapPower point for Snap
Power point for Snap
 
Event management business plan
Event management business planEvent management business plan
Event management business plan
 
Sketch
SketchSketch
Sketch
 
Business Presentation
Business PresentationBusiness Presentation
Business Presentation
 
Lead Generation Tactics to grow your business (Digital Marketing)
Lead Generation Tactics to grow your business (Digital Marketing) Lead Generation Tactics to grow your business (Digital Marketing)
Lead Generation Tactics to grow your business (Digital Marketing)
 
Florida Higher Education Summit Social Media in Higher Education
Florida Higher Education Summit Social Media in Higher EducationFlorida Higher Education Summit Social Media in Higher Education
Florida Higher Education Summit Social Media in Higher Education
 
Top web dvlpmnt_services
Top web dvlpmnt_servicesTop web dvlpmnt_services
Top web dvlpmnt_services
 
Conductor C3 2019 - Keynote: Find What Matters
Conductor C3 2019 - Keynote: Find What MattersConductor C3 2019 - Keynote: Find What Matters
Conductor C3 2019 - Keynote: Find What Matters
 
Dog walker business plan
Dog walker business planDog walker business plan
Dog walker business plan
 
Limpopo Holiday Fair Conference
Limpopo Holiday Fair ConferenceLimpopo Holiday Fair Conference
Limpopo Holiday Fair Conference
 
Team High Octane
Team High OctaneTeam High Octane
Team High Octane
 
Driving Sales Webinar - Opportunity Marketing: Are You Being Strategic with y...
Driving Sales Webinar - Opportunity Marketing: Are You Being Strategic with y...Driving Sales Webinar - Opportunity Marketing: Are You Being Strategic with y...
Driving Sales Webinar - Opportunity Marketing: Are You Being Strategic with y...
 
2C0A56C5.pptx
2C0A56C5.pptx2C0A56C5.pptx
2C0A56C5.pptx
 
Introduction to Conversion Optimisation
Introduction to Conversion OptimisationIntroduction to Conversion Optimisation
Introduction to Conversion Optimisation
 
AWS Transformation Day London Keynote 2018
AWS Transformation Day London Keynote 2018AWS Transformation Day London Keynote 2018
AWS Transformation Day London Keynote 2018
 

More from Best Online Marketing Consultants

More from Best Online Marketing Consultants (6)

Marketing Mindset - Less Selling Means More Buying
Marketing Mindset - Less Selling Means More BuyingMarketing Mindset - Less Selling Means More Buying
Marketing Mindset - Less Selling Means More Buying
 
Marketing Wisdom 3 - Hard Learned and Well Earned
 Marketing Wisdom 3 - Hard Learned and Well Earned Marketing Wisdom 3 - Hard Learned and Well Earned
Marketing Wisdom 3 - Hard Learned and Well Earned
 
Marketing Wisdom 2 - Hard Learned and Well Earned
Marketing Wisdom 2 - Hard Learned and Well EarnedMarketing Wisdom 2 - Hard Learned and Well Earned
Marketing Wisdom 2 - Hard Learned and Well Earned
 
Crowdfunding Is Tricky
Crowdfunding Is TrickyCrowdfunding Is Tricky
Crowdfunding Is Tricky
 
Crowdfunding Campaigns: Still Viable?
Crowdfunding Campaigns: Still Viable?Crowdfunding Campaigns: Still Viable?
Crowdfunding Campaigns: Still Viable?
 
Crowdfunding Has A New Face - Impact 101
Crowdfunding Has A New Face - Impact 101Crowdfunding Has A New Face - Impact 101
Crowdfunding Has A New Face - Impact 101
 

Recently uploaded

Intelligent Cryptocurrency VIP Digital - Membership Area
Intelligent Cryptocurrency VIP Digital - Membership AreaIntelligent Cryptocurrency VIP Digital - Membership Area
Intelligent Cryptocurrency VIP Digital - Membership Areaabdullahspz0428
 
Rhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdfRhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdfDIGGIT
 
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdfThe Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdfDIGGIT
 
The Vital Role of Keyword Density in Crafting SEO-Optimized Content
The Vital Role of Keyword Density in Crafting SEO-Optimized ContentThe Vital Role of Keyword Density in Crafting SEO-Optimized Content
The Vital Role of Keyword Density in Crafting SEO-Optimized ContentKhalid332898
 
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdfLicença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdfLotter Pro Brasil
 
Influencer Marekting Trends- Where the creator economy is going in in 2024
Influencer Marekting Trends- Where the creator economy is going in in 2024Influencer Marekting Trends- Where the creator economy is going in in 2024
Influencer Marekting Trends- Where the creator economy is going in in 2024Inflyx
 
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...Valters Lauzums
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di MagetanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetaninfoobataborsi24
 
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdf
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdfGenerating Leads with Analyst Content Webinar Slides_SJN Final.pdf
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdfShawnNewman13
 
The Majestic Salar de Uyuni A Natural Wonder of Bolivia.pptx
The Majestic Salar de Uyuni A Natural Wonder of Bolivia.pptxThe Majestic Salar de Uyuni A Natural Wonder of Bolivia.pptx
The Majestic Salar de Uyuni A Natural Wonder of Bolivia.pptxelizabethella096
 
Best Digital Expert Corporation of India
Best Digital Expert Corporation of IndiaBest Digital Expert Corporation of India
Best Digital Expert Corporation of IndiaPriyaDigitalExpert
 
Using GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptx
Using GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptxUsing GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptx
Using GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptxGreg Jarboe
 
Digital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnersDigital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnerstejaswinisahyadreeso
 
youtube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introductionyoutube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introductionbzznbyd
 
Niche Analysis for Client Outreach Outside Marketplace.pptx
Niche Analysis for Client Outreach Outside Marketplace.pptxNiche Analysis for Client Outreach Outside Marketplace.pptx
Niche Analysis for Client Outreach Outside Marketplace.pptxAhnaf Tahmid Haque
 
Top 10 Recommended Fragrances for Father's Day
Top 10 Recommended Fragrances for Father's DayTop 10 Recommended Fragrances for Father's Day
Top 10 Recommended Fragrances for Father's Daydisenylurial
 
Marketing Automation Insights - Unlocking Success
Marketing Automation Insights - Unlocking SuccessMarketing Automation Insights - Unlocking Success
Marketing Automation Insights - Unlocking SuccessLean Summits
 
obat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganyaobat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganyainfoobataborsi24
 
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀Victoria Olsina
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di PasuruanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruaninfoobataborsi24
 

Recently uploaded (20)

Intelligent Cryptocurrency VIP Digital - Membership Area
Intelligent Cryptocurrency VIP Digital - Membership AreaIntelligent Cryptocurrency VIP Digital - Membership Area
Intelligent Cryptocurrency VIP Digital - Membership Area
 
Rhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdfRhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdf
 
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdfThe Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
 
The Vital Role of Keyword Density in Crafting SEO-Optimized Content
The Vital Role of Keyword Density in Crafting SEO-Optimized ContentThe Vital Role of Keyword Density in Crafting SEO-Optimized Content
The Vital Role of Keyword Density in Crafting SEO-Optimized Content
 
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdfLicença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
 
Influencer Marekting Trends- Where the creator economy is going in in 2024
Influencer Marekting Trends- Where the creator economy is going in in 2024Influencer Marekting Trends- Where the creator economy is going in in 2024
Influencer Marekting Trends- Where the creator economy is going in in 2024
 
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di MagetanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
 
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdf
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdfGenerating Leads with Analyst Content Webinar Slides_SJN Final.pdf
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdf
 
The Majestic Salar de Uyuni A Natural Wonder of Bolivia.pptx
The Majestic Salar de Uyuni A Natural Wonder of Bolivia.pptxThe Majestic Salar de Uyuni A Natural Wonder of Bolivia.pptx
The Majestic Salar de Uyuni A Natural Wonder of Bolivia.pptx
 
Best Digital Expert Corporation of India
Best Digital Expert Corporation of IndiaBest Digital Expert Corporation of India
Best Digital Expert Corporation of India
 
Using GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptx
Using GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptxUsing GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptx
Using GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptx
 
Digital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnersDigital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginners
 
youtube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introductionyoutube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introduction
 
Niche Analysis for Client Outreach Outside Marketplace.pptx
Niche Analysis for Client Outreach Outside Marketplace.pptxNiche Analysis for Client Outreach Outside Marketplace.pptx
Niche Analysis for Client Outreach Outside Marketplace.pptx
 
Top 10 Recommended Fragrances for Father's Day
Top 10 Recommended Fragrances for Father's DayTop 10 Recommended Fragrances for Father's Day
Top 10 Recommended Fragrances for Father's Day
 
Marketing Automation Insights - Unlocking Success
Marketing Automation Insights - Unlocking SuccessMarketing Automation Insights - Unlocking Success
Marketing Automation Insights - Unlocking Success
 
obat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganyaobat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganya
 
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di PasuruanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
 

Does Your Website Have a Brand Strategy?

  • 1.
  • 2. DOES YOUR WEBSITE HAVE A BRAND STRATEGY?
  • 3. DOES YOUR WEBSITE HAVE A BRAND STRATEGY? WHAT DOES THAT EVEN MEAN?
  • 4. DOES YOUR WEBSITE HAVE A BRAND STRATEGY? WHAT DOES THAT EVEN MEAN? CAN I IMPLEMENT A BRAND STRATEGY MYSELF?
  • 5. WHAT IS A BRAND STRATEGY AS IT RELATES TO YOUR WEBSITE?
  • 6. WHAT IS A BRAND STRATEGY AS IT RELATES TO YOUR WEBSITE? ❏ LOOK AND FEEL
  • 7. WHAT IS A BRAND STRATEGY AS IT RELATES TO YOUR WEBSITE? ❏ LOOK AND FEEL ❏ CONTENT STRATEGY
  • 8. WHAT IS A BRAND STRATEGY AS IT RELATES TO YOUR WEBSITE? ❏ LOOK AND FEEL ❏ CONTENT STRATEGY ❏ CALL TO ACTION
  • 9. WHAT IS A BRAND STRATEGY AS IT RELATES TO YOUR WEBSITE? ❏ LOOK AND FEEL ❏ CONTENT STRATEGY ❏ CALL TO ACTION ❏ SOURCES OF TRAFFIC
  • 10. THE LOOK AND FEEL OF YOUR WEBSITE
  • 11. THE LOOK AND FEEL OF YOUR WEBSITE ❏ WORDPRESS
  • 12. THE LOOK AND FEEL OF YOUR WEBSITE ❏ WORDPRESS ❏ THEME OR TEMPLATE
  • 13. THE LOOK AND FEEL OF YOUR WEBSITE ❏ WORDPRESS ❏ THEME OR TEMPLATE ❏ LOGO AND BRANDING
  • 14. THE LOOK AND FEEL OF YOUR WEBSITE ❏ WORDPRESS ❏ THEME OR TEMPLATE ❏ LOGO AND BRANDING ❏ NAVIGATION
  • 15. THE LOOK AND FEEL OF YOUR WEBSITE ❏ WORDPRESS ❏ THEME OR TEMPLATE ❏ LOGO AND BRANDING ❏ NAVIGATION ❏ CONSISTENT ON ALL DEVICES
  • 16. THE CONTENT STRATEGY OF YOUR WEBSITE
  • 17. THE CONTENT STRATEGY OF YOUR WEBSITE ❏ REQUISITE CONTENT
  • 18. THE CONTENT STRATEGY OF YOUR WEBSITE ❏ REQUISITE CONTENT ❏ PRIMARY PAGES
  • 19. THE CONTENT STRATEGY OF YOUR WEBSITE ❏ REQUISITE CONTENT ❏ PRIMARY PAGES ❏ STATIC OR FRESHLY UPDATING CONTENT
  • 20. THE CONTENT STRATEGY OF YOUR WEBSITE ❏ REQUISITE CONTENT ❏ PRIMARY PAGES ❏ STATIC OR FRESHLY UPDATING CONTENT ❏ WHO WILL WRITE THE CONTENT
  • 21. THE CONTENT STRATEGY OF YOUR WEBSITE ❏ REQUISITE CONTENT ❏ PRIMARY PAGES ❏ STATIC OR FRESHLY UPDATING CONTENT ❏ WHO WILL WRITE THE CONTENT ❏ SOCIAL MEDIA INTEGRATION
  • 23. YOUR WEBSITE’S CALL(S) TO ACTION ❏ STRONG AND DIRECT CTA
  • 24. YOUR WEBSITE’S CALL(S) TO ACTION ❏ STRONG AND DIRECT CTA ❏ TELEPHONE, EMAIL, OR ONLINE FORM
  • 25. YOUR WEBSITE’S CALL(S) TO ACTION ❏ STRONG AND DIRECT CTA ❏ TELEPHONE, EMAIL, OR ONLINE FORM ❏ CONSISTENT AND FREQUENT
  • 26. YOUR WEBSITE’S CALL(S) TO ACTION ❏ STRONG AND DIRECT CTA ❏ TELEPHONE, EMAIL, OR ONLINE FORM ❏ CONSISTENT AND FREQUENT ❏ IMMEDIATE RESPONSE
  • 27. YOUR WEBSITE’S CALL(S) TO ACTION ❏ STRONG AND DIRECT CTA ❏ TELEPHONE, EMAIL, OR ONLINE FORM ❏ CONSISTENT AND FREQUENT ❏ IMMEDIATE RESPONSE ❏ STATIC AND PROMOTIONAL
  • 29. SOURCES OF WEBSITE TRAFFIC ❏ SEARCH ENGINE OPTIMIZATION (SEO)
  • 30. SOURCES OF WEBSITE TRAFFIC ❏ SEARCH ENGINE OPTIMIZATION (SEO) ❏ SEARCH ENGINE MARKETING (PPC)
  • 31. SOURCES OF WEBSITE TRAFFIC ❏ SEARCH ENGINE OPTIMIZATION (SEO) ❏ SEARCH ENGINE MARKETING (PPC) ❏ SOCIAL MEDIA STRATEGIES
  • 32. SOURCES OF WEBSITE TRAFFIC ❏ SEARCH ENGINE OPTIMIZATION (SEO) ❏ SEARCH ENGINE MARKETING (PPC) ❏ SOCIAL MEDIA STRATEGIES ❏ CONTENT MARKETING
  • 33. SOURCES OF WEBSITE TRAFFIC ❏ SEARCH ENGINE OPTIMIZATION (SEO) ❏ SEARCH ENGINE MARKETING (PPC) ❏ SOCIAL MEDIA STRATEGIES ❏ CONTENT MARKETING ❏ OFFLINE ADVERTISING
  • 34. THE TOUGHEST MARKETING QUESTION FOR MOST BUSINESSES:
  • 35. THE TOUGHEST MARKETING QUESTION FOR MOST BUSINESSES: HOW MUCH DO I BUDGET FOR ONLINE MARKETING?
  • 36. BUDGETING YOUR WEBSITE & BRAND STRATEGY - YELLOW PAGES METHOD
  • 37. BUDGETING YOUR WEBSITE & BRAND STRATEGY - YELLOW PAGES METHOD ❏ WEBSITE BUDGET - 1-2X MONTHLY AD SPEND
  • 38. BUDGETING YOUR WEBSITE & BRAND STRATEGY - YELLOW PAGES METHOD ❏ WEBSITE BUDGET - 1-2X MONTHLY AD SPEND ❏ ONGOING BUDGET -.5-1 X MONTHLY AD SPEND
  • 39. BUDGETING YOUR WEBSITE & BRAND STRATEGY - POST YELLOW PAGES METHOD
  • 40. BUDGETING YOUR WEBSITE & BRAND STRATEGY - POST YELLOW PAGES METHOD ❏ WEBSITE BUDGET - 20% OF REVENUES
  • 41. BUDGETING YOUR WEBSITE & BRAND STRATEGY - POST YELLOW PAGES METHOD ❏ WEBSITE BUDGET - 20% OF REVENUES ❏ ONGOING BUDGET - 10-15% OF REVENUES
  • 42. DOES YOUR WEBSITE HAVE A BRAND STRATEGY?
  • 43. DOES YOUR WEBSITE HAVE A BRAND STRATEGY? YOU KNOW WHAT THAT MEANS
  • 44. DOES YOUR WEBSITE HAVE A BRAND STRATEGY? YOU KNOW WHAT THAT MEANS YOU NEED TO WRITE YOURS DOWN AND MAKE A PLAN TO IMPLEMENT THAT STRATEGY